Cognitive Security Market Share and Growth (2021-2031)
The Cognitive Security Market is expected to register a CAGR of 36.9% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Component (Solutions, Services); Type (Cybersecurity, Cloud security, Endpoint security, Application security, Network security, Others); Application (Threat Intelligence, Automated Compliance Management, Anomaly Detection and Risk Mitigation, Others); Industry Vertical (BFSI, IT and Telecommunications, Aerospace and Defense, Manufacturing, Retail, Healthcare, Government, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Cognitive Security Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cognitive Security Market Segmentation
Component- Solutions
- Services
- Cybersecurity
- Cloud security
- Endpoint security
- Application security
- Network security
- Others
- Threat Intelligence
- Automated Compliance Management
- Anomaly Detection and Risk Mitigation
- Others
- BFSI
- IT and Telecommunications
- Aerospace and Defense
- Manufacturing
- Retail
- Healthcare
- Government
- Others
- BFSI
- IT and Telecommunications
- Aerospace and Defense
- Manufacturing
- Retail
- Healthcare
- Government
- Others
Strategic Insights
Cognitive Security Market Growth Drivers- Rise in Cyber Threats across the Globe: The increasing frequency and sophistication of cyber threats are significant drivers of the cognitive security market. As organizations face advanced persistent threats, ransomware attacks, and data breaches, there is a pressing need for enhanced security measures. Cognitive security, leveraging artificial intelligence and machine learning, enables proactive threat detection and response, allowing companies to identify vulnerabilities in real-time. This heightened awareness of cybersecurity risks propels demand for cognitive security solutions, driving market growth as businesses prioritize safeguarding their digital assets.
- Regulatory Compliance Requirements: Stricter regulatory frameworks and compliance requirements across industries are fueling growth in the cognitive security market. Organizations must adhere to regulations such as GDPR, HIPAA, and PCI DSS, which mandate robust data protection measures. Cognitive security solutions help businesses automate compliance processes by monitoring data access, detecting anomalies, and generating audit trails. As companies strive to meet these regulatory demands while ensuring data security, the adoption of cognitive security technologies becomes increasingly critical.
- Integration of AI and Automation in Cybersecurity: The integration of artificial intelligence (AI) and automation in cybersecurity is a key driver of the cognitive security market. Traditional security measures often fall short in addressing the complexities of modern threats. Cognitive security systems utilize AI algorithms to analyze vast amounts of data, identify patterns, and predict potential attacks. This capability enables organizations to respond swiftly to emerging threats, making cognitive security an attractive solution for businesses seeking to enhance their cybersecurity posture and operational efficiency.
- Adoption of Zero Trust Security Models: A prominent trend in the cognitive security market is the adoption of zero trust security models. Organizations are increasingly recognizing that traditional perimeter-based security is insufficient in today’s threat landscape. Zero trust principles emphasize continuous verification and strict access controls, regardless of user location. Cognitive security solutions align well with this trend by providing real-time analytics and threat intelligence, enabling organizations to implement zero trust frameworks effectively. This shift is driving demand for cognitive security technologies that support enhanced identity verification and access management.
- Focus on Behavioral Analytics: There is a growing trend towards incorporating behavioral analytics into cognitive security solutions. By analyzing user behavior patterns, cognitive security systems can identify anomalies that may indicate potential security breaches or insider threats. This proactive approach allows organizations to detect and respond to threats more effectively. As businesses prioritize user-centric security measures, the integration of behavioral analytics into cognitive security solutions is expected to gain momentum, driving innovation and market growth as organizations seek to enhance their overall security posture.
- Growth of IoT Devices: The proliferation of Internet of Things (IoT) devices presents a significant opportunity for the cognitive security market. As more devices connect to networks, they become potential entry points for cyber threats. Cognitive security solutions can provide comprehensive protection by analyzing data from these devices, detecting anomalies, and implementing real-time security measures. Companies that develop cognitive security technologies tailored to IoT environments can capture a growing segment of the market, addressing the unique challenges posed by interconnected devices.
- Demand for Managed Security Services: The increasing complexity of cybersecurity threats has led to a growing demand for managed security services (MSS). Organizations are outsourcing their security needs to specialized providers that offer cognitive security solutions. This trend creates opportunities for cognitive security vendors to partner with MSSPs and provide advanced threat detection and response capabilities. By leveraging cognitive technologies, managed security services can enhance their offerings, delivering improved protection and compliance for businesses, and thus expanding their market reach.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cognitive Security Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cognitive Security Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The Cognitive Security Market is estimated to witness a CAGR of 36.9% from 2023 to 2031
Growing Cyber-threat and AI and Machine Learning advancements are the major factors driving the cognitive security market
Cloud-based security solutions to play a significant role in the global cognitive security market in the coming years
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cognitive Security Market - By Component
1.3.2 Cognitive Security Market - By Type
1.3.3 Cognitive Security Market - By Application
1.3.4 Cognitive Security Market - By Industry Vertical
1.3.5 Cognitive Security Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COGNITIVE SECURITY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. COGNITIVE SECURITY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COGNITIVE SECURITY MARKET - GLOBAL MARKET ANALYSIS
6.1. COGNITIVE SECURITY - GLOBAL MARKET OVERVIEW
6.2. COGNITIVE SECURITY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COGNITIVE SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTIONS
7.3.1. Overview
7.3.2. Solutions Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. COGNITIVE SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. CYBERSECURITY
8.3.1. Overview
8.3.2. Cybersecurity Market Forecast and Analysis
8.4. CLOUD SECURITY
8.4.1. Overview
8.4.2. Cloud security Market Forecast and Analysis
8.5. ENDPOINT SECURITY
8.5.1. Overview
8.5.2. Endpoint security Market Forecast and Analysis
8.6. APPLICATION SECURITY
8.6.1. Overview
8.6.2. Application security Market Forecast and Analysis
8.7. NETWORK SECURITY
8.7.1. Overview
8.7.2. Network security Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. COGNITIVE SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. THREAT INTELLIGENCE
9.3.1. Overview
9.3.2. Threat Intelligence Market Forecast and Analysis
9.4. AUTOMATED COMPLIANCE MANAGEMENT
9.4.1. Overview
9.4.2. Automated Compliance Management Market Forecast and Analysis
9.5. ANOMALY DETECTION AND RISK MITIGATION
9.5.1. Overview
9.5.2. Anomaly Detection and Risk Mitigation Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. COGNITIVE SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
10.1. OVERVIEW
10.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. IT AND TELECOMMUNICATIONS
10.4.1. Overview
10.4.2. IT and Telecommunications Market Forecast and Analysis
10.5. AEROSPACE AND DEFENSE
10.5.1. Overview
10.5.2. Aerospace and Defense Market Forecast and Analysis
10.6. MANUFACTURING
10.6.1. Overview
10.6.2. Manufacturing Market Forecast and Analysis
10.7. RETAIL
10.7.1. Overview
10.7.2. Retail Market Forecast and Analysis
10.8. HEALTHCARE
10.8.1. Overview
10.8.2. Healthcare Market Forecast and Analysis
10.9. GOVERNMENT
10.9.1. Overview
10.9.2. Government Market Forecast and Analysis
10.10. OTHERS
10.10.1. Overview
10.10.2. Others Market Forecast and Analysis
11. COGNITIVE SECURITY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Cognitive Security Market Overview
11.1.2 North America Cognitive Security Market Forecasts and Analysis
11.1.3 North America Cognitive Security Market Forecasts and Analysis - By Component
11.1.4 North America Cognitive Security Market Forecasts and Analysis - By Type
11.1.5 North America Cognitive Security Market Forecasts and Analysis - By Application
11.1.6 North America Cognitive Security Market Forecasts and Analysis - By Industry Vertical
11.1.7 North America Cognitive Security Market Forecasts and Analysis - By Countries
11.1.7.1 United States Cognitive Security Market
11.1.7.1.1 United States Cognitive Security Market by Component
11.1.7.1.2 United States Cognitive Security Market by Type
11.1.7.1.3 United States Cognitive Security Market by Application
11.1.7.1.4 United States Cognitive Security Market by Industry Vertical
11.1.7.2 Canada Cognitive Security Market
11.1.7.2.1 Canada Cognitive Security Market by Component
11.1.7.2.2 Canada Cognitive Security Market by Type
11.1.7.2.3 Canada Cognitive Security Market by Application
11.1.7.2.4 Canada Cognitive Security Market by Industry Vertical
11.1.7.3 Mexico Cognitive Security Market
11.1.7.3.1 Mexico Cognitive Security Market by Component
11.1.7.3.2 Mexico Cognitive Security Market by Type
11.1.7.3.3 Mexico Cognitive Security Market by Application
11.1.7.3.4 Mexico Cognitive Security Market by Industry Vertical
11.2. EUROPE
11.2.1 Europe Cognitive Security Market Overview
11.2.2 Europe Cognitive Security Market Forecasts and Analysis
11.2.3 Europe Cognitive Security Market Forecasts and Analysis - By Component
11.2.4 Europe Cognitive Security Market Forecasts and Analysis - By Type
11.2.5 Europe Cognitive Security Market Forecasts and Analysis - By Application
11.2.6 Europe Cognitive Security Market Forecasts and Analysis - By Industry Vertical
11.2.7 Europe Cognitive Security Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Cognitive Security Market
11.2.7.1.1 Germany Cognitive Security Market by Component
11.2.7.1.2 Germany Cognitive Security Market by Type
11.2.7.1.3 Germany Cognitive Security Market by Application
11.2.7.1.4 Germany Cognitive Security Market by Industry Vertical
11.2.7.2 France Cognitive Security Market
11.2.7.2.1 France Cognitive Security Market by Component
11.2.7.2.2 France Cognitive Security Market by Type
11.2.7.2.3 France Cognitive Security Market by Application
11.2.7.2.4 France Cognitive Security Market by Industry Vertical
11.2.7.3 Italy Cognitive Security Market
11.2.7.3.1 Italy Cognitive Security Market by Component
11.2.7.3.2 Italy Cognitive Security Market by Type
11.2.7.3.3 Italy Cognitive Security Market by Application
11.2.7.3.4 Italy Cognitive Security Market by Industry Vertical
11.2.7.4 United Kingdom Cognitive Security Market
11.2.7.4.1 United Kingdom Cognitive Security Market by Component
11.2.7.4.2 United Kingdom Cognitive Security Market by Type
11.2.7.4.3 United Kingdom Cognitive Security Market by Application
11.2.7.4.4 United Kingdom Cognitive Security Market by Industry Vertical
11.2.7.5 Russia Cognitive Security Market
11.2.7.5.1 Russia Cognitive Security Market by Component
11.2.7.5.2 Russia Cognitive Security Market by Type
11.2.7.5.3 Russia Cognitive Security Market by Application
11.2.7.5.4 Russia Cognitive Security Market by Industry Vertical
11.2.7.6 Rest of Europe Cognitive Security Market
11.2.7.6.1 Rest of Europe Cognitive Security Market by Component
11.2.7.6.2 Rest of Europe Cognitive Security Market by Type
11.2.7.6.3 Rest of Europe Cognitive Security Market by Application
11.2.7.6.4 Rest of Europe Cognitive Security Market by Industry Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Cognitive Security Market Overview
11.3.2 Asia-Pacific Cognitive Security Market Forecasts and Analysis
11.3.3 Asia-Pacific Cognitive Security Market Forecasts and Analysis - By Component
11.3.4 Asia-Pacific Cognitive Security Market Forecasts and Analysis - By Type
11.3.5 Asia-Pacific Cognitive Security Market Forecasts and Analysis - By Application
11.3.6 Asia-Pacific Cognitive Security Market Forecasts and Analysis - By Industry Vertical
11.3.7 Asia-Pacific Cognitive Security Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Cognitive Security Market
11.3.7.1.1 Australia Cognitive Security Market by Component
11.3.7.1.2 Australia Cognitive Security Market by Type
11.3.7.1.3 Australia Cognitive Security Market by Application
11.3.7.1.4 Australia Cognitive Security Market by Industry Vertical
11.3.7.2 China Cognitive Security Market
11.3.7.2.1 China Cognitive Security Market by Component
11.3.7.2.2 China Cognitive Security Market by Type
11.3.7.2.3 China Cognitive Security Market by Application
11.3.7.2.4 China Cognitive Security Market by Industry Vertical
11.3.7.3 India Cognitive Security Market
11.3.7.3.1 India Cognitive Security Market by Component
11.3.7.3.2 India Cognitive Security Market by Type
11.3.7.3.3 India Cognitive Security Market by Application
11.3.7.3.4 India Cognitive Security Market by Industry Vertical
11.3.7.4 Japan Cognitive Security Market
11.3.7.4.1 Japan Cognitive Security Market by Component
11.3.7.4.2 Japan Cognitive Security Market by Type
11.3.7.4.3 Japan Cognitive Security Market by Application
11.3.7.4.4 Japan Cognitive Security Market by Industry Vertical
11.3.7.5 South Korea Cognitive Security Market
11.3.7.5.1 South Korea Cognitive Security Market by Component
11.3.7.5.2 South Korea Cognitive Security Market by Type
11.3.7.5.3 South Korea Cognitive Security Market by Application
11.3.7.5.4 South Korea Cognitive Security Market by Industry Vertical
11.3.7.6 Rest of Asia-Pacific Cognitive Security Market
11.3.7.6.1 Rest of Asia-Pacific Cognitive Security Market by Component
11.3.7.6.2 Rest of Asia-Pacific Cognitive Security Market by Type
11.3.7.6.3 Rest of Asia-Pacific Cognitive Security Market by Application
11.3.7.6.4 Rest of Asia-Pacific Cognitive Security Market by Industry Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Cognitive Security Market Overview
11.4.2 Middle East and Africa Cognitive Security Market Forecasts and Analysis
11.4.3 Middle East and Africa Cognitive Security Market Forecasts and Analysis - By Component
11.4.4 Middle East and Africa Cognitive Security Market Forecasts and Analysis - By Type
11.4.5 Middle East and Africa Cognitive Security Market Forecasts and Analysis - By Application
11.4.6 Middle East and Africa Cognitive Security Market Forecasts and Analysis - By Industry Vertical
11.4.7 Middle East and Africa Cognitive Security Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Cognitive Security Market
11.4.7.1.1 South Africa Cognitive Security Market by Component
11.4.7.1.2 South Africa Cognitive Security Market by Type
11.4.7.1.3 South Africa Cognitive Security Market by Application
11.4.7.1.4 South Africa Cognitive Security Market by Industry Vertical
11.4.7.2 Saudi Arabia Cognitive Security Market
11.4.7.2.1 Saudi Arabia Cognitive Security Market by Component
11.4.7.2.2 Saudi Arabia Cognitive Security Market by Type
11.4.7.2.3 Saudi Arabia Cognitive Security Market by Application
11.4.7.2.4 Saudi Arabia Cognitive Security Market by Industry Vertical
11.4.7.3 U.A.E Cognitive Security Market
11.4.7.3.1 U.A.E Cognitive Security Market by Component
11.4.7.3.2 U.A.E Cognitive Security Market by Type
11.4.7.3.3 U.A.E Cognitive Security Market by Application
11.4.7.3.4 U.A.E Cognitive Security Market by Industry Vertical
11.4.7.4 Rest of Middle East and Africa Cognitive Security Market
11.4.7.4.1 Rest of Middle East and Africa Cognitive Security Market by Component
11.4.7.4.2 Rest of Middle East and Africa Cognitive Security Market by Type
11.4.7.4.3 Rest of Middle East and Africa Cognitive Security Market by Application
11.4.7.4.4 Rest of Middle East and Africa Cognitive Security Market by Industry Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Cognitive Security Market Overview
11.5.2 South and Central America Cognitive Security Market Forecasts and Analysis
11.5.3 South and Central America Cognitive Security Market Forecasts and Analysis - By Component
11.5.4 South and Central America Cognitive Security Market Forecasts and Analysis - By Type
11.5.5 South and Central America Cognitive Security Market Forecasts and Analysis - By Application
11.5.6 South and Central America Cognitive Security Market Forecasts and Analysis - By Industry Vertical
11.5.7 South and Central America Cognitive Security Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Cognitive Security Market
11.5.7.1.1 Brazil Cognitive Security Market by Component
11.5.7.1.2 Brazil Cognitive Security Market by Type
11.5.7.1.3 Brazil Cognitive Security Market by Application
11.5.7.1.4 Brazil Cognitive Security Market by Industry Vertical
11.5.7.2 Argentina Cognitive Security Market
11.5.7.2.1 Argentina Cognitive Security Market by Component
11.5.7.2.2 Argentina Cognitive Security Market by Type
11.5.7.2.3 Argentina Cognitive Security Market by Application
11.5.7.2.4 Argentina Cognitive Security Market by Industry Vertical
11.5.7.3 Rest of South and Central America Cognitive Security Market
11.5.7.3.1 Rest of South and Central America Cognitive Security Market by Component
11.5.7.3.2 Rest of South and Central America Cognitive Security Market by Type
11.5.7.3.3 Rest of South and Central America Cognitive Security Market by Application
11.5.7.3.4 Rest of South and Central America Cognitive Security Market by Industry Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. COGNITIVE SECURITY MARKET, KEY COMPANY PROFILES
13.1. ACCENTURE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. BLACKBERRY LIMITED
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. CISCO SYSTEMS, INC.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. DEEP INSTINCT
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. HIGH-TECH BRIDGE SA
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. IBM
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. LOGRHYTHM, INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. MCAFEE, LLC
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SECURONIX
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. SPARKCOGNITION
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
- Accenture
- BlackBerry Limited
- Cisco Systems, Inc.
- Deep Instinct
- High-Tech Bridge SA
- IBM
- LogRhythm, Inc.
- McAfee, LLC
- Securonix
- SparkCognition
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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