The Cognitive Systems Market is expected to register a CAGR of 31.5% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Component (Solution, Services); Technology (Machine Learning, Natural Language Processing, Automated Reasoning, Others); Enterprise Size (Small and Medium Enterprises, Large Enterprises); Deployment Type (Cloud , On-Premise); End-user (BFSI, Healthcare, Retail, IT and Telecommunication, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Cognitive Systems Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cognitive Systems Market Segmentation
Component- Solution
- Services
- Machine Learning
- Natural Language Processing
- Automated Reasoning
- Others
- Small and Medium Enterprises
- Large Enterprises
- Cloud
- On-Premise
- BFSI
- Healthcare
- Retail
- IT and Telecommunication
- Others
Strategic Insights
Cognitive Systems Market Growth Drivers- Advancements in Artificial Intelligence: The rapid advancements in artificial intelligence (AI) technologies are a primary driver of the cognitive systems market. Innovations in machine learning, deep learning, and natural language processing enable cognitive systems to analyze vast amounts of data, learn from patterns, and make informed decisions. This capability empowers organizations to enhance their operational efficiency, improve customer interactions, and drive innovation. As businesses increasingly recognize the value of AI in transforming processes and gaining competitive advantages, the demand for cognitive systems continues to grow, propelling market expansion.
- Increasing Growth of Data Generation: The exponential growth of data generated from various sources, including IoT devices, social media, and enterprise applications, is a significant driver of the cognitive systems market. Organizations are seeking effective ways to harness this data for insights and actionable intelligence. Cognitive systems provide advanced analytics and processing capabilities that allow businesses to derive meaningful information from unstructured data, enabling better decision-making and strategic planning. The need to manage and analyze large volumes of data fuels the adoption of cognitive systems across industries.
- Enhanced Customer Experience: Companies are increasingly focusing on improving customer experience, which drives the adoption of cognitive systems. These systems enable organizations to analyze customer preferences, behaviors, and feedback to deliver personalized experiences. By leveraging cognitive technologies such as chatbots, virtual assistants, and recommendation engines, businesses can enhance customer engagement, streamline support services, and anticipate customer needs. As the demand for superior customer experiences continues to rise, cognitive systems are becoming essential tools for organizations looking to differentiate themselves in competitive markets.
- Rise of Explainable AI: A notable trend in the cognitive systems market is the growing emphasis on explainable AI (XAI). As organizations increasingly deploy AI-driven systems, there is a demand for transparency in how these systems make decisions. Explainable AI aims to provide insights into the reasoning behind AI outputs, helping users understand and trust the technology. This trend is critical for industries such as healthcare and finance, where accountability and regulatory compliance are paramount. As a result, cognitive systems that incorporate explainable AI features are likely to gain traction in the market.
- Collaborative Intelligence: Another emerging trend in the cognitive systems market is the concept of collaborative intelligence, which combines human expertise with AI capabilities. Rather than replacing human workers, cognitive systems are designed to augment their skills, enabling better decision-making and problem-solving. This collaboration allows organizations to harness the strengths of both humans and machines, fostering innovation and efficiency. As businesses recognize the value of collaborative intelligence, the demand for cognitive systems that support this synergy is likely to grow, shaping the future of work across various industries.
- Increasing Development of Industry-Specific Solutions: There is a significant opportunity for developing industry-specific cognitive systems tailored to meet the unique challenges of various sectors. For example, healthcare, finance, and manufacturing all have distinct requirements that can be addressed through specialized cognitive solutions. By creating customized systems that cater to the specific needs of industries, companies can unlock new revenue streams and enhance operational efficiencies. This trend encourages innovation and collaboration between technology providers and industry experts to develop effective cognitive applications.
- Integration with Existing Systems: Another promising opportunity in the cognitive systems market lies in the integration of cognitive technologies with existing enterprise systems. Many organizations already utilize legacy systems for their operations, and integrating cognitive capabilities can enhance their functionality and efficiency. By incorporating cognitive systems into established processes, businesses can leverage AI-driven insights, improve data analysis, and streamline workflows. This integration not only helps organizations maximize their existing investments but also facilitates the transition to more intelligent, data-driven operations.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cognitive Systems Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cognitive Systems Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Enhanced personalization and customer experience to play a significant role in the global cognitive systems market in the coming years
AI and Machine Learning integration and data volumes expanding exponentially are the major factors driving the cognitive systems market
The Cognitive Systems Market is estimated to witness a CAGR of 31.5% from 2023 to 2031
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Cognitive Systems Market - By Component
1.3.2Cognitive Systems Market - By Technology
1.3.3Cognitive Systems Market - By Enterprise Size
1.3.4Cognitive Systems Market - By Deployment Type
1.3.5Cognitive Systems Market - By End-user
1.3.6Cognitive Systems Market - By Region
1.3.6.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.COGNITIVE SYSTEMS MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.COGNITIVE SYSTEMS MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.COGNITIVE SYSTEMS MARKET - GLOBAL MARKET ANALYSIS
6.1.COGNITIVE SYSTEMS - GLOBAL MARKET OVERVIEW
6.2.COGNITIVE SYSTEMS - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.COGNITIVE SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 " COMPONENT
7.1.OVERVIEW
7.2.COMPONENT MARKET FORECASTS AND ANALYSIS
7.3.SOLUTION
7.3.1.Overview
7.3.2.Solution Market Forecast and Analysis
7.4.SERVICES
7.4.1.Overview
7.4.2.Services Market Forecast and Analysis
8.COGNITIVE SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 " TECHNOLOGY
8.1.OVERVIEW
8.2.TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3.MACHINE LEARNING
8.3.1.Overview
8.3.2.Machine Learning Market Forecast and Analysis
8.4.NATURAL LANGUAGE PROCESSING
8.4.1.Overview
8.4.2.Natural Language Processing Market Forecast and Analysis
8.5.AUTOMATED REASONING
8.5.1.Overview
8.5.2.Automated Reasoning Market Forecast and Analysis
8.6.OTHERS
8.6.1.Overview
8.6.2.Others Market Forecast and Analysis
9.COGNITIVE SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 " ENTERPRISE SIZE
9.1.OVERVIEW
9.2.ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
9.3.SMALL AND MEDIUM ENTERPRISES
9.3.1.Overview
9.3.2.Small and Medium Enterprises Market Forecast and Analysis
9.4.LARGE ENTERPRISES
9.4.1.Overview
9.4.2.Large Enterprises Market Forecast and Analysis
10.COGNITIVE SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 " DEPLOYMENT TYPE
10.1.OVERVIEW
10.2.DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
10.3.CLOUD
10.3.1.Overview
10.3.2.Cloud Market Forecast and Analysis
10.4.ON-PREMISE
10.4.1.Overview
10.4.2.On-Premise Market Forecast and Analysis
11.COGNITIVE SYSTEMS MARKET - REVENUE AND FORECASTS TO 2028 " END-USER
11.1.OVERVIEW
11.2.END-USER MARKET FORECASTS AND ANALYSIS
11.3.BFSI
11.3.1.Overview
11.3.2.BFSI Market Forecast and Analysis
11.4.HEALTHCARE
11.4.1.Overview
11.4.2.Healthcare Market Forecast and Analysis
11.5.RETAIL
11.5.1.Overview
11.5.2.Retail Market Forecast and Analysis
11.6.IT AND TELECOMMUNICATION
11.6.1.Overview
11.6.2.IT and Telecommunication Market Forecast and Analysis
11.7.OTHERS
11.7.1.Overview
11.7.2.Others Market Forecast and Analysis
12.COGNITIVE SYSTEMS MARKET REVENUE AND FORECASTS TO 2028 " GEOGRAPHICAL ANALYSIS
12.1.NORTH AMERICA
12.1.1North America Cognitive Systems Market Overview
12.1.2North America Cognitive Systems Market Forecasts and Analysis
12.1.3North America Cognitive Systems Market Forecasts and Analysis - By Component
12.1.4North America Cognitive Systems Market Forecasts and Analysis - By Technology
12.1.5North America Cognitive Systems Market Forecasts and Analysis - By Enterprise Size
12.1.6North America Cognitive Systems Market Forecasts and Analysis - By Deployment Type
12.1.7North America Cognitive Systems Market Forecasts and Analysis - By End-user
12.1.8North America Cognitive Systems Market Forecasts and Analysis - By Countries
12.1.8.1United States Cognitive Systems Market
12.1.8.1.1United States Cognitive Systems Market by Component
12.1.8.1.2United States Cognitive Systems Market by Technology
12.1.8.1.3United States Cognitive Systems Market by Enterprise Size
12.1.8.1.4United States Cognitive Systems Market by Deployment Type
12.1.8.1.5United States Cognitive Systems Market by End-user
12.1.8.2Canada Cognitive Systems Market
12.1.8.2.1Canada Cognitive Systems Market by Component
12.1.8.2.2Canada Cognitive Systems Market by Technology
12.1.8.2.3Canada Cognitive Systems Market by Enterprise Size
12.1.8.2.4Canada Cognitive Systems Market by Deployment Type
12.1.8.2.5Canada Cognitive Systems Market by End-user
12.1.8.3Mexico Cognitive Systems Market
12.1.8.3.1Mexico Cognitive Systems Market by Component
12.1.8.3.2Mexico Cognitive Systems Market by Technology
12.1.8.3.3Mexico Cognitive Systems Market by Enterprise Size
12.1.8.3.4Mexico Cognitive Systems Market by Deployment Type
12.1.8.3.5Mexico Cognitive Systems Market by End-user
12.2.EUROPE
12.2.1Europe Cognitive Systems Market Overview
12.2.2Europe Cognitive Systems Market Forecasts and Analysis
12.2.3Europe Cognitive Systems Market Forecasts and Analysis - By Component
12.2.4Europe Cognitive Systems Market Forecasts and Analysis - By Technology
12.2.5Europe Cognitive Systems Market Forecasts and Analysis - By Enterprise Size
12.2.6Europe Cognitive Systems Market Forecasts and Analysis - By Deployment Type
12.2.7Europe Cognitive Systems Market Forecasts and Analysis - By End-user
12.2.8Europe Cognitive Systems Market Forecasts and Analysis - By Countries
12.2.8.1Germany Cognitive Systems Market
12.2.8.1.1Germany Cognitive Systems Market by Component
12.2.8.1.2Germany Cognitive Systems Market by Technology
12.2.8.1.3Germany Cognitive Systems Market by Enterprise Size
12.2.8.1.4Germany Cognitive Systems Market by Deployment Type
12.2.8.1.5Germany Cognitive Systems Market by End-user
12.2.8.2France Cognitive Systems Market
12.2.8.2.1France Cognitive Systems Market by Component
12.2.8.2.2France Cognitive Systems Market by Technology
12.2.8.2.3France Cognitive Systems Market by Enterprise Size
12.2.8.2.4France Cognitive Systems Market by Deployment Type
12.2.8.2.5France Cognitive Systems Market by End-user
12.2.8.3Italy Cognitive Systems Market
12.2.8.3.1Italy Cognitive Systems Market by Component
12.2.8.3.2Italy Cognitive Systems Market by Technology
12.2.8.3.3Italy Cognitive Systems Market by Enterprise Size
12.2.8.3.4Italy Cognitive Systems Market by Deployment Type
12.2.8.3.5Italy Cognitive Systems Market by End-user
12.2.8.4United Kingdom Cognitive Systems Market
12.2.8.4.1United Kingdom Cognitive Systems Market by Component
12.2.8.4.2United Kingdom Cognitive Systems Market by Technology
12.2.8.4.3United Kingdom Cognitive Systems Market by Enterprise Size
12.2.8.4.4United Kingdom Cognitive Systems Market by Deployment Type
12.2.8.4.5United Kingdom Cognitive Systems Market by End-user
12.2.8.5Russia Cognitive Systems Market
12.2.8.5.1Russia Cognitive Systems Market by Component
12.2.8.5.2Russia Cognitive Systems Market by Technology
12.2.8.5.3Russia Cognitive Systems Market by Enterprise Size
12.2.8.5.4Russia Cognitive Systems Market by Deployment Type
12.2.8.5.5Russia Cognitive Systems Market by End-user
12.2.8.6Rest of Europe Cognitive Systems Market
12.2.8.6.1Rest of Europe Cognitive Systems Market by Component
12.2.8.6.2Rest of Europe Cognitive Systems Market by Technology
12.2.8.6.3Rest of Europe Cognitive Systems Market by Enterprise Size
12.2.8.6.4Rest of Europe Cognitive Systems Market by Deployment Type
12.2.8.6.5Rest of Europe Cognitive Systems Market by End-user
12.3.ASIA-PACIFIC
12.3.1Asia-Pacific Cognitive Systems Market Overview
12.3.2Asia-Pacific Cognitive Systems Market Forecasts and Analysis
12.3.3Asia-Pacific Cognitive Systems Market Forecasts and Analysis - By Component
12.3.4Asia-Pacific Cognitive Systems Market Forecasts and Analysis - By Technology
12.3.5Asia-Pacific Cognitive Systems Market Forecasts and Analysis - By Enterprise Size
12.3.6Asia-Pacific Cognitive Systems Market Forecasts and Analysis - By Deployment Type
12.3.7Asia-Pacific Cognitive Systems Market Forecasts and Analysis - By End-user
12.3.8Asia-Pacific Cognitive Systems Market Forecasts and Analysis - By Countries
12.3.8.1Australia Cognitive Systems Market
12.3.8.1.1Australia Cognitive Systems Market by Component
12.3.8.1.2Australia Cognitive Systems Market by Technology
12.3.8.1.3Australia Cognitive Systems Market by Enterprise Size
12.3.8.1.4Australia Cognitive Systems Market by Deployment Type
12.3.8.1.5Australia Cognitive Systems Market by End-user
12.3.8.2China Cognitive Systems Market
12.3.8.2.1China Cognitive Systems Market by Component
12.3.8.2.2China Cognitive Systems Market by Technology
12.3.8.2.3China Cognitive Systems Market by Enterprise Size
12.3.8.2.4China Cognitive Systems Market by Deployment Type
12.3.8.2.5China Cognitive Systems Market by End-user
12.3.8.3India Cognitive Systems Market
12.3.8.3.1India Cognitive Systems Market by Component
12.3.8.3.2India Cognitive Systems Market by Technology
12.3.8.3.3India Cognitive Systems Market by Enterprise Size
12.3.8.3.4India Cognitive Systems Market by Deployment Type
12.3.8.3.5India Cognitive Systems Market by End-user
12.3.8.4Japan Cognitive Systems Market
12.3.8.4.1Japan Cognitive Systems Market by Component
12.3.8.4.2Japan Cognitive Systems Market by Technology
12.3.8.4.3Japan Cognitive Systems Market by Enterprise Size
12.3.8.4.4Japan Cognitive Systems Market by Deployment Type
12.3.8.4.5Japan Cognitive Systems Market by End-user
12.3.8.5South Korea Cognitive Systems Market
12.3.8.5.1South Korea Cognitive Systems Market by Component
12.3.8.5.2South Korea Cognitive Systems Market by Technology
12.3.8.5.3South Korea Cognitive Systems Market by Enterprise Size
12.3.8.5.4South Korea Cognitive Systems Market by Deployment Type
12.3.8.5.5South Korea Cognitive Systems Market by End-user
12.3.8.6Rest of Asia-Pacific Cognitive Systems Market
12.3.8.6.1Rest of Asia-Pacific Cognitive Systems Market by Component
12.3.8.6.2Rest of Asia-Pacific Cognitive Systems Market by Technology
12.3.8.6.3Rest of Asia-Pacific Cognitive Systems Market by Enterprise Size
12.3.8.6.4Rest of Asia-Pacific Cognitive Systems Market by Deployment Type
12.3.8.6.5Rest of Asia-Pacific Cognitive Systems Market by End-user
12.4.MIDDLE EAST AND AFRICA
12.4.1Middle East and Africa Cognitive Systems Market Overview
12.4.2Middle East and Africa Cognitive Systems Market Forecasts and Analysis
12.4.3Middle East and Africa Cognitive Systems Market Forecasts and Analysis - By Component
12.4.4Middle East and Africa Cognitive Systems Market Forecasts and Analysis - By Technology
12.4.5Middle East and Africa Cognitive Systems Market Forecasts and Analysis - By Enterprise Size
12.4.6Middle East and Africa Cognitive Systems Market Forecasts and Analysis - By Deployment Type
12.4.7Middle East and Africa Cognitive Systems Market Forecasts and Analysis - By End-user
12.4.8Middle East and Africa Cognitive Systems Market Forecasts and Analysis - By Countries
12.4.8.1South Africa Cognitive Systems Market
12.4.8.1.1South Africa Cognitive Systems Market by Component
12.4.8.1.2South Africa Cognitive Systems Market by Technology
12.4.8.1.3South Africa Cognitive Systems Market by Enterprise Size
12.4.8.1.4South Africa Cognitive Systems Market by Deployment Type
12.4.8.1.5South Africa Cognitive Systems Market by End-user
12.4.8.2Saudi Arabia Cognitive Systems Market
12.4.8.2.1Saudi Arabia Cognitive Systems Market by Component
12.4.8.2.2Saudi Arabia Cognitive Systems Market by Technology
12.4.8.2.3Saudi Arabia Cognitive Systems Market by Enterprise Size
12.4.8.2.4Saudi Arabia Cognitive Systems Market by Deployment Type
12.4.8.2.5Saudi Arabia Cognitive Systems Market by End-user
12.4.8.3U.A.E Cognitive Systems Market
12.4.8.3.1U.A.E Cognitive Systems Market by Component
12.4.8.3.2U.A.E Cognitive Systems Market by Technology
12.4.8.3.3U.A.E Cognitive Systems Market by Enterprise Size
12.4.8.3.4U.A.E Cognitive Systems Market by Deployment Type
12.4.8.3.5U.A.E Cognitive Systems Market by End-user
12.4.8.4Rest of Middle East and Africa Cognitive Systems Market
12.4.8.4.1Rest of Middle East and Africa Cognitive Systems Market by Component
12.4.8.4.2Rest of Middle East and Africa Cognitive Systems Market by Technology
12.4.8.4.3Rest of Middle East and Africa Cognitive Systems Market by Enterprise Size
12.4.8.4.4Rest of Middle East and Africa Cognitive Systems Market by Deployment Type
12.4.8.4.5Rest of Middle East and Africa Cognitive Systems Market by End-user
12.5.SOUTH AND CENTRAL AMERICA
12.5.1South and Central America Cognitive Systems Market Overview
12.5.2South and Central America Cognitive Systems Market Forecasts and Analysis
12.5.3South and Central America Cognitive Systems Market Forecasts and Analysis - By Component
12.5.4South and Central America Cognitive Systems Market Forecasts and Analysis - By Technology
12.5.5South and Central America Cognitive Systems Market Forecasts and Analysis - By Enterprise Size
12.5.6South and Central America Cognitive Systems Market Forecasts and Analysis - By Deployment Type
12.5.7South and Central America Cognitive Systems Market Forecasts and Analysis - By End-user
12.5.8South and Central America Cognitive Systems Market Forecasts and Analysis - By Countries
12.5.8.1Brazil Cognitive Systems Market
12.5.8.1.1Brazil Cognitive Systems Market by Component
12.5.8.1.2Brazil Cognitive Systems Market by Technology
12.5.8.1.3Brazil Cognitive Systems Market by Enterprise Size
12.5.8.1.4Brazil Cognitive Systems Market by Deployment Type
12.5.8.1.5Brazil Cognitive Systems Market by End-user
12.5.8.2Argentina Cognitive Systems Market
12.5.8.2.1Argentina Cognitive Systems Market by Component
12.5.8.2.2Argentina Cognitive Systems Market by Technology
12.5.8.2.3Argentina Cognitive Systems Market by Enterprise Size
12.5.8.2.4Argentina Cognitive Systems Market by Deployment Type
12.5.8.2.5Argentina Cognitive Systems Market by End-user
12.5.8.3Rest of South and Central America Cognitive Systems Market
12.5.8.3.1Rest of South and Central America Cognitive Systems Market by Component
12.5.8.3.2Rest of South and Central America Cognitive Systems Market by Technology
12.5.8.3.3Rest of South and Central America Cognitive Systems Market by Enterprise Size
12.5.8.3.4Rest of South and Central America Cognitive Systems Market by Deployment Type
12.5.8.3.5Rest of South and Central America Cognitive Systems Market by End-user
13.INDUSTRY LANDSCAPE
13.1.MERGERS AND ACQUISITIONS
13.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3.NEW PRODUCT LAUNCHES
13.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14.COGNITIVE SYSTEMS MARKET, KEY COMPANY PROFILES
14.1.ACCENTURE
14.1.1.Key Facts
14.1.2.Business Description
14.1.3.Products and Services
14.1.4.Financial Overview
14.1.5.SWOT Analysis
14.1.6.Key Developments
14.2.ALTERYX INC.
14.2.1.Key Facts
14.2.2.Business Description
14.2.3.Products and Services
14.2.4.Financial Overview
14.2.5.SWOT Analysis
14.2.6.Key Developments
14.3.ATTIVIO
14.3.1.Key Facts
14.3.2.Business Description
14.3.3.Products and Services
14.3.4.Financial Overview
14.3.5.SWOT Analysis
14.3.6.Key Developments
14.4.COGNIZANT
14.4.1.Key Facts
14.4.2.Business Description
14.4.3.Products and Services
14.4.4.Financial Overview
14.4.5.SWOT Analysis
14.4.6.Key Developments
14.5.IBM CORPORATION
14.5.1.Key Facts
14.5.2.Business Description
14.5.3.Products and Services
14.5.4.Financial Overview
14.5.5.SWOT Analysis
14.5.6.Key Developments
14.6.MICROSOFT CORPORATION
14.6.1.Key Facts
14.6.2.Business Description
14.6.3.Products and Services
14.6.4.Financial Overview
14.6.5.SWOT Analysis
14.6.6.Key Developments
14.7.ORACLE CORPORATION
14.7.1.Key Facts
14.7.2.Business Description
14.7.3.Products and Services
14.7.4.Financial Overview
14.7.5.SWOT Analysis
14.7.6.Key Developments
14.8.SAP SE
14.8.1.Key Facts
14.8.2.Business Description
14.8.3.Products and Services
14.8.4.Financial Overview
14.8.5.SWOT Analysis
14.8.6.Key Developments
14.9.SAS INSTITUTE INC.
14.9.1.Key Facts
14.9.2.Business Description
14.9.3.Products and Services
14.9.4.Financial Overview
14.9.5.SWOT Analysis
14.9.6.Key Developments
14.10.SYNECHRON
14.10.1.Key Facts
14.10.2.Business Description
14.10.3.Products and Services
14.10.4.Financial Overview
14.10.5.SWOT Analysis
14.10.6.Key Developments
15.APPENDIX
15.1.ABOUT THE INSIGHT PARTNERS
15.2.GLOSSARY OF TERMS
1. Accenture
2. Alteryx Inc.
3. Attivio
4. Cognizant
5. IBM Corporation
6. Microsoft Corporation
7. Oracle Corporation
8. SAP SE
9. SAS Institute Inc.
10. SYNECHRON
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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