Cold Brew Coffee Market SWOT Analysis by 2031
The cold brew coffee market is expected to register a CAGR of 23% during 2023–2031. Consumption of innovative coffee flavors is likely to remain a key trend in the market.
Cold Brew Coffee Market Analysis:
- The cold brew coffee market is experiencing significant growth, driven by several trends, such as the young generation being willing to explore new coffee varieties and flavors, which drive the growth of the market.
- As the lifestyle is getting busier, it is leading to the rise in demand for ready-to-drink products, and cold brew coffee fits the criteria.
- In addition, with the rise in the consumer knowledge of coffee beans, rising consumer expenditure on more expensive coffee beverages quickly growing health concerns among people, and the rising popularity of cold brew coffee is boosting the market growth.
- Moreover, the major players offer creative and new coffee products that highly focus on premium packaging and unique flavor.
Cold Brew Coffee Market Overview
- Cold brew coffee is a coffee beverage that is made by blending cool water and ground coffee and then steeping it in a refrigerator.
- The cold brew extraction process extracted a series of compounds with different characteristic flavors rather than hot brew.
- Compared with hot brew, such as the Americano or filter coffee, cold brew coffee is mild and sweeter with less acid.
- The process of cold brew coffee does not need to heat the coffee or electricity as well it is a green choice.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Cold Brew Coffee Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Cold Brew Coffee Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Cold Brew Coffee Market Drivers and Opportunities
Increasing Popularity of RTD Cold Brew Coffee
- The demand for Ready-to-Drink (RTD) cold brew has become a major factor driving the growth of the cold brew coffee market.
- The convenience and taste of RTD cold brew coffee, coupled with its perception of being healthy, is creating demand.
- As more people lead busy lives, the ready-to-drink feature of RTD cold brew caters to the on-the-go people who need a quick caffeine fix without sacrificing quality.
- Large coffee chains and beverage companies are capitalizing on this trend by offering more products and expanding distribution channels.
- In response to consumer demand, RTD cold brew in nontraditional containers, new flavors, and even different coffee blends have also become part of innovation in the cold-brewing category.
- This consumer trend has increased sales and also brought new consumers into the cold brew segment, helping to drive the overall growth of the cold brew coffee market in the global beverage market.
The Growing Preference for Cold Brew Over Iced Coffee
- The increasing popularity of cold brew over traditional iced coffee is the main driver for the cold brew coffee market.
- Cold brew appeals as an alternative to traditional coffee due to its smoother and less acidic taste relative to conventionally brewed hot coffee.
- Coffee consumers are turning away from conventional iced coffee in favor of cold brew products.
- Coffee shops, retailers, and manufacturers are responding to the trend by expanding the range of cold brew segments, creating hybrid or all-natural cold brew variations, and introducing new flavors and ready-to-drink cold brew options such as MistoBox, Starbucks, Panera Bread’s cold brew served with ice, and the Coffee Bean’s Ice Blended and Ice Pressed both served cold, to name a few.
- Healthy consumers, including millennials, are more likely to choose cold brew for its perceived health benefits and craft appeal.
- As the cold brew trend continues and the market expands, those businesses that invest in equipment and marketing efforts will gain by adding a share of the growing market for coffee that is edging its way towards a more acquired taste.
Cold Brew Coffee MarketSegmentation
The scope of the global cold brew coffee market is segmented based on type, category, and distribution channel.
- Based on type, the cold brew coffee market is segmented into arabica, robusta, and others.
- based on category, the market is bifurcated into traditional and decaf.
- Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
Cold Brew Coffee Market Share Analysis by Geography
- Cold Brew Coffee Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering cold brew coffee market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers Porter’s Five Forces analysis, which involves the study of major factors that influence the cold brew coffee market in these regions.
Cold Brew Coffee Market Report Scope
Cold Brew Coffee Market News and Recent Developments:
The cold brew coffee market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:
- Bones Coffee Co. has introduced its ready-to-drink (RTD) cold brew lattes in five flavors, including Sinn-O-Bun, French Toast, Holy Cannoli, S'morey Time, and Electric Unicorn, available in Walmart stores. The lattes are made with 100% cold brewed coffee, whole milk, and a touch of sweetness, using Arabica beans ethically sourced from Brazil. (Source: Bones Coffee Co, Newsletter, July 2023)
Cold Brew Coffee Market Report Coverage and Deliverables
The “Cold Brew Coffee Market Size and Forecast (2021 – 2031)” provides a detailed analysis of the market covering below areas:
- Cold brew coffee market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Cold brew coffee market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Cold brew coffee market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the cold brew coffee market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global cold brew market is estimated to grow above 23% during the forecast period 2024-2031.
The increasing popularity of RTD cold brew coffee is one of the major factors driving the cold brew coffee market.
Consumption of innovative coffee flavors is likely to remain a key trend in the market.
The leading players operating in the cold brew coffee market are Grady's Cold Brew, Julius Meinl Industrie holding GmbH, Red Thread Coffee Co, RISE Brewing Co, Sandows London Limited, Starbucks Corporation, Station Cold Brew Company, Venice Cold Brew LLC, Wandering Bear Coffee, and ZoZozial Coffee Roaster ApS.
The report can be delivered in PDF/Word format, we can also share an Excel data sheet based on request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cold Brew Coffee Market - By Type
1.3.2 Cold Brew Coffee Market - By Category
1.3.3 Cold Brew Coffee Market - By Distribution Channel
1.3.4 Cold Brew Coffee Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COLD BREW COFFEE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. COLD BREW COFFEE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COLD BREW COFFEE MARKET - GLOBAL MARKET ANALYSIS
6.1. COLD BREW COFFEE - GLOBAL MARKET OVERVIEW
6.2. COLD BREW COFFEE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COLD BREW COFFEE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ARABICA
7.3.1. Overview
7.3.2. Arabica Market Forecast and Analysis
7.4. ROBUSTA
7.4.1. Overview
7.4.2. Robusta Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. COLD BREW COFFEE MARKET - REVENUE AND FORECASTS TO 2028 - CATEGORY
8.1. OVERVIEW
8.2. CATEGORY MARKET FORECASTS AND ANALYSIS
8.3. TRADITIONAL
8.3.1. Overview
8.3.2. Traditional Market Forecast and Analysis
8.4. DECAF
8.4.1. Overview
8.4.2. Decaf Market Forecast and Analysis
9. COLD BREW COFFEE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. CONVENIENCE STORES
9.4.1. Overview
9.4.2. Convenience Stores Market Forecast and Analysis
9.5. ONLINE
9.5.1. Overview
9.5.2. Online Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. COLD BREW COFFEE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Cold Brew Coffee Market Overview
10.1.2 North America Cold Brew Coffee Market Forecasts and Analysis
10.1.3 North America Cold Brew Coffee Market Forecasts and Analysis - By Type
10.1.4 North America Cold Brew Coffee Market Forecasts and Analysis - By Category
10.1.5 North America Cold Brew Coffee Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Cold Brew Coffee Market Forecasts and Analysis - By Countries
10.1.6.1 United States Cold Brew Coffee Market
10.1.6.1.1 United States Cold Brew Coffee Market by Type
10.1.6.1.2 United States Cold Brew Coffee Market by Category
10.1.6.1.3 United States Cold Brew Coffee Market by Distribution Channel
10.1.6.2 Canada Cold Brew Coffee Market
10.1.6.2.1 Canada Cold Brew Coffee Market by Type
10.1.6.2.2 Canada Cold Brew Coffee Market by Category
10.1.6.2.3 Canada Cold Brew Coffee Market by Distribution Channel
10.1.6.3 Mexico Cold Brew Coffee Market
10.1.6.3.1 Mexico Cold Brew Coffee Market by Type
10.1.6.3.2 Mexico Cold Brew Coffee Market by Category
10.1.6.3.3 Mexico Cold Brew Coffee Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Cold Brew Coffee Market Overview
10.2.2 Europe Cold Brew Coffee Market Forecasts and Analysis
10.2.3 Europe Cold Brew Coffee Market Forecasts and Analysis - By Type
10.2.4 Europe Cold Brew Coffee Market Forecasts and Analysis - By Category
10.2.5 Europe Cold Brew Coffee Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Cold Brew Coffee Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Cold Brew Coffee Market
10.2.6.1.1 Germany Cold Brew Coffee Market by Type
10.2.6.1.2 Germany Cold Brew Coffee Market by Category
10.2.6.1.3 Germany Cold Brew Coffee Market by Distribution Channel
10.2.6.2 France Cold Brew Coffee Market
10.2.6.2.1 France Cold Brew Coffee Market by Type
10.2.6.2.2 France Cold Brew Coffee Market by Category
10.2.6.2.3 France Cold Brew Coffee Market by Distribution Channel
10.2.6.3 Italy Cold Brew Coffee Market
10.2.6.3.1 Italy Cold Brew Coffee Market by Type
10.2.6.3.2 Italy Cold Brew Coffee Market by Category
10.2.6.3.3 Italy Cold Brew Coffee Market by Distribution Channel
10.2.6.4 United Kingdom Cold Brew Coffee Market
10.2.6.4.1 United Kingdom Cold Brew Coffee Market by Type
10.2.6.4.2 United Kingdom Cold Brew Coffee Market by Category
10.2.6.4.3 United Kingdom Cold Brew Coffee Market by Distribution Channel
10.2.6.5 Russia Cold Brew Coffee Market
10.2.6.5.1 Russia Cold Brew Coffee Market by Type
10.2.6.5.2 Russia Cold Brew Coffee Market by Category
10.2.6.5.3 Russia Cold Brew Coffee Market by Distribution Channel
10.2.6.6 Rest of Europe Cold Brew Coffee Market
10.2.6.6.1 Rest of Europe Cold Brew Coffee Market by Type
10.2.6.6.2 Rest of Europe Cold Brew Coffee Market by Category
10.2.6.6.3 Rest of Europe Cold Brew Coffee Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Cold Brew Coffee Market Overview
10.3.2 Asia-Pacific Cold Brew Coffee Market Forecasts and Analysis
10.3.3 Asia-Pacific Cold Brew Coffee Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Cold Brew Coffee Market Forecasts and Analysis - By Category
10.3.5 Asia-Pacific Cold Brew Coffee Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Cold Brew Coffee Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Cold Brew Coffee Market
10.3.6.1.1 Australia Cold Brew Coffee Market by Type
10.3.6.1.2 Australia Cold Brew Coffee Market by Category
10.3.6.1.3 Australia Cold Brew Coffee Market by Distribution Channel
10.3.6.2 China Cold Brew Coffee Market
10.3.6.2.1 China Cold Brew Coffee Market by Type
10.3.6.2.2 China Cold Brew Coffee Market by Category
10.3.6.2.3 China Cold Brew Coffee Market by Distribution Channel
10.3.6.3 India Cold Brew Coffee Market
10.3.6.3.1 India Cold Brew Coffee Market by Type
10.3.6.3.2 India Cold Brew Coffee Market by Category
10.3.6.3.3 India Cold Brew Coffee Market by Distribution Channel
10.3.6.4 Japan Cold Brew Coffee Market
10.3.6.4.1 Japan Cold Brew Coffee Market by Type
10.3.6.4.2 Japan Cold Brew Coffee Market by Category
10.3.6.4.3 Japan Cold Brew Coffee Market by Distribution Channel
10.3.6.5 South Korea Cold Brew Coffee Market
10.3.6.5.1 South Korea Cold Brew Coffee Market by Type
10.3.6.5.2 South Korea Cold Brew Coffee Market by Category
10.3.6.5.3 South Korea Cold Brew Coffee Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Cold Brew Coffee Market
10.3.6.6.1 Rest of Asia-Pacific Cold Brew Coffee Market by Type
10.3.6.6.2 Rest of Asia-Pacific Cold Brew Coffee Market by Category
10.3.6.6.3 Rest of Asia-Pacific Cold Brew Coffee Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Cold Brew Coffee Market Overview
10.4.2 Middle East and Africa Cold Brew Coffee Market Forecasts and Analysis
10.4.3 Middle East and Africa Cold Brew Coffee Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Cold Brew Coffee Market Forecasts and Analysis - By Category
10.4.5 Middle East and Africa Cold Brew Coffee Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Cold Brew Coffee Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Cold Brew Coffee Market
10.4.6.1.1 South Africa Cold Brew Coffee Market by Type
10.4.6.1.2 South Africa Cold Brew Coffee Market by Category
10.4.6.1.3 South Africa Cold Brew Coffee Market by Distribution Channel
10.4.6.2 Saudi Arabia Cold Brew Coffee Market
10.4.6.2.1 Saudi Arabia Cold Brew Coffee Market by Type
10.4.6.2.2 Saudi Arabia Cold Brew Coffee Market by Category
10.4.6.2.3 Saudi Arabia Cold Brew Coffee Market by Distribution Channel
10.4.6.3 U.A.E Cold Brew Coffee Market
10.4.6.3.1 U.A.E Cold Brew Coffee Market by Type
10.4.6.3.2 U.A.E Cold Brew Coffee Market by Category
10.4.6.3.3 U.A.E Cold Brew Coffee Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Cold Brew Coffee Market
10.4.6.4.1 Rest of Middle East and Africa Cold Brew Coffee Market by Type
10.4.6.4.2 Rest of Middle East and Africa Cold Brew Coffee Market by Category
10.4.6.4.3 Rest of Middle East and Africa Cold Brew Coffee Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Cold Brew Coffee Market Overview
10.5.2 South and Central America Cold Brew Coffee Market Forecasts and Analysis
10.5.3 South and Central America Cold Brew Coffee Market Forecasts and Analysis - By Type
10.5.4 South and Central America Cold Brew Coffee Market Forecasts and Analysis - By Category
10.5.5 South and Central America Cold Brew Coffee Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Cold Brew Coffee Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Cold Brew Coffee Market
10.5.6.1.1 Brazil Cold Brew Coffee Market by Type
10.5.6.1.2 Brazil Cold Brew Coffee Market by Category
10.5.6.1.3 Brazil Cold Brew Coffee Market by Distribution Channel
10.5.6.2 Argentina Cold Brew Coffee Market
10.5.6.2.1 Argentina Cold Brew Coffee Market by Type
10.5.6.2.2 Argentina Cold Brew Coffee Market by Category
10.5.6.2.3 Argentina Cold Brew Coffee Market by Distribution Channel
10.5.6.3 Rest of South and Central America Cold Brew Coffee Market
10.5.6.3.1 Rest of South and Central America Cold Brew Coffee Market by Type
10.5.6.3.2 Rest of South and Central America Cold Brew Coffee Market by Category
10.5.6.3.3 Rest of South and Central America Cold Brew Coffee Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. COLD BREW COFFEE MARKET, KEY COMPANY PROFILES
12.1. GRADY'S COLD BREW
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. JULIUS MEINL INDUSTRIEHOLDING GMBH
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. RED THREAD COFFEE CO.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. RISE BREWING CO.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. SANDOWS LONDON LIMITED
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. STARBUCKS CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. STATION COLD BREW COMPANY
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. VENICE COLD BREW, LLC
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. WANDERING BEAR COFFEE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZOZOZIAL COFFEE ROASTER APS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Grady's Cold Brew
2. Julius Meinl Industrieholding GmbH
3. Red Thread Coffee Co.
4. RISE Brewing Co.
5 .Sandows London Limited
6. Starbucks Corporation
7. Station Cold Brew Company
8. Venice Cold Brew, LLC
9. Wandering Bear Coffee
10. ZoZozial Coffee Roaster ApS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For