Commercial Roofing Materials Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Commercial roofing materials are usually made from various materials such as rubber, asphalt, stone slabs, wood, and asbestos. These are of different types such as metal roofing, built-up roofing, bitumen roofing, thermoplastic roofing, others. They find use in office buildings, retail, hotels, and others.
MARKET SCOPE
The "Global Commercial Roofing Materials Market Analysis to 2028" is a specialized and in-depth study of the chemicals & materials industry with a special focus on the global market trend analysis. The report aims to provide an overview of the commercial roofing materials market with detailed market segmentation by material type, end-use, and geography. The report provides key statistics on the market status of the leading commercial roofing materials market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on material type, the global commercial roofing materials market is segmented into metal roofing, built-up roofing, bitumen roofing, thermoplastic roofing, others
- Based on end-use, the market is bifurcated into office buildings, retail, hospitality, others
MARKET DYNAMICS
Drivers
- Surging demand from residential and non-residential sector
Rapid urbanization and industrialization, which is leading to the growth in the number of construction activities
Restraints
- Volatile prices of materials
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The commercial roofing materials market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the commercial roofing materials market in these regions.
IMPACT OF COVID-19 ON COMMERCIAL ROOFING MATERIALS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The commercial roofing materials market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the commercial roofing materials market in these regions.
IMPACT OF COVID-19 ON COMMERCIAL ROOFING MATERIALS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the commercial roofing materials market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from commercial roofing materials market are anticipated to lucrative growth opportunities in the future with the rising demand for commercial roofing materials in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the commercial roofing materials market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
1. GAF Materials Corporation
2. Atlas Roofing Corporation
3. CertainTeed Corporation
4. Owens Corning Corp.
5. Braas Monier Building Group S.A.
6. Etex
7. Fletcher Building Limited
8. TAMKO Building Products, Inc.
9. Icopal Holding Aps
10. North American Roofing
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
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Segment Covered
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to segments covered.
![Regional Scope](https://www.theinsightpartners.com/assets/rdimages/regional_scope.png)
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
![Country Scope](https://www.theinsightpartners.com/assets/rdimages/country_scope.png)
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Commercial Roofing Materials Market - By Material Type
1.3.2 Commercial Roofing Materials Market - By End-Use
1.3.3 Commercial Roofing Materials Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COMMERCIAL ROOFING MATERIALS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. COMMERCIAL ROOFING MATERIALS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COMMERCIAL ROOFING MATERIALS MARKET - GLOBAL MARKET ANALYSIS
6.1. COMMERCIAL ROOFING MATERIALS - GLOBAL MARKET OVERVIEW
6.2. COMMERCIAL ROOFING MATERIALS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. COMMERCIAL ROOFING MATERIALS MARKET - REVENUE AND FORECASTS TO 2028 - MATERIAL TYPE
7.1. OVERVIEW
7.2. MATERIAL TYPE MARKET FORECASTS AND ANALYSIS
7.3. METAL ROOFING
7.3.1. Overview
7.3.2. Metal Roofing Market Forecast and Analysis
7.4. BUILT-UP ROOFING
7.4.1. Overview
7.4.2. Built-Up Roofing Market Forecast and Analysis
7.5. BITUMEN ROOFING
7.5.1. Overview
7.5.2. Bitumen Roofing Market Forecast and Analysis
7.6. THERMOPLASTIC ROOFING
7.6.1. Overview
7.6.2. Thermoplastic Roofing Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. COMMERCIAL ROOFING MATERIALS MARKET - REVENUE AND FORECASTS TO 2028 - END-USE
8.1. OVERVIEW
8.2. END-USE MARKET FORECASTS AND ANALYSIS
8.3. OFFICE BUILDINGS
8.3.1. Overview
8.3.2. Office Buildings Market Forecast and Analysis
8.4. RETAIL
8.4.1. Overview
8.4.2. Retail Market Forecast and Analysis
8.5. HOSPITALITY
8.5.1. Overview
8.5.2. Hospitality Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. COMMERCIAL ROOFING MATERIALS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Commercial Roofing Materials Market Overview
9.1.2 North America Commercial Roofing Materials Market Forecasts and Analysis
9.1.3 North America Commercial Roofing Materials Market Forecasts and Analysis - By Material Type
9.1.4 North America Commercial Roofing Materials Market Forecasts and Analysis - By End-Use
9.1.5 North America Commercial Roofing Materials Market Forecasts and Analysis - By Countries
9.1.5.1 Canada Commercial Roofing Materials Market
9.1.5.1.1 Canada Commercial Roofing Materials Market by Material Type
9.1.5.1.2 Canada Commercial Roofing Materials Market by End-Use
9.1.5.2 Mexico Commercial Roofing Materials Market
9.1.5.2.1 Mexico Commercial Roofing Materials Market by Material Type
9.1.5.2.2 Mexico Commercial Roofing Materials Market by End-Use
9.1.5.3 US Commercial Roofing Materials Market
9.1.5.3.1 US Commercial Roofing Materials Market by Material Type
9.1.5.3.2 US Commercial Roofing Materials Market by End-Use
9.2. EUROPE
9.2.1 Europe Commercial Roofing Materials Market Overview
9.2.2 Europe Commercial Roofing Materials Market Forecasts and Analysis
9.2.3 Europe Commercial Roofing Materials Market Forecasts and Analysis - By Material Type
9.2.4 Europe Commercial Roofing Materials Market Forecasts and Analysis - By End-Use
9.2.5 Europe Commercial Roofing Materials Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Commercial Roofing Materials Market
9.2.5.1.1 Germany Commercial Roofing Materials Market by Material Type
9.2.5.1.2 Germany Commercial Roofing Materials Market by End-Use
9.2.5.2 France Commercial Roofing Materials Market
9.2.5.2.1 France Commercial Roofing Materials Market by Material Type
9.2.5.2.2 France Commercial Roofing Materials Market by End-Use
9.2.5.3 Italy Commercial Roofing Materials Market
9.2.5.3.1 Italy Commercial Roofing Materials Market by Material Type
9.2.5.3.2 Italy Commercial Roofing Materials Market by End-Use
9.2.5.4 United Kingdom Commercial Roofing Materials Market
9.2.5.4.1 United Kingdom Commercial Roofing Materials Market by Material Type
9.2.5.4.2 United Kingdom Commercial Roofing Materials Market by End-Use
9.2.5.5 Russia Commercial Roofing Materials Market
9.2.5.5.1 Russia Commercial Roofing Materials Market by Material Type
9.2.5.5.2 Russia Commercial Roofing Materials Market by End-Use
9.2.5.6 Rest of Europe Commercial Roofing Materials Market
9.2.5.6.1 Rest of Europe Commercial Roofing Materials Market by Material Type
9.2.5.6.2 Rest of Europe Commercial Roofing Materials Market by End-Use
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Commercial Roofing Materials Market Overview
9.3.2 Asia-Pacific Commercial Roofing Materials Market Forecasts and Analysis
9.3.3 Asia-Pacific Commercial Roofing Materials Market Forecasts and Analysis - By Material Type
9.3.4 Asia-Pacific Commercial Roofing Materials Market Forecasts and Analysis - By End-Use
9.3.5 Asia-Pacific Commercial Roofing Materials Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Commercial Roofing Materials Market
9.3.5.1.1 Australia Commercial Roofing Materials Market by Material Type
9.3.5.1.2 Australia Commercial Roofing Materials Market by End-Use
9.3.5.2 China Commercial Roofing Materials Market
9.3.5.2.1 China Commercial Roofing Materials Market by Material Type
9.3.5.2.2 China Commercial Roofing Materials Market by End-Use
9.3.5.3 India Commercial Roofing Materials Market
9.3.5.3.1 India Commercial Roofing Materials Market by Material Type
9.3.5.3.2 India Commercial Roofing Materials Market by End-Use
9.3.5.4 Japan Commercial Roofing Materials Market
9.3.5.4.1 Japan Commercial Roofing Materials Market by Material Type
9.3.5.4.2 Japan Commercial Roofing Materials Market by End-Use
9.3.5.5 South Korea Commercial Roofing Materials Market
9.3.5.5.1 South Korea Commercial Roofing Materials Market by Material Type
9.3.5.5.2 South Korea Commercial Roofing Materials Market by End-Use
9.3.5.6 Rest of Asia-Pacific Commercial Roofing Materials Market
9.3.5.6.1 Rest of Asia-Pacific Commercial Roofing Materials Market by Material Type
9.3.5.6.2 Rest of Asia-Pacific Commercial Roofing Materials Market by End-Use
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Commercial Roofing Materials Market Overview
9.4.2 Middle East and Africa Commercial Roofing Materials Market Forecasts and Analysis
9.4.3 Middle East and Africa Commercial Roofing Materials Market Forecasts and Analysis - By Material Type
9.4.4 Middle East and Africa Commercial Roofing Materials Market Forecasts and Analysis - By End-Use
9.4.5 Middle East and Africa Commercial Roofing Materials Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Commercial Roofing Materials Market
9.4.5.1.1 South Africa Commercial Roofing Materials Market by Material Type
9.4.5.1.2 South Africa Commercial Roofing Materials Market by End-Use
9.4.5.2 Saudi Arabia Commercial Roofing Materials Market
9.4.5.2.1 Saudi Arabia Commercial Roofing Materials Market by Material Type
9.4.5.2.2 Saudi Arabia Commercial Roofing Materials Market by End-Use
9.4.5.3 U.A.E Commercial Roofing Materials Market
9.4.5.3.1 U.A.E Commercial Roofing Materials Market by Material Type
9.4.5.3.2 U.A.E Commercial Roofing Materials Market by End-Use
9.4.5.4 Rest of Middle East and Africa Commercial Roofing Materials Market
9.4.5.4.1 Rest of Middle East and Africa Commercial Roofing Materials Market by Material Type
9.4.5.4.2 Rest of Middle East and Africa Commercial Roofing Materials Market by End-Use
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Commercial Roofing Materials Market Overview
9.5.2 South and Central America Commercial Roofing Materials Market Forecasts and Analysis
9.5.3 South and Central America Commercial Roofing Materials Market Forecasts and Analysis - By Material Type
9.5.4 South and Central America Commercial Roofing Materials Market Forecasts and Analysis - By End-Use
9.5.5 South and Central America Commercial Roofing Materials Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Commercial Roofing Materials Market
9.5.5.1.1 Brazil Commercial Roofing Materials Market by Material Type
9.5.5.1.2 Brazil Commercial Roofing Materials Market by End-Use
9.5.5.2 Argentina Commercial Roofing Materials Market
9.5.5.2.1 Argentina Commercial Roofing Materials Market by Material Type
9.5.5.2.2 Argentina Commercial Roofing Materials Market by End-Use
9.5.5.3 Rest of South and Central America Commercial Roofing Materials Market
9.5.5.3.1 Rest of South and Central America Commercial Roofing Materials Market by Material Type
9.5.5.3.2 Rest of South and Central America Commercial Roofing Materials Market by End-Use
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. COMMERCIAL ROOFING MATERIALS MARKET, KEY COMPANY PROFILES
11.1. GAF MATERIALS CORPORATION
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ATLAS ROOFING CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CERTAINTEED CORPORATION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. OWENS CORNING CORP.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. BRAAS MONIER BUILDING GROUP S.A.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ETEX
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. FLETCHER BUILDING LIMITED
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. TAMKO BUILDING PRODUCTS, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ICOPAL HOLDING APS
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. NORTH AMERICAN ROOFING
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. GAF Materials Corporation
2. Atlas Roofing Corporation
3. CertainTeed Corporation
4. Owens Corning Corp.
5. Braas Monier Building Group S.A.
6. Etex
7. Fletcher Building Limited
8. TAMKO Building Products, Inc.
9. Icopal Holding Aps
10. North American Roofing
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.