Communications Platform-as-a-Service (CPaaS) Market Dynamics 2021-2031
The Communications Platform-as-a-Service (CPaaS) Market is expected to register a CAGR of 24.4% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Type (Customized Service, Standardized Service); Enterprise Size (SMEs, Large Enterprise); Industry Vertical (IT and Telecom, BFSI, Retail and E-commerce, Healthcare, Other). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Communications Platform-as-a-Service (CPaaS) Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Communications Platform-as-a-Service (CPaaS) Market Segmentation
Type- Customized Service
- Standardized Service
- SMEs
- Large Enterprise
- IT and Telecom
- BFSI
- Retail and E-commerce
- Healthcare
- Other
- North America#Europe#Asia Pacific#Middle East & Africa#South & Central America
- North America#Europe#Asia Pacific#Middle East & Africa#South & Central America
Strategic Insights
Communications Platform-as-a-Service (CPaaS) Market Growth Drivers- Shift Toward Cloud Adoption: The cloud adoption is increasingly being implemented in all sectors, as it provides scalability, flexibility, and cost efficiency. Since CPaaS solutions are cloud-based, business applications can integrate communication features quickly, eliminating the need for on-premise infrastructure and reducing the overhead costs of maintaining traditional communication systems.
- Growing Demand for Omnichannel Communication Solutions: One of the key drivers for the CPaaS market is the increasing need for businesses to deliver seamless, omnichannel communication with their customers. Customers today interact with brands across a variety of channels, including voice calls, text messages, social media, chat apps, and email. CPaaS platforms enable businesses to integrate and manage these diverse communication channels through a single interface, streamlining customer engagement and improving the overall experience. This demand for unified, cross-channel communication solutions is driving the adoption of CPaaS, particularly in industries like retail, healthcare, and financial services, where timely and effective customer interaction is critical.
- Rise of AI and Automation in Communication: CPaaS solutions are becoming increasingly integrated with Artificial Intelligence, machine learning, and NLP. Intelligent communication is thus enabled through such solutions, where the AI-powered chatbots are able to answer customer queries, schedule meetings, even make personal recommendations, taking away work from human agents and optimizing operational efficiency.
- Rise of Video Communication and Collaboration: Video communication has become a central feature of both personal and professional interactions, especially in the wake of the COVID-19 pandemic. Businesses are increasingly adopting video communication capabilities for customer support, sales, and collaboration, driving a trend towards the integration of video into CPaaS platforms. This trend is fueled by the growing demand for remote work solutions, virtual customer service, and online sales engagements. CPaaS providers are incorporating video APIs and SDKs to enable businesses to offer video calls, webinars, and virtual meetings as part of their customer engagement strategies. As remote work and virtual collaboration continue to rise, video communication will play a key role in the CPaaS market.
- Integration with AI, Machine Learning, and Automation: The integration of AI, machine learning (ML), and automation technologies into CPaaS platforms presents a significant opportunity for enhancing customer engagement. AI-powered chatbots and virtual assistants can handle routine customer inquiries, while ML algorithms can be used for predictive analytics, personalized messaging, and improving customer service. Additionally, automated workflows can help businesses streamline customer interactions, reducing the need for manual intervention and increasing efficiency. As companies seek more advanced solutions to automate and enhance customer interactions, there is a growing opportunity for CPaaS providers to incorporate these intelligent features into their platforms, creating a more personalized and efficient communication experience.
- Expansion into Emerging Markets: Emerging markets, especially in regions like Asia-Pacific, Latin America, and Africa, represent a substantial growth opportunity for the CPaaS market. These regions are experiencing rapid digitalization, with businesses increasingly adopting cloud-based solutions to improve communication and expand their customer base. As mobile usage grows and internet connectivity improves in these regions, the demand for affordable and flexible communication platforms is increasing. CPaaS providers that can offer localized solutions, multi-lingual support, and scalable services tailored to the needs of these emerging markets stand to benefit from this expanding opportunity.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Communications Platform-as-a-Service (CPaaS) Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Communications Platform-as-a-Service (CPaaS) Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
The Communications Platform-as-a-Service (CPaaS) Market is estimated to witness a CAGR of 24.4% from 2023 to 2031
The major factors driving the Communications Platform-as-a-Service (CPaaS) market are Shift Toward Cloud Adoption and Demand for Omnichannel Communication Solutions.
The growing use of AI and Automation in Communication is anticipated to play a significant role in the global Communications Platform-as-a-Service (CPaaS) market in the coming years
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Communications Platform-as-a-Service (CPaaS) Market - By Type
1.3.2 Communications Platform-as-a-Service (CPaaS) Market - By Enterprise Size
1.3.3 Communications Platform-as-a-Service (CPaaS) Market - By Industry Vertical
1.3.4 Communications Platform-as-a-Service (CPaaS) Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET - GLOBAL MARKET ANALYSIS
6.1. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) - GLOBAL MARKET OVERVIEW
6.2. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. CUSTOMIZED SERVICE
7.3.1. Overview
7.3.2. Customized Service Market Forecast and Analysis
7.4. STANDARDIZED SERVICE
7.4.1. Overview
7.4.2. Standardized Service Market Forecast and Analysis
8. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISE
8.4.1. Overview
8.4.2. Large Enterprise Market Forecast and Analysis
9. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. IT AND TELECOM
9.3.1. Overview
9.3.2. IT and Telecom Market Forecast and Analysis
9.4. BFSI
9.4.1. Overview
9.4.2. BFSI Market Forecast and Analysis
9.5. RETAIL AND E-COMMERCE
9.5.1. Overview
9.5.2. Retail and E-commerce Market Forecast and Analysis
9.6. HEALTHCARE
9.6.1. Overview
9.6.2. Healthcare Market Forecast and Analysis
9.7. OTHER
9.7.1. Overview
9.7.2. Other Market Forecast and Analysis
10. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Communications Platform-as-a-Service (CPaaS) Market Overview
10.1.2 North America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis
10.1.3 North America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Type
10.1.4 North America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Enterprise Size
10.1.5 North America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Industry Vertical
10.1.6 North America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Countries
10.1.6.1 United States Communications Platform-as-a-Service (CPaaS) Market
10.1.6.1.1 United States Communications Platform-as-a-Service (CPaaS) Market by Type
10.1.6.1.2 United States Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.1.6.1.3 United States Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.1.6.2 Canada Communications Platform-as-a-Service (CPaaS) Market
10.1.6.2.1 Canada Communications Platform-as-a-Service (CPaaS) Market by Type
10.1.6.2.2 Canada Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.1.6.2.3 Canada Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.1.6.3 Mexico Communications Platform-as-a-Service (CPaaS) Market
10.1.6.3.1 Mexico Communications Platform-as-a-Service (CPaaS) Market by Type
10.1.6.3.2 Mexico Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.1.6.3.3 Mexico Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.2. EUROPE
10.2.1 Europe Communications Platform-as-a-Service (CPaaS) Market Overview
10.2.2 Europe Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis
10.2.3 Europe Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Type
10.2.4 Europe Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Enterprise Size
10.2.5 Europe Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Industry Vertical
10.2.6 Europe Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Communications Platform-as-a-Service (CPaaS) Market
10.2.6.1.1 Germany Communications Platform-as-a-Service (CPaaS) Market by Type
10.2.6.1.2 Germany Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.2.6.1.3 Germany Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.2.6.2 France Communications Platform-as-a-Service (CPaaS) Market
10.2.6.2.1 France Communications Platform-as-a-Service (CPaaS) Market by Type
10.2.6.2.2 France Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.2.6.2.3 France Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.2.6.3 Italy Communications Platform-as-a-Service (CPaaS) Market
10.2.6.3.1 Italy Communications Platform-as-a-Service (CPaaS) Market by Type
10.2.6.3.2 Italy Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.2.6.3.3 Italy Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.2.6.4 United Kingdom Communications Platform-as-a-Service (CPaaS) Market
10.2.6.4.1 United Kingdom Communications Platform-as-a-Service (CPaaS) Market by Type
10.2.6.4.2 United Kingdom Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.2.6.4.3 United Kingdom Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.2.6.5 Russia Communications Platform-as-a-Service (CPaaS) Market
10.2.6.5.1 Russia Communications Platform-as-a-Service (CPaaS) Market by Type
10.2.6.5.2 Russia Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.2.6.5.3 Russia Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.2.6.6 Rest of Europe Communications Platform-as-a-Service (CPaaS) Market
10.2.6.6.1 Rest of Europe Communications Platform-as-a-Service (CPaaS) Market by Type
10.2.6.6.2 Rest of Europe Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.2.6.6.3 Rest of Europe Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market Overview
10.3.2 Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis
10.3.3 Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Enterprise Size
10.3.5 Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Industry Vertical
10.3.6 Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Communications Platform-as-a-Service (CPaaS) Market
10.3.6.1.1 Australia Communications Platform-as-a-Service (CPaaS) Market by Type
10.3.6.1.2 Australia Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.3.6.1.3 Australia Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.3.6.2 China Communications Platform-as-a-Service (CPaaS) Market
10.3.6.2.1 China Communications Platform-as-a-Service (CPaaS) Market by Type
10.3.6.2.2 China Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.3.6.2.3 China Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.3.6.3 India Communications Platform-as-a-Service (CPaaS) Market
10.3.6.3.1 India Communications Platform-as-a-Service (CPaaS) Market by Type
10.3.6.3.2 India Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.3.6.3.3 India Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.3.6.4 Japan Communications Platform-as-a-Service (CPaaS) Market
10.3.6.4.1 Japan Communications Platform-as-a-Service (CPaaS) Market by Type
10.3.6.4.2 Japan Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.3.6.4.3 Japan Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.3.6.5 South Korea Communications Platform-as-a-Service (CPaaS) Market
10.3.6.5.1 South Korea Communications Platform-as-a-Service (CPaaS) Market by Type
10.3.6.5.2 South Korea Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.3.6.5.3 South Korea Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.3.6.6 Rest of Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market
10.3.6.6.1 Rest of Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market by Type
10.3.6.6.2 Rest of Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.3.6.6.3 Rest of Asia-Pacific Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market Overview
10.4.2 Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis
10.4.3 Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Enterprise Size
10.4.5 Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Industry Vertical
10.4.6 Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Communications Platform-as-a-Service (CPaaS) Market
10.4.6.1.1 South Africa Communications Platform-as-a-Service (CPaaS) Market by Type
10.4.6.1.2 South Africa Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.4.6.1.3 South Africa Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.4.6.2 Saudi Arabia Communications Platform-as-a-Service (CPaaS) Market
10.4.6.2.1 Saudi Arabia Communications Platform-as-a-Service (CPaaS) Market by Type
10.4.6.2.2 Saudi Arabia Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.4.6.2.3 Saudi Arabia Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.4.6.3 U.A.E Communications Platform-as-a-Service (CPaaS) Market
10.4.6.3.1 U.A.E Communications Platform-as-a-Service (CPaaS) Market by Type
10.4.6.3.2 U.A.E Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.4.6.3.3 U.A.E Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.4.6.4 Rest of Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market
10.4.6.4.1 Rest of Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market by Type
10.4.6.4.2 Rest of Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.4.6.4.3 Rest of Middle East and Africa Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Communications Platform-as-a-Service (CPaaS) Market Overview
10.5.2 South and Central America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis
10.5.3 South and Central America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Type
10.5.4 South and Central America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Enterprise Size
10.5.5 South and Central America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Industry Vertical
10.5.6 South and Central America Communications Platform-as-a-Service (CPaaS) Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Communications Platform-as-a-Service (CPaaS) Market
10.5.6.1.1 Brazil Communications Platform-as-a-Service (CPaaS) Market by Type
10.5.6.1.2 Brazil Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.5.6.1.3 Brazil Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.5.6.2 Argentina Communications Platform-as-a-Service (CPaaS) Market
10.5.6.2.1 Argentina Communications Platform-as-a-Service (CPaaS) Market by Type
10.5.6.2.2 Argentina Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.5.6.2.3 Argentina Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
10.5.6.3 Rest of South and Central America Communications Platform-as-a-Service (CPaaS) Market
10.5.6.3.1 Rest of South and Central America Communications Platform-as-a-Service (CPaaS) Market by Type
10.5.6.3.2 Rest of South and Central America Communications Platform-as-a-Service (CPaaS) Market by Enterprise Size
10.5.6.3.3 Rest of South and Central America Communications Platform-as-a-Service (CPaaS) Market by Industry Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. COMMUNICATIONS PLATFORM-AS-A-SERVICE (CPAAS) MARKET, KEY COMPANY PROFILES
12.1. 8X8 INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AVAYA INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. INTELEPEER CLOUD COMMUNICATIONS
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. MESSAGEBIRD B.V.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. PLIVO INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SINCH
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. TWILIO INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. VONAGE HOLDINGS CORP.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. VOXIMPLANT (ZINGAYA, INC.)
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. WAZO COMMUNICATION INC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. 8x8 Inc.
2. Avaya Inc.
3. IntelePeer Cloud Communications
4. MessageBird B.V.
5. Plivo Inc.
6. Sinch
7. Twilio Inc.
8. Vonage Holdings Corp.
9. Voximplant (Zingaya, Inc.)
10. Wazo Communication Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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