Community Engagement Software Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Platforms for community involvement provide and maintain a productive environment for community members to discuss issues. It allows members of the community to share their thoughts, ideas, and concerns with the rest of the community. Community engagement software is a one-of-a-kind platform that brings together the government, citizens, and organizations to build long-term plans for their communities' future. This software provides a secure and accessible environment where users can participate in discussions without the constraints of a public forum.
MARKET DYNAMICS
Community engagement software allows for healthy relationships between businesses and communities, and it makes community engagement not only desirable, but also necessary and sustainable in order to lead to more equitable and improved quality of life in local communities; it is the market's driving force. Individuals, governments, and public organizations are increasingly using community engagement software as a result of features such as better knowledge of issues, enhanced visibility, and community empowerment, all of which are likely to drive market expansion throughout the forecast period.
MARKET SCOPE
The "Global Community Engagement Software Market Analysis To 2031" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on global market trend analysis. The community engagement software market report aims to provide an overview of the community engagement software market with detailed market segmentation by component, industry, deployment, and geography. The global community engagement software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading community engagement software market player and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global community engagement software market is segmented based on component, industry, deployment. Based on the component, the community engagement software market is segmented into platforms, services. Based on the industry, the community engagement software market is segmented into government, utilities, BFSI, healthcare, hospitality, manufacturing, retail, education, media and entertainment, others. Based on deployment, the community engagement software market is segmented into cloud, on-premise.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global community engagement software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The community engagement software market by each region is later sub-segmented by respective countries and segments. The community engagement software market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the community engagement software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the community engagement software market in these regions.
IMPACT OF COVID-19 ON COMMUNITY ENGAGEMENT SOFTWARE MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the community engagement software market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for community engagement software is increasing during COVID-19 and is also set to increase during the forecast period.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global community engagement software market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The community engagement software market by each region is later sub-segmented by respective countries and segments. The community engagement software market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the community engagement software market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the community engagement software market in these regions.
IMPACT OF COVID-19 ON COMMUNITY ENGAGEMENT SOFTWARE MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has had a positive impact on the community engagement software market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for community engagement software is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the community engagement software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from community engagement software market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the community engagement software market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the community engagement software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Community Engagement Software Market - By Component
1.3.2 Community Engagement Software Market - By Industry
1.3.3 Community Engagement Software Market - By Deployment
1.3.4 Community Engagement Software Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COMMUNITY ENGAGEMENT SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. COMMUNITY ENGAGEMENT SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COMMUNITY ENGAGEMENT SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. COMMUNITY ENGAGEMENT SOFTWARE - GLOBAL MARKET OVERVIEW
6.2. COMMUNITY ENGAGEMENT SOFTWARE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COMMUNITY ENGAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. PLATFORM
7.3.1. Overview
7.3.2. Platform Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
7.4.3. Professional Services Market
7.4.3.1. Overview
7.4.3.2. Professional Services Market Forecast and Analysis
7.4.4. Managed Services Market
7.4.4.1. Overview
7.4.4.2. Managed Services Market Forecast and Analysis
8. COMMUNITY ENGAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
8.1. OVERVIEW
8.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. GOVERNMENT
8.3.1. Overview
8.3.2. Government Market Forecast and Analysis
8.4. UTILITIES
8.4.1. Overview
8.4.2. Utilities Market Forecast and Analysis
8.5. BFSI
8.5.1. Overview
8.5.2. BFSI Market Forecast and Analysis
8.6. HEALTHCARE
8.6.1. Overview
8.6.2. Healthcare Market Forecast and Analysis
8.7. HOSPITALITY
8.7.1. Overview
8.7.2. Hospitality Market Forecast and Analysis
8.8. MANUFACTURING
8.8.1. Overview
8.8.2. Manufacturing Market Forecast and Analysis
8.9. RETAIL
8.9.1. Overview
8.9.2. Retail Market Forecast and Analysis
8.10. EDUCATION
8.10.1. Overview
8.10.2. Education Market Forecast and Analysis
8.11. MEDIA AND ENTERTAINMENT
8.11.1. Overview
8.11.2. Media and Entertainment Market Forecast and Analysis
8.12. OTHERS
8.12.1. Overview
8.12.2. Others Market Forecast and Analysis
9. COMMUNITY ENGAGEMENT SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
9.1. OVERVIEW
9.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
9.3. CLOUD
9.3.1. Overview
9.3.2. Cloud Market Forecast and Analysis
9.4. ON-PREMISE
9.4.1. Overview
9.4.2. On-Premise Market Forecast and Analysis
10. COMMUNITY ENGAGEMENT SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Community Engagement Software Market Overview
10.1.2 North America Community Engagement Software Market Forecasts and Analysis
10.1.3 North America Community Engagement Software Market Forecasts and Analysis - By Component
10.1.4 North America Community Engagement Software Market Forecasts and Analysis - By Industry
10.1.5 North America Community Engagement Software Market Forecasts and Analysis - By Deployment
10.1.6 North America Community Engagement Software Market Forecasts and Analysis - By Countries
10.1.6.1 United States Community Engagement Software Market
10.1.6.1.1 United States Community Engagement Software Market by Component
10.1.6.1.2 United States Community Engagement Software Market by Industry
10.1.6.1.3 United States Community Engagement Software Market by Deployment
10.1.6.2 Canada Community Engagement Software Market
10.1.6.2.1 Canada Community Engagement Software Market by Component
10.1.6.2.2 Canada Community Engagement Software Market by Industry
10.1.6.2.3 Canada Community Engagement Software Market by Deployment
10.1.6.3 Mexico Community Engagement Software Market
10.1.6.3.1 Mexico Community Engagement Software Market by Component
10.1.6.3.2 Mexico Community Engagement Software Market by Industry
10.1.6.3.3 Mexico Community Engagement Software Market by Deployment
10.2. EUROPE
10.2.1 Europe Community Engagement Software Market Overview
10.2.2 Europe Community Engagement Software Market Forecasts and Analysis
10.2.3 Europe Community Engagement Software Market Forecasts and Analysis - By Component
10.2.4 Europe Community Engagement Software Market Forecasts and Analysis - By Industry
10.2.5 Europe Community Engagement Software Market Forecasts and Analysis - By Deployment
10.2.6 Europe Community Engagement Software Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Community Engagement Software Market
10.2.6.1.1 Germany Community Engagement Software Market by Component
10.2.6.1.2 Germany Community Engagement Software Market by Industry
10.2.6.1.3 Germany Community Engagement Software Market by Deployment
10.2.6.2 France Community Engagement Software Market
10.2.6.2.1 France Community Engagement Software Market by Component
10.2.6.2.2 France Community Engagement Software Market by Industry
10.2.6.2.3 France Community Engagement Software Market by Deployment
10.2.6.3 Spain Community Engagement Software Market
10.2.6.3.1 Spain Community Engagement Software Market by Component
10.2.6.3.2 Spain Community Engagement Software Market by Industry
10.2.6.3.3 Spain Community Engagement Software Market by Deployment
10.2.6.4 United Kingdom Community Engagement Software Market
10.2.6.4.1 United Kingdom Community Engagement Software Market by Component
10.2.6.4.2 United Kingdom Community Engagement Software Market by Industry
10.2.6.4.3 United Kingdom Community Engagement Software Market by Deployment
10.2.6.5 Russia Community Engagement Software Market
10.2.6.5.1 Russia Community Engagement Software Market by Component
10.2.6.5.2 Russia Community Engagement Software Market by Industry
10.2.6.5.3 Russia Community Engagement Software Market by Deployment
10.2.6.6 Rest of Europe Community Engagement Software Market
10.2.6.6.1 Rest of Europe Community Engagement Software Market by Component
10.2.6.6.2 Rest of Europe Community Engagement Software Market by Industry
10.2.6.6.3 Rest of Europe Community Engagement Software Market by Deployment
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Community Engagement Software Market Overview
10.3.2 Asia-Pacific Community Engagement Software Market Forecasts and Analysis
10.3.3 Asia-Pacific Community Engagement Software Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Community Engagement Software Market Forecasts and Analysis - By Industry
10.3.5 Asia-Pacific Community Engagement Software Market Forecasts and Analysis - By Deployment
10.3.6 Asia-Pacific Community Engagement Software Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Community Engagement Software Market
10.3.6.1.1 Australia Community Engagement Software Market by Component
10.3.6.1.2 Australia Community Engagement Software Market by Industry
10.3.6.1.3 Australia Community Engagement Software Market by Deployment
10.3.6.2 China Community Engagement Software Market
10.3.6.2.1 China Community Engagement Software Market by Component
10.3.6.2.2 China Community Engagement Software Market by Industry
10.3.6.2.3 China Community Engagement Software Market by Deployment
10.3.6.3 India Community Engagement Software Market
10.3.6.3.1 India Community Engagement Software Market by Component
10.3.6.3.2 India Community Engagement Software Market by Industry
10.3.6.3.3 India Community Engagement Software Market by Deployment
10.3.6.4 Japan Community Engagement Software Market
10.3.6.4.1 Japan Community Engagement Software Market by Component
10.3.6.4.2 Japan Community Engagement Software Market by Industry
10.3.6.4.3 Japan Community Engagement Software Market by Deployment
10.3.6.5 South Korea Community Engagement Software Market
10.3.6.5.1 South Korea Community Engagement Software Market by Component
10.3.6.5.2 South Korea Community Engagement Software Market by Industry
10.3.6.5.3 South Korea Community Engagement Software Market by Deployment
10.3.6.6 Rest of Asia-Pacific Community Engagement Software Market
10.3.6.6.1 Rest of Asia-Pacific Community Engagement Software Market by Component
10.3.6.6.2 Rest of Asia-Pacific Community Engagement Software Market by Industry
10.3.6.6.3 Rest of Asia-Pacific Community Engagement Software Market by Deployment
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Community Engagement Software Market Overview
10.4.2 Middle East and Africa Community Engagement Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Community Engagement Software Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Community Engagement Software Market Forecasts and Analysis - By Industry
10.4.5 Middle East and Africa Community Engagement Software Market Forecasts and Analysis - By Deployment
10.4.6 Middle East and Africa Community Engagement Software Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Community Engagement Software Market
10.4.6.1.1 South Africa Community Engagement Software Market by Component
10.4.6.1.2 South Africa Community Engagement Software Market by Industry
10.4.6.1.3 South Africa Community Engagement Software Market by Deployment
10.4.6.2 Saudi Arabia Community Engagement Software Market
10.4.6.2.1 Saudi Arabia Community Engagement Software Market by Component
10.4.6.2.2 Saudi Arabia Community Engagement Software Market by Industry
10.4.6.2.3 Saudi Arabia Community Engagement Software Market by Deployment
10.4.6.3 U.A.E Community Engagement Software Market
10.4.6.3.1 U.A.E Community Engagement Software Market by Component
10.4.6.3.2 U.A.E Community Engagement Software Market by Industry
10.4.6.3.3 U.A.E Community Engagement Software Market by Deployment
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Community Engagement Software Market Overview
10.5.2 South and Central America Community Engagement Software Market Forecasts and Analysis
10.5.3 South and Central America Community Engagement Software Market Forecasts and Analysis - By Component
10.5.4 South and Central America Community Engagement Software Market Forecasts and Analysis - By Industry
10.5.5 South and Central America Community Engagement Software Market Forecasts and Analysis - By Deployment
10.5.6 South and Central America Community Engagement Software Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Community Engagement Software Market
10.5.6.1.1 Brazil Community Engagement Software Market by Component
10.5.6.1.2 Brazil Community Engagement Software Market by Industry
10.5.6.1.3 Brazil Community Engagement Software Market by Deployment
10.5.6.2 Argentina Community Engagement Software Market
10.5.6.2.1 Argentina Community Engagement Software Market by Component
10.5.6.2.2 Argentina Community Engagement Software Market by Industry
10.5.6.2.3 Argentina Community Engagement Software Market by Deployment
10.5.6.3 Rest of South and Central America Community Engagement Software Market
10.5.6.3.1 Rest of South and Central America Community Engagement Software Market by Component
10.5.6.3.2 Rest of South and Central America Community Engagement Software Market by Industry
10.5.6.3.3 Rest of South and Central America Community Engagement Software Market by Deployment
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. COMMUNITY ENGAGEMENT SOFTWARE MARKET, KEY COMPANY PROFILES
12.1. VANILLA FORUMS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DISCOURSE INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. BREEZIO INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HIVEBRITE INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HIGHER LOGIC LLC
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. CITIZENLAB
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. OPEN SOCIAL
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. BORéALIS
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. DISTRICT CMS
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. PLUSS
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1.Vanilla Forums
2.Discourse Inc.
3.Breezio Inc.
4.Hivebrite Inc.
5.Higher Logic LLC
6.CitizenLab
7.Open Social
8.Boréalis
9.District CMS
10.pluss
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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