Competitive Intelligence Tools Market - Size and Forecast [2024-2031]
The Competitive Intelligence Tools Market is expected to register a CAGR of 12.4% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Component (Software and Services), Enterprise Size (SMEs and Large Enterprises), Application (BFSI, IT and Telecommunication, Automotive, Healthcare, Retail, Education, Energy, and Others), Deployment Mode (Cloud-based and On-Premises). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the Report
The report Competitive Intelligence Tools Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Competitive Intelligence Tools Market Segmentation
Component
- Software and Services
Enterprise Size
- SMEs and Large Enterprises
Application
- BFSI
- IT and Telecommunication
- Automotive
- Healthcare
- Retail
- Education
- Energy
- Others
Deployment Mode
- Cloud-based and On-Premises
Deployment Mode
- Cloud-based and On-Premises
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Competitive Intelligence Tools Market: Strategic Insights
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Competitive Intelligence Tools Market Growth Drivers
- Increasing Focus on Data-Driven Decision-Making: As businesses strive to stay competitive in fast-evolving markets, the demand for data-driven insights is growing. Competitive intelligence tools allow enterprises to collect, analyze, and interpret data from various sources (e.g., market trends, competitor activities, customer behavior) to inform strategic decisions. This growing emphasis on data-driven decision-making is a primary driver for the market.
- Need for Real-Time Insights and Market Agility: In today’s rapidly changing business environment, organizations require real-time data and insights to make timely decisions. CI tools provide companies with the ability to track competitors' actions, market conditions, and emerging trends, allowing for swift adjustments to strategies. This demand for agility and fast access to relevant insights fuels the growth of CI tools.
Competitive Intelligence Tools Market Future Trends
- Integration of Artificial Intelligence and Machine Learning: AI and ML are increasingly being integrated into CI tools to enhance their analytical capabilities. These technologies help automate data collection, identify patterns, predict competitor moves, and provide actionable insights more effectively. As AI/ML continues to evolve, CI tools are becoming smarter and more efficient in identifying trends and actionable intelligence.
- Cloud-Based Competitive Intelligence Solutions: The shift toward cloud-based CI platforms is gaining momentum, as businesses seek cost-effective, scalable, and flexible solutions for their competitive analysis needs. Cloud-based CI tools offer easy access, better collaboration, and seamless integration with other business systems, allowing teams across departments to work with real-time intelligence from anywhere, contributing to broader adoption.
Competitive Intelligence Tools Market Opportunities
- Expansion in Emerging Markets: As businesses in emerging markets (e.g., Southeast Asia, Latin America, and Africa) experience growth, the need for competitive intelligence tools is rising. These regions are becoming more competitive as local and global players expand their presence. Offering affordable, localized CI solutions in these markets presents a significant growth opportunity for vendors.
- Integration with Other Business Intelligence (BI) Tools: CI tools are increasingly being integrated with other enterprise systems, such as Business Intelligence (BI), Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) tools. This integration enables companies to have a comprehensive view of their operations and competitor landscape in one platform, driving efficiency and more informed decision-making.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Competitive Intelligence Tools Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Competitive Intelligence Tools Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
The growth of Artificial Intelligence (AI) and Machine Learning is anticipated to play a significant role in the global Competitive Intelligence Tools market in the coming years.
The Competitive Intelligence Tools Market is estimated to witness a CAGR of 12.4% from 2023 to 2031
The major factors driving the Competitive Intelligence Tools market are Increasing Need for Data-Driven Decision Making and Increased Focus on Customer Experience and Sentiment.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Competitive Intelligence Tools Market - By Component
1.3.2 Competitive Intelligence Tools Market - By Enterprise Size
1.3.3 Competitive Intelligence Tools Market - By Application
1.3.4 Competitive Intelligence Tools Market - By Deployment Mode
1.3.5 Competitive Intelligence Tools Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COMPETITIVE INTELLIGENCE TOOLS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. COMPETITIVE INTELLIGENCE TOOLS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COMPETITIVE INTELLIGENCE TOOLS MARKET - GLOBAL MARKET ANALYSIS
6.1. COMPETITIVE INTELLIGENCE TOOLS - GLOBAL MARKET OVERVIEW
6.2. COMPETITIVE INTELLIGENCE TOOLS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COMPETITIVE INTELLIGENCE TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOFTWARE
7.3.1. Overview
7.3.2. Software Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. COMPETITIVE INTELLIGENCE TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. COMPETITIVE INTELLIGENCE TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. IT AND TELECOMMUNICATION
9.4.1. Overview
9.4.2. IT and Telecommunication Market Forecast and Analysis
9.5. AUTOMOTIVE
9.5.1. Overview
9.5.2. Automotive Market Forecast and Analysis
9.6. HEALTHCARE
9.6.1. Overview
9.6.2. Healthcare Market Forecast and Analysis
9.7. RETAIL
9.7.1. Overview
9.7.2. Retail Market Forecast and Analysis
9.8. EDUCATION
9.8.1. Overview
9.8.2. Education Market Forecast and Analysis
9.9. ENERGY
9.9.1. Overview
9.9.2. Energy Market Forecast and Analysis
9.10. OTHERS
9.10.1. Overview
9.10.2. Others Market Forecast and Analysis
10. COMPETITIVE INTELLIGENCE TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODE
10.1. OVERVIEW
10.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
10.3. CLOUD-BASED
10.3.1. Overview
10.3.2. Cloud-based Market Forecast and Analysis
10.4. ON-PREMISES
10.4.1. Overview
10.4.2. On-Premises Market Forecast and Analysis
11. COMPETITIVE INTELLIGENCE TOOLS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Competitive Intelligence Tools Market Overview
11.1.2 North America Competitive Intelligence Tools Market Forecasts and Analysis
11.1.3 North America Competitive Intelligence Tools Market Forecasts and Analysis - By Component
11.1.4 North America Competitive Intelligence Tools Market Forecasts and Analysis - By Enterprise Size
11.1.5 North America Competitive Intelligence Tools Market Forecasts and Analysis - By Application
11.1.6 North America Competitive Intelligence Tools Market Forecasts and Analysis - By Deployment Mode
11.1.7 North America Competitive Intelligence Tools Market Forecasts and Analysis - By Countries
11.1.7.1 United States Competitive Intelligence Tools Market
11.1.7.1.1 United States Competitive Intelligence Tools Market by Component
11.1.7.1.2 United States Competitive Intelligence Tools Market by Enterprise Size
11.1.7.1.3 United States Competitive Intelligence Tools Market by Application
11.1.7.1.4 United States Competitive Intelligence Tools Market by Deployment Mode
11.1.7.2 Canada Competitive Intelligence Tools Market
11.1.7.2.1 Canada Competitive Intelligence Tools Market by Component
11.1.7.2.2 Canada Competitive Intelligence Tools Market by Enterprise Size
11.1.7.2.3 Canada Competitive Intelligence Tools Market by Application
11.1.7.2.4 Canada Competitive Intelligence Tools Market by Deployment Mode
11.1.7.3 Mexico Competitive Intelligence Tools Market
11.1.7.3.1 Mexico Competitive Intelligence Tools Market by Component
11.1.7.3.2 Mexico Competitive Intelligence Tools Market by Enterprise Size
11.1.7.3.3 Mexico Competitive Intelligence Tools Market by Application
11.1.7.3.4 Mexico Competitive Intelligence Tools Market by Deployment Mode
11.2. EUROPE
11.2.1 Europe Competitive Intelligence Tools Market Overview
11.2.2 Europe Competitive Intelligence Tools Market Forecasts and Analysis
11.2.3 Europe Competitive Intelligence Tools Market Forecasts and Analysis - By Component
11.2.4 Europe Competitive Intelligence Tools Market Forecasts and Analysis - By Enterprise Size
11.2.5 Europe Competitive Intelligence Tools Market Forecasts and Analysis - By Application
11.2.6 Europe Competitive Intelligence Tools Market Forecasts and Analysis - By Deployment Mode
11.2.7 Europe Competitive Intelligence Tools Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Competitive Intelligence Tools Market
11.2.7.1.1 Germany Competitive Intelligence Tools Market by Component
11.2.7.1.2 Germany Competitive Intelligence Tools Market by Enterprise Size
11.2.7.1.3 Germany Competitive Intelligence Tools Market by Application
11.2.7.1.4 Germany Competitive Intelligence Tools Market by Deployment Mode
11.2.7.2 France Competitive Intelligence Tools Market
11.2.7.2.1 France Competitive Intelligence Tools Market by Component
11.2.7.2.2 France Competitive Intelligence Tools Market by Enterprise Size
11.2.7.2.3 France Competitive Intelligence Tools Market by Application
11.2.7.2.4 France Competitive Intelligence Tools Market by Deployment Mode
11.2.7.3 Italy Competitive Intelligence Tools Market
11.2.7.3.1 Italy Competitive Intelligence Tools Market by Component
11.2.7.3.2 Italy Competitive Intelligence Tools Market by Enterprise Size
11.2.7.3.3 Italy Competitive Intelligence Tools Market by Application
11.2.7.3.4 Italy Competitive Intelligence Tools Market by Deployment Mode
11.2.7.4 United Kingdom Competitive Intelligence Tools Market
11.2.7.4.1 United Kingdom Competitive Intelligence Tools Market by Component
11.2.7.4.2 United Kingdom Competitive Intelligence Tools Market by Enterprise Size
11.2.7.4.3 United Kingdom Competitive Intelligence Tools Market by Application
11.2.7.4.4 United Kingdom Competitive Intelligence Tools Market by Deployment Mode
11.2.7.5 Russia Competitive Intelligence Tools Market
11.2.7.5.1 Russia Competitive Intelligence Tools Market by Component
11.2.7.5.2 Russia Competitive Intelligence Tools Market by Enterprise Size
11.2.7.5.3 Russia Competitive Intelligence Tools Market by Application
11.2.7.5.4 Russia Competitive Intelligence Tools Market by Deployment Mode
11.2.7.6 Rest of Europe Competitive Intelligence Tools Market
11.2.7.6.1 Rest of Europe Competitive Intelligence Tools Market by Component
11.2.7.6.2 Rest of Europe Competitive Intelligence Tools Market by Enterprise Size
11.2.7.6.3 Rest of Europe Competitive Intelligence Tools Market by Application
11.2.7.6.4 Rest of Europe Competitive Intelligence Tools Market by Deployment Mode
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Competitive Intelligence Tools Market Overview
11.3.2 Asia-Pacific Competitive Intelligence Tools Market Forecasts and Analysis
11.3.3 Asia-Pacific Competitive Intelligence Tools Market Forecasts and Analysis - By Component
11.3.4 Asia-Pacific Competitive Intelligence Tools Market Forecasts and Analysis - By Enterprise Size
11.3.5 Asia-Pacific Competitive Intelligence Tools Market Forecasts and Analysis - By Application
11.3.6 Asia-Pacific Competitive Intelligence Tools Market Forecasts and Analysis - By Deployment Mode
11.3.7 Asia-Pacific Competitive Intelligence Tools Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Competitive Intelligence Tools Market
11.3.7.1.1 Australia Competitive Intelligence Tools Market by Component
11.3.7.1.2 Australia Competitive Intelligence Tools Market by Enterprise Size
11.3.7.1.3 Australia Competitive Intelligence Tools Market by Application
11.3.7.1.4 Australia Competitive Intelligence Tools Market by Deployment Mode
11.3.7.2 China Competitive Intelligence Tools Market
11.3.7.2.1 China Competitive Intelligence Tools Market by Component
11.3.7.2.2 China Competitive Intelligence Tools Market by Enterprise Size
11.3.7.2.3 China Competitive Intelligence Tools Market by Application
11.3.7.2.4 China Competitive Intelligence Tools Market by Deployment Mode
11.3.7.3 India Competitive Intelligence Tools Market
11.3.7.3.1 India Competitive Intelligence Tools Market by Component
11.3.7.3.2 India Competitive Intelligence Tools Market by Enterprise Size
11.3.7.3.3 India Competitive Intelligence Tools Market by Application
11.3.7.3.4 India Competitive Intelligence Tools Market by Deployment Mode
11.3.7.4 Japan Competitive Intelligence Tools Market
11.3.7.4.1 Japan Competitive Intelligence Tools Market by Component
11.3.7.4.2 Japan Competitive Intelligence Tools Market by Enterprise Size
11.3.7.4.3 Japan Competitive Intelligence Tools Market by Application
11.3.7.4.4 Japan Competitive Intelligence Tools Market by Deployment Mode
11.3.7.5 South Korea Competitive Intelligence Tools Market
11.3.7.5.1 South Korea Competitive Intelligence Tools Market by Component
11.3.7.5.2 South Korea Competitive Intelligence Tools Market by Enterprise Size
11.3.7.5.3 South Korea Competitive Intelligence Tools Market by Application
11.3.7.5.4 South Korea Competitive Intelligence Tools Market by Deployment Mode
11.3.7.6 Rest of Asia-Pacific Competitive Intelligence Tools Market
11.3.7.6.1 Rest of Asia-Pacific Competitive Intelligence Tools Market by Component
11.3.7.6.2 Rest of Asia-Pacific Competitive Intelligence Tools Market by Enterprise Size
11.3.7.6.3 Rest of Asia-Pacific Competitive Intelligence Tools Market by Application
11.3.7.6.4 Rest of Asia-Pacific Competitive Intelligence Tools Market by Deployment Mode
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Competitive Intelligence Tools Market Overview
11.4.2 Middle East and Africa Competitive Intelligence Tools Market Forecasts and Analysis
11.4.3 Middle East and Africa Competitive Intelligence Tools Market Forecasts and Analysis - By Component
11.4.4 Middle East and Africa Competitive Intelligence Tools Market Forecasts and Analysis - By Enterprise Size
11.4.5 Middle East and Africa Competitive Intelligence Tools Market Forecasts and Analysis - By Application
11.4.6 Middle East and Africa Competitive Intelligence Tools Market Forecasts and Analysis - By Deployment Mode
11.4.7 Middle East and Africa Competitive Intelligence Tools Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Competitive Intelligence Tools Market
11.4.7.1.1 South Africa Competitive Intelligence Tools Market by Component
11.4.7.1.2 South Africa Competitive Intelligence Tools Market by Enterprise Size
11.4.7.1.3 South Africa Competitive Intelligence Tools Market by Application
11.4.7.1.4 South Africa Competitive Intelligence Tools Market by Deployment Mode
11.4.7.2 Saudi Arabia Competitive Intelligence Tools Market
11.4.7.2.1 Saudi Arabia Competitive Intelligence Tools Market by Component
11.4.7.2.2 Saudi Arabia Competitive Intelligence Tools Market by Enterprise Size
11.4.7.2.3 Saudi Arabia Competitive Intelligence Tools Market by Application
11.4.7.2.4 Saudi Arabia Competitive Intelligence Tools Market by Deployment Mode
11.4.7.3 U.A.E Competitive Intelligence Tools Market
11.4.7.3.1 U.A.E Competitive Intelligence Tools Market by Component
11.4.7.3.2 U.A.E Competitive Intelligence Tools Market by Enterprise Size
11.4.7.3.3 U.A.E Competitive Intelligence Tools Market by Application
11.4.7.3.4 U.A.E Competitive Intelligence Tools Market by Deployment Mode
11.4.7.4 Rest of Middle East and Africa Competitive Intelligence Tools Market
11.4.7.4.1 Rest of Middle East and Africa Competitive Intelligence Tools Market by Component
11.4.7.4.2 Rest of Middle East and Africa Competitive Intelligence Tools Market by Enterprise Size
11.4.7.4.3 Rest of Middle East and Africa Competitive Intelligence Tools Market by Application
11.4.7.4.4 Rest of Middle East and Africa Competitive Intelligence Tools Market by Deployment Mode
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Competitive Intelligence Tools Market Overview
11.5.2 South and Central America Competitive Intelligence Tools Market Forecasts and Analysis
11.5.3 South and Central America Competitive Intelligence Tools Market Forecasts and Analysis - By Component
11.5.4 South and Central America Competitive Intelligence Tools Market Forecasts and Analysis - By Enterprise Size
11.5.5 South and Central America Competitive Intelligence Tools Market Forecasts and Analysis - By Application
11.5.6 South and Central America Competitive Intelligence Tools Market Forecasts and Analysis - By Deployment Mode
11.5.7 South and Central America Competitive Intelligence Tools Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Competitive Intelligence Tools Market
11.5.7.1.1 Brazil Competitive Intelligence Tools Market by Component
11.5.7.1.2 Brazil Competitive Intelligence Tools Market by Enterprise Size
11.5.7.1.3 Brazil Competitive Intelligence Tools Market by Application
11.5.7.1.4 Brazil Competitive Intelligence Tools Market by Deployment Mode
11.5.7.2 Argentina Competitive Intelligence Tools Market
11.5.7.2.1 Argentina Competitive Intelligence Tools Market by Component
11.5.7.2.2 Argentina Competitive Intelligence Tools Market by Enterprise Size
11.5.7.2.3 Argentina Competitive Intelligence Tools Market by Application
11.5.7.2.4 Argentina Competitive Intelligence Tools Market by Deployment Mode
11.5.7.3 Rest of South and Central America Competitive Intelligence Tools Market
11.5.7.3.1 Rest of South and Central America Competitive Intelligence Tools Market by Component
11.5.7.3.2 Rest of South and Central America Competitive Intelligence Tools Market by Enterprise Size
11.5.7.3.3 Rest of South and Central America Competitive Intelligence Tools Market by Application
11.5.7.3.4 Rest of South and Central America Competitive Intelligence Tools Market by Deployment Mode
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. COMPETITIVE INTELLIGENCE TOOLS MARKET, KEY COMPANY PROFILES
13.1. ADTHENA
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. ARBIT. INC.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. BUZZSUMO LTD.
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. CONSENSUS POINT INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ATHENA INFORMATION SOLUTION PVT. LTD.
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. CRAYON
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. KLUE LABS VANCOUVER, BC
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. SEMRUSH
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SIMILARWEB LTD
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. NETBASE QUID.
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies
1. Adthena
2. Arbit. Inc.
3. BuzzSumo Ltd.
4. Consensus Point Inc.
5. Athena Information Solution Pvt. Ltd.
6. Crayon
7. KLUE LABS VANCOUVER, BC
8. Semrush
9. SimilarWeb LTD
10. NetBase Quid.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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