Computation Creativity Market Growth Report 2021-2031
The Computation Creativity Market is expected to register a CAGR of 15.4% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Technology, (Machine Learning and Deep Learning, Natural Language Processing, Computer Vision); Component (Solution, Services); Application (Marketing and Web Designing, Product Designing, Music Composition, Photography and Videography, High-End Video Gaming Development, Automated Story Generation). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Computation Creativity Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Computation Creativity Market Segmentation
Technology,- Machine Learning and Deep Learning
- Natural Language Processing
- Computer Vision
- Solution
- Services
- Marketing and Web Designing
- Product Designing
- Music Composition
- Photography and Videography
- High-End Video Gaming Development
- Automated Story Generation
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Computation Creativity Market Growth Drivers- Growing Demand for Personalized Content: In an era of information overload, there is a growing demand for personalized content that caters to individual preferences and needs. Computation creativity tools leverage data analytics to create tailored experiences, enhancing customer engagement across various sectors, including marketing, entertainment, and education. As brands strive to connect with their audience on a deeper level, the ability to generate unique and personalized content using computational methods becomes a vital competitive advantage, fueling market growth.
- Expansion and Development of Creative Industries: The expansion of creative industries, including gaming, film, and digital media, plays a pivotal role in driving the computation creativity market. As these sectors continue to evolve and innovate, there is an increasing need for advanced tools that can streamline the creative process, enhance productivity, and facilitate collaboration among creative teams. This demand for sophisticated solutions that integrate computation creativity into the production pipeline is propelling market growth and opening new avenues for technological advancements.
- Rise of Generative Art and Design: The rise of generative art and design is reshaping the landscape of the computation creativity market. Artists and designers are experimenting with algorithms and computational techniques to produce unique and visually striking works of art. This trend is not only democratizing art creation but also encouraging collaboration between artists and technologists. As generative art gains popularity, platforms and tools supporting this movement are emerging, driving innovation and expanding the horizons of creative expression.
- Focus on Collaborative Creativity Platforms: There is an increasing focus on collaborative creativity platforms that enable teams to work together seamlessly, regardless of geographical location. These platforms utilize cloud-based technologies and AI to facilitate real-time collaboration, allowing multiple users to contribute to creative projects simultaneously. As remote work becomes more prevalent, the demand for such platforms is on the rise, fostering a new era of creative collaboration and innovation that enhances the overall creative process.
- Development of Artificial Intelligence (AI)-Powered Creative Tools: The ongoing advancements in AI present a significant opportunity for the development of AI-powered creative tools tailored to various industries. Companies can invest in creating specialized software that harnesses AI capabilities to assist professionals in generating content, enhancing design, or automating repetitive tasks. By offering innovative solutions that streamline creative processes, businesses can capture market share and meet the evolving needs of creators, educators, and marketers in a rapidly changing landscape.
- Investment in Education and Training Programs: With the increasing adoption of computation creativity tools, there is a growing need for education and training programs that equip individuals with the skills to harness these technologies effectively. This presents an opportunity for educational institutions and businesses to develop curricula and training modules focused on computational creativity, AI, and design thinking. By investing in educational initiatives, organizations can create a skilled workforce capable of leveraging advanced tools and technologies, ultimately driving innovation and growth in the field.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Computation Creativity Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Computation Creativity Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
The adoption of cloud and SaaS solutions is anticipated to play a significant role in the global Computation Creativity market in the coming years.
The Computation Creativity Market is estimated to witness a CAGR of 15.4% from 2023 to 2031
The major factors driving the Computation Creativity market are Rise in Digital Transformation and Automation and Growing Demand for Content Personalization and Localization.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Computation Creativity Market - By Technology,
1.3.2Computation Creativity Market - By Component
1.3.3Computation Creativity Market - By Application
1.3.4Computation Creativity Market - By Region
1.3.4.1By Country
2.KEY TAKEWAYS
3.RESEARCH METHODOLOGY
4.COMPUTATION CREATIVITY MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.COMPUTATION CREATIVITY MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6.COMPUTATION CREATIVITY MARKET - GLOBAL MARKET ANALYSIS
6.1.COMPUTATION CREATIVITY - GLOBAL MARKET OVERVIEW
6.2.COMPUTATION CREATIVITY - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.COMPUTATION CREATIVITY MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY,
7.1.OVERVIEW
7.2.TECHNOLOGY, MARKET FORECASTS AND ANALYSIS
7.3.MACHINE LEARNING AND DEEP LEARNING
7.3.1.Overview
7.3.2.Machine Learning and Deep Learning Market Forecast and Analysis
7.4.NATURAL LANGUAGE PROCESSING
7.4.1.Overview
7.4.2.Natural Language Processing Market Forecast and Analysis
7.5.COMPUTER VISION
7.5.1.Overview
7.5.2.Computer Vision Market Forecast and Analysis
8.COMPUTATION CREATIVITY MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
8.1.OVERVIEW
8.2.COMPONENT MARKET FORECASTS AND ANALYSIS
8.3.SOLUTION
8.3.1.Overview
8.3.2.Solution Market Forecast and Analysis
8.4.SERVICES
8.4.1.Overview
8.4.2.Services Market Forecast and Analysis
9.COMPUTATION CREATIVITY MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1.OVERVIEW
9.2.APPLICATION MARKET FORECASTS AND ANALYSIS
9.3.MARKETING AND WEB DESIGNING
9.3.1.Overview
9.3.2.Marketing and Web Designing Market Forecast and Analysis
9.4.PRODUCT DESIGNING
9.4.1.Overview
9.4.2.Product Designing Market Forecast and Analysis
9.5.MUSIC COMPOSITION
9.5.1.Overview
9.5.2.Music Composition Market Forecast and Analysis
9.6.PHOTOGRAPHY AND VIDEOGRAPHY
9.6.1.Overview
9.6.2.Photography and Videography Market Forecast and Analysis
9.7.HIGH-END VIDEO GAMING DEVELOPMENT
9.7.1.Overview
9.7.2.High-End Video Gaming Development Market Forecast and Analysis
9.8.AUTOMATED STORY GENERATION
9.8.1.Overview
9.8.2.Automated Story Generation Market Forecast and Analysis
10.COMPUTATION CREATIVITY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Computation Creativity Market Overview
10.1.2North America Computation Creativity Market Forecasts and Analysis
10.1.3North America Computation Creativity Market Forecasts and Analysis - By Technology,
10.1.4North America Computation Creativity Market Forecasts and Analysis - By Component
10.1.5North America Computation Creativity Market Forecasts and Analysis - By Application
10.1.6North America Computation Creativity Market Forecasts and Analysis - By Countries
10.1.6.1United States Computation Creativity Market
10.1.6.1.1United States Computation Creativity Market by Technology,
10.1.6.1.2United States Computation Creativity Market by Component
10.1.6.1.3United States Computation Creativity Market by Application
10.1.6.2Canada Computation Creativity Market
10.1.6.2.1Canada Computation Creativity Market by Technology,
10.1.6.2.2Canada Computation Creativity Market by Component
10.1.6.2.3Canada Computation Creativity Market by Application
10.1.6.3Mexico Computation Creativity Market
10.1.6.3.1Mexico Computation Creativity Market by Technology,
10.1.6.3.2Mexico Computation Creativity Market by Component
10.1.6.3.3Mexico Computation Creativity Market by Application
10.2.EUROPE
10.2.1Europe Computation Creativity Market Overview
10.2.2Europe Computation Creativity Market Forecasts and Analysis
10.2.3Europe Computation Creativity Market Forecasts and Analysis - By Technology,
10.2.4Europe Computation Creativity Market Forecasts and Analysis - By Component
10.2.5Europe Computation Creativity Market Forecasts and Analysis - By Application
10.2.6Europe Computation Creativity Market Forecasts and Analysis - By Countries
10.2.6.1Germany Computation Creativity Market
10.2.6.1.1Germany Computation Creativity Market by Technology,
10.2.6.1.2Germany Computation Creativity Market by Component
10.2.6.1.3Germany Computation Creativity Market by Application
10.2.6.2France Computation Creativity Market
10.2.6.2.1France Computation Creativity Market by Technology,
10.2.6.2.2France Computation Creativity Market by Component
10.2.6.2.3France Computation Creativity Market by Application
10.2.6.3Italy Computation Creativity Market
10.2.6.3.1Italy Computation Creativity Market by Technology,
10.2.6.3.2Italy Computation Creativity Market by Component
10.2.6.3.3Italy Computation Creativity Market by Application
10.2.6.4United Kingdom Computation Creativity Market
10.2.6.4.1United Kingdom Computation Creativity Market by Technology,
10.2.6.4.2United Kingdom Computation Creativity Market by Component
10.2.6.4.3United Kingdom Computation Creativity Market by Application
10.2.6.5Russia Computation Creativity Market
10.2.6.5.1Russia Computation Creativity Market by Technology,
10.2.6.5.2Russia Computation Creativity Market by Component
10.2.6.5.3Russia Computation Creativity Market by Application
10.2.6.6Rest of Europe Computation Creativity Market
10.2.6.6.1Rest of Europe Computation Creativity Market by Technology,
10.2.6.6.2Rest of Europe Computation Creativity Market by Component
10.2.6.6.3Rest of Europe Computation Creativity Market by Application
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Computation Creativity Market Overview
10.3.2Asia-Pacific Computation Creativity Market Forecasts and Analysis
10.3.3Asia-Pacific Computation Creativity Market Forecasts and Analysis - By Technology,
10.3.4Asia-Pacific Computation Creativity Market Forecasts and Analysis - By Component
10.3.5Asia-Pacific Computation Creativity Market Forecasts and Analysis - By Application
10.3.6Asia-Pacific Computation Creativity Market Forecasts and Analysis - By Countries
10.3.6.1Australia Computation Creativity Market
10.3.6.1.1Australia Computation Creativity Market by Technology,
10.3.6.1.2Australia Computation Creativity Market by Component
10.3.6.1.3Australia Computation Creativity Market by Application
10.3.6.2China Computation Creativity Market
10.3.6.2.1China Computation Creativity Market by Technology,
10.3.6.2.2China Computation Creativity Market by Component
10.3.6.2.3China Computation Creativity Market by Application
10.3.6.3India Computation Creativity Market
10.3.6.3.1India Computation Creativity Market by Technology,
10.3.6.3.2India Computation Creativity Market by Component
10.3.6.3.3India Computation Creativity Market by Application
10.3.6.4Japan Computation Creativity Market
10.3.6.4.1Japan Computation Creativity Market by Technology,
10.3.6.4.2Japan Computation Creativity Market by Component
10.3.6.4.3Japan Computation Creativity Market by Application
10.3.6.5South Korea Computation Creativity Market
10.3.6.5.1South Korea Computation Creativity Market by Technology,
10.3.6.5.2South Korea Computation Creativity Market by Component
10.3.6.5.3South Korea Computation Creativity Market by Application
10.3.6.6Rest of Asia-Pacific Computation Creativity Market
10.3.6.6.1Rest of Asia-Pacific Computation Creativity Market by Technology,
10.3.6.6.2Rest of Asia-Pacific Computation Creativity Market by Component
10.3.6.6.3Rest of Asia-Pacific Computation Creativity Market by Application
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Computation Creativity Market Overview
10.4.2Middle East and Africa Computation Creativity Market Forecasts and Analysis
10.4.3Middle East and Africa Computation Creativity Market Forecasts and Analysis - By Technology,
10.4.4Middle East and Africa Computation Creativity Market Forecasts and Analysis - By Component
10.4.5Middle East and Africa Computation Creativity Market Forecasts and Analysis - By Application
10.4.6Middle East and Africa Computation Creativity Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Computation Creativity Market
10.4.6.1.1South Africa Computation Creativity Market by Technology,
10.4.6.1.2South Africa Computation Creativity Market by Component
10.4.6.1.3South Africa Computation Creativity Market by Application
10.4.6.2Saudi Arabia Computation Creativity Market
10.4.6.2.1Saudi Arabia Computation Creativity Market by Technology,
10.4.6.2.2Saudi Arabia Computation Creativity Market by Component
10.4.6.2.3Saudi Arabia Computation Creativity Market by Application
10.4.6.3U.A.E Computation Creativity Market
10.4.6.3.1U.A.E Computation Creativity Market by Technology,
10.4.6.3.2U.A.E Computation Creativity Market by Component
10.4.6.3.3U.A.E Computation Creativity Market by Application
10.4.6.4Rest of Middle East and Africa Computation Creativity Market
10.4.6.4.1Rest of Middle East and Africa Computation Creativity Market by Technology,
10.4.6.4.2Rest of Middle East and Africa Computation Creativity Market by Component
10.4.6.4.3Rest of Middle East and Africa Computation Creativity Market by Application
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Computation Creativity Market Overview
10.5.2South and Central America Computation Creativity Market Forecasts and Analysis
10.5.3South and Central America Computation Creativity Market Forecasts and Analysis - By Technology,
10.5.4South and Central America Computation Creativity Market Forecasts and Analysis - By Component
10.5.5South and Central America Computation Creativity Market Forecasts and Analysis - By Application
10.5.6South and Central America Computation Creativity Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Computation Creativity Market
10.5.6.1.1Brazil Computation Creativity Market by Technology,
10.5.6.1.2Brazil Computation Creativity Market by Component
10.5.6.1.3Brazil Computation Creativity Market by Application
10.5.6.2Argentina Computation Creativity Market
10.5.6.2.1Argentina Computation Creativity Market by Technology,
10.5.6.2.2Argentina Computation Creativity Market by Component
10.5.6.2.3Argentina Computation Creativity Market by Application
10.5.6.3Rest of South and Central America Computation Creativity Market
10.5.6.3.1Rest of South and Central America Computation Creativity Market by Technology,
10.5.6.3.2Rest of South and Central America Computation Creativity Market by Component
10.5.6.3.3Rest of South and Central America Computation Creativity Market by Application
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.COMPUTATION CREATIVITY MARKET, KEY COMPANY PROFILES
12.1.IBM
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.MICROSOFT
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.GOOGLE
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.ADOBE
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.AMAZON WEB SERVICE, INC.
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.AUTODESK INC.
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.AUTOMATED CREATIVE
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.PRISMA LABS, INC.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.LUMEN5
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.HELLO GAMES
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1. IBM
2. Microsoft
3. Google
4. Adobe
5. Amazon Web Service, Inc.
6. Autodesk Inc.
7. Automated Creative
8. Prisma Labs, Inc.
9. Lumen5
10. Hello Games
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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