Conductive Polymers Market Dynamics 2021-2031
Analyst Perspective
The global conductive polymers market is estimated to register a CAGR of ~8%. The conductive polymers market is rapidly increasing demand for advanced electronics, a focus on energy efficiency, and expanding applications across various sectors. The market for these polymers is expanding due to growing awareness of the need to protect electronic components from electromagnetic interference and static electricity. The ever-growing demand for flexible, lightweight, and energy-efficient electronics offers fertile ground for conductive polymers. Application in OLED displays, solar cells, and wearable electronics hold immense potential. Biomedical advancements and advanced manufacturing techniques are growth-driven opportunities for the conductive polymers market. Electroactive stability, processing stability, and environmental concerns are significant challenges that hamper the growth of the conductive polymers market.
Market Overview
Conductive polymers are organic materials with electrical and optical characteristics resembling metals and inorganic semiconductors. It can be customized based on the application by adjusting electrical, chemical, and physical properties. These unique organic materials, intrinsically conducting polymers (ICPs), boast excellent electrical and thermal conductivity. Their benefits, such as being lightweight, flexible, cost-effective, and easy to process, make them appealing for various uses. Conductive polymers, with their effective shielding properties against electrostatic discharge and radio frequency interference, are increasingly used in packaging applications. The demand for electronic devices, including those with conductive polymer fibers in television lasers and mobile phone screens, is a key factor fueling the market growth. The market is primarily fuelled by the rising adoption of conductive polymers in electronics, including printed circuit boards, sensors, and displays, offering improved performance and enabling miniaturization.
Market Drivers
- Expansion of Inherently Conductive Polymers (ICPS)
Traditional electrical insulators were linked to carbon-based polymers. These polymers gained conductivity by adding conductive stuff like carbon, nickel, or silver, forming a silvery film. This film transformed into a conductive substance when treated with various oxidizing agents. This led to the creation of several new conductive polymers.
- The growing demand for the electronic industry
Electronic devices are becoming increasingly sophisticated and complex, driving the need for new materials that can conduct electricity efficiently. Conductive polymers are sustainable alternatives to traditional materials such as metals, which can harm the environment.
Market Segmentation
The global conductive polymers market is segmented based on class, application, and end-use industry. The global conductive polymers market is segmented based on class into conjugated conducting polymers, charge transfer polymers, ionically conducting polymers, conductively filled polymers, and others. Based on application, the market is segmented into anti-static packaging and coating, electrostatic coating, batteries, printed circuit boards, product components, material handling, bio-implants, and others. Based on end-users, the market is segmented into automotive, aerospace, electronics and electrical, industrial, healthcare, and others.
REGIONAL FRAMEWORK
The report provides a detailed industry overview, which includes qualitative and quantitative information. It gives information on an overview and forecast of the global conductive polymers market based on several segments. It also provides market size and forecast estimates from 2021 to 2031 concerning five major regions: Europe, North America, Asia-Pacific (APAC), Middle East & Africa (MEA) and South & Central America. The conductive polymers market by region is also sub-segmented by respective countries and segments. The conductive polymers market report covers an analysis and forecast of eighteen countries globally and the prevailing trends and opportunities in the region.
The report analyses factors affecting the conductive polymers market from both the demand and supply side. Furthermore, it evaluates market dynamics during the forecast period, i.e., drivers, challenges, opportunities, and future trends. The report also provides an extensive Porter's Five Forces analysis highlighting factors affecting the conductive polymers market in these regions.
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The report provides a detailed industry overview, which includes qualitative and quantitative information. It gives information on an overview and forecast of the global conductive polymers market based on several segments. It also provides market size and forecast estimates from 2021 to 2031 concerning five major regions: Europe, North America, Asia-Pacific (APAC), Middle East & Africa (MEA) and South & Central America. The conductive polymers market by region is also sub-segmented by respective countries and segments. The conductive polymers market report covers an analysis and forecast of eighteen countries globally and the prevailing trends and opportunities in the region.
The report analyses factors affecting the conductive polymers market from both the demand and supply side. Furthermore, it evaluates market dynamics during the forecast period, i.e., drivers, challenges, opportunities, and future trends. The report also provides an extensive Porter's Five Forces analysis highlighting factors affecting the conductive polymers market in these regions.
MARKET PLAYERS
The reports cover vital organic and inorganic growth strategy developments in the conductive polymers market. Various companies concentrate on organic growth strategies such as product launches, approvals, patents, and others. Inorganic growth strategies activities observed in the market were acquisitions, partnerships & collaborations. These activities have paved the way for the development of the business and customer base of market players. The market players in the conductive polymers market are anticipated to have lucrative growth opportunities with the booming LED market in emerging countries in the global market.
The report includes key companies' profiles, SWOT analysis, and conductive polymers market strategies. The report also focuses on leading market players with information including components and services offered, company profiles, financial information for the last three years, and critical development in the past five years.
Below is a list of companies engaged in the conductive polymers market.
- 3M Company
- AGC chemicals
- Marktek
- Covestro AG
- Celanese corporation
- Heraeus holdings
- Henkel AG & Co. KGaA
- Avient Corporation
- Kemet
- MacDermid
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Conductive Polymers Market - By Polymer Type
1.3.2 Conductive Polymers Market - By Class
1.3.3 Conductive Polymers Market - By Application
1.3.4 Conductive Polymers Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. CONDUCTIVE POLYMERS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. CONDUCTIVE POLYMERS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. CONDUCTIVE POLYMERS MARKET - GLOBAL MARKET ANALYSIS
6.1. CONDUCTIVE POLYMERS - GLOBAL MARKET OVERVIEW
6.2. CONDUCTIVE POLYMERS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONDUCTIVE POLYMERS MARKET - REVENUE AND FORECASTS TO 2028 - POLYMER TYPE
7.1. OVERVIEW
7.2. POLYMER TYPE MARKET FORECASTS AND ANALYSIS
7.3. INHERENTLY CONDUCTIVE POLYMERS (ICPS)
7.3.1. Overview
7.3.2. Inherently Conductive Polymers (ICPs) Market Forecast and Analysis
7.4. INHERENTLY DISSIPATIVE POLYMERS (IDPS)
7.4.1. Overview
7.4.2. Inherently Dissipative Polymers (IDPs) Market Forecast and Analysis
7.5. CONDUCTIVE PLASTICS
7.5.1. Overview
7.5.2. Conductive Plastics Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. CONDUCTIVE POLYMERS MARKET - REVENUE AND FORECASTS TO 2028 - CLASS
8.1. OVERVIEW
8.2. CLASS MARKET FORECASTS AND ANALYSIS
8.3. CONJUGATED CONDUCTING POLYMERS
8.3.1. Overview
8.3.2. Conjugated Conducting Polymers Market Forecast and Analysis
8.4. CHARGE TRANSFER POLYMERS
8.4.1. Overview
8.4.2. Charge Transfer Polymers Market Forecast and Analysis
8.5. IONICALLY CONDUCTING POLYMERS
8.5.1. Overview
8.5.2. Ionically Conducting Polymers Market Forecast and Analysis
8.6. CONDUCTIVELY FILLED POLYMERS
8.6.1. Overview
8.6.2. Conductively Filled Polymers Market Forecast and Analysis
9. CONDUCTIVE POLYMERS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. PRODUCT COMPONENTS
9.3.1. Overview
9.3.2. Product Components Market Forecast and Analysis
9.4. ANTISTATIC PACKAGING
9.4.1. Overview
9.4.2. Antistatic Packaging Market Forecast and Analysis
9.5. MATERIAL HANDLING
9.5.1. Overview
9.5.2. Material Handling Market Forecast and Analysis
9.6. WORK-SURFACE AND FLOORING
9.6.1. Overview
9.6.2. Work-surface and Flooring Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis
10. CONDUCTIVE POLYMERS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Conductive Polymers Market Overview
10.1.2 North America Conductive Polymers Market Forecasts and Analysis
10.1.3 North America Conductive Polymers Market Forecasts and Analysis - By Polymer Type
10.1.4 North America Conductive Polymers Market Forecasts and Analysis - By Class
10.1.5 North America Conductive Polymers Market Forecasts and Analysis - By Application
10.1.6 North America Conductive Polymers Market Forecasts and Analysis - By Countries
10.1.6.1 United States Conductive Polymers Market
10.1.6.1.1 United States Conductive Polymers Market by Polymer Type
10.1.6.1.2 United States Conductive Polymers Market by Class
10.1.6.1.3 United States Conductive Polymers Market by Application
10.1.6.2 Canada Conductive Polymers Market
10.1.6.2.1 Canada Conductive Polymers Market by Polymer Type
10.1.6.2.2 Canada Conductive Polymers Market by Class
10.1.6.2.3 Canada Conductive Polymers Market by Application
10.1.6.3 Mexico Conductive Polymers Market
10.1.6.3.1 Mexico Conductive Polymers Market by Polymer Type
10.1.6.3.2 Mexico Conductive Polymers Market by Class
10.1.6.3.3 Mexico Conductive Polymers Market by Application
10.2. EUROPE
10.2.1 Europe Conductive Polymers Market Overview
10.2.2 Europe Conductive Polymers Market Forecasts and Analysis
10.2.3 Europe Conductive Polymers Market Forecasts and Analysis - By Polymer Type
10.2.4 Europe Conductive Polymers Market Forecasts and Analysis - By Class
10.2.5 Europe Conductive Polymers Market Forecasts and Analysis - By Application
10.2.6 Europe Conductive Polymers Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Conductive Polymers Market
10.2.6.1.1 Germany Conductive Polymers Market by Polymer Type
10.2.6.1.2 Germany Conductive Polymers Market by Class
10.2.6.1.3 Germany Conductive Polymers Market by Application
10.2.6.2 France Conductive Polymers Market
10.2.6.2.1 France Conductive Polymers Market by Polymer Type
10.2.6.2.2 France Conductive Polymers Market by Class
10.2.6.2.3 France Conductive Polymers Market by Application
10.2.6.3 Italy Conductive Polymers Market
10.2.6.3.1 Italy Conductive Polymers Market by Polymer Type
10.2.6.3.2 Italy Conductive Polymers Market by Class
10.2.6.3.3 Italy Conductive Polymers Market by Application
10.2.6.4 United Kingdom Conductive Polymers Market
10.2.6.4.1 United Kingdom Conductive Polymers Market by Polymer Type
10.2.6.4.2 United Kingdom Conductive Polymers Market by Class
10.2.6.4.3 United Kingdom Conductive Polymers Market by Application
10.2.6.5 Russia Conductive Polymers Market
10.2.6.5.1 Russia Conductive Polymers Market by Polymer Type
10.2.6.5.2 Russia Conductive Polymers Market by Class
10.2.6.5.3 Russia Conductive Polymers Market by Application
10.2.6.6 Rest of Europe Conductive Polymers Market
10.2.6.6.1 Rest of Europe Conductive Polymers Market by Polymer Type
10.2.6.6.2 Rest of Europe Conductive Polymers Market by Class
10.2.6.6.3 Rest of Europe Conductive Polymers Market by Application
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Conductive Polymers Market Overview
10.3.2 Asia-Pacific Conductive Polymers Market Forecasts and Analysis
10.3.3 Asia-Pacific Conductive Polymers Market Forecasts and Analysis - By Polymer Type
10.3.4 Asia-Pacific Conductive Polymers Market Forecasts and Analysis - By Class
10.3.5 Asia-Pacific Conductive Polymers Market Forecasts and Analysis - By Application
10.3.6 Asia-Pacific Conductive Polymers Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Conductive Polymers Market
10.3.6.1.1 Australia Conductive Polymers Market by Polymer Type
10.3.6.1.2 Australia Conductive Polymers Market by Class
10.3.6.1.3 Australia Conductive Polymers Market by Application
10.3.6.2 China Conductive Polymers Market
10.3.6.2.1 China Conductive Polymers Market by Polymer Type
10.3.6.2.2 China Conductive Polymers Market by Class
10.3.6.2.3 China Conductive Polymers Market by Application
10.3.6.3 India Conductive Polymers Market
10.3.6.3.1 India Conductive Polymers Market by Polymer Type
10.3.6.3.2 India Conductive Polymers Market by Class
10.3.6.3.3 India Conductive Polymers Market by Application
10.3.6.4 Japan Conductive Polymers Market
10.3.6.4.1 Japan Conductive Polymers Market by Polymer Type
10.3.6.4.2 Japan Conductive Polymers Market by Class
10.3.6.4.3 Japan Conductive Polymers Market by Application
10.3.6.5 South Korea Conductive Polymers Market
10.3.6.5.1 South Korea Conductive Polymers Market by Polymer Type
10.3.6.5.2 South Korea Conductive Polymers Market by Class
10.3.6.5.3 South Korea Conductive Polymers Market by Application
10.3.6.6 Rest of Asia-Pacific Conductive Polymers Market
10.3.6.6.1 Rest of Asia-Pacific Conductive Polymers Market by Polymer Type
10.3.6.6.2 Rest of Asia-Pacific Conductive Polymers Market by Class
10.3.6.6.3 Rest of Asia-Pacific Conductive Polymers Market by Application
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Conductive Polymers Market Overview
10.4.2 Middle East and Africa Conductive Polymers Market Forecasts and Analysis
10.4.3 Middle East and Africa Conductive Polymers Market Forecasts and Analysis - By Polymer Type
10.4.4 Middle East and Africa Conductive Polymers Market Forecasts and Analysis - By Class
10.4.5 Middle East and Africa Conductive Polymers Market Forecasts and Analysis - By Application
10.4.6 Middle East and Africa Conductive Polymers Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Conductive Polymers Market
10.4.6.1.1 South Africa Conductive Polymers Market by Polymer Type
10.4.6.1.2 South Africa Conductive Polymers Market by Class
10.4.6.1.3 South Africa Conductive Polymers Market by Application
10.4.6.2 Saudi Arabia Conductive Polymers Market
10.4.6.2.1 Saudi Arabia Conductive Polymers Market by Polymer Type
10.4.6.2.2 Saudi Arabia Conductive Polymers Market by Class
10.4.6.2.3 Saudi Arabia Conductive Polymers Market by Application
10.4.6.3 U.A.E Conductive Polymers Market
10.4.6.3.1 U.A.E Conductive Polymers Market by Polymer Type
10.4.6.3.2 U.A.E Conductive Polymers Market by Class
10.4.6.3.3 U.A.E Conductive Polymers Market by Application
10.4.6.4 Rest of Middle East and Africa Conductive Polymers Market
10.4.6.4.1 Rest of Middle East and Africa Conductive Polymers Market by Polymer Type
10.4.6.4.2 Rest of Middle East and Africa Conductive Polymers Market by Class
10.4.6.4.3 Rest of Middle East and Africa Conductive Polymers Market by Application
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Conductive Polymers Market Overview
10.5.2 South and Central America Conductive Polymers Market Forecasts and Analysis
10.5.3 South and Central America Conductive Polymers Market Forecasts and Analysis - By Polymer Type
10.5.4 South and Central America Conductive Polymers Market Forecasts and Analysis - By Class
10.5.5 South and Central America Conductive Polymers Market Forecasts and Analysis - By Application
10.5.6 South and Central America Conductive Polymers Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Conductive Polymers Market
10.5.6.1.1 Brazil Conductive Polymers Market by Polymer Type
10.5.6.1.2 Brazil Conductive Polymers Market by Class
10.5.6.1.3 Brazil Conductive Polymers Market by Application
10.5.6.2 Argentina Conductive Polymers Market
10.5.6.2.1 Argentina Conductive Polymers Market by Polymer Type
10.5.6.2.2 Argentina Conductive Polymers Market by Class
10.5.6.2.3 Argentina Conductive Polymers Market by Application
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. CONDUCTIVE POLYMERS MARKET, KEY COMPANY PROFILES
12.1. 3M
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. COVESTRO AG
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. EEONYX
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HENKEL AG AND CO. KGAA
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HYPERION CATALYSIS INTERNATIONAL
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. KEMET
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MACDERMID, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MERCK AND CO., INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. POLYONE CORPORATION
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. THE LUBRIZOL CORPORATION
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. 3M
2. Covestro AG
3. Eeonyx
4. Henkel AG and Co. KGaA
5. Hyperion Catalysis International
6. KEMET
7. MacDermid, Inc.
8. Merck and Co., Inc.
9. PolyOne Corporation
10. The Lubrizol Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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