Consumer Electronics Market Overview and Forecast by 2031
The Consumer Electronics Market size is projected to reach US$ 1337.20 billion by 2031 from US$ 790.00 billion in 2023. The market is expected to register a CAGR of 6.8% during 2023–2031. The growing demand for smart home tech is likely to remain a key trend in the market.
Consumer Electronics Market Analysis
- The consumer electronics market comprehends a wide range of electronic devices used for entertainment, communication, and productivity. The market is characterized by rapid innovation and technological advancements, as well as a constant demand for new and improved products.
- The future of the consumer electronics market is bright. The market is anticipated to grow gradually in the coming years, driven by expanding demand from consumers and the continued development of new and innovative products. However, companies will need to be able to overcome the challenges of rapid technological change, increasing competition, and protecting intellectual property in order to succeed in this competitive market.
Consumer Electronics Market Overview
- Consumer electronics are electronic devices that are designed for daily use by individuals. These devices are used for entertainment, communication, and productivity purposes. The consumer electronics market contains products such as laptops, smartphones, tablets, televisions, cameras, and gaming consoles, among others.
- The growing demand for smart devices compels the market, the growing popularity of e-commerce platforms, and the increasing adoption of IoT technology. The increase in disposable income and the growing middle-class population in developing countries are also contributing to the development of the consumer electronics market.
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Consumer Electronics Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Consumer Electronics Market: Strategic Insights
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Consumer Electronics Market Drivers and Opportunities
Rising Demand for Connected Devices
- Connected devices refer to electronic devices that connect to the internet or other devices and communicate with each other. These devices include smartphones, tablets, laptops, smart home devices, and wearables, among others. The increasing adoption of IoT technology has led to the development of more connected devices, which has fueled demand for consumer electronics that can connect to and control various aspects of daily life.
- The demand for connected devices is driven by several factors, including the increasing need for convenience, the increasing approval of smart homes, and the growing adoption of mobile devices. Connected devices offer users greater convenience by allowing them to control various aspects of their lives from a single device. Smart home devices, in particular, have become increasingly prevalent in recent years, as they allow users to control their home appliances and other devices from their smartphones or other connected devices. The increasing adoption of IoT technology has led to the development of more connected devices, which has fueled demand for consumer electronics that can connect to and control various aspects of daily life.
Growing e-commerce industry
- Along with the growth of online purchasing, there has been an increase in mobile shoppers. This trend, known as mobile commerce or m-commerce, is projected to grow significantly in the coming years.
- Brands may optimize for mobile shoppers in a variety of ways, including establishing a mobile app, ensuring that your brand's website is mobile-friendly, employing messaging apps for marketing and customer care, and adopting geo-targeted mobile ads at physical locations. These measures will help fulfill the growing customer demand for m-commerce which is creating an opportunity for the growth of the market.
Consumer Electronics Market Report Segmentation Analysis
key segments that contributed to the derivation of the Consumer Electronics Market analysis are product type, end-use, and distribution channel.
- Based on product type, the Consumer Electronics Market is divided into electronic devices, home appliance, and personal care & grooming. Electronic devices is further segmented into smartphones, television, computer & laptops, digital camera & camcorders, video games, and others. Home appliance is further segmented into refrigerator, washing machine, air conditioner, microwave ovens, vacuum cleaners, and others. Personal care & grooming is further segmented into smart wearables, beauty electronics, and others.
- On the basis of end-use, the market is divided into residential and commercial.
- Based on the distribution channel, the market is divided into online and offline.
Consumer Electronics Market Share Analysis by Geography
- The Consumer Electronics Market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Consumer Electronics Market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Consumer Electronics Market in these regions.
Consumer Electronics Market Report Scope
Consumer Electronics Market News and Recent Developments
The Consumer Electronics Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Consumer Electronics Market are listed below:
- Samsung Electronics has been the leader in the commercial display market for 14 consecutive years with its innovative products. This year, the company has once again set the standard for displays with the release of The Wall for Virtual Production (IVC Model). This ultra-large MICRO LED-based display is customized for virtual content production. It has been praised for its unmatched color capabilities, pristine high definition, and black seal technology for ultra-black levels. The Wall for Virtual Production was unveiled at Infocomm 2023, the largest audiovisual tradeshow in North America, and the International Broadcasting Convention (IBC) 2023, a premier exhibition for broadcasting and media in Europe. (Source: Samsung, Company Website, November 2023)
- Sony Electronics Inc. has recently released the Xperia 1V smartphone, which is equipped with advanced and innovative technology. The device features a newly developed stacked CMOS image sensor with a two-layer transistor pixel, which enables the user to capture impressive portraits with accurate color day and night. The sensor is nearly twice as large as the previous model, and it provides improved low-light performance with minimal noise. The Xperia 1V is packed with Sony's cutting-edge technology, meeting the high-level needs of creators while, at the same time, supporting future makers who want to shoot or deliver their content with pride. The device also features an 85-125mm optical zoom lens that enables bright portraits with little distortion. (Source: Sony Electronics Inc, Newsletter, May 2023).
Consumer Electronics Market Report Coverage and Deliverables
The “Consumer Electronics Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Consumer Electronics Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope.
- Consumer Electronics Market trends as well as market dynamics such as drivers, restraints, and key opportunities.
- Detailed PEST/Porter’s Five Forces and SWOT analysis.
- Consumer Electronics Market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments.
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Consumer Electronics Market.
- Detailed company profiles.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global Consumer Electronics Market is expected to grow at a CAGR of 6.8% during the forecast period 2023 - 2031.
Rising demand for connected devices is one of the major factors driving the Consumer Electronics Market.
Growing demand for smart home tech is anticipated to play a significant role in the global Consumer Electronics Market in the coming years.
The leading players operating in the Consumer Electronics Market are Samsung Group, LG Electronics Inc., Sony Corp., Panasonic, Koninklijke Philips N.V., Whirlpool Corp., AB Electrolux, Apple Inc., HP Inc., Huawei Technologies Co., Ltd., Dell Inc., Toshiba Corporation, Haier Group, Xiaomi Corporation, The Liebherr Group, and Google LLC.
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Consumer Electronics Market - By Devices
1.3.2 Consumer Electronics Market - By Type
1.3.3 Consumer Electronics Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CONSUMER ELECTRONICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - PEST Analysis
4.2.2 Europe - PEST Analysis
4.2.3 Asia-Pacific - PEST Analysis
4.2.4 Middle East and Africa - PEST Analysis
4.2.5 South and Central America - PEST Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CONSUMER ELECTRONICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. CONSUMER ELECTRONICS MARKET - GLOBAL MARKET ANALYSIS
6.1. CONSUMER ELECTRONICS - GLOBAL MARKET OVERVIEW
6.2. CONSUMER ELECTRONICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONSUMER ELECTRONICS MARKET - REVENUE AND FORECASTS TO 2028 - DEVICES
7.1. OVERVIEW
7.2. DEVICES MARKET FORECASTS AND ANALYSIS
7.3. HOUSEHOLD APPLIANCES
7.3.1. Overview
7.3.2. Household Appliances Market Forecast and Analysis
7.3.3. Air Conditioner Market
7.3.3.1. Overview
7.3.3.2. Air Conditioner Market Forecast and Analysis
7.3.4. Television Market
7.3.4.1. Overview
7.3.4.2. Television Market Forecast and Analysis
7.3.5. Washing Machines Market
7.3.5.1. Overview
7.3.5.2. Washing Machines Market Forecast and Analysis
7.3.6. Dryers Market
7.3.6.1. Overview
7.3.6.2. Dryers Market Forecast and Analysis
7.3.7. Freezers Market
7.3.7.1. Overview
7.3.7.2. Freezers Market Forecast and Analysis
7.3.8. Others Market
7.3.8.1. Overview
7.3.8.2. Others Market Forecast and Analysis
7.4. AUDIO AND VIDEO DEVICES
7.4.1. Overview
7.4.2. Audio and Video Devices Market Forecast and Analysis
7.5. DIGITAL PHOTO DEVICES
7.5.1. Overview
7.5.2. Digital Photo Devices Market Forecast and Analysis
7.5.3. Camcorder Market
7.5.3.1. Overview
7.5.3.2. Camcorder Market Forecast and Analysis
7.5.4. Digital Cameras Market
7.5.4.1. Overview
7.5.4.2. Digital Cameras Market Forecast and Analysis
7.6. KITCHEN APPLIANCES
7.6.1. Overview
7.6.2. Kitchen Appliances Market Forecast and Analysis
7.6.3. Microwave Ovens Market
7.6.3.1. Overview
7.6.3.2. Microwave Ovens Market Forecast and Analysis
7.6.4. Refrigerators Market
7.6.4.1. Overview
7.6.4.2. Refrigerators Market Forecast and Analysis
7.6.5. Mixer Market
7.6.5.1. Overview
7.6.5.2. Mixer Market Forecast and Analysis
7.6.6. Others Market
7.6.6.1. Overview
7.6.6.2. Others Market Forecast and Analysis
7.7. SMARTPHONES AND TABLETS
7.7.1. Overview
7.7.2. Smartphones and Tablets Market Forecast and Analysis
7.8. COMPUTER AND LAPTOPS
7.8.1. Overview
7.8.2. Computer and Laptops Market Forecast and Analysis
8. CONSUMER ELECTRONICS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. IOT ENABLED
8.3.1. Overview
8.3.2. IoT enabled Market Forecast and Analysis
8.3.3. Bluetooth Market
8.3.3.1. Overview
8.3.3.2. Bluetooth Market Forecast and Analysis
8.3.4. Zigbee Market
8.3.4.1. Overview
8.3.4.2. Zigbee Market Forecast and Analysis
8.3.5. Wi-Fi Market
8.3.5.1. Overview
8.3.5.2. Wi-Fi Market Forecast and Analysis
8.3.6. NFC Market
8.3.6.1. Overview
8.3.6.2. NFC Market Forecast and Analysis
8.3.7. Others Market
8.3.7.1. Overview
8.3.7.2. Others Market Forecast and Analysis
8.4. NON-IOT ENABLED
8.4.1. Overview
8.4.2. Non-IoT enabled Market Forecast and Analysis
9. CONSUMER ELECTRONICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Consumer Electronics Market Overview
9.1.2 North America Consumer Electronics Market Forecasts and Analysis
9.1.3 North America Consumer Electronics Market Forecasts and Analysis - By Devices
9.1.4 North America Consumer Electronics Market Forecasts and Analysis - By Type
9.1.5 North America Consumer Electronics Market Forecasts and Analysis - By Countries
9.1.5.1 United States Consumer Electronics Market
9.1.5.1.1 United States Consumer Electronics Market by Devices
9.1.5.1.2 United States Consumer Electronics Market by Type
9.1.5.2 Canada Consumer Electronics Market
9.1.5.2.1 Canada Consumer Electronics Market by Devices
9.1.5.2.2 Canada Consumer Electronics Market by Type
9.1.5.3 Mexico Consumer Electronics Market
9.1.5.3.1 Mexico Consumer Electronics Market by Devices
9.1.5.3.2 Mexico Consumer Electronics Market by Type
9.2. EUROPE
9.2.1 Europe Consumer Electronics Market Overview
9.2.2 Europe Consumer Electronics Market Forecasts and Analysis
9.2.3 Europe Consumer Electronics Market Forecasts and Analysis - By Devices
9.2.4 Europe Consumer Electronics Market Forecasts and Analysis - By Type
9.2.5 Europe Consumer Electronics Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Consumer Electronics Market
9.2.5.1.1 Germany Consumer Electronics Market by Devices
9.2.5.1.2 Germany Consumer Electronics Market by Type
9.2.5.2 France Consumer Electronics Market
9.2.5.2.1 France Consumer Electronics Market by Devices
9.2.5.2.2 France Consumer Electronics Market by Type
9.2.5.3 Italy Consumer Electronics Market
9.2.5.3.1 Italy Consumer Electronics Market by Devices
9.2.5.3.2 Italy Consumer Electronics Market by Type
9.2.5.4 United Kingdom Consumer Electronics Market
9.2.5.4.1 United Kingdom Consumer Electronics Market by Devices
9.2.5.4.2 United Kingdom Consumer Electronics Market by Type
9.2.5.5 Russia Consumer Electronics Market
9.2.5.5.1 Russia Consumer Electronics Market by Devices
9.2.5.5.2 Russia Consumer Electronics Market by Type
9.2.5.6 Rest of Europe Consumer Electronics Market
9.2.5.6.1 Rest of Europe Consumer Electronics Market by Devices
9.2.5.6.2 Rest of Europe Consumer Electronics Market by Type
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Consumer Electronics Market Overview
9.3.2 Asia-Pacific Consumer Electronics Market Forecasts and Analysis
9.3.3 Asia-Pacific Consumer Electronics Market Forecasts and Analysis - By Devices
9.3.4 Asia-Pacific Consumer Electronics Market Forecasts and Analysis - By Type
9.3.5 Asia-Pacific Consumer Electronics Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Consumer Electronics Market
9.3.5.1.1 Australia Consumer Electronics Market by Devices
9.3.5.1.2 Australia Consumer Electronics Market by Type
9.3.5.2 China Consumer Electronics Market
9.3.5.2.1 China Consumer Electronics Market by Devices
9.3.5.2.2 China Consumer Electronics Market by Type
9.3.5.3 India Consumer Electronics Market
9.3.5.3.1 India Consumer Electronics Market by Devices
9.3.5.3.2 India Consumer Electronics Market by Type
9.3.5.4 Japan Consumer Electronics Market
9.3.5.4.1 Japan Consumer Electronics Market by Devices
9.3.5.4.2 Japan Consumer Electronics Market by Type
9.3.5.5 South Korea Consumer Electronics Market
9.3.5.5.1 South Korea Consumer Electronics Market by Devices
9.3.5.5.2 South Korea Consumer Electronics Market by Type
9.3.5.6 Rest of Asia-Pacific Consumer Electronics Market
9.3.5.6.1 Rest of Asia-Pacific Consumer Electronics Market by Devices
9.3.5.6.2 Rest of Asia-Pacific Consumer Electronics Market by Type
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Consumer Electronics Market Overview
9.4.2 Middle East and Africa Consumer Electronics Market Forecasts and Analysis
9.4.3 Middle East and Africa Consumer Electronics Market Forecasts and Analysis - By Devices
9.4.4 Middle East and Africa Consumer Electronics Market Forecasts and Analysis - By Type
9.4.5 Middle East and Africa Consumer Electronics Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Consumer Electronics Market
9.4.5.1.1 South Africa Consumer Electronics Market by Devices
9.4.5.1.2 South Africa Consumer Electronics Market by Type
9.4.5.2 Saudi Arabia Consumer Electronics Market
9.4.5.2.1 Saudi Arabia Consumer Electronics Market by Devices
9.4.5.2.2 Saudi Arabia Consumer Electronics Market by Type
9.4.5.3 Rest of Middle East and Africa Consumer Electronics Market
9.4.5.3.1 Rest of Middle East and Africa Consumer Electronics Market by Devices
9.4.5.3.2 Rest of Middle East and Africa Consumer Electronics Market by Type
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Consumer Electronics Market Overview
9.5.2 South and Central America Consumer Electronics Market Forecasts and Analysis
9.5.3 South and Central America Consumer Electronics Market Forecasts and Analysis - By Devices
9.5.4 South and Central America Consumer Electronics Market Forecasts and Analysis - By Type
9.5.5 South and Central America Consumer Electronics Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Consumer Electronics Market
9.5.5.1.1 Brazil Consumer Electronics Market by Devices
9.5.5.1.2 Brazil Consumer Electronics Market by Type
9.5.5.2 Argentina Consumer Electronics Market
9.5.5.2.1 Argentina Consumer Electronics Market by Devices
9.5.5.2.2 Argentina Consumer Electronics Market by Type
9.5.5.3 Rest of South and Central America Consumer Electronics Market
9.5.5.3.1 Rest of South and Central America Consumer Electronics Market by Devices
9.5.5.3.2 Rest of South and Central America Consumer Electronics Market by Type
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CONSUMER ELECTRONICS MARKET, KEY COMPANY PROFILES
11.1. APPLE INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. FUJITSU LTD.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. HITACHI LTD.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HEWLETT-PACKARD COMPANY
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. INTEL CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. LG ELECTRONICS INC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MICROSOFT CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SAMSUNG
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SONY CORPORATION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. TOSHIBA CORPORATION
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
11.11. PANASONIC CORPORATION
11.11.1. Key Facts
11.11.2. Business Description
11.11.3. Products and Services
11.11.4. Financial Overview
11.11.5. SWOT Analysis
11.11.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Apple Inc.2. Fujitsu Ltd.3. Hitachi Ltd.4. Hewlett-Packard Company5. Intel Corporation6. LG Electronics Inc7. Microsoft Corporation8. Samsung9. Sony Corporation10. Toshiba Corporation11. Panasonic CorporationThe Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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