Content as a Service (CaaS) Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
Content assets - such as words, photographs, graphics, and videos - are decoupled from the coding that defines how they appear on websites, mobile applications, social media, and other channels in these next-generation content management systems (CMS). CaaS solutions allow marketers and developers to focus on what they do best at the same time by separating back-end content from front-end display, reducing time-to-market, and boosting flexibility.
MARKET DYNAMICS
The growing use of Content as a Service (CaaS) in industries such as BFSI, retail, media & entertainment, healthcare, IT & telecom, travel & tourism, education, government, and others is propelling the Content as a Service (CaaS) market worldwide.
MARKET SCOPE
The "Global Content as a Service (CaaS) Market Analysis To 2031" is a specialized and in-depth study of the technology, media, and telecommunications industry with a special focus on the global market trend analysis. The content as a service (CaaS) market report aims to provide an overview of the content as a service (CaaS) market with detailed market segmentation by deployment mode, enterprise size, and geography. The global content as a service (CaaS) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading content as a service (CaaS) market player and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global content as a service (CaaS) market is segmented based on deployment mode, enterprise size. Based on deployment mode, the content as a service (CaaS) market is segmented into cloud-based, on-premises. Based on enterprise size, the content as a service (CaaS) market is segmented into large enterprises, SMEs.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global content as a service (CaaS) market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The content as a service (CaaS) market by each region is later sub-segmented by respective countries and segments. The content as a service (CaaS) market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the content as a service (CaaS) market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the content as a service (CaaS) market in these regions.
IMPACT OF COVID-19 ON CONTENT AS A SERVICE (CaaS) MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has a positive impact on the content as a service (CaaS) market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for content as a service (CaaS) is increasing during COVID-19 and is also set to increase during the forecast period.
Have a question?
Naveen
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global content as a service (CaaS) market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The content as a service (CaaS) market by each region is later sub-segmented by respective countries and segments. The content as a service (CaaS) market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the content as a service (CaaS) market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis highlighting factors affecting the content as a service (CaaS) market in these regions.
IMPACT OF COVID-19 ON CONTENT AS A SERVICE (CaaS) MARKET
The impact of the COVID-19 pandemic on the market is covered throughout the report. The pandemic has a positive impact on the content as a service (CaaS) market. Many companies now operate their businesses on online platforms due to the lockdown conditions; more companies are adopting video as a service. Therefore, the demand for content as a service (CaaS) is increasing during COVID-19 and is also set to increase during the forecast period.
MARKET PLAYERS
The reports cover key developments in the content as a service (CaaS) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from content as a service (CaaS) market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the content as a service (CaaS) market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the content as a service (CaaS) market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Contentful
- Contentstack LLC
- Core dna
- Scrivito
- Sitecore
- Agility CMS
- Ingeniux Corporation
- Prismic.io
- Zesty.io
- Sanity
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Content As A Service (CaaS) Market - By Deployment Mode
1.3.2 Content As A Service (CaaS) Market - By Enterprise Size
1.3.3 Content As A Service (CaaS) Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CONTENT AS A SERVICE (CAAS) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CONTENT AS A SERVICE (CAAS) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CONTENT AS A SERVICE (CAAS) MARKET - GLOBAL MARKET ANALYSIS
6.1. CONTENT AS A SERVICE (CAAS) - GLOBAL MARKET OVERVIEW
6.2. CONTENT AS A SERVICE (CAAS) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONTENT AS A SERVICE (CAAS) MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODE
7.1. OVERVIEW
7.2. DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
7.3. CLOUD-BASED
7.3.1. Overview
7.3.2. Cloud-based Market Forecast and Analysis
7.4. ON-PREMISES
7.4.1. Overview
7.4.2. On-premises Market Forecast and Analysis
8. CONTENT AS A SERVICE (CAAS) MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. CONTENT AS A SERVICE (CAAS) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Content As A Service (CaaS) Market Overview
9.1.2 North America Content As A Service (CaaS) Market Forecasts and Analysis
9.1.3 North America Content As A Service (CaaS) Market Forecasts and Analysis - By Deployment Mode
9.1.4 North America Content As A Service (CaaS) Market Forecasts and Analysis - By Enterprise Size
9.1.5 North America Content As A Service (CaaS) Market Forecasts and Analysis - By Countries
9.1.5.1 United States Content As A Service (CaaS) Market
9.1.5.1.1 United States Content As A Service (CaaS) Market by Deployment Mode
9.1.5.1.2 United States Content As A Service (CaaS) Market by Enterprise Size
9.1.5.2 Canada Content As A Service (CaaS) Market
9.1.5.2.1 Canada Content As A Service (CaaS) Market by Deployment Mode
9.1.5.2.2 Canada Content As A Service (CaaS) Market by Enterprise Size
9.1.5.3 Mexico Content As A Service (CaaS) Market
9.1.5.3.1 Mexico Content As A Service (CaaS) Market by Deployment Mode
9.1.5.3.2 Mexico Content As A Service (CaaS) Market by Enterprise Size
9.2. EUROPE
9.2.1 Europe Content As A Service (CaaS) Market Overview
9.2.2 Europe Content As A Service (CaaS) Market Forecasts and Analysis
9.2.3 Europe Content As A Service (CaaS) Market Forecasts and Analysis - By Deployment Mode
9.2.4 Europe Content As A Service (CaaS) Market Forecasts and Analysis - By Enterprise Size
9.2.5 Europe Content As A Service (CaaS) Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Content As A Service (CaaS) Market
9.2.5.1.1 Germany Content As A Service (CaaS) Market by Deployment Mode
9.2.5.1.2 Germany Content As A Service (CaaS) Market by Enterprise Size
9.2.5.2 France Content As A Service (CaaS) Market
9.2.5.2.1 France Content As A Service (CaaS) Market by Deployment Mode
9.2.5.2.2 France Content As A Service (CaaS) Market by Enterprise Size
9.2.5.3 Italy Content As A Service (CaaS) Market
9.2.5.3.1 Italy Content As A Service (CaaS) Market by Deployment Mode
9.2.5.3.2 Italy Content As A Service (CaaS) Market by Enterprise Size
9.2.5.4 United Kingdom Content As A Service (CaaS) Market
9.2.5.4.1 United Kingdom Content As A Service (CaaS) Market by Deployment Mode
9.2.5.4.2 United Kingdom Content As A Service (CaaS) Market by Enterprise Size
9.2.5.5 Russia Content As A Service (CaaS) Market
9.2.5.5.1 Russia Content As A Service (CaaS) Market by Deployment Mode
9.2.5.5.2 Russia Content As A Service (CaaS) Market by Enterprise Size
9.2.5.6 Rest of Europe Content As A Service (CaaS) Market
9.2.5.6.1 Rest of Europe Content As A Service (CaaS) Market by Deployment Mode
9.2.5.6.2 Rest of Europe Content As A Service (CaaS) Market by Enterprise Size
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Content As A Service (CaaS) Market Overview
9.3.2 Asia-Pacific Content As A Service (CaaS) Market Forecasts and Analysis
9.3.3 Asia-Pacific Content As A Service (CaaS) Market Forecasts and Analysis - By Deployment Mode
9.3.4 Asia-Pacific Content As A Service (CaaS) Market Forecasts and Analysis - By Enterprise Size
9.3.5 Asia-Pacific Content As A Service (CaaS) Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Content As A Service (CaaS) Market
9.3.5.1.1 Australia Content As A Service (CaaS) Market by Deployment Mode
9.3.5.1.2 Australia Content As A Service (CaaS) Market by Enterprise Size
9.3.5.2 China Content As A Service (CaaS) Market
9.3.5.2.1 China Content As A Service (CaaS) Market by Deployment Mode
9.3.5.2.2 China Content As A Service (CaaS) Market by Enterprise Size
9.3.5.3 India Content As A Service (CaaS) Market
9.3.5.3.1 India Content As A Service (CaaS) Market by Deployment Mode
9.3.5.3.2 India Content As A Service (CaaS) Market by Enterprise Size
9.3.5.4 Japan Content As A Service (CaaS) Market
9.3.5.4.1 Japan Content As A Service (CaaS) Market by Deployment Mode
9.3.5.4.2 Japan Content As A Service (CaaS) Market by Enterprise Size
9.3.5.5 South Korea Content As A Service (CaaS) Market
9.3.5.5.1 South Korea Content As A Service (CaaS) Market by Deployment Mode
9.3.5.5.2 South Korea Content As A Service (CaaS) Market by Enterprise Size
9.3.5.6 Rest of Asia-Pacific Content As A Service (CaaS) Market
9.3.5.6.1 Rest of Asia-Pacific Content As A Service (CaaS) Market by Deployment Mode
9.3.5.6.2 Rest of Asia-Pacific Content As A Service (CaaS) Market by Enterprise Size
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Content As A Service (CaaS) Market Overview
9.4.2 Middle East and Africa Content As A Service (CaaS) Market Forecasts and Analysis
9.4.3 Middle East and Africa Content As A Service (CaaS) Market Forecasts and Analysis - By Deployment Mode
9.4.4 Middle East and Africa Content As A Service (CaaS) Market Forecasts and Analysis - By Enterprise Size
9.4.5 Middle East and Africa Content As A Service (CaaS) Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Content As A Service (CaaS) Market
9.4.5.1.1 South Africa Content As A Service (CaaS) Market by Deployment Mode
9.4.5.1.2 South Africa Content As A Service (CaaS) Market by Enterprise Size
9.4.5.2 Saudi Arabia Content As A Service (CaaS) Market
9.4.5.2.1 Saudi Arabia Content As A Service (CaaS) Market by Deployment Mode
9.4.5.2.2 Saudi Arabia Content As A Service (CaaS) Market by Enterprise Size
9.4.5.3 U.A.E Content As A Service (CaaS) Market
9.4.5.3.1 U.A.E Content As A Service (CaaS) Market by Deployment Mode
9.4.5.3.2 U.A.E Content As A Service (CaaS) Market by Enterprise Size
9.4.5.4 Rest of Middle East and Africa Content As A Service (CaaS) Market
9.4.5.4.1 Rest of Middle East and Africa Content As A Service (CaaS) Market by Deployment Mode
9.4.5.4.2 Rest of Middle East and Africa Content As A Service (CaaS) Market by Enterprise Size
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Content As A Service (CaaS) Market Overview
9.5.2 South and Central America Content As A Service (CaaS) Market Forecasts and Analysis
9.5.3 South and Central America Content As A Service (CaaS) Market Forecasts and Analysis - By Deployment Mode
9.5.4 South and Central America Content As A Service (CaaS) Market Forecasts and Analysis - By Enterprise Size
9.5.5 South and Central America Content As A Service (CaaS) Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Content As A Service (CaaS) Market
9.5.5.1.1 Brazil Content As A Service (CaaS) Market by Deployment Mode
9.5.5.1.2 Brazil Content As A Service (CaaS) Market by Enterprise Size
9.5.5.2 Argentina Content As A Service (CaaS) Market
9.5.5.2.1 Argentina Content As A Service (CaaS) Market by Deployment Mode
9.5.5.2.2 Argentina Content As A Service (CaaS) Market by Enterprise Size
9.5.5.3 Rest of South and Central America Content As A Service (CaaS) Market
9.5.5.3.1 Rest of South and Central America Content As A Service (CaaS) Market by Deployment Mode
9.5.5.3.2 Rest of South and Central America Content As A Service (CaaS) Market by Enterprise Size
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CONTENT AS A SERVICE (CAAS) MARKET, KEY COMPANY PROFILES
11.1. CONTENTFUL
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CONTENTSTACK LLC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. CORE DNA
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. SCRIVITO
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. SITECORE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. AGILITY CMS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. INGENIUX CORPORATION
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. PRISMIC.IO
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ZESTY.IO
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SANITY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Contentful
2.Contentstack LLC
3.Core dna
4.Scrivito
5.Sitecore
6.Agility CMS
7.Ingeniux Corporation
8.Prismic.io
9.Zesty.io
10.Sanity
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For