Content Automation AI Tool Market Dynamics and Analysis by 2031
The content automation AI tool market is expected to register a CAGR of 15.3% during 2023–2031. Personalization and optimization and autonomous AI systems are likely to remain key trends in the market.
Content Automation AI Tool Market Analysis
- The factors that would facilitate the current rise in Content Automation AI Tools adoption are numerous. These tools are being used by businesses to drive home efficiencies in content creation with lower costs. Albert.ai, Wordsmith, and ChatGPT have been used to generate personalized and optimized content on a large scale.
- These tools have features such as data-powered creativity, natural language generation, and automated editing. Beginning with the adoption of AI in content automation, justification lies in bettering content creation, marketing results, and the possibility of cost reduction.
- This makes Content Automation AI Tools rapidly adaptable across e-commerce, marketing, and media firms to get a lot of value from their content strategies and engage their audiences more effectively.
Content Automation AI Tool Market Overview
- The Content Automation AI Tools market is fast-moving with full of diverse business opportunities. These tools automate the process of content creation using artificial intelligence. In this way, increasing efficiency while reducing the associated costs, they offer a channel toward personalized and optimal content creation at scale, catering to a plethora of audiences across multiple platforms.
- This has been powered by the necessity for better creation, workflow smoothing, and achieving better marketing results.
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Content Automation AI Tool Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Content Automation AI Tool Market: Strategic Insights
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Content Automation AI Tool Market Drivers and Opportunities
Enhanced Content Creation to Favor the Market
- Enhanced content creation is one of the major drivers behind the growth of the Content Automation AI Tools market. AI-enabled tools that empower businesses to automate and speed up processes in content creation, yielding increased efficiency and cost savings, are the features driving demand.
- These include data-powered creativity, natural language generation, and automated editing, all of which permit personalized and optimized content creation at scale. It has been evidenced through research that marketers applying generative AI realize improved performance in content and cost savings.
- The urge to feed at all times with new and relevant content makes the Content Automation AI Tools adoption rate increase concerning the business view in terms of efficiency, growth, and competitive advantage.
E-commerce and Marketing
- E-commerce and marketing open up a discrete set of opportunities in the Content Automation AI Tools market. AI-based tools help enterprises make personalized content and offer it to potential customers effectively, measuring campaign performance with data-driven insights.
- They automate recurring tasks, which include email scheduling, content generation, and social media management, and make human resources available for strategic activities. It can be applied to content automation, in which AI is used to better customers' experiences and marketers' strategies—steps that will eventually lead to increased sales.
- The demand for better content generation and the requirement for effective marketing has been rapidly increasing the implementation of Content Automation AI Tools in e-commerce and marketing.
Content Automation AI Tool Market Report Segmentation Analysis
Key segments that contributed to the derivation of the content automation AI tool market analysis are component and end-use industries.
- Based on components, the content automation AI tool market is divided into solutions and services.
- Based on the end-use industry, the content automation AI tool market is divided into BFSI, healthcare, retail, it and telecommunication, media and entertainment, and others.
Content Automation AI Tool Market Share Analysis by Geography
- Content Automation AI Tool Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Content Automation AI Tool market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Content Automation AI Tool market in these regions.
Content Automation AI Tool Market Report Scope
Content Automation AI Tool Market News and Recent Developments
The content automation AI tool market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the content automation AI tool market are listed below:
- Adobe (Nasdaq: ADBE) announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams, and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding. (Source: Adobe Systems, Press Release, March 2024)
Content Automation AI Tool Market Report Coverage and Deliverables
The “Content Automation AI Tool Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Content automation AI tool market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Content automation AI tool market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Content automation AI tool market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the content automation AI tool market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global Content Automation AI Tool market is expected to grow at a CAGR of 15.3% during the forecast period 2023 - 2031.
Enhanced content creation efficiency and cost-effectiveness are expected to drive the content automation AI tool market.
Personalization and optimization and autonomous AI systems are likely to remain key trends in the market.
The leading players operating in the content automation AI tool market are Adobe Systems, Articoolo Inc., Cognizant, Concured, Cortx, Narrative Science, Quantamix Solutions, and Scoop. It, and STATS LLC (Wordsmith).
The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Content Automation AI Tools Market - By Component
1.3.2 Content Automation AI Tools Market - By End-Use Industry
1.3.3 Content Automation AI Tools Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CONTENT AUTOMATION AI TOOLS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CONTENT AUTOMATION AI TOOLS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CONTENT AUTOMATION AI TOOLS MARKET - GLOBAL MARKET ANALYSIS
6.1. CONTENT AUTOMATION AI TOOLS - GLOBAL MARKET OVERVIEW
6.2. CONTENT AUTOMATION AI TOOLS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONTENT AUTOMATION AI TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. CONTENT AUTOMATION AI TOOLS MARKET - REVENUE AND FORECASTS TO 2028 - END-USE INDUSTRY
8.1. OVERVIEW
8.2. END-USE INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. BFSI
8.3.1. Overview
8.3.2. BFSI Market Forecast and Analysis
8.4. HEALTHCARE
8.4.1. Overview
8.4.2. Healthcare Market Forecast and Analysis
8.5. RETAIL
8.5.1. Overview
8.5.2. Retail Market Forecast and Analysis
8.6. IT AND TELECOMMUNICATION
8.6.1. Overview
8.6.2. IT and Telecommunication Market Forecast and Analysis
8.7. MEDIA AND ENTERTAINMENT
8.7.1. Overview
8.7.2. Media and Entertainment Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. CONTENT AUTOMATION AI TOOLS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Content Automation AI Tools Market Overview
9.1.2 North America Content Automation AI Tools Market Forecasts and Analysis
9.1.3 North America Content Automation AI Tools Market Forecasts and Analysis - By Component
9.1.4 North America Content Automation AI Tools Market Forecasts and Analysis - By End-Use Industry
9.1.5 North America Content Automation AI Tools Market Forecasts and Analysis - By Countries
9.1.5.1 United States Content Automation AI Tools Market
9.1.5.1.1 United States Content Automation AI Tools Market by Component
9.1.5.1.2 United States Content Automation AI Tools Market by End-Use Industry
9.1.5.2 Canada Content Automation AI Tools Market
9.1.5.2.1 Canada Content Automation AI Tools Market by Component
9.1.5.2.2 Canada Content Automation AI Tools Market by End-Use Industry
9.1.5.3 Mexico Content Automation AI Tools Market
9.1.5.3.1 Mexico Content Automation AI Tools Market by Component
9.1.5.3.2 Mexico Content Automation AI Tools Market by End-Use Industry
9.2. EUROPE
9.2.1 Europe Content Automation AI Tools Market Overview
9.2.2 Europe Content Automation AI Tools Market Forecasts and Analysis
9.2.3 Europe Content Automation AI Tools Market Forecasts and Analysis - By Component
9.2.4 Europe Content Automation AI Tools Market Forecasts and Analysis - By End-Use Industry
9.2.5 Europe Content Automation AI Tools Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Content Automation AI Tools Market
9.2.5.1.1 Germany Content Automation AI Tools Market by Component
9.2.5.1.2 Germany Content Automation AI Tools Market by End-Use Industry
9.2.5.2 France Content Automation AI Tools Market
9.2.5.2.1 France Content Automation AI Tools Market by Component
9.2.5.2.2 France Content Automation AI Tools Market by End-Use Industry
9.2.5.3 Italy Content Automation AI Tools Market
9.2.5.3.1 Italy Content Automation AI Tools Market by Component
9.2.5.3.2 Italy Content Automation AI Tools Market by End-Use Industry
9.2.5.4 United Kingdom Content Automation AI Tools Market
9.2.5.4.1 United Kingdom Content Automation AI Tools Market by Component
9.2.5.4.2 United Kingdom Content Automation AI Tools Market by End-Use Industry
9.2.5.5 Russia Content Automation AI Tools Market
9.2.5.5.1 Russia Content Automation AI Tools Market by Component
9.2.5.5.2 Russia Content Automation AI Tools Market by End-Use Industry
9.2.5.6 Rest of Europe Content Automation AI Tools Market
9.2.5.6.1 Rest of Europe Content Automation AI Tools Market by Component
9.2.5.6.2 Rest of Europe Content Automation AI Tools Market by End-Use Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Content Automation AI Tools Market Overview
9.3.2 Asia-Pacific Content Automation AI Tools Market Forecasts and Analysis
9.3.3 Asia-Pacific Content Automation AI Tools Market Forecasts and Analysis - By Component
9.3.4 Asia-Pacific Content Automation AI Tools Market Forecasts and Analysis - By End-Use Industry
9.3.5 Asia-Pacific Content Automation AI Tools Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Content Automation AI Tools Market
9.3.5.1.1 Australia Content Automation AI Tools Market by Component
9.3.5.1.2 Australia Content Automation AI Tools Market by End-Use Industry
9.3.5.2 China Content Automation AI Tools Market
9.3.5.2.1 China Content Automation AI Tools Market by Component
9.3.5.2.2 China Content Automation AI Tools Market by End-Use Industry
9.3.5.3 India Content Automation AI Tools Market
9.3.5.3.1 India Content Automation AI Tools Market by Component
9.3.5.3.2 India Content Automation AI Tools Market by End-Use Industry
9.3.5.4 Japan Content Automation AI Tools Market
9.3.5.4.1 Japan Content Automation AI Tools Market by Component
9.3.5.4.2 Japan Content Automation AI Tools Market by End-Use Industry
9.3.5.5 South Korea Content Automation AI Tools Market
9.3.5.5.1 South Korea Content Automation AI Tools Market by Component
9.3.5.5.2 South Korea Content Automation AI Tools Market by End-Use Industry
9.3.5.6 Rest of Asia-Pacific Content Automation AI Tools Market
9.3.5.6.1 Rest of Asia-Pacific Content Automation AI Tools Market by Component
9.3.5.6.2 Rest of Asia-Pacific Content Automation AI Tools Market by End-Use Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Content Automation AI Tools Market Overview
9.4.2 Middle East and Africa Content Automation AI Tools Market Forecasts and Analysis
9.4.3 Middle East and Africa Content Automation AI Tools Market Forecasts and Analysis - By Component
9.4.4 Middle East and Africa Content Automation AI Tools Market Forecasts and Analysis - By End-Use Industry
9.4.5 Middle East and Africa Content Automation AI Tools Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Content Automation AI Tools Market
9.4.5.1.1 South Africa Content Automation AI Tools Market by Component
9.4.5.1.2 South Africa Content Automation AI Tools Market by End-Use Industry
9.4.5.2 Saudi Arabia Content Automation AI Tools Market
9.4.5.2.1 Saudi Arabia Content Automation AI Tools Market by Component
9.4.5.2.2 Saudi Arabia Content Automation AI Tools Market by End-Use Industry
9.4.5.3 U.A.E Content Automation AI Tools Market
9.4.5.3.1 U.A.E Content Automation AI Tools Market by Component
9.4.5.3.2 U.A.E Content Automation AI Tools Market by End-Use Industry
9.4.5.4 Rest of Middle East and Africa Content Automation AI Tools Market
9.4.5.4.1 Rest of Middle East and Africa Content Automation AI Tools Market by Component
9.4.5.4.2 Rest of Middle East and Africa Content Automation AI Tools Market by End-Use Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Content Automation AI Tools Market Overview
9.5.2 South and Central America Content Automation AI Tools Market Forecasts and Analysis
9.5.3 South and Central America Content Automation AI Tools Market Forecasts and Analysis - By Component
9.5.4 South and Central America Content Automation AI Tools Market Forecasts and Analysis - By End-Use Industry
9.5.5 South and Central America Content Automation AI Tools Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Content Automation AI Tools Market
9.5.5.1.1 Brazil Content Automation AI Tools Market by Component
9.5.5.1.2 Brazil Content Automation AI Tools Market by End-Use Industry
9.5.5.2 Argentina Content Automation AI Tools Market
9.5.5.2.1 Argentina Content Automation AI Tools Market by Component
9.5.5.2.2 Argentina Content Automation AI Tools Market by End-Use Industry
9.5.5.3 Rest of South and Central America Content Automation AI Tools Market
9.5.5.3.1 Rest of South and Central America Content Automation AI Tools Market by Component
9.5.5.3.2 Rest of South and Central America Content Automation AI Tools Market by End-Use Industry
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CONTENT AUTOMATION AI TOOLS MARKET, KEY COMPANY PROFILES
11.1. ADOBE SYSTEMS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ARTICOOLO INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. COGNIZANT
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CONCURED
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. CORTX
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NARRATIVE SCIENCE
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. QUANTAMIX SOLUTIONS
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. SCOOP.IT
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. STATS LLC (WORDSMITH)
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WORDLIFT SRL
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Adobe Systems
2. Articoolo Inc.
3. Cognizant
4. Concured
5. Cortx
6. Narrative Science
7. Quantamix Solutions
8. Scoop.it
9. STATS LLC (Wordsmith)
10. WordLift srl
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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