Contraceptives Market Dynamics and Analysis by 2031
The contraceptives market size is projected to reach US$ 34.89 billion by 2031 from US$ 23.37 billion in 2023. The market is expected to register a CAGR of 5.1% during 2023–2031. Digital fertility methods for family planning is likely to remain a key trend in the market.
Contraceptives Market Analysis
In July 2023, the U.S. Food and Drug Administration approved Opill tablets to prevent pregnancy. This is the first daily oral contraceptive certified for without a prescription. This tablet will provide an option for consumers to purchase oral contraceptive medicine at drug stores, grocery stores, convenience stores, and online. Furthermore, in October 2023, the Health and Family Welfare Minister launched two new contraceptives in Karnataka. As per the government, the country still has a considerable need for modern contraception. In India, 47.7% of births are poorly spaced and in Karnataka, 56.2% of births are poorly spaced, impacting maternal and infant morbidity.
Contraceptives Market Overview
For easy access to contraceptives, family planning counseling, and online information, the government is taking initiatives. In February 2024, The European Parliamentary Forum for Sexual & Reproductive Rights (EPF) represented the 2024 edition of the Europe Contraception Atlas. This forum brings attention to continuing gaps in access to emergency contraception in Europe. Furthermore, the Ministry of Health and Family Welfare launched Mission Parivar Vikas, a central family planning initiative. Wherein the main objective of the Mission Parivar Vikas family planning scheme is that by 2025, total Fertility Rate should be decreased to 2.1. Furthermore, by 2020, the aim was to increase modern contraceptive usage, and 74% of the demand for modern contraceptives was achieved.
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Contraceptives Market: Strategic Insights
Market Size Value in US$ 20,825.0 million in 2020 Market Size Value by US$ 29,629.4 million by 2028 Growth rate CAGR of 4.6% from 2021 to 2028 Forecast Period 2021-2028 Base Year 2020
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Contraceptives Market: Strategic Insights
| Market Size Value in | US$ 20,825.0 million in 2020 |
| Market Size Value by | US$ 29,629.4 million by 2028 |
| Growth rate | CAGR of 4.6% from 2021 to 2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2020 |
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Contraceptives Market Drivers and Opportunities
Increasing Awareness About Sexually Transmitted Diseases
As per the WHO, every day worldwide in the age group between 15–49 years old, more than 1 million curable sexually transmitted infections (STIs) are acquired, of which the majority are asymptomatic. Due to lack of awareness about signs, symptoms, and preventive measures for sexually transmitted infections (STIs) or sexually transmitted diseases (STDs), sexual disease cases are increasing at a rapid rate especially in India. By 2030, the Global Health Sector Strategy aims to end sexually transmitted infections (STIs) should be end as a public health threat. STIs have a direct influence on sexual and reproductive health via stigmatization, cancers, infertility & pregnancy complications, cancers, and and can increase the risk of HIV. To increase awareness among consumers, government initiatives and sex education programs are increased to reduce the prevalence of STDs which will also offer lucrative opportunities for the growth of the contraceptive market players.
Government Initiatives and Collabrations in Developing Region
In developing economies, governments are taking the initiative to spread awareness through campaigns and conferences. For instance, in November 2023, in Bangkok, Thailand, to improve the access to contraception and advance reproductive rights in the Asia-Pacific region, the contraceptive Policy Atlas for Asia and the Pacific Region 2023 was launched during the 7th Asian and Pacific Population Conference (APPC) event. Furthermore, in February 2024, Bleu, an India-based company, launched its digital campaign #ComeClean, with the responsibility to provide a women-friendly contraceptive solution. For this campaign, the brand has teamed up with media platforms and influencers to highlight on the significance of being mindful of what goes inside the body and to choose Bleu condoms and #ComeClean.
Contraceptives Market Report Segmentation Analysis
Key segments that contributed to the derivation of the contraceptives market analysis are product, end-user, and distribution channel.
- Based on product, the contraceptive market is divided into condoms, intrauterine products (IUDs), vaginal rings, implants, patches, diaphragms, emergency contraceptives, sponges, and others. The condoms segment held a larger market share in 2023
- Based on end user, the market is divided into home care, and hospitals and clinics. The home care segment held a larger market share in 2023.
- Based on distribution channel, the market is divided into retail pharmacy, online pharmacy, and hospital pharmacy. The retail pharmacy segment held a larger market share in 2023.
Contraceptives Market Share Analysis by Geography
The geographic scope of the contraceptives market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
North America has dominated the market and Asia Pacific is anticipated to grow with the highest CAGR in the coming years. The growth of the Asia Pacific market is due to rising awareness of unwanted pregnancies and the increasing prevalence of STIs. Furthermore, increasing the availability of contraceptives on e-commerce platforms is likely to favor market growth. The one-child policy is a program in China that was launched in 1980 by the Chinese government to limit Chinese families to one child each. This policy was implemented to reduce the growth of rate of China’s enormous population. This was a national policy in China for over three decades. The above factors will propel the Contraceptives market.
Contraceptives Market Report Scope
Contraceptives Market News and Recent Developments
The contraceptives market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the contraceptives market are listed below:
- Princeton Students for Reproductive Justice (PSRJ) celebrated the launch of condom dispensers around campus with a party in Campus Club. The deployment of condom dispensers around campus represents the culmination of two years of effort by the Contraceptive Access Committee, a PSRJ ad hoc committee. (Source: Princeton Students for Reproductive Justice (PSRJ), Press Release, April 2024)
- Cupid Limited received USFDA approval for the additional variants of Cupid male contraceptives. The company has received USFDA nod for the additional four variants to market them in the United States. Earlier, the company had received USFDA approval for one variant of male contraceptives. (Source: Cupid Limited, Press Release, August 2020)
Contraceptives Market Report Coverage and Deliverables
The “Contraceptives Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Contraceptives market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Contraceptives market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Contraceptives market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments3
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Contraceptives market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product, End User, Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Bulgaria, Canada, China, Estonia, France, Georgia, Germany, India, Italy, Japan, Lithuania, Mexico, Romania, Saudi Arabia, South Africa, South Korea, Spain, Ukraine, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
North America has dominated the contraceptives market.
Factors such as an increasing rate of unwanted pregnancies and surge in product innovations will boost the market growth.
Digital fertility methods for family planning is likely to remain a key trend in the market..
The contraceptives market size is projected to reach US$ 34.89 billion by 2031.
The market is expected to register a CAGR of 5.1% during 2023–2031.
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- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
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- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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