The Conversational Platform Market is expected to register a CAGR of 23.4 % from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented By Technology (Machine Learning, Natural Language Processing, Automated Speech Recognition), Deployment (On-Premise, Cloud), Industry Vertical (Education, Retail and E-Commerce, BFSI, Healthcare, Travel and Tourism, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Conversational Platform Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Conversational Platform Market Segmentation
Technology- Machine Learning
- Natural Language Processing
- Automated Speech Recognition
- On-Premise
- Cloud
- Education
- Retail and E-Commerce
- BFSI
- Healthcare
- Travel and Tourism
- Others
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Conversational Platform Market Growth Drivers- Increased Demand for Automation and Efficiency: Businesses across various industries are adopting conversational platforms to automate customer interactions and improve efficiency. These platforms, which use chatbots, voice assistants, and AI-powered messaging, enable companies to handle a higher volume of customer inquiries without increasing human resources. The growing need for operational efficiency and cost reduction is a key driver for the market's expansion.
- Rising Consumer Expectation for Instant Communication: As customer expectations evolve, consumers increasingly demand immediate, 24/7 support across digital channels. Conversational platforms help businesses meet this demand by providing instant responses through automated systems like chatbots and virtual assistants. These platforms allow businesses to deliver real-time, personalized interactions, enhancing customer satisfaction and loyalty.
- Omnichannel Integration: As customers engage with businesses across multiple channels (websites, mobile apps, social media, messaging platforms, etc.), there is a growing trend toward integrating conversational platforms across these various touchpoints. Businesses are seeking unified solutions that allow customers to transition seamlessly between channels while maintaining consistent interactions and personalized service.
- Voice-Enabled Conversational Platforms: Voice assistants like Amazon Alexa, Google Assistant, and Apple Siri have significantly raised consumer awareness and acceptance of voice-enabled technology. This trend is driving the growth of voice-enabled conversational platforms in business settings, with companies integrating voice assistants into their customer service offerings, e-commerce platforms, and internal workflows. Voice interactions are becoming more natural, providing users with a hands-free, more efficient way to engage with brands.
- Industry-Specific Solutions: As the use of conversational platforms grows, there is an opportunity to develop industry-specific solutions that cater to the unique needs of sectors such as healthcare, banking, retail, and education. For example, healthcare-focused platforms can handle appointment scheduling, patient queries, and administrative tasks, while banking platforms can assist with account inquiries and financial advice. Offering customized solutions for various industries can help vendors tap into niche markets and drive growth.
- Integration with CRM and Enterprise Systems: Many businesses are increasingly looking to integrate conversational platforms with their existing Customer Relationship Management (CRM) systems, Enterprise Resource Planning (ERP) software, and other business applications. By linking conversational platforms with these systems, businesses can provide a more personalized customer experience, automate workflows, and improve efficiency. This presents an opportunity for vendors to offer integrated solutions that align with enterprise-wide systems.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Conversational Platform Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Conversational Platform Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Omnichannel conversational experiences to play a significant role in the global conversational platform market in the coming years
AI-powered personalizational and enterprise digital transformation are the majors factor driving the conversational platform market
The Conversational Platform Market is estimated to witness a CAGR of 7.8% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Conversational Platform Market - By Technology
1.3.2 Conversational Platform Market - By Deployment
1.3.3 Conversational Platform Market - By Application
1.3.4 Conversational Platform Market - By Type
1.3.5 Conversational Platform Market - By Industry Vertical
1.3.6 Conversational Platform Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CONVERSATIONAL PLATFORM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CONVERSATIONAL PLATFORM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CONVERSATIONAL PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1. CONVERSATIONAL PLATFORM - GLOBAL MARKET OVERVIEW
6.2. CONVERSATIONAL PLATFORM - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CONVERSATIONAL PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. MACHINE LEARNING
7.3.1. Overview
7.3.2. Machine Learning Market Forecast and Analysis
7.4. NATURAL LANGUAGE PROCESSING
7.4.1. Overview
7.4.2. Natural Language Processing Market Forecast and Analysis
7.5. AUTOMATED SPEECH RECOGNITION
7.5.1. Overview
7.5.2. Automated Speech Recognition Market Forecast and Analysis
8. CONVERSATIONAL PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. ON-PREMISE
8.3.1. Overview
8.3.2. On-Premise Market Forecast and Analysis
8.4. CLOUD
8.4.1. Overview
8.4.2. Cloud Market Forecast and Analysis
9. CONVERSATIONAL PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1. OVERVIEW
9.2. APPLICATION MARKET FORECASTS AND ANALYSIS
9.3. PERSONAL ASSISTANT
9.3.1. Overview
9.3.2. Personal Assistant Market Forecast and Analysis
9.4. CUSTOMER SUPPORT
9.4.1. Overview
9.4.2. Customer Support Market Forecast and Analysis
9.5. BRANDING AND MARKETING
9.5.1. Overview
9.5.2. Branding and Marketing Market Forecast and Analysis
9.6. EMPLOYEE ENGAGEMENT AND SUPPORT
9.6.1. Overview
9.6.2. Employee Engagement and Support Market Forecast and Analysis
10. CONVERSATIONAL PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
10.1. OVERVIEW
10.2. TYPE MARKET FORECASTS AND ANALYSIS
10.3. IVA
10.3.1. Overview
10.3.2. IVA Market Forecast and Analysis
10.4. CHATBOTS
10.4.1. Overview
10.4.2. Chatbots Market Forecast and Analysis
11. CONVERSATIONAL PLATFORM MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
11.1. OVERVIEW
11.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. EDUCATION
11.3.1. Overview
11.3.2. Education Market Forecast and Analysis
11.4. RETAIL AND E-COMMERCE
11.4.1. Overview
11.4.2. Retail and E-Commerce Market Forecast and Analysis
11.5. BFSI
11.5.1. Overview
11.5.2. BFSI Market Forecast and Analysis
11.6. HEALTHCARE
11.6.1. Overview
11.6.2. Healthcare Market Forecast and Analysis
11.7. TRAVEL AND TOURISM
11.7.1. Overview
11.7.2. Travel and Tourism Market Forecast and Analysis
11.8. OTHERS
11.8.1. Overview
11.8.2. Others Market Forecast and Analysis
12. CONVERSATIONAL PLATFORM MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Conversational Platform Market Overview
12.1.2 North America Conversational Platform Market Forecasts and Analysis
12.1.3 North America Conversational Platform Market Forecasts and Analysis - By Technology
12.1.4 North America Conversational Platform Market Forecasts and Analysis - By Deployment
12.1.5 North America Conversational Platform Market Forecasts and Analysis - By Application
12.1.6 North America Conversational Platform Market Forecasts and Analysis - By Type
12.1.7 North America Conversational Platform Market Forecasts and Analysis - By Industry Vertical
12.1.8 North America Conversational Platform Market Forecasts and Analysis - By Countries
12.1.8.1 United States Conversational Platform Market
12.1.8.1.1 United States Conversational Platform Market by Technology
12.1.8.1.2 United States Conversational Platform Market by Deployment
12.1.8.1.3 United States Conversational Platform Market by Application
12.1.8.1.4 United States Conversational Platform Market by Type
12.1.8.1.5 United States Conversational Platform Market by Industry Vertical
12.1.8.2 Canada Conversational Platform Market
12.1.8.2.1 Canada Conversational Platform Market by Technology
12.1.8.2.2 Canada Conversational Platform Market by Deployment
12.1.8.2.3 Canada Conversational Platform Market by Application
12.1.8.2.4 Canada Conversational Platform Market by Type
12.1.8.2.5 Canada Conversational Platform Market by Industry Vertical
12.1.8.3 Mexico Conversational Platform Market
12.1.8.3.1 Mexico Conversational Platform Market by Technology
12.1.8.3.2 Mexico Conversational Platform Market by Deployment
12.1.8.3.3 Mexico Conversational Platform Market by Application
12.1.8.3.4 Mexico Conversational Platform Market by Type
12.1.8.3.5 Mexico Conversational Platform Market by Industry Vertical
12.2. EUROPE
12.2.1 Europe Conversational Platform Market Overview
12.2.2 Europe Conversational Platform Market Forecasts and Analysis
12.2.3 Europe Conversational Platform Market Forecasts and Analysis - By Technology
12.2.4 Europe Conversational Platform Market Forecasts and Analysis - By Deployment
12.2.5 Europe Conversational Platform Market Forecasts and Analysis - By Application
12.2.6 Europe Conversational Platform Market Forecasts and Analysis - By Type
12.2.7 Europe Conversational Platform Market Forecasts and Analysis - By Industry Vertical
12.2.8 Europe Conversational Platform Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Conversational Platform Market
12.2.8.1.1 Germany Conversational Platform Market by Technology
12.2.8.1.2 Germany Conversational Platform Market by Deployment
12.2.8.1.3 Germany Conversational Platform Market by Application
12.2.8.1.4 Germany Conversational Platform Market by Type
12.2.8.1.5 Germany Conversational Platform Market by Industry Vertical
12.2.8.2 France Conversational Platform Market
12.2.8.2.1 France Conversational Platform Market by Technology
12.2.8.2.2 France Conversational Platform Market by Deployment
12.2.8.2.3 France Conversational Platform Market by Application
12.2.8.2.4 France Conversational Platform Market by Type
12.2.8.2.5 France Conversational Platform Market by Industry Vertical
12.2.8.3 Italy Conversational Platform Market
12.2.8.3.1 Italy Conversational Platform Market by Technology
12.2.8.3.2 Italy Conversational Platform Market by Deployment
12.2.8.3.3 Italy Conversational Platform Market by Application
12.2.8.3.4 Italy Conversational Platform Market by Type
12.2.8.3.5 Italy Conversational Platform Market by Industry Vertical
12.2.8.4 United Kingdom Conversational Platform Market
12.2.8.4.1 United Kingdom Conversational Platform Market by Technology
12.2.8.4.2 United Kingdom Conversational Platform Market by Deployment
12.2.8.4.3 United Kingdom Conversational Platform Market by Application
12.2.8.4.4 United Kingdom Conversational Platform Market by Type
12.2.8.4.5 United Kingdom Conversational Platform Market by Industry Vertical
12.2.8.5 Russia Conversational Platform Market
12.2.8.5.1 Russia Conversational Platform Market by Technology
12.2.8.5.2 Russia Conversational Platform Market by Deployment
12.2.8.5.3 Russia Conversational Platform Market by Application
12.2.8.5.4 Russia Conversational Platform Market by Type
12.2.8.5.5 Russia Conversational Platform Market by Industry Vertical
12.2.8.6 Rest of Europe Conversational Platform Market
12.2.8.6.1 Rest of Europe Conversational Platform Market by Technology
12.2.8.6.2 Rest of Europe Conversational Platform Market by Deployment
12.2.8.6.3 Rest of Europe Conversational Platform Market by Application
12.2.8.6.4 Rest of Europe Conversational Platform Market by Type
12.2.8.6.5 Rest of Europe Conversational Platform Market by Industry Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Conversational Platform Market Overview
12.3.2 Asia-Pacific Conversational Platform Market Forecasts and Analysis
12.3.3 Asia-Pacific Conversational Platform Market Forecasts and Analysis - By Technology
12.3.4 Asia-Pacific Conversational Platform Market Forecasts and Analysis - By Deployment
12.3.5 Asia-Pacific Conversational Platform Market Forecasts and Analysis - By Application
12.3.6 Asia-Pacific Conversational Platform Market Forecasts and Analysis - By Type
12.3.7 Asia-Pacific Conversational Platform Market Forecasts and Analysis - By Industry Vertical
12.3.8 Asia-Pacific Conversational Platform Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Conversational Platform Market
12.3.8.1.1 Australia Conversational Platform Market by Technology
12.3.8.1.2 Australia Conversational Platform Market by Deployment
12.3.8.1.3 Australia Conversational Platform Market by Application
12.3.8.1.4 Australia Conversational Platform Market by Type
12.3.8.1.5 Australia Conversational Platform Market by Industry Vertical
12.3.8.2 China Conversational Platform Market
12.3.8.2.1 China Conversational Platform Market by Technology
12.3.8.2.2 China Conversational Platform Market by Deployment
12.3.8.2.3 China Conversational Platform Market by Application
12.3.8.2.4 China Conversational Platform Market by Type
12.3.8.2.5 China Conversational Platform Market by Industry Vertical
12.3.8.3 India Conversational Platform Market
12.3.8.3.1 India Conversational Platform Market by Technology
12.3.8.3.2 India Conversational Platform Market by Deployment
12.3.8.3.3 India Conversational Platform Market by Application
12.3.8.3.4 India Conversational Platform Market by Type
12.3.8.3.5 India Conversational Platform Market by Industry Vertical
12.3.8.4 Japan Conversational Platform Market
12.3.8.4.1 Japan Conversational Platform Market by Technology
12.3.8.4.2 Japan Conversational Platform Market by Deployment
12.3.8.4.3 Japan Conversational Platform Market by Application
12.3.8.4.4 Japan Conversational Platform Market by Type
12.3.8.4.5 Japan Conversational Platform Market by Industry Vertical
12.3.8.5 South Korea Conversational Platform Market
12.3.8.5.1 South Korea Conversational Platform Market by Technology
12.3.8.5.2 South Korea Conversational Platform Market by Deployment
12.3.8.5.3 South Korea Conversational Platform Market by Application
12.3.8.5.4 South Korea Conversational Platform Market by Type
12.3.8.5.5 South Korea Conversational Platform Market by Industry Vertical
12.3.8.6 Rest of Asia-Pacific Conversational Platform Market
12.3.8.6.1 Rest of Asia-Pacific Conversational Platform Market by Technology
12.3.8.6.2 Rest of Asia-Pacific Conversational Platform Market by Deployment
12.3.8.6.3 Rest of Asia-Pacific Conversational Platform Market by Application
12.3.8.6.4 Rest of Asia-Pacific Conversational Platform Market by Type
12.3.8.6.5 Rest of Asia-Pacific Conversational Platform Market by Industry Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Conversational Platform Market Overview
12.4.2 Middle East and Africa Conversational Platform Market Forecasts and Analysis
12.4.3 Middle East and Africa Conversational Platform Market Forecasts and Analysis - By Technology
12.4.4 Middle East and Africa Conversational Platform Market Forecasts and Analysis - By Deployment
12.4.5 Middle East and Africa Conversational Platform Market Forecasts and Analysis - By Application
12.4.6 Middle East and Africa Conversational Platform Market Forecasts and Analysis - By Type
12.4.7 Middle East and Africa Conversational Platform Market Forecasts and Analysis - By Industry Vertical
12.4.8 Middle East and Africa Conversational Platform Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Conversational Platform Market
12.4.8.1.1 South Africa Conversational Platform Market by Technology
12.4.8.1.2 South Africa Conversational Platform Market by Deployment
12.4.8.1.3 South Africa Conversational Platform Market by Application
12.4.8.1.4 South Africa Conversational Platform Market by Type
12.4.8.1.5 South Africa Conversational Platform Market by Industry Vertical
12.4.8.2 Saudi Arabia Conversational Platform Market
12.4.8.2.1 Saudi Arabia Conversational Platform Market by Technology
12.4.8.2.2 Saudi Arabia Conversational Platform Market by Deployment
12.4.8.2.3 Saudi Arabia Conversational Platform Market by Application
12.4.8.2.4 Saudi Arabia Conversational Platform Market by Type
12.4.8.2.5 Saudi Arabia Conversational Platform Market by Industry Vertical
12.4.8.3 U.A.E Conversational Platform Market
12.4.8.3.1 U.A.E Conversational Platform Market by Technology
12.4.8.3.2 U.A.E Conversational Platform Market by Deployment
12.4.8.3.3 U.A.E Conversational Platform Market by Application
12.4.8.3.4 U.A.E Conversational Platform Market by Type
12.4.8.3.5 U.A.E Conversational Platform Market by Industry Vertical
12.4.8.4 Rest of Middle East and Africa Conversational Platform Market
12.4.8.4.1 Rest of Middle East and Africa Conversational Platform Market by Technology
12.4.8.4.2 Rest of Middle East and Africa Conversational Platform Market by Deployment
12.4.8.4.3 Rest of Middle East and Africa Conversational Platform Market by Application
12.4.8.4.4 Rest of Middle East and Africa Conversational Platform Market by Type
12.4.8.4.5 Rest of Middle East and Africa Conversational Platform Market by Industry Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Conversational Platform Market Overview
12.5.2 South and Central America Conversational Platform Market Forecasts and Analysis
12.5.3 South and Central America Conversational Platform Market Forecasts and Analysis - By Technology
12.5.4 South and Central America Conversational Platform Market Forecasts and Analysis - By Deployment
12.5.5 South and Central America Conversational Platform Market Forecasts and Analysis - By Application
12.5.6 South and Central America Conversational Platform Market Forecasts and Analysis - By Type
12.5.7 South and Central America Conversational Platform Market Forecasts and Analysis - By Industry Vertical
12.5.8 South and Central America Conversational Platform Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Conversational Platform Market
12.5.8.1.1 Brazil Conversational Platform Market by Technology
12.5.8.1.2 Brazil Conversational Platform Market by Deployment
12.5.8.1.3 Brazil Conversational Platform Market by Application
12.5.8.1.4 Brazil Conversational Platform Market by Type
12.5.8.1.5 Brazil Conversational Platform Market by Industry Vertical
12.5.8.2 Argentina Conversational Platform Market
12.5.8.2.1 Argentina Conversational Platform Market by Technology
12.5.8.2.2 Argentina Conversational Platform Market by Deployment
12.5.8.2.3 Argentina Conversational Platform Market by Application
12.5.8.2.4 Argentina Conversational Platform Market by Type
12.5.8.2.5 Argentina Conversational Platform Market by Industry Vertical
12.5.8.3 Rest of South and Central America Conversational Platform Market
12.5.8.3.1 Rest of South and Central America Conversational Platform Market by Technology
12.5.8.3.2 Rest of South and Central America Conversational Platform Market by Deployment
12.5.8.3.3 Rest of South and Central America Conversational Platform Market by Application
12.5.8.3.4 Rest of South and Central America Conversational Platform Market by Type
12.5.8.3.5 Rest of South and Central America Conversational Platform Market by Industry Vertical
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. CONVERSATIONAL PLATFORM MARKET, KEY COMPANY PROFILES
14.1. AIVO
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. DIALOGFLOW (GOOGLE LLC)
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. DIGITALGENIUS
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. DRIFT.COM, INC.
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. IBM CORPORATION
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. PYPESTREAM INC
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. SNATCHBOT
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. TWYLA GMBH
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. VERGIC AB
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. ZENDESK
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
1. Aivo
2. Dialogflow (Google LLC)
3. DigitalGenius
4. Drift.com, Inc.
5. IBM Corporation
6. Pypestream Inc
7. SnatchBot
8. Twyla GmbH
9. Vergic AB
10. Zendesk
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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