Cooking Oil Market Key Players Analysis 2031
The cooking oil market is expected to register a CAGR of 5% during 2023–2031. The increasing fortification of cooking oil with minerals, vitamins, and other nutrients is likely to be the trend in the cooking oil market.
Cooking Oil Market Analysis:
- The global cooking oil market has demonstrated stable growth owing to the growing population and changed dietary habits.
- Major players in the cooking oil market include Cargill Incorporation, Wilmar International, Archer Daniels Midland, and Fuji Oil Company, among others.
- Increasing health-conscious consumers' shift towards healthier options like olive and avocado oils has contributed to the market growth. In addition, increasing disposable income in emerging economies such as Asia Pacific, and Middle East & Africa has surged the demand for cooking oil.
Cooking Oil Market Overview
- Cooking oil is artificial fat used in frying potato chips and snacks, making pastries sweets, cooking, as well as food seasoning or crisping. These oils are combinations of the various fractions of fatty acid mixtures.
- Cooking oils are made from various sources, including sunflower, soybeans, palm, canola, olive, and others. Rising awareness about health benefits associated with various sources of oil has propelled the market growth.
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Cooking Oil Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Cooking Oil Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to AnalystCooking Oil Market Drivers and Opportunities
Growing Demand for Healthier Options Like Olive and Avocado Oils
- The demand for healthier cooking oil, for example, olive oil and avocado oil, has been rising. Olive oil is highly recommended for health and is a common cooking ingredient in Mediterranean cuisine. Consumers know olive oil is rich in monounsaturated fats, which are heart-healthy and contain antioxidants and anti-inflammatory properties.
- Avocado oil is another great high-monounsaturated choice. It has a higher smoke point than olive oil and is better for use in high-heat cooking methods such as stir-frying and roasting.
- Each has its distinct characteristics and potential health benefits; olive oil is a versatile oil because of its distinct nuance of flavor, whereas avocado oil is comparatively more neutral and has a higher smoke point than olive oil.
Increasing Demand for Organic Cooking Oil
- The demand for organically-grown cooking oil has grown as people are realizing that natural ingredients and safe production technologies can also be valued in cooking oil products. Unlike cooking oil made with chemical-based fertilizers and pesticides, the production of organic foods does not require synthetic pesticides, chemical fertilizers, or genetically modified organisms (GMOs). This process makes people feel more comfortable using cooking oil products.
- Many organic cooking oils are made from the seeds of crops grown without pesticides or fertilizers, ensuring they are free of harmful chemicals and additives – and, not surprisingly, these oils are often less processed.
- Aside from offering health and environmental advantages, organic cooking oils have another advantage, namely their taste and quality, as they can add flavor to dishes.
Cooking Oil Market Segmentation
The scope of the global cooking oil market is segmented based on type, category, and distribution channel.
- based on type, the market is segmented into soybean oil, sunflower oil, olive oil, groundnut oil, canola oil, and others.
- based on category, the market is bifurcated into organic and conventional.
- Based on the distribution channel, the cooking oil market is classified into supermarkets and hypermarkets, convenience stores, online retail, and others.
Cooking Oil Market Share Analysis by Geography
- The cooking oil market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering cooking oil market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers Porter's Five Forces analysis, which involves the study of major factors that influence the cooking oil market in these regions.
Cooking Oil Market Report Scope
Cooking Oil Market News and Recent Developments:
The cooking oil market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for innovations, business expansion, and strategies:
- Ghanim International Corporation launched Brunei's first consumer vegetable cooking oil under its bruneihalalfoods brand earlier today which will be available in shops nationwide. The palm-based oil is produced by Western Foods and Packaging (WFP) in Serasa, continuing Ghanim's strategy of collaborating with different Brunei-based businesses to collectively develop and market products under their Bruneihalalfoods brand. (Source: Newsletter, BRUNEI, July 2023)
- Reinforcing its commitment to expand the edible oils portfolio to South India, Cargill has announced the launch of Gemini Pureit™ in Karnataka today. Starting this month, the Gemini Pureit brand will be available to consumers across stores in four Southern states of Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu. This year marks the 40th anniversary of the Gemini brand and recently Gemini Sunflower oil was ranked the No.1 in Quality in India, by Consumer Voice amongst 12 other sunflower oil brands in the country. (Source: Newsletter, Cargill incorporated, February 2023)
Cooking Oil Market Report Coverage and Deliverables
The "Cooking Oil Market Size and Forecast (2021 – 2031)" provides a detailed analysis of the market covering below areas:
- Cooking oil market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Cooking oil market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter's Five Forces and SWOT analysis
- Cooking oil market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the cooking oil market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global cooking oil market is estimated to grow above 5% during the forecast period 2024-2031.
The strategic initiative by key players is one of the major factors driving the cooking oil market.
The increasing fortification of cooking oil with minerals, vitamins, and other nutrients is likely to be the trend in the cooking oil market.
The leading players operating in the cooking oil market are Abbie's Food International Inc., Pure Wesson, Ach Food Companies (Mazola), Cargill Incorporated, Mizkan America, Inc.(Bertolli), Wilmar International, ADM, Nutiva Inc., POMPEIAN, SPECTRUM ORGANIC PRODUCTS, LLC, Bella, Dr Bronner's, and Fuji Oil Company.
The report can be delivered in PDF/Word format, we can also share an Excel data sheet based on request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cooking Oil Market - By Type
1.3.2 Cooking Oil Market - By Distribution Channel
1.3.3 Cooking Oil Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COOKING OIL MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. COOKING OIL MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COOKING OIL MARKET - GLOBAL MARKET ANALYSIS
6.1. COOKING OIL - GLOBAL MARKET OVERVIEW
6.2. COOKING OIL - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. COOKING OIL MARKET - REVENUE AND FORECASTS TO 2028 – TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. PALM OIL
7.3.1. Overview
7.3.2. Palm Oil Market Forecast and Analysis
7.4. SOYBEAN OIL
7.4.1. Overview
7.4.2. Soybean Oil Market Forecast and Analysis
7.5. RAPESEED OIL (CANOLA)
7.5.1. Overview
7.5.2. Rapeseed Oil (Canola) Market Forecast and Analysis
7.6. SUNFLOWER OIL
7.6.1. Overview
7.6.2. Sunflower Oil Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. COOKING OIL MARKET - REVENUE AND FORECASTS TO 2028 – DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS/HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets/Hypermarkets Market Forecast and Analysis
8.4. ONLINE
8.4.1. Overview
8.4.2. Online Market Forecast and Analysis
8.5. CONVENIENCE STORES
8.5.1. Overview
8.5.2. Convenience Stores Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. COOKING OIL MARKET REVENUE AND FORECASTS TO 2028 – GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Cooking Oil Market Overview
9.1.2 North America Cooking Oil Market Forecasts and Analysis
9.1.3 North America Cooking Oil Market Forecasts and Analysis - By Type
9.1.4 North America Cooking Oil Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Cooking Oil Market Forecasts and Analysis - By Countries
9.1.5.1 United States Cooking Oil Market
9.1.5.1.1 United States Cooking Oil Market by Type
9.1.5.1.2 United States Cooking Oil Market by Distribution Channel
9.1.5.2 Canada Cooking Oil Market
9.1.5.2.1 Canada Cooking Oil Market by Type
9.1.5.2.2 Canada Cooking Oil Market by Distribution Channel
9.1.5.3 Mexico Cooking Oil Market
9.1.5.3.1 Mexico Cooking Oil Market by Type
9.1.5.3.2 Mexico Cooking Oil Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Cooking Oil Market Overview
9.2.2 Europe Cooking Oil Market Forecasts and Analysis
9.2.3 Europe Cooking Oil Market Forecasts and Analysis - By Type
9.2.4 Europe Cooking Oil Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Cooking Oil Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Cooking Oil Market
9.2.5.1.1 Germany Cooking Oil Market by Type
9.2.5.1.2 Germany Cooking Oil Market by Distribution Channel
9.2.5.2 France Cooking Oil Market
9.2.5.2.1 France Cooking Oil Market by Type
9.2.5.2.2 France Cooking Oil Market by Distribution Channel
9.2.5.3 Italy Cooking Oil Market
9.2.5.3.1 Italy Cooking Oil Market by Type
9.2.5.3.2 Italy Cooking Oil Market by Distribution Channel
9.2.5.4 United Kingdom Cooking Oil Market
9.2.5.4.1 United Kingdom Cooking Oil Market by Type
9.2.5.4.2 United Kingdom Cooking Oil Market by Distribution Channel
9.2.5.5 Russia Cooking Oil Market
9.2.5.5.1 Russia Cooking Oil Market by Type
9.2.5.5.2 Russia Cooking Oil Market by Distribution Channel
9.2.5.6 Rest of Europe Cooking Oil Market
9.2.5.6.1 Rest of Europe Cooking Oil Market by Type
9.2.5.6.2 Rest of Europe Cooking Oil Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Cooking Oil Market Overview
9.3.2 Asia-Pacific Cooking Oil Market Forecasts and Analysis
9.3.3 Asia-Pacific Cooking Oil Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Cooking Oil Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Cooking Oil Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Cooking Oil Market
9.3.5.1.1 Australia Cooking Oil Market by Type
9.3.5.1.2 Australia Cooking Oil Market by Distribution Channel
9.3.5.2 China Cooking Oil Market
9.3.5.2.1 China Cooking Oil Market by Type
9.3.5.2.2 China Cooking Oil Market by Distribution Channel
9.3.5.3 India Cooking Oil Market
9.3.5.3.1 India Cooking Oil Market by Type
9.3.5.3.2 India Cooking Oil Market by Distribution Channel
9.3.5.4 Japan Cooking Oil Market
9.3.5.4.1 Japan Cooking Oil Market by Type
9.3.5.4.2 Japan Cooking Oil Market by Distribution Channel
9.3.5.5 South Korea Cooking Oil Market
9.3.5.5.1 South Korea Cooking Oil Market by Type
9.3.5.5.2 South Korea Cooking Oil Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Cooking Oil Market
9.3.5.6.1 Rest of Asia-Pacific Cooking Oil Market by Type
9.3.5.6.2 Rest of Asia-Pacific Cooking Oil Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Cooking Oil Market Overview
9.4.2 Middle East and Africa Cooking Oil Market Forecasts and Analysis
9.4.3 Middle East and Africa Cooking Oil Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Cooking Oil Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Cooking Oil Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Cooking Oil Market
9.4.5.1.1 South Africa Cooking Oil Market by Type
9.4.5.1.2 South Africa Cooking Oil Market by Distribution Channel
9.4.5.2 Saudi Arabia Cooking Oil Market
9.4.5.2.1 Saudi Arabia Cooking Oil Market by Type
9.4.5.2.2 Saudi Arabia Cooking Oil Market by Distribution Channel
9.4.5.3 U.A.E Cooking Oil Market
9.4.5.3.1 U.A.E Cooking Oil Market by Type
9.4.5.3.2 U.A.E Cooking Oil Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Cooking Oil Market
9.4.5.4.1 Rest of Middle East and Africa Cooking Oil Market by Type
9.4.5.4.2 Rest of Middle East and Africa Cooking Oil Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Cooking Oil Market Overview
9.5.2 South and Central America Cooking Oil Market Forecasts and Analysis
9.5.3 South and Central America Cooking Oil Market Forecasts and Analysis - By Type
9.5.4 South and Central America Cooking Oil Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Cooking Oil Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Cooking Oil Market
9.5.5.1.1 Brazil Cooking Oil Market by Type
9.5.5.1.2 Brazil Cooking Oil Market by Distribution Channel
9.5.5.2 Argentina Cooking Oil Market
9.5.5.2.1 Argentina Cooking Oil Market by Type
9.5.5.2.2 Argentina Cooking Oil Market by Distribution Channel
9.5.5.3 Rest of South and Central America Cooking Oil Market
9.5.5.3.1 Rest of South and Central America Cooking Oil Market by Type
9.5.5.3.2 Rest of South and Central America Cooking Oil Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. COOKING OIL MARKET, KEY COMPANY PROFILES
11.1. ABBIE'S FOOD INTERNATIONAL INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AVENA NORDIC GRAIN OY
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. AAK
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. ACH FOOD COMPANIES, INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. ADANI GROUP
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. ADM
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. BORGES AGRICULTURAL AND INDUSTRIAL EDIBLE OILS, S.A
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MARICO LIMITED
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. MODI NATURALS
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. RICHARDSON INTERNATIONAL LIMITED
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Abbie's Food International Inc.
2. Avena Nordic Grain Oy
3. AAK
4. ACH Food Companies, Inc.
5. Adani Group
6. ADM
7. Borges Agricultural and Industrial Edible Oils, S.A
8. Marico Limited
9. Modi Naturals
10. Richardson International Limited
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.