Cosmetic Surgery Market Research Report 2021-2031
The Cosmetic Surgery Market is expected to register a CAGR of 7.2% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Products (Implants, Equipment, Injectable). The report further presents analysis based on the Procedure (Surgical, Non-Surgical). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Cosmetic Surgery Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Cosmetic Surgery Market Segmentation
Products- Implants
- Equipment
- Injectable
- Surgical
- Non-Surgical
Strategic Insights
Cosmetic Surgery Market Growth Drivers- Growing Disposable Income: As the global disposable income rises, people are able to afford cosmetic procedures. The increase in purchasing power of the population worldwide has expanded the market for both surgical and non-surgical cosmetic treatments, which allows more people to opt for aesthetic improvements.
- Cultural Shifts: Cosmetic procedures are being widely accepted in society, with the influence of social media and celebrity culture. The acceptance of aesthetic procedures among the younger generations is driving demand for surgeries like breast lift, lip augmentation, and tummy tuck, among others.
- Aging Population: As the elderly population increases, the demand for anti-aging cosmetic procedures also increases. The elderly population commonly adopts facelifts, Botox, and other rejuvenation surgeries to maintain their physical appearance. Thus, making age-related treatments a significant driver in the market.
- Non-Invasive Procedures: The rise of non-invasive treatments like Botox, chemical peel, photorejuvenation, coolsculpting, fillers, and laser therapies revolutionizes the cosmetic surgery market. Patients prefer quick, minimally -invasive options with less recovery time, thereby increasing the demand for innovative product development and service offerings.Integration of Artificial Intelligence (AI): It is projected that the evolution of AI would be a future trend for the market’s growth. The ongoing research for AI and aesthetics is expected to be a boon for aesthetic industry’s growth in the coming future. The use of AI for hair transplantation is studied using an innovative device, Artas iX Robotic Hair Restoration System, which has shown promising outcomes.Personalized Treatments: There is an increasing demand for personalized cosmetic procedures tailored to patient's preferences and anatomies. AI technology is commonly used in personalised treatments, allowing patients to be more in control of the process and boosting their confidence and self esteem.
- Emerging Markets: Countries like Brazil, Mexico, South Korea, China, and India are witnessing rising demand for cosmetic surgeries as there is an increase in disposable income in these countries and a growing societal acceptance of aesthetic improvements. Furthermore, these countries also offer substantial growth opportunities for companies to enter new markets.2. Technological Innovation: Technological advancements in cosmetic surgical techniques, implant materials, and the adoption of minimally invasive procedures create opportunities for safer and more efficient procedures. Development of customized implants, use of silicone for advanced cosmetic implants, and minimally invasive surgeries may enhance market potential.3. Male Aesthetics: The growing interest among the male population in cosmetic surgeries, such as chin augmentation, buttock implants, and breast reduction, among other procedures, creates an opportunity for the market to grow. As per the 2022 Plastic Surgery Statistics, in 2022, around 21,560,672 cosmetic procedures were performed in males.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Cosmetic Surgery Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Cosmetic Surgery Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The cosmetic surgery market is estimated to grow with a CAGR of 7.2% from 2023 to 2031
Asia Pacific region is likely to witness fastest growth rate during the forecast period
The cosmetic surgery majorly consists of the players such as Galderma, Merz Pharma, Allergan Plc. among others.
Personalized aesthetic surgeries likely to remain the key trend during the forecast period
The market drivers include rising disposable income and increasing aging population are driving the cosmetic surgery market
North America dominated the cosmetic surgery market in 2023
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cosmetic Surgery Market - By Products
1.3.2 Cosmetic Surgery Market - By Procedure
1.3.3 Cosmetic Surgery Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. COSMETIC SURGERY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. COSMETIC SURGERY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. COSMETIC SURGERY MARKET - GLOBAL MARKET ANALYSIS
6.1. COSMETIC SURGERY - GLOBAL MARKET OVERVIEW
6.2. COSMETIC SURGERY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. COSMETIC SURGERY MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCTS
7.1. OVERVIEW
7.2. PRODUCTS MARKET FORECASTS AND ANALYSIS
7.3. IMPLANTS
7.3.1. Overview
7.3.2. Implants Market Forecast and Analysis
7.3.3. Lips Implants Market
7.3.3.1. Overview
7.3.3.2. Lips Implants Market Forecast and Analysis
7.3.4. Breast Implants Market
7.3.4.1. Overview
7.3.4.2. Breast Implants Market Forecast and Analysis
7.3.5. Chin and Cheek Implants Market
7.3.5.1. Overview
7.3.5.2. Chin and Cheek Implants Market Forecast and Analysis
7.4. EQUIPMENT
7.4.1. Overview
7.4.2. Equipment Market Forecast and Analysis
7.4.3. Hair Removal Lasers Market
7.4.3.1. Overview
7.4.3.2. Hair Removal Lasers Market Forecast and Analysis
7.4.4. Dermal Resurfacing Market
7.4.4.1. Overview
7.4.4.2. Dermal Resurfacing Market Forecast and Analysis
7.4.5. Liposuction Market
7.4.5.1. Overview
7.4.5.2. Liposuction Market Forecast and Analysis
7.4.6. Microdermabrators Market
7.4.6.1. Overview
7.4.6.2. Microdermabrators Market Forecast and Analysis
7.5. INJECTABLE
7.5.1. Overview
7.5.2. Injectable Market Forecast and Analysis
7.5.3. Botulinum Market
7.5.3.1. Overview
7.5.3.2. Botulinum Market Forecast and Analysis
7.5.4. Collagen Market
7.5.4.1. Overview
7.5.4.2. Collagen Market Forecast and Analysis
7.5.5. Hyalluronic Market
7.5.5.1. Overview
7.5.5.2. Hyalluronic Market Forecast and Analysis
8. COSMETIC SURGERY MARKET - REVENUE AND FORECASTS TO 2028 - PROCEDURE
8.1. OVERVIEW
8.2. PROCEDURE MARKET FORECASTS AND ANALYSIS
8.3. SURGICAL
8.3.1. Overview
8.3.2. Surgical Market Forecast and Analysis
8.3.3. Eyelid Surgery Market
8.3.3.1. Overview
8.3.3.2. Eyelid Surgery Market Forecast and Analysis
8.3.4. Breast Augmentation Market
8.3.4.1. Overview
8.3.4.2. Breast Augmentation Market Forecast and Analysis
8.3.5. Tummy Tuck Market
8.3.5.1. Overview
8.3.5.2. Tummy Tuck Market Forecast and Analysis
8.3.6. Others Market
8.3.6.1. Overview
8.3.6.2. Others Market Forecast and Analysis
8.4. NON-SURGICAL
8.4.1. Overview
8.4.2. Non-Surgical Market Forecast and Analysis
8.4.3. Laser Hair Removal Market
8.4.3.1. Overview
8.4.3.2. Laser Hair Removal Market Forecast and Analysis
8.4.4. Dermal Fillers Market
8.4.4.1. Overview
8.4.4.2. Dermal Fillers Market Forecast and Analysis
8.4.5. Photo-Rejuvenation Market
8.4.5.1. Overview
8.4.5.2. Photo-Rejuvenation Market Forecast and Analysis
8.4.6. Microdermabrasion Market
8.4.6.1. Overview
8.4.6.2. Microdermabrasion Market Forecast and Analysis
8.4.7. Others Market
8.4.7.1. Overview
8.4.7.2. Others Market Forecast and Analysis
9. COSMETIC SURGERY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Cosmetic Surgery Market Overview
9.1.2 North America Cosmetic Surgery Market Forecasts and Analysis
9.1.3 North America Cosmetic Surgery Market Forecasts and Analysis - By Products
9.1.4 North America Cosmetic Surgery Market Forecasts and Analysis - By Procedure
9.1.5 North America Cosmetic Surgery Market Forecasts and Analysis - By Countries
9.1.5.1 United States Cosmetic Surgery Market
9.1.5.1.1 United States Cosmetic Surgery Market by Products
9.1.5.1.2 United States Cosmetic Surgery Market by Procedure
9.1.5.2 Canada Cosmetic Surgery Market
9.1.5.2.1 Canada Cosmetic Surgery Market by Products
9.1.5.2.2 Canada Cosmetic Surgery Market by Procedure
9.1.5.3 Mexico Cosmetic Surgery Market
9.1.5.3.1 Mexico Cosmetic Surgery Market by Products
9.1.5.3.2 Mexico Cosmetic Surgery Market by Procedure
9.2. EUROPE
9.2.1 Europe Cosmetic Surgery Market Overview
9.2.2 Europe Cosmetic Surgery Market Forecasts and Analysis
9.2.3 Europe Cosmetic Surgery Market Forecasts and Analysis - By Products
9.2.4 Europe Cosmetic Surgery Market Forecasts and Analysis - By Procedure
9.2.5 Europe Cosmetic Surgery Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Cosmetic Surgery Market
9.2.5.1.1 Germany Cosmetic Surgery Market by Products
9.2.5.1.2 Germany Cosmetic Surgery Market by Procedure
9.2.5.2 France Cosmetic Surgery Market
9.2.5.2.1 France Cosmetic Surgery Market by Products
9.2.5.2.2 France Cosmetic Surgery Market by Procedure
9.2.5.3 Italy Cosmetic Surgery Market
9.2.5.3.1 Italy Cosmetic Surgery Market by Products
9.2.5.3.2 Italy Cosmetic Surgery Market by Procedure
9.2.5.4 Spain Cosmetic Surgery Market
9.2.5.4.1 Spain Cosmetic Surgery Market by Products
9.2.5.4.2 Spain Cosmetic Surgery Market by Procedure
9.2.5.5 United Kingdom Cosmetic Surgery Market
9.2.5.5.1 United Kingdom Cosmetic Surgery Market by Products
9.2.5.5.2 United Kingdom Cosmetic Surgery Market by Procedure
9.2.5.6 Rest of Europe Cosmetic Surgery Market
9.2.5.6.1 Rest of Europe Cosmetic Surgery Market by Products
9.2.5.6.2 Rest of Europe Cosmetic Surgery Market by Procedure
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Cosmetic Surgery Market Overview
9.3.2 Asia-Pacific Cosmetic Surgery Market Forecasts and Analysis
9.3.3 Asia-Pacific Cosmetic Surgery Market Forecasts and Analysis - By Products
9.3.4 Asia-Pacific Cosmetic Surgery Market Forecasts and Analysis - By Procedure
9.3.5 Asia-Pacific Cosmetic Surgery Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Cosmetic Surgery Market
9.3.5.1.1 Australia Cosmetic Surgery Market by Products
9.3.5.1.2 Australia Cosmetic Surgery Market by Procedure
9.3.5.2 China Cosmetic Surgery Market
9.3.5.2.1 China Cosmetic Surgery Market by Products
9.3.5.2.2 China Cosmetic Surgery Market by Procedure
9.3.5.3 India Cosmetic Surgery Market
9.3.5.3.1 India Cosmetic Surgery Market by Products
9.3.5.3.2 India Cosmetic Surgery Market by Procedure
9.3.5.4 Japan Cosmetic Surgery Market
9.3.5.4.1 Japan Cosmetic Surgery Market by Products
9.3.5.4.2 Japan Cosmetic Surgery Market by Procedure
9.3.5.5 South Korea Cosmetic Surgery Market
9.3.5.5.1 South Korea Cosmetic Surgery Market by Products
9.3.5.5.2 South Korea Cosmetic Surgery Market by Procedure
9.3.5.6 Rest of Asia-Pacific Cosmetic Surgery Market
9.3.5.6.1 Rest of Asia-Pacific Cosmetic Surgery Market by Products
9.3.5.6.2 Rest of Asia-Pacific Cosmetic Surgery Market by Procedure
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Cosmetic Surgery Market Overview
9.4.2 Middle East and Africa Cosmetic Surgery Market Forecasts and Analysis
9.4.3 Middle East and Africa Cosmetic Surgery Market Forecasts and Analysis - By Products
9.4.4 Middle East and Africa Cosmetic Surgery Market Forecasts and Analysis - By Procedure
9.4.5 Middle East and Africa Cosmetic Surgery Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Cosmetic Surgery Market
9.4.5.1.1 South Africa Cosmetic Surgery Market by Products
9.4.5.1.2 South Africa Cosmetic Surgery Market by Procedure
9.4.5.2 Saudi Arabia Cosmetic Surgery Market
9.4.5.2.1 Saudi Arabia Cosmetic Surgery Market by Products
9.4.5.2.2 Saudi Arabia Cosmetic Surgery Market by Procedure
9.4.5.3 U.A.E Cosmetic Surgery Market
9.4.5.3.1 U.A.E Cosmetic Surgery Market by Products
9.4.5.3.2 U.A.E Cosmetic Surgery Market by Procedure
9.4.5.4 Rest of Middle East and Africa Cosmetic Surgery Market
9.4.5.4.1 Rest of Middle East and Africa Cosmetic Surgery Market by Products
9.4.5.4.2 Rest of Middle East and Africa Cosmetic Surgery Market by Procedure
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Cosmetic Surgery Market Overview
9.5.2 South and Central America Cosmetic Surgery Market Forecasts and Analysis
9.5.3 South and Central America Cosmetic Surgery Market Forecasts and Analysis - By Products
9.5.4 South and Central America Cosmetic Surgery Market Forecasts and Analysis - By Procedure
9.5.5 South and Central America Cosmetic Surgery Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Cosmetic Surgery Market
9.5.5.1.1 Brazil Cosmetic Surgery Market by Products
9.5.5.1.2 Brazil Cosmetic Surgery Market by Procedure
9.5.5.2 Argentina Cosmetic Surgery Market
9.5.5.2.1 Argentina Cosmetic Surgery Market by Products
9.5.5.2.2 Argentina Cosmetic Surgery Market by Procedure
9.5.5.3 Rest of South and Central America Cosmetic Surgery Market
9.5.5.3.1 Rest of South and Central America Cosmetic Surgery Market by Products
9.5.5.3.2 Rest of South and Central America Cosmetic Surgery Market by Procedure
10. IMPACT OF COVID-19 PANDEMIC ON GLOBAL COSMETIC SURGERY MARKET
10.1 North America
10.2 Europe
10.3 Asia-Pacific
10.4 Middle East and Africa
10.5 South and Central America
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. COSMETIC SURGERY MARKET, KEY COMPANY PROFILES
12.1. MENTOR WORLDWIDE LLC
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. ALMA LASERS
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. MERZ PHARMA
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. ALLERGAN
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HOLOGIC, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. SIENTRA, INC
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. GALDERMA LABORATORIES
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. BAUSCH AND LOMB INCORPORATED
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. BLUE PLASTIC SURGERY
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. SALMON CREEK PLASTIC SURGERY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
- Johnson & Johnson Services, Inc.
- Alma Lasers
- Merz Pharma
- Allergan
- Cynosure, Inc.
- Sientra, Inc.
- Galderma S.A.
- Valeant
- Blue Plastic Surgery
- Salmon Creek Plastic Surgery
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.