CRM Software Market Outlook, Dynamics and Strategic Insights by 2031

Coverage: CRM Software Market covers analysis by Deployment Mode (Cloud, On Premise); Enterprise Size (Small and Medium Enterprise, Large Enterprises); Application (Sales, Customer Service, Social Networking, Supply Chain, Distribution and Others); Industry (IT & Telecom, Retail, BFSI, Manufacturing, and Others), and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPTE00002163
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 150
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CRM Software (Customer Relationship Management) is a tool designed and used to manage a business customer relationship by performing various functions namely access business information, customer interaction, marketing, tracking leads, and customer support. CRM Software is used to meet the customer management relationship goals by the organization. CRM Software helps organizations to stay connected with their customers and increase their profitability and improve the workflow of an organization.

Due to advancements in technology and the growing popularity of social media, CRM software market is experiencing a high demand for more efficient solutions. Companies providing CRM Software are focusing on providing a more powerful and efficient tool to maintain their competitive position in the market. Growing popularity of digital media and better workflow are expected to drive this market, whereas the high cost of deployment is the major restraining factor.

CRM Software Market Analysis to 2031" is a specialized and in-depth study of CRM Software industry with a focus on the global market trend. The report aims to provide an overview of the global CRM Software market with detailed market segmentation by Deployment Mode, Enterprise Size, Application, Industry and geography. The global CRM Software market is expected to witness steady growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the CRM Software market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global CRM Software market based on Deployment Mode, Enterprise Size, Application, and Industry. It also provides market size and forecast till 2031 for overall CRM Software market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 16 counties globally along with current trend and opportunities prevailing in the region.

Besides this, the report analyzes factors affecting market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides Porter's five forces analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting CRM Software market in these regions.

Also, key CRM Software market players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products, and services offered, financial information for the last 3 years, key development in the past five years. Some of the key players influencing the market are IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, Salesforce.com, Inc., Adobe Systems, Inc., Convergys Corporation, Huawei Technologies co. Ltd, Sugar CRM, and Nimble among others. REGIONAL FRAMEWORK
World Geography

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Table of Contents

1 INTRODUCTION
1.1 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2 KEY TAKEAWAYS
3 CRM SOFTWARE MARKET LANDSCAPE
3.1 OVERVIEW
3.2 MARKET SEGMENTATION
3.2.1 CRM Software Market - By Deployment Mode
3.2.2 CRM Software Market - By Enterprise Size
3.2.3 CRM Software Market - By Application
3.2.4 CRM Software Market - By Industry
3.2.5 CRM Software Market - By Region
3.2.5.1 By Countries
3.3 PEST ANALYSIS
3.3.1 North America - PEST Analysis
3.3.2 Europe - PEST Analysis
3.3.3 Asia Pacific (APAC) - PEST Analysis
3.3.4 Middle East & Africa (MEA) - PEST Analysis
3.3.5 South America (SAM)- PEST Analysis

4 CRM SOFTWARE MARKET - KEY INDUSTRY DYNAMICS
4.1 KEY MARKET DRIVERS
4.2 KEY MARKET RESTRAINTS
4.3 KEY MARKET OPPORTUNITIES
4.4 FUTURE TRENDS
4.5 IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
5 CRM SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
5.1 CRM SOFTWARE - GLOBAL MARKET OVERVIEW
5.2 CRM SOFTWARE - GLOBAL MARKET AND FORECAST TO 2025
6 CRM SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODE
6.1 OVERVIEW
6.2 DEPLOYMENT MODE MARKET FORECASTS AND ANALYSIS
6.3 CLOUD MARKET
6.3.1 Overview
6.3.2 Cloud market forecast and analysis
6.4 ON-PREMISE MARKET
6.4.1 Overview
6.4.2 On-Premise market forecast and analysis

7 CRM SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
7.1 OVERVIEW
7.2 ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
7.3 SMALL AND MEDIUM ENTERPRISES MARKET
7.3.1 Overview
7.3.2 Small and Medium Enterprises market forecast and analysis
7.4 LARGE ENTERPRISE MARKET
7.4.1 Overview
7.4.2 Large Enterprise market forecast and analysis

8 CRM SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - APPLIACTION
8.1 OVERVIEW
8.2 APPLICATION MARKET FORECASTS AND ANALYSIS
8.3 SALES MARKET
8.3.1 Overview
8.3.2 Sales market forecast and analysis
8.4 CUSTOMER SERVICE MARKET
8.4.1 Overview
8.4.2 Customer Service market forecast and analysis
8.5 SOCIAL NETWORKING MARKET
8.5.1 Overview
8.5.2 Social Networking market forecast and analysis
8.6 SUPPLY CHAIN MARKET
8.6.1 Overview
8.6.2 Supply Chain market forecast and analysis
8.7 DISTRIBUTION MARKET
8.7.1 Overview
8.7.2 Distribution market forecast and analysis
8.8 OTHERS MARKET
8.8.1 Overview
8.8.2 Others market forecast and analysis

9 CRM SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - INDUSTRY
9.1 OVERVIEW
9.2 INDUSTRY MARKET FORECASTS AND ANALYSIS
9.3 BFSI MARKET
9.3.1 Overview
9.3.2 BFSI market forecast and analysis
9.4 IT & TELECOM MARKET
9.4.1 Overview
9.4.2 IT & Telecom market forecast and analysis
9.5 RETAIL MARKET
9.5.1 Overview
9.5.2 Retail market forecast and analysis
9.6 MANUFACTURING MARKET
9.6.1 Overview
9.6.2 Manufacturing forecast and analysis
9.7 OTHERS MARKET
9.7.1 Overview
9.7.2 Others market forecast and analysis



10 CRM SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1 NORTH AMERICA
10.1.1 North America CRM Software Market Overview
10.1.2 North America CRM Software Market Forecasts and Analysis
10.1.3 North America Market Forecasts and Analysis - By Countries
10.1.3.1 US market
10.1.3.2 Canada market
10.1.3.3 Mexico market
10.1.4 North America Market Forecasts and Analysis - By Deployment Mode
10.1.5 North America Market Forecasts and Analysis - By Enterprise Size
10.1.6 North America Market Forecasts and Analysis - By Application
10.1.7 North America Market Forecasts and Analysis - By Industry

10.2 EUROPE
10.2.1 Europe CRM Software Market Overview
10.2.2 Europe CRM Software Market Forecasts and Analysis
10.2.3 Europe Market Forecasts and Analysis - By Countries
10.2.3.1 France market
10.2.3.2 Germany market
10.2.3.3 Italy market
10.2.3.4 Spain market
10.2.3.5 UK market
10.2.4 Europe Market Forecasts and Analysis - By Deployment Mode
10.2.5 Europe Market Forecasts and Analysis - By Enterprise Size
10.2.6 Europe Market Forecasts and Analysis - By Application
10.2.7 Europe Market Forecasts and Analysis - By Industry
10.3 ASIA PACIFIC (APAC)
10.3.1 Asia Pacific CRM Software Market Overview
10.3.2 Asia Pacific CRM Software Market Forecasts and Analysis
10.3.3 Asia Pacific Market Forecasts and Analysis - By Countries
10.3.3.1 Australia market
10.3.3.2 China market
10.3.3.3 India market
10.3.3.4 Japan market
10.3.4 Asia Pacific Market Forecasts and Analysis - By Deployment Mode
10.3.5 Asia Pacific Market Forecasts and Analysis - By Enterprise Size
10.3.6 Asia Pacific Market Forecasts and Analysis - By Application
10.3.7 Asia Pacific Market Forecasts and Analysis - By Industry

10.4 MIDDLE EAST AND AFRICA (MEA)
10.4.1 Middle East and Africa CRM Software Market Overview
10.4.2 Middle East and Africa CRM Software Market Forecasts and Analysis
10.4.3 Middle East and Africa Market Forecasts and Analysis - By Countries
10.4.3.1 South Africa market
10.4.3.2 Saudi Arabia market
10.4.3.3 UAE market
10.4.4 Middle East and Africa Market Forecasts and Analysis - By Deployment Mode
10.4.5 Middle East and Africa Market Forecasts and Analysis - By Enterprise Size
10.4.6 Middle East and Africa Market Forecasts and Analysis - By Application
10.4.7 Middle East and Africa Market Forecasts and Analysis - By Industry
10.5 SOUTH AMERICA (SAM)
10.5.1 South America CRM Software Market Overview
10.5.2 South America CRM Software Market Forecasts and Analysis
10.5.3 South America Market Forecasts and Analysis - By Countries
10.5.3.1 Brazil market
10.5.4 South America Market Forecasts and Analysis - By Deployment Mode
10.5.5 South America Market Forecasts and Analysis - By Enterprise Size
10.5.6 South America Market Forecasts and Analysis - By Application
10.5.7 South America Market Forecasts and Analysis - By Industry

11 INDUSTRY LANDSCAPE
11.1 MERGERS & ACQUISITIONS
11.2 MARKET INITIATIVES
11.3 NEW DEVELOPMENTS
11.4 INVESTMENT SCENARIOS
12 COMPETITIVE LANDSCAPE
12.1 COMPETITIVE INDUSTRY MAPPING
12.2 MARKET POSITIONING/ MARKET SHARE
13 CRM SOFTWARE MARKET, KEY COMPANY PROFILES
13.1 IBM CORPORATION
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Financial Overview
13.1.4 SWOT Analysis
13.1.5 Key Developments
13.2 ORACLE CORPORATION
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Financial Overview
13.2.4 SWOT Analysis
13.2.5 Key Developments
13.3 MICROSOFT CORPORATION.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Financial Overview
13.3.4 SWOT Analysis
13.3.5 Key Developments
13.4 SAP AG.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Financial Overview
13.4.4 SWOT Analysis
13.4.5 Key Developments
13.5 SALESFORCE.COM, INC.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Financial Overview
13.5.4 SWOT Analysis
13.5.5 Key Developments
13.6 ADOBE SYSTEMS, INC.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Financial Overview
13.6.4 SWOT Analysis
13.6.5 Key Developments
13.7 CONVERGYS CORPORATION.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Financial Overview
13.7.4 SWOT Analysis
13.7.5 Key Developments
13.8 HUAWEI TECHNOLOGIES CO. LTD.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Financial Overview
13.8.4 SWOT Analysis
13.8.5 Key Developments
13.9 SUGAR CRM.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Financial Overview
13.9.4 SWOT Analysis
13.9.5 Key Developments
13.10 NIMBLE.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Financial Overview
13.10.4 SWOT Analysis
13.10.5 Key Developments

14 APPENDIX
14.1 ABOUT THE INSIGHT PARTNERS
14.2 GLOSSARY OF TERMS
14.3 RESEARCH METHODOLOGY
The List of Companies

1. IBM Corporation
2. Oracle Corporation
3. Microsoft Corporation
4. SAP SE
5. Salesforce.com, Inc.
6. Adobe Systems, Inc.
7. Convergys Corporation
8. Huawei Technologies co. Ltd
9. Sugar CRM
10. Nimble

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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