Cross Platform and Mobile Advertising Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis
The increasing adoption of digital advertisement, the demand for cross-platform and mobile advertising market is booming. Cross-platform and mobile advertising is done through multiple channels such as mobile messages, mobile applications, televisions, and others. Cross-platform and mobile advertising is growing with the increasing need for brand awareness and the shift from tradition marketing to new pattern of marketing. Cross-platform and mobile advertising enables companies to advertise its products and services through tablets, smartphones, and others. The cross-platform and mobile advertising market is witnessing a significant growth due to the continuous developments and partnerships among vendors.
MARKET DYNAMICS
The increasing spending on digital market is the key factor driving cross-platform and mobile advertising market, globally. Moreover, the increasing adoption of smartphones and availability of high speed internet is fuelling the demand for cross-platform and mobile advertising market. The government initiatives for digitalization in developing countries of Asia Pacific is expected to have significant positive impact on cross-platform and mobile advertising market.
MARKET SCOPE
The "Global Cross-Platform and Mobile Advertising Market Analysis to 2031" is a specialized and in-depth study of the mobile advertisment solution with a special focus on the global market trend analysis. The report aims to provide an overview of cross-platform and mobile advertising market with detailed market segmentation by solution, advertising platform, type of advertising, vertical, and geography. The global cross-platform and mobile advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading cross-platform and mobile advertising market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global cross-platform and mobile advertising market is segmented on the basis of solution, advertising platform, type of advertising, and vertical. Based on solution, the market is segmented as Advertising Campaign Solutions, Content Delivery Solutions, Integrated Solutions, Reporting and Analytics Solutions, Mobile Proximity Solutions, Others. On the basis of advertising platform the market is segmented as Cross-Platform Advertising and Mobile Advertising. The market on the basis of type of advertising is classified as Search Advertising, SMS/MMS/P2P Messaging Advertising, Rich Media, Display Advertising, In-Game Advertising, In-App Advertising, and Others. On the basis of vertical, the market is segmented as Telecom and IT, Finance and Insurance, Media and Entertainment, Retail, Healthcare and Social Assistance, Energy and Utility, Public Administration, and Others.
REGIONAL FRAMEWORK The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global cross-platform and mobile advertising market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The cross-platform and mobile advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting cross-platform and mobile advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the cross-platform and mobile advertising market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global cross-platform and mobile advertising market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The cross-platform and mobile advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting cross-platform and mobile advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the cross-platform and mobile advertising market in these regions.
MARKET PLAYERS The reports cover key developments in the cross-platform and mobile advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from cross-platform and mobile advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for cross-platform and mobile advertising in the global market. Below mentioned is the list of few companies engaged in the cross-platform and mobile advertising market.
The report also includes the profiles of key cross-platform and mobile advertising companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Amobee, Inc.
- AOL
- Apple Inc
- Facebook, Inc.
- Google, Inc.
- Inmobi
- Microsoft Corporation
- Millenial Media
- SAP SE
- Yahoo Inc.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Cross Platform and Mobile Advertising Market - By Solution
1.3.2 Cross Platform and Mobile Advertising Market - By Advertising Platform
1.3.3 Cross Platform and Mobile Advertising Market - By Type of Advertising
1.3.4 Cross Platform and Mobile Advertising Market - By Vertical
1.3.5 Cross Platform and Mobile Advertising Market - By Region
1.3.5.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. CROSS PLATFORM AND MOBILE ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CROSS PLATFORM AND MOBILE ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. CROSS PLATFORM AND MOBILE ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. CROSS PLATFORM AND MOBILE ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. CROSS PLATFORM AND MOBILE ADVERTISING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CROSS PLATFORM AND MOBILE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
7.1. OVERVIEW
7.2. SOLUTION MARKET FORECASTS AND ANALYSIS
7.3. ADVERTISING CAMPAIGN SOLUTIONS
7.3.1. Overview
7.3.2. Advertising Campaign Solutions Market Forecast and Analysis
7.4. CONTENT DELIVERY SOLUTIONS
7.4.1. Overview
7.4.2. Content Delivery Solutions Market Forecast and Analysis
7.5. INTEGRATED SOLUTIONS
7.5.1. Overview
7.5.2. Integrated Solutions Market Forecast and Analysis
7.6. REPORTING AND ANALYTICS SOLUTIONS
7.6.1. Overview
7.6.2. Reporting and Analytics Solutions Market Forecast and Analysis
7.7. MOBILE PROXIMITY SOLUTIONS
7.7.1. Overview
7.7.2. Mobile Proximity Solutions Market Forecast and Analysis
7.8. OTHERS
7.8.1. Overview
7.8.2. Others Market Forecast and Analysis
8. CROSS PLATFORM AND MOBILE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - ADVERTISING PLATFORM
8.1. OVERVIEW
8.2. ADVERTISING PLATFORM MARKET FORECASTS AND ANALYSIS
8.3. CROSS-PLATFORM ADVERTISING
8.3.1. Overview
8.3.2. Cross-Platform Advertising Market Forecast and Analysis
8.4. MOBILE ADVERTISING
8.4.1. Overview
8.4.2. Mobile Advertising Market Forecast and Analysis
9. CROSS PLATFORM AND MOBILE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE OF ADVERTISING
9.1. OVERVIEW
9.2. TYPE OF ADVERTISING MARKET FORECASTS AND ANALYSIS
9.3. SEARCH ADVERTISING
9.3.1. Overview
9.3.2. Search Advertising Market Forecast and Analysis
9.4. SMS/MMS/P2P MESSAGING ADVERTISING
9.4.1. Overview
9.4.2. SMS/MMS/P2P Messaging Advertising Market Forecast and Analysis
9.5. RICH MEDIA
9.5.1. Overview
9.5.2. Rich Media Market Forecast and Analysis
9.6. DISPLAY ADVERTISING
9.6.1. Overview
9.6.2. Display Advertising Market Forecast and Analysis
9.7. IN-GAME ADVERTISING
9.7.1. Overview
9.7.2. In-Game Advertising Market Forecast and Analysis
9.8. IN-APP ADVERTISING
9.8.1. Overview
9.8.2. In-App Advertising Market Forecast and Analysis
9.9. OTHERS
9.9.1. Overview
9.9.2. Others Market Forecast and Analysis
10. CROSS PLATFORM AND MOBILE ADVERTISING MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
10.1. OVERVIEW
10.2. VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. TELECOM AND IT
10.3.1. Overview
10.3.2. Telecom and IT Market Forecast and Analysis
10.4. FINANCE AND INSURANCE
10.4.1. Overview
10.4.2. Finance and Insurance Market Forecast and Analysis
10.5. MEDIA AND ENTERTAINMENT
10.5.1. Overview
10.5.2. Media and Entertainment Market Forecast and Analysis
10.6. RETAIL
10.6.1. Overview
10.6.2. Retail Market Forecast and Analysis
10.7. HEALTHCARE AND SOCIAL ASSISTANCE
10.7.1. Overview
10.7.2. Healthcare and Social Assistance Market Forecast and Analysis
10.8. ENERGY AND UTILITY
10.8.1. Overview
10.8.2. Energy and Utility Market Forecast and Analysis
10.9. PUBLIC ADMINISTRATION
10.9.1. Overview
10.9.2. Public Administration Market Forecast and Analysis
10.10. OTHERS
10.10.1. Overview
10.10.2. Others Market Forecast and Analysis
11. CROSS PLATFORM AND MOBILE ADVERTISING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Cross Platform and Mobile Advertising Market Overview
11.1.2 North America Cross Platform and Mobile Advertising Market Forecasts and Analysis
11.1.3 North America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Solution
11.1.4 North America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Advertising Platform
11.1.5 North America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Type of Advertising
11.1.6 North America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Vertical
11.1.7 North America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Countries
11.1.7.1 United States Cross Platform and Mobile Advertising Market
11.1.7.1.1 United States Cross Platform and Mobile Advertising Market by Solution
11.1.7.1.2 United States Cross Platform and Mobile Advertising Market by Advertising Platform
11.1.7.1.3 United States Cross Platform and Mobile Advertising Market by Type of Advertising
11.1.7.1.4 United States Cross Platform and Mobile Advertising Market by Vertical
11.1.7.2 Canada Cross Platform and Mobile Advertising Market
11.1.7.2.1 Canada Cross Platform and Mobile Advertising Market by Solution
11.1.7.2.2 Canada Cross Platform and Mobile Advertising Market by Advertising Platform
11.1.7.2.3 Canada Cross Platform and Mobile Advertising Market by Type of Advertising
11.1.7.2.4 Canada Cross Platform and Mobile Advertising Market by Vertical
11.1.7.3 Mexico Cross Platform and Mobile Advertising Market
11.1.7.3.1 Mexico Cross Platform and Mobile Advertising Market by Solution
11.1.7.3.2 Mexico Cross Platform and Mobile Advertising Market by Advertising Platform
11.1.7.3.3 Mexico Cross Platform and Mobile Advertising Market by Type of Advertising
11.1.7.3.4 Mexico Cross Platform and Mobile Advertising Market by Vertical
11.2. EUROPE
11.2.1 Europe Cross Platform and Mobile Advertising Market Overview
11.2.2 Europe Cross Platform and Mobile Advertising Market Forecasts and Analysis
11.2.3 Europe Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Solution
11.2.4 Europe Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Advertising Platform
11.2.5 Europe Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Type of Advertising
11.2.6 Europe Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Vertical
11.2.7 Europe Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Cross Platform and Mobile Advertising Market
11.2.7.1.1 Germany Cross Platform and Mobile Advertising Market by Solution
11.2.7.1.2 Germany Cross Platform and Mobile Advertising Market by Advertising Platform
11.2.7.1.3 Germany Cross Platform and Mobile Advertising Market by Type of Advertising
11.2.7.1.4 Germany Cross Platform and Mobile Advertising Market by Vertical
11.2.7.2 France Cross Platform and Mobile Advertising Market
11.2.7.2.1 France Cross Platform and Mobile Advertising Market by Solution
11.2.7.2.2 France Cross Platform and Mobile Advertising Market by Advertising Platform
11.2.7.2.3 France Cross Platform and Mobile Advertising Market by Type of Advertising
11.2.7.2.4 France Cross Platform and Mobile Advertising Market by Vertical
11.2.7.3 Italy Cross Platform and Mobile Advertising Market
11.2.7.3.1 Italy Cross Platform and Mobile Advertising Market by Solution
11.2.7.3.2 Italy Cross Platform and Mobile Advertising Market by Advertising Platform
11.2.7.3.3 Italy Cross Platform and Mobile Advertising Market by Type of Advertising
11.2.7.3.4 Italy Cross Platform and Mobile Advertising Market by Vertical
11.2.7.4 United Kingdom Cross Platform and Mobile Advertising Market
11.2.7.4.1 United Kingdom Cross Platform and Mobile Advertising Market by Solution
11.2.7.4.2 United Kingdom Cross Platform and Mobile Advertising Market by Advertising Platform
11.2.7.4.3 United Kingdom Cross Platform and Mobile Advertising Market by Type of Advertising
11.2.7.4.4 United Kingdom Cross Platform and Mobile Advertising Market by Vertical
11.2.7.5 Russia Cross Platform and Mobile Advertising Market
11.2.7.5.1 Russia Cross Platform and Mobile Advertising Market by Solution
11.2.7.5.2 Russia Cross Platform and Mobile Advertising Market by Advertising Platform
11.2.7.5.3 Russia Cross Platform and Mobile Advertising Market by Type of Advertising
11.2.7.5.4 Russia Cross Platform and Mobile Advertising Market by Vertical
11.2.7.6 Rest of Europe Cross Platform and Mobile Advertising Market
11.2.7.6.1 Rest of Europe Cross Platform and Mobile Advertising Market by Solution
11.2.7.6.2 Rest of Europe Cross Platform and Mobile Advertising Market by Advertising Platform
11.2.7.6.3 Rest of Europe Cross Platform and Mobile Advertising Market by Type of Advertising
11.2.7.6.4 Rest of Europe Cross Platform and Mobile Advertising Market by Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Cross Platform and Mobile Advertising Market Overview
11.3.2 Asia-Pacific Cross Platform and Mobile Advertising Market Forecasts and Analysis
11.3.3 Asia-Pacific Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Solution
11.3.4 Asia-Pacific Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Advertising Platform
11.3.5 Asia-Pacific Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Type of Advertising
11.3.6 Asia-Pacific Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Vertical
11.3.7 Asia-Pacific Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Cross Platform and Mobile Advertising Market
11.3.7.1.1 Australia Cross Platform and Mobile Advertising Market by Solution
11.3.7.1.2 Australia Cross Platform and Mobile Advertising Market by Advertising Platform
11.3.7.1.3 Australia Cross Platform and Mobile Advertising Market by Type of Advertising
11.3.7.1.4 Australia Cross Platform and Mobile Advertising Market by Vertical
11.3.7.2 China Cross Platform and Mobile Advertising Market
11.3.7.2.1 China Cross Platform and Mobile Advertising Market by Solution
11.3.7.2.2 China Cross Platform and Mobile Advertising Market by Advertising Platform
11.3.7.2.3 China Cross Platform and Mobile Advertising Market by Type of Advertising
11.3.7.2.4 China Cross Platform and Mobile Advertising Market by Vertical
11.3.7.3 Japan Cross Platform and Mobile Advertising Market
11.3.7.3.1 Japan Cross Platform and Mobile Advertising Market by Solution
11.3.7.3.2 Japan Cross Platform and Mobile Advertising Market by Advertising Platform
11.3.7.3.3 Japan Cross Platform and Mobile Advertising Market by Type of Advertising
11.3.7.3.4 Japan Cross Platform and Mobile Advertising Market by Vertical
11.3.7.4 South Korea Cross Platform and Mobile Advertising Market
11.3.7.4.1 South Korea Cross Platform and Mobile Advertising Market by Solution
11.3.7.4.2 South Korea Cross Platform and Mobile Advertising Market by Advertising Platform
11.3.7.4.3 South Korea Cross Platform and Mobile Advertising Market by Type of Advertising
11.3.7.4.4 South Korea Cross Platform and Mobile Advertising Market by Vertical
11.3.7.5 Rest of Asia-Pacific Cross Platform and Mobile Advertising Market
11.3.7.5.1 Rest of Asia-Pacific Cross Platform and Mobile Advertising Market by Solution
11.3.7.5.2 Rest of Asia-Pacific Cross Platform and Mobile Advertising Market by Advertising Platform
11.3.7.5.3 Rest of Asia-Pacific Cross Platform and Mobile Advertising Market by Type of Advertising
11.3.7.5.4 Rest of Asia-Pacific Cross Platform and Mobile Advertising Market by Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Cross Platform and Mobile Advertising Market Overview
11.4.2 Middle East and Africa Cross Platform and Mobile Advertising Market Forecasts and Analysis
11.4.3 Middle East and Africa Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Solution
11.4.4 Middle East and Africa Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Advertising Platform
11.4.5 Middle East and Africa Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Type of Advertising
11.4.6 Middle East and Africa Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Vertical
11.4.7 Middle East and Africa Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Cross Platform and Mobile Advertising Market
11.4.7.1.1 South Africa Cross Platform and Mobile Advertising Market by Solution
11.4.7.1.2 South Africa Cross Platform and Mobile Advertising Market by Advertising Platform
11.4.7.1.3 South Africa Cross Platform and Mobile Advertising Market by Type of Advertising
11.4.7.1.4 South Africa Cross Platform and Mobile Advertising Market by Vertical
11.4.7.2 Saudi Arabia Cross Platform and Mobile Advertising Market
11.4.7.2.1 Saudi Arabia Cross Platform and Mobile Advertising Market by Solution
11.4.7.2.2 Saudi Arabia Cross Platform and Mobile Advertising Market by Advertising Platform
11.4.7.2.3 Saudi Arabia Cross Platform and Mobile Advertising Market by Type of Advertising
11.4.7.2.4 Saudi Arabia Cross Platform and Mobile Advertising Market by Vertical
11.4.7.3 U.A.E Cross Platform and Mobile Advertising Market
11.4.7.3.1 U.A.E Cross Platform and Mobile Advertising Market by Solution
11.4.7.3.2 U.A.E Cross Platform and Mobile Advertising Market by Advertising Platform
11.4.7.3.3 U.A.E Cross Platform and Mobile Advertising Market by Type of Advertising
11.4.7.3.4 U.A.E Cross Platform and Mobile Advertising Market by Vertical
11.4.7.4 Rest of Middle East and Africa Cross Platform and Mobile Advertising Market
11.4.7.4.1 Rest of Middle East and Africa Cross Platform and Mobile Advertising Market by Solution
11.4.7.4.2 Rest of Middle East and Africa Cross Platform and Mobile Advertising Market by Advertising Platform
11.4.7.4.3 Rest of Middle East and Africa Cross Platform and Mobile Advertising Market by Type of Advertising
11.4.7.4.4 Rest of Middle East and Africa Cross Platform and Mobile Advertising Market by Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Cross Platform and Mobile Advertising Market Overview
11.5.2 South and Central America Cross Platform and Mobile Advertising Market Forecasts and Analysis
11.5.3 South and Central America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Solution
11.5.4 South and Central America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Advertising Platform
11.5.5 South and Central America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Type of Advertising
11.5.6 South and Central America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Vertical
11.5.7 South and Central America Cross Platform and Mobile Advertising Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Cross Platform and Mobile Advertising Market
11.5.7.1.1 Brazil Cross Platform and Mobile Advertising Market by Solution
11.5.7.1.2 Brazil Cross Platform and Mobile Advertising Market by Advertising Platform
11.5.7.1.3 Brazil Cross Platform and Mobile Advertising Market by Type of Advertising
11.5.7.1.4 Brazil Cross Platform and Mobile Advertising Market by Vertical
11.5.7.2 Argentina Cross Platform and Mobile Advertising Market
11.5.7.2.1 Argentina Cross Platform and Mobile Advertising Market by Solution
11.5.7.2.2 Argentina Cross Platform and Mobile Advertising Market by Advertising Platform
11.5.7.2.3 Argentina Cross Platform and Mobile Advertising Market by Type of Advertising
11.5.7.2.4 Argentina Cross Platform and Mobile Advertising Market by Vertical
11.5.7.3 Rest of South and Central America Cross Platform and Mobile Advertising Market
11.5.7.3.1 Rest of South and Central America Cross Platform and Mobile Advertising Market by Solution
11.5.7.3.2 Rest of South and Central America Cross Platform and Mobile Advertising Market by Advertising Platform
11.5.7.3.3 Rest of South and Central America Cross Platform and Mobile Advertising Market by Type of Advertising
11.5.7.3.4 Rest of South and Central America Cross Platform and Mobile Advertising Market by Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. CROSS PLATFORM AND MOBILE ADVERTISING MARKET, KEY COMPANY PROFILES
13.1. AMOBEE, INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. AOL
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. APPLE INC
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. FACEBOOK, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. GOOGLE INC.
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. INMOBI
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. MICROSOFT CORPORATION
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. MILLENIAL MEDIA
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. SAP SE
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. YAHOO INC
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
1. Amobee, Inc.
2. AOL
3. Apple Inc
4. Facebook, Inc.
5. Google, Inc.
6. Inmobi
7. Microsoft Corporation
8. Millenial Media
9. SAP SE
10. Yahoo Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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