The Customer Engagement Hub (CEH) Market is expected to register a CAGR of 8.9 % from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Deployment (Cloud, On-Premise); Industry Vertical (BFSI, IT and Telecommunication, Healthcare and Life Sciences, Retail and Consumer Goods, Manufacturing, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Customer Engagement Hub (CEH) Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Customer Engagement Hub (CEH) Market Segmentation
Deployment- Cloud
- On-Premise
- BFSI
- IT and Telecommunication
- Healthcare and Life Sciences
- Retail and Consumer Goods
- Manufacturing
Strategic Insights
Customer Engagement Hub (CEH) Market Growth Drivers- Transition to Omnichannel Communication: One of the key factors driving the CEH market is the growing need for more omnichannel communication approaches. Businesses understand that there are different ways through which customers can contact a brand; for instance, social media, email, and even chat. In such cases, a customer engagement hub (CEH) allows all the communication channels to be integrated within the connectivity of the system. As this is, it helps in delivering a consistent and tailored customer experience across all platforms. This change is imperative to keep the customers since brands know that consumers will always want to be engaged on the channels they want them to be engaged on.
- Increasing Focus on Customer Experience (CX): The concern on improving customer experience seems to be the most important factor driving the need for CEH adoption. Organizations are pursuing solutions that enable them to effectively segment their clients based upon their behavioral and quantitative patterns. In this way, by using data and insights about customers, companies are able to design experiences that can deepen relationships. The increase in customer-centered business structures is leading companies to make sure they adopt CEH that does not only capable of engaging the customers but also promoting the overall satisfaction and retention of the customers.
- Rise of Customer-Centric Business Models: Organizations are increasingly adopting customer-centric business strategies to foster loyalty and long-term relationships. Customer engagement hubs empower businesses to effectively manage customer interactions, personalize experiences, and respond proactively to customer needs. This shift towards customer-first approaches is driving the adoption of engagement hubs, as companies seek to strengthen their relationships with customers and improve customer satisfaction.
- Greater Emphasis on Data Protection: Given that data breach incidents are on the rise and there are laws such as GDPR advocates for these incursions, there is a growing tendency to prioritize data safety and security in any approach to customer engagement strategies. Consequently, Businesses are adopting protective end to end solutions which guarantee that the corporate clients ‘relied on data is ethically machine managed’. This not only enhances trust among clients but also satisfies the legal standards thus making data protection one of the important aspects many CEH providers are focusing on in order to improve their services.
- Increased Integration with CRM Systems and Data Analytics: Customer engagement hubs are increasingly being integrated with customer relationship management (CRM) systems and advanced data analytics tools. This integration allows businesses to leverage customer data for better decision-making and personalized engagement. By connecting customer insights from CRM systems to the engagement hub, businesses can provide a more cohesive experience and understand customer preferences at a deeper level. This trend is helping businesses create data-driven strategies that enhance customer satisfaction.
- Use of Artificial Intelligence and Machine Learning: Integration of great mind technology such as artificial intelligence (AI) and machine learning (ML) in customer engagement hubs (CEHs) presents numerous benefits to the business world. They can carry out functions such as interacting with customers, examining a number of data for information, or forecasting the behavior of the customers. This transformation makes it possible for organizations to upgrade their engagement mechanisms through AI-based tools by providing relevant suggestions based on the likes and interests of each customer, thereby enhancing customer relations.
- Emerging Trends of Self Service Customer Engagement Solution: There is a growing popularity of selfservice in customer engagement whereby it is appreciated by customercs that they can solve their problems without having to engage any assistance. Self-service portals, chatbots and knowledge bases that allow customers to solve their queries without the need for human support are some of the resources that organizations are putting in place. This trend is of great advantage to the customers in that it helps to fix problems quickly and also caters for the current need for speed in the world since most activities are performed digitally.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Customer Engagement Hub (CEH) Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Customer Engagement Hub (CEH) Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Greater Emphasis on Data Protection is anticipated to play a significant role in the global Customer Engagement Hub (CEH) market in the coming years
The major factors driving the Customer Engagement Hub (CEH) market are:
1. Transition to Omnichannel Communication
2. Increasing Focus on Customer Experience (CX)
The Customer Engagement Hub (CEH) market is estimated to witness a US$ XX Million by 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Engagement Hub (CEH) Market - By Deployment
1.3.2 Customer Engagement Hub (CEH) Market - By Industry Vertical
1.3.3 Customer Engagement Hub (CEH) Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CUSTOMER ENGAGEMENT HUB (CEH) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CUSTOMER ENGAGEMENT HUB (CEH) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CUSTOMER ENGAGEMENT HUB (CEH) MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER ENGAGEMENT HUB (CEH) - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER ENGAGEMENT HUB (CEH) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CUSTOMER ENGAGEMENT HUB (CEH) MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON-PREMISE
7.4.1. Overview
7.4.2. On-Premise Market Forecast and Analysis
8. CUSTOMER ENGAGEMENT HUB (CEH) MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
8.1. OVERVIEW
8.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
8.3. BFSI
8.3.1. Overview
8.3.2. BFSI Market Forecast and Analysis
8.4. IT AND TELECOMMUNICATION
8.4.1. Overview
8.4.2. IT and Telecommunication Market Forecast and Analysis
8.5. HEALTHCARE AND LIFE SCIENCES
8.5.1. Overview
8.5.2. Healthcare and Life Sciences Market Forecast and Analysis
8.6. RETAIL AND CONSUMER GOODS
8.6.1. Overview
8.6.2. Retail and Consumer Goods Market Forecast and Analysis
8.7. MANUFACTURING
8.7.1. Overview
8.7.2. Manufacturing Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. CUSTOMER ENGAGEMENT HUB (CEH) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Customer Engagement Hub (CEH) Market Overview
9.1.2 North America Customer Engagement Hub (CEH) Market Forecasts and Analysis
9.1.3 North America Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Deployment
9.1.4 North America Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Industry Vertical
9.1.5 North America Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Countries
9.1.5.1 United States Customer Engagement Hub (CEH) Market
9.1.5.1.1 United States Customer Engagement Hub (CEH) Market by Deployment
9.1.5.1.2 United States Customer Engagement Hub (CEH) Market by Industry Vertical
9.1.5.2 Canada Customer Engagement Hub (CEH) Market
9.1.5.2.1 Canada Customer Engagement Hub (CEH) Market by Deployment
9.1.5.2.2 Canada Customer Engagement Hub (CEH) Market by Industry Vertical
9.1.5.3 Mexico Customer Engagement Hub (CEH) Market
9.1.5.3.1 Mexico Customer Engagement Hub (CEH) Market by Deployment
9.1.5.3.2 Mexico Customer Engagement Hub (CEH) Market by Industry Vertical
9.2. EUROPE
9.2.1 Europe Customer Engagement Hub (CEH) Market Overview
9.2.2 Europe Customer Engagement Hub (CEH) Market Forecasts and Analysis
9.2.3 Europe Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Deployment
9.2.4 Europe Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Industry Vertical
9.2.5 Europe Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Customer Engagement Hub (CEH) Market
9.2.5.1.1 Germany Customer Engagement Hub (CEH) Market by Deployment
9.2.5.1.2 Germany Customer Engagement Hub (CEH) Market by Industry Vertical
9.2.5.2 France Customer Engagement Hub (CEH) Market
9.2.5.2.1 France Customer Engagement Hub (CEH) Market by Deployment
9.2.5.2.2 France Customer Engagement Hub (CEH) Market by Industry Vertical
9.2.5.3 Italy Customer Engagement Hub (CEH) Market
9.2.5.3.1 Italy Customer Engagement Hub (CEH) Market by Deployment
9.2.5.3.2 Italy Customer Engagement Hub (CEH) Market by Industry Vertical
9.2.5.4 United Kingdom Customer Engagement Hub (CEH) Market
9.2.5.4.1 United Kingdom Customer Engagement Hub (CEH) Market by Deployment
9.2.5.4.2 United Kingdom Customer Engagement Hub (CEH) Market by Industry Vertical
9.2.5.5 Russia Customer Engagement Hub (CEH) Market
9.2.5.5.1 Russia Customer Engagement Hub (CEH) Market by Deployment
9.2.5.5.2 Russia Customer Engagement Hub (CEH) Market by Industry Vertical
9.2.5.6 Rest of Europe Customer Engagement Hub (CEH) Market
9.2.5.6.1 Rest of Europe Customer Engagement Hub (CEH) Market by Deployment
9.2.5.6.2 Rest of Europe Customer Engagement Hub (CEH) Market by Industry Vertical
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Customer Engagement Hub (CEH) Market Overview
9.3.2 Asia-Pacific Customer Engagement Hub (CEH) Market Forecasts and Analysis
9.3.3 Asia-Pacific Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Deployment
9.3.4 Asia-Pacific Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Industry Vertical
9.3.5 Asia-Pacific Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Customer Engagement Hub (CEH) Market
9.3.5.1.1 Australia Customer Engagement Hub (CEH) Market by Deployment
9.3.5.1.2 Australia Customer Engagement Hub (CEH) Market by Industry Vertical
9.3.5.2 China Customer Engagement Hub (CEH) Market
9.3.5.2.1 China Customer Engagement Hub (CEH) Market by Deployment
9.3.5.2.2 China Customer Engagement Hub (CEH) Market by Industry Vertical
9.3.5.3 India Customer Engagement Hub (CEH) Market
9.3.5.3.1 India Customer Engagement Hub (CEH) Market by Deployment
9.3.5.3.2 India Customer Engagement Hub (CEH) Market by Industry Vertical
9.3.5.4 Japan Customer Engagement Hub (CEH) Market
9.3.5.4.1 Japan Customer Engagement Hub (CEH) Market by Deployment
9.3.5.4.2 Japan Customer Engagement Hub (CEH) Market by Industry Vertical
9.3.5.5 South Korea Customer Engagement Hub (CEH) Market
9.3.5.5.1 South Korea Customer Engagement Hub (CEH) Market by Deployment
9.3.5.5.2 South Korea Customer Engagement Hub (CEH) Market by Industry Vertical
9.3.5.6 Rest of Asia-Pacific Customer Engagement Hub (CEH) Market
9.3.5.6.1 Rest of Asia-Pacific Customer Engagement Hub (CEH) Market by Deployment
9.3.5.6.2 Rest of Asia-Pacific Customer Engagement Hub (CEH) Market by Industry Vertical
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Customer Engagement Hub (CEH) Market Overview
9.4.2 Middle East and Africa Customer Engagement Hub (CEH) Market Forecasts and Analysis
9.4.3 Middle East and Africa Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Deployment
9.4.4 Middle East and Africa Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Industry Vertical
9.4.5 Middle East and Africa Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Customer Engagement Hub (CEH) Market
9.4.5.1.1 South Africa Customer Engagement Hub (CEH) Market by Deployment
9.4.5.1.2 South Africa Customer Engagement Hub (CEH) Market by Industry Vertical
9.4.5.2 Saudi Arabia Customer Engagement Hub (CEH) Market
9.4.5.2.1 Saudi Arabia Customer Engagement Hub (CEH) Market by Deployment
9.4.5.2.2 Saudi Arabia Customer Engagement Hub (CEH) Market by Industry Vertical
9.4.5.3 U.A.E Customer Engagement Hub (CEH) Market
9.4.5.3.1 U.A.E Customer Engagement Hub (CEH) Market by Deployment
9.4.5.3.2 U.A.E Customer Engagement Hub (CEH) Market by Industry Vertical
9.4.5.4 Rest of Middle East and Africa Customer Engagement Hub (CEH) Market
9.4.5.4.1 Rest of Middle East and Africa Customer Engagement Hub (CEH) Market by Deployment
9.4.5.4.2 Rest of Middle East and Africa Customer Engagement Hub (CEH) Market by Industry Vertical
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Customer Engagement Hub (CEH) Market Overview
9.5.2 South and Central America Customer Engagement Hub (CEH) Market Forecasts and Analysis
9.5.3 South and Central America Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Deployment
9.5.4 South and Central America Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Industry Vertical
9.5.5 South and Central America Customer Engagement Hub (CEH) Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Customer Engagement Hub (CEH) Market
9.5.5.1.1 Brazil Customer Engagement Hub (CEH) Market by Deployment
9.5.5.1.2 Brazil Customer Engagement Hub (CEH) Market by Industry Vertical
9.5.5.2 Argentina Customer Engagement Hub (CEH) Market
9.5.5.2.1 Argentina Customer Engagement Hub (CEH) Market by Deployment
9.5.5.2.2 Argentina Customer Engagement Hub (CEH) Market by Industry Vertical
9.5.5.3 Rest of South and Central America Customer Engagement Hub (CEH) Market
9.5.5.3.1 Rest of South and Central America Customer Engagement Hub (CEH) Market by Deployment
9.5.5.3.2 Rest of South and Central America Customer Engagement Hub (CEH) Market by Industry Vertical
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CUSTOMER ENGAGEMENT HUB (CEH) MARKET, KEY COMPANY PROFILES
11.1. ASTUTE INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. DXC TECHNOLOGY COMPANY
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. EGAIN CORPORATION
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. ESPIRE INFOLABS PVT. LTD.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. KITEWHEEL
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PEGASYSTEMS INC
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. RED HAT, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. REDPOINT GLOBAL INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SERVION
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SPICECSM
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Astute Inc.
2. DXC Technology Company
3. eGain Corporation
4. Espire Infolabs Pvt. Ltd.
5. Kitewheel
6. Pegasystems Inc
7. Red Hat, Inc.
8. RedPoint Global Inc.
9. Servion
10. SpiceCSM
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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