Customer Relationship Management Market Growth by 2031
The Customer Relationship Management Market is expected to register a CAGR of 12.8% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Applications (Marketing, Sales, Customer support and service, Others); Deployment Type (On Demand (SaaS and PaaS), On Premise, Hybrid); Solutions (Social Monitoring, Social Mapping, Social Middleware, Social Management, Social Measurement); Users (Small and Medium Businesses (SMB), Enterprises); Verticals (Academia and Government, Automotive, Transportation and Logistics, BFSI, Consumer Goods and Retail, Healthcare). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Customer Relationship Management Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Customer Relationship Management Market Segmentation
Applications- Marketing
- Sales
- Customer support and service
- On Demand
- On Premise
- Hybrid
- Social Monitoring
- Social Mapping
- Social Middleware
- Social Management
- Social Measurement
- Small and Medium Businesses
- Enterprises
- Academia and Government
- Automotive
- Transportation and Logistics
- BFSI
- Consumer Goods and Retail
- Healthcare
Strategic Insights
Customer Relationship Management Market Growth Drivers- Heightened Emphasis on Customer Retention: With increased competition in the market, customer retention has emerged as one of the most compelling reasons for the acceptance of CRM strategies by service industries. Organizations understand that more often than not, retaining the existing customers is cheaper than trying to attract the new ones. As such, CRM systems provide organizations with the technologies required to manage customer contacts, their preferences, and any other relevant details which enable more productive ways of engaging the customers. Consequently, this strategy puts emphasis on retention leading to increased customer loyalty and improvement of sales revenue in the organization over the years.
- Technological Growth Rate in the Cloud: Another aspect that has aided the movement of the market is the demand for a user-friendly interface with ‘no hidden agenda’ constraints, as seen in adoption of cloud-enabled CRM solutions. This is because cloud technology allows organizations to make use of their CRM systems through internet at any location, thus promoting teleworking. More so, CRMs that are deployed on cloud services tend to have less initial cost and pay-per-use model that attract many small and medium businesses intending to improve their customer relations management approaches.
- Advancements in Cloud Technology: The widespread adoption of cloud computing has made CRM systems more scalable, flexible, and cost-effective. Cloud-based CRM platforms enable businesses of all sizes to access customer data from anywhere, ensure better collaboration across teams, and offer real-time updates on customer interactions. This shift towards cloud-based solutions is driving growth in the CRM market, especially for small and medium-sized businesses that previously struggled with expensive on-premise solutions.
- Mobile CRM solutions: The progress in mobile technology has greatly influenced the adoption of mobile CRM solutions as part of the overall CRM progression. Companies are increasingly adopting mobile focused customer relationship management systems as a result of a large number of employees working remotely or being out of the office for extended periods. Hence improving productivity and response times as the sales and support teams can now communicate with their clients from any location effectively.
- Integration with Artificial Intelligence (AI) and Machine Learning (ML): AI and ML technologies are transforming CRM systems by providing advanced analytics, predictive insights, and automation. AI-powered CRM tools can analyze customer data to predict future behaviors, recommend actions, and automate repetitive tasks such as customer segmentation, lead scoring, and follow-ups. The integration of AI and ML is a key trend in the CRM market, enhancing customer service, marketing efficiency, and sales performance.
- Integration with Social Media Platforms: The possible integration of the CRM system with social networks presents a new ‘field’ for doing marketing in such a way that customers are reached in the places where they virtually ‘live’ most of the time. Social networks help companies to deep understand customer preferences and behaviors through the swift use of social-focused intelligence. This integration allows companies to design and carry out focused marketing efforts, resolve customer issues on the fly and facilitate additional engagement with the audience by socializing.
- Adoption of Predictive Analytics: This development within CRM comes as a blessing to firms with regards to their data-driven decision-making processes. With the use of big data analytics, companies can forecast market developments and prepare for what customers will want even before they ask for it. This feature enhances the customer experience while at the same time encouraging more revenue growth for businesses as they seek to fulfill expected needs from their clients, thus putting them ahead of rival players in the industries they operate in.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Customer Relationship Management Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Customer Relationship Management Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Mobile CRM solutions is anticipated to play a significant role in the global customer relationship management market in the coming years
The major factors driving the customer relationship management market are:
1. Heightened Emphasis on Customer Retention
2. Technological Growth Rate in the Cloud
The customer relationship management market is estimated to witness a US$ XX Million by 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Relationship Management Market - By Applications
1.3.2 Customer Relationship Management Market - By Deployment Type
1.3.3 Customer Relationship Management Market - By Solutions
1.3.4 Customer Relationship Management Market - By Users
1.3.5 Customer Relationship Management Market - By Verticals
1.3.6 Customer Relationship Management Market - By Region
1.3.6.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CUSTOMER RELATIONSHIP MANAGEMENT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CUSTOMER RELATIONSHIP MANAGEMENT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CUSTOMER RELATIONSHIP MANAGEMENT MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER RELATIONSHIP MANAGEMENT - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER RELATIONSHIP MANAGEMENT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. CUSTOMER RELATIONSHIP MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATIONS
7.1. OVERVIEW
7.2. APPLICATIONS MARKET FORECASTS AND ANALYSIS
7.3. MARKETING
7.3.1. Overview
7.3.2. Marketing Market Forecast and Analysis
7.4. SALES
7.4.1. Overview
7.4.2. Sales Market Forecast and Analysis
7.5. CUSTOMER SUPPORT AND SERVICE
7.5.1. Overview
7.5.2. Customer support and service Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. CUSTOMER RELATIONSHIP MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1. OVERVIEW
8.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3. ON DEMAND (SAAS AND PAAS)
8.3.1. Overview
8.3.2. On Demand (SaaS and PaaS) Market Forecast and Analysis
8.4. ON PREMISE
8.4.1. Overview
8.4.2. On Premise Market Forecast and Analysis
8.5. HYBRID
8.5.1. Overview
8.5.2. Hybrid Market Forecast and Analysis
9. CUSTOMER RELATIONSHIP MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTIONS
9.1. OVERVIEW
9.2. SOLUTIONS MARKET FORECASTS AND ANALYSIS
9.3. SOCIAL MONITORING
9.3.1. Overview
9.3.2. Social Monitoring Market Forecast and Analysis
9.4. SOCIAL MAPPING
9.4.1. Overview
9.4.2. Social Mapping Market Forecast and Analysis
9.5. SOCIAL MIDDLEWARE
9.5.1. Overview
9.5.2. Social Middleware Market Forecast and Analysis
9.6. SOCIAL MANAGEMENT
9.6.1. Overview
9.6.2. Social Management Market Forecast and Analysis
9.7. SOCIAL MEASUREMENT
9.7.1. Overview
9.7.2. Social Measurement Market Forecast and Analysis
10. CUSTOMER RELATIONSHIP MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - USERS
10.1. OVERVIEW
10.2. USERS MARKET FORECASTS AND ANALYSIS
10.3. SMALL AND MEDIUM BUSINESSES (SMB)
10.3.1. Overview
10.3.2. Small and Medium Businesses (SMB) Market Forecast and Analysis
10.4. ENTERPRISES
10.4.1. Overview
10.4.2. Enterprises Market Forecast and Analysis
11. CUSTOMER RELATIONSHIP MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - VERTICALS
11.1. OVERVIEW
11.2. VERTICALS MARKET FORECASTS AND ANALYSIS
11.3. ACADEMIA AND GOVERNMENT
11.3.1. Overview
11.3.2. Academia and Government Market Forecast and Analysis
11.4. AUTOMOTIVE
11.4.1. Overview
11.4.2. Automotive Market Forecast and Analysis
11.5. TRANSPORTATION AND LOGISTICS
11.5.1. Overview
11.5.2. Transportation and Logistics Market Forecast and Analysis
11.6. BFSI
11.6.1. Overview
11.6.2. BFSI Market Forecast and Analysis
11.7. CONSUMER GOODS AND RETAIL
11.7.1. Overview
11.7.2. Consumer Goods and Retail Market Forecast and Analysis
11.8. HEALTHCARE
11.8.1. Overview
11.8.2. Healthcare Market Forecast and Analysis
12. CUSTOMER RELATIONSHIP MANAGEMENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Customer Relationship Management Market Overview
12.1.2 North America Customer Relationship Management Market Forecasts and Analysis
12.1.3 North America Customer Relationship Management Market Forecasts and Analysis - By Applications
12.1.4 North America Customer Relationship Management Market Forecasts and Analysis - By Deployment Type
12.1.5 North America Customer Relationship Management Market Forecasts and Analysis - By Solutions
12.1.6 North America Customer Relationship Management Market Forecasts and Analysis - By Users
12.1.7 North America Customer Relationship Management Market Forecasts and Analysis - By Verticals
12.1.8 North America Customer Relationship Management Market Forecasts and Analysis - By Countries
12.1.8.1 United States Customer Relationship Management Market
12.1.8.1.1 United States Customer Relationship Management Market by Applications
12.1.8.1.2 United States Customer Relationship Management Market by Deployment Type
12.1.8.1.3 United States Customer Relationship Management Market by Solutions
12.1.8.1.4 United States Customer Relationship Management Market by Users
12.1.8.1.5 United States Customer Relationship Management Market by Verticals
12.1.8.2 Canada Customer Relationship Management Market
12.1.8.2.1 Canada Customer Relationship Management Market by Applications
12.1.8.2.2 Canada Customer Relationship Management Market by Deployment Type
12.1.8.2.3 Canada Customer Relationship Management Market by Solutions
12.1.8.2.4 Canada Customer Relationship Management Market by Users
12.1.8.2.5 Canada Customer Relationship Management Market by Verticals
12.1.8.3 Mexico Customer Relationship Management Market
12.1.8.3.1 Mexico Customer Relationship Management Market by Applications
12.1.8.3.2 Mexico Customer Relationship Management Market by Deployment Type
12.1.8.3.3 Mexico Customer Relationship Management Market by Solutions
12.1.8.3.4 Mexico Customer Relationship Management Market by Users
12.1.8.3.5 Mexico Customer Relationship Management Market by Verticals
12.2. EUROPE
12.2.1 Europe Customer Relationship Management Market Overview
12.2.2 Europe Customer Relationship Management Market Forecasts and Analysis
12.2.3 Europe Customer Relationship Management Market Forecasts and Analysis - By Applications
12.2.4 Europe Customer Relationship Management Market Forecasts and Analysis - By Deployment Type
12.2.5 Europe Customer Relationship Management Market Forecasts and Analysis - By Solutions
12.2.6 Europe Customer Relationship Management Market Forecasts and Analysis - By Users
12.2.7 Europe Customer Relationship Management Market Forecasts and Analysis - By Verticals
12.2.8 Europe Customer Relationship Management Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Customer Relationship Management Market
12.2.8.1.1 Germany Customer Relationship Management Market by Applications
12.2.8.1.2 Germany Customer Relationship Management Market by Deployment Type
12.2.8.1.3 Germany Customer Relationship Management Market by Solutions
12.2.8.1.4 Germany Customer Relationship Management Market by Users
12.2.8.1.5 Germany Customer Relationship Management Market by Verticals
12.2.8.2 France Customer Relationship Management Market
12.2.8.2.1 France Customer Relationship Management Market by Applications
12.2.8.2.2 France Customer Relationship Management Market by Deployment Type
12.2.8.2.3 France Customer Relationship Management Market by Solutions
12.2.8.2.4 France Customer Relationship Management Market by Users
12.2.8.2.5 France Customer Relationship Management Market by Verticals
12.2.8.3 Italy Customer Relationship Management Market
12.2.8.3.1 Italy Customer Relationship Management Market by Applications
12.2.8.3.2 Italy Customer Relationship Management Market by Deployment Type
12.2.8.3.3 Italy Customer Relationship Management Market by Solutions
12.2.8.3.4 Italy Customer Relationship Management Market by Users
12.2.8.3.5 Italy Customer Relationship Management Market by Verticals
12.2.8.4 United Kingdom Customer Relationship Management Market
12.2.8.4.1 United Kingdom Customer Relationship Management Market by Applications
12.2.8.4.2 United Kingdom Customer Relationship Management Market by Deployment Type
12.2.8.4.3 United Kingdom Customer Relationship Management Market by Solutions
12.2.8.4.4 United Kingdom Customer Relationship Management Market by Users
12.2.8.4.5 United Kingdom Customer Relationship Management Market by Verticals
12.2.8.5 Russia Customer Relationship Management Market
12.2.8.5.1 Russia Customer Relationship Management Market by Applications
12.2.8.5.2 Russia Customer Relationship Management Market by Deployment Type
12.2.8.5.3 Russia Customer Relationship Management Market by Solutions
12.2.8.5.4 Russia Customer Relationship Management Market by Users
12.2.8.5.5 Russia Customer Relationship Management Market by Verticals
12.2.8.6 Rest of Europe Customer Relationship Management Market
12.2.8.6.1 Rest of Europe Customer Relationship Management Market by Applications
12.2.8.6.2 Rest of Europe Customer Relationship Management Market by Deployment Type
12.2.8.6.3 Rest of Europe Customer Relationship Management Market by Solutions
12.2.8.6.4 Rest of Europe Customer Relationship Management Market by Users
12.2.8.6.5 Rest of Europe Customer Relationship Management Market by Verticals
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Customer Relationship Management Market Overview
12.3.2 Asia-Pacific Customer Relationship Management Market Forecasts and Analysis
12.3.3 Asia-Pacific Customer Relationship Management Market Forecasts and Analysis - By Applications
12.3.4 Asia-Pacific Customer Relationship Management Market Forecasts and Analysis - By Deployment Type
12.3.5 Asia-Pacific Customer Relationship Management Market Forecasts and Analysis - By Solutions
12.3.6 Asia-Pacific Customer Relationship Management Market Forecasts and Analysis - By Users
12.3.7 Asia-Pacific Customer Relationship Management Market Forecasts and Analysis - By Verticals
12.3.8 Asia-Pacific Customer Relationship Management Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Customer Relationship Management Market
12.3.8.1.1 Australia Customer Relationship Management Market by Applications
12.3.8.1.2 Australia Customer Relationship Management Market by Deployment Type
12.3.8.1.3 Australia Customer Relationship Management Market by Solutions
12.3.8.1.4 Australia Customer Relationship Management Market by Users
12.3.8.1.5 Australia Customer Relationship Management Market by Verticals
12.3.8.2 China Customer Relationship Management Market
12.3.8.2.1 China Customer Relationship Management Market by Applications
12.3.8.2.2 China Customer Relationship Management Market by Deployment Type
12.3.8.2.3 China Customer Relationship Management Market by Solutions
12.3.8.2.4 China Customer Relationship Management Market by Users
12.3.8.2.5 China Customer Relationship Management Market by Verticals
12.3.8.3 India Customer Relationship Management Market
12.3.8.3.1 India Customer Relationship Management Market by Applications
12.3.8.3.2 India Customer Relationship Management Market by Deployment Type
12.3.8.3.3 India Customer Relationship Management Market by Solutions
12.3.8.3.4 India Customer Relationship Management Market by Users
12.3.8.3.5 India Customer Relationship Management Market by Verticals
12.3.8.4 Japan Customer Relationship Management Market
12.3.8.4.1 Japan Customer Relationship Management Market by Applications
12.3.8.4.2 Japan Customer Relationship Management Market by Deployment Type
12.3.8.4.3 Japan Customer Relationship Management Market by Solutions
12.3.8.4.4 Japan Customer Relationship Management Market by Users
12.3.8.4.5 Japan Customer Relationship Management Market by Verticals
12.3.8.5 South Korea Customer Relationship Management Market
12.3.8.5.1 South Korea Customer Relationship Management Market by Applications
12.3.8.5.2 South Korea Customer Relationship Management Market by Deployment Type
12.3.8.5.3 South Korea Customer Relationship Management Market by Solutions
12.3.8.5.4 South Korea Customer Relationship Management Market by Users
12.3.8.5.5 South Korea Customer Relationship Management Market by Verticals
12.3.8.6 Rest of Asia-Pacific Customer Relationship Management Market
12.3.8.6.1 Rest of Asia-Pacific Customer Relationship Management Market by Applications
12.3.8.6.2 Rest of Asia-Pacific Customer Relationship Management Market by Deployment Type
12.3.8.6.3 Rest of Asia-Pacific Customer Relationship Management Market by Solutions
12.3.8.6.4 Rest of Asia-Pacific Customer Relationship Management Market by Users
12.3.8.6.5 Rest of Asia-Pacific Customer Relationship Management Market by Verticals
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Customer Relationship Management Market Overview
12.4.2 Middle East and Africa Customer Relationship Management Market Forecasts and Analysis
12.4.3 Middle East and Africa Customer Relationship Management Market Forecasts and Analysis - By Applications
12.4.4 Middle East and Africa Customer Relationship Management Market Forecasts and Analysis - By Deployment Type
12.4.5 Middle East and Africa Customer Relationship Management Market Forecasts and Analysis - By Solutions
12.4.6 Middle East and Africa Customer Relationship Management Market Forecasts and Analysis - By Users
12.4.7 Middle East and Africa Customer Relationship Management Market Forecasts and Analysis - By Verticals
12.4.8 Middle East and Africa Customer Relationship Management Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Customer Relationship Management Market
12.4.8.1.1 South Africa Customer Relationship Management Market by Applications
12.4.8.1.2 South Africa Customer Relationship Management Market by Deployment Type
12.4.8.1.3 South Africa Customer Relationship Management Market by Solutions
12.4.8.1.4 South Africa Customer Relationship Management Market by Users
12.4.8.1.5 South Africa Customer Relationship Management Market by Verticals
12.4.8.2 Saudi Arabia Customer Relationship Management Market
12.4.8.2.1 Saudi Arabia Customer Relationship Management Market by Applications
12.4.8.2.2 Saudi Arabia Customer Relationship Management Market by Deployment Type
12.4.8.2.3 Saudi Arabia Customer Relationship Management Market by Solutions
12.4.8.2.4 Saudi Arabia Customer Relationship Management Market by Users
12.4.8.2.5 Saudi Arabia Customer Relationship Management Market by Verticals
12.4.8.3 U.A.E Customer Relationship Management Market
12.4.8.3.1 U.A.E Customer Relationship Management Market by Applications
12.4.8.3.2 U.A.E Customer Relationship Management Market by Deployment Type
12.4.8.3.3 U.A.E Customer Relationship Management Market by Solutions
12.4.8.3.4 U.A.E Customer Relationship Management Market by Users
12.4.8.3.5 U.A.E Customer Relationship Management Market by Verticals
12.4.8.4 Rest of Middle East and Africa Customer Relationship Management Market
12.4.8.4.1 Rest of Middle East and Africa Customer Relationship Management Market by Applications
12.4.8.4.2 Rest of Middle East and Africa Customer Relationship Management Market by Deployment Type
12.4.8.4.3 Rest of Middle East and Africa Customer Relationship Management Market by Solutions
12.4.8.4.4 Rest of Middle East and Africa Customer Relationship Management Market by Users
12.4.8.4.5 Rest of Middle East and Africa Customer Relationship Management Market by Verticals
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Customer Relationship Management Market Overview
12.5.2 South and Central America Customer Relationship Management Market Forecasts and Analysis
12.5.3 South and Central America Customer Relationship Management Market Forecasts and Analysis - By Applications
12.5.4 South and Central America Customer Relationship Management Market Forecasts and Analysis - By Deployment Type
12.5.5 South and Central America Customer Relationship Management Market Forecasts and Analysis - By Solutions
12.5.6 South and Central America Customer Relationship Management Market Forecasts and Analysis - By Users
12.5.7 South and Central America Customer Relationship Management Market Forecasts and Analysis - By Verticals
12.5.8 South and Central America Customer Relationship Management Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Customer Relationship Management Market
12.5.8.1.1 Brazil Customer Relationship Management Market by Applications
12.5.8.1.2 Brazil Customer Relationship Management Market by Deployment Type
12.5.8.1.3 Brazil Customer Relationship Management Market by Solutions
12.5.8.1.4 Brazil Customer Relationship Management Market by Users
12.5.8.1.5 Brazil Customer Relationship Management Market by Verticals
12.5.8.2 Argentina Customer Relationship Management Market
12.5.8.2.1 Argentina Customer Relationship Management Market by Applications
12.5.8.2.2 Argentina Customer Relationship Management Market by Deployment Type
12.5.8.2.3 Argentina Customer Relationship Management Market by Solutions
12.5.8.2.4 Argentina Customer Relationship Management Market by Users
12.5.8.2.5 Argentina Customer Relationship Management Market by Verticals
12.5.8.3 Rest of South and Central America Customer Relationship Management Market
12.5.8.3.1 Rest of South and Central America Customer Relationship Management Market by Applications
12.5.8.3.2 Rest of South and Central America Customer Relationship Management Market by Deployment Type
12.5.8.3.3 Rest of South and Central America Customer Relationship Management Market by Solutions
12.5.8.3.4 Rest of South and Central America Customer Relationship Management Market by Users
12.5.8.3.5 Rest of South and Central America Customer Relationship Management Market by Verticals
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. CUSTOMER RELATIONSHIP MANAGEMENT MARKET, KEY COMPANY PROFILES
14.1. SAP
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. ORACLE
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. SALESFORCE.COM
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. AMDOCS
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. IBM
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. JIVE INC
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. ADOBE SYSTEMS INCORPORATED
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. MICROSOFT CORPORATION
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. KEAP
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. INFOR
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
1. SAP
2. Oracle
3. Salesforce.com
4. Amdocs
5. IBM
6. Jive Inc
7. Adobe Systems Incorporated
8. Microsoft Corporation
9. Keap
10. Infor
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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