Customer-to-Customer (C2C) Community Market Scope and Size by 2031
MARKET INTRODUCTION Naveen Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
The customer-to-customer (C2C) community marketing software enables companies to develop and manage community platform for their customers. Using these platforms the customers can engage among themselves and learn about community events. These solutions offer features such community building, branding distribution, member onboarding, event management, promotion, and analytics.
MARKET DYNAMICS
By building online communities for customers organization are able to promote brand loyalty, which subsequently helps to retain customers and increase goodwill of the brand which is a major factor which the driving the customer-to-customer (C2C) community marketing software market. However, lack of aware about customer-to-customer (C2C) community marketing software is restraining the growth of the market. Meanwhile, these solutions help organizations to map customer behavior which is fueling the adoption of customer-to-customer (C2C) community marketing software.
MARKET SCOPE
The "Customer-to-Customer (C2C) Community Marketing software Market Analysis to 2031" is a specialized and in-depth study of the technology, media, and telecommunication with a special focus on the global market trend analysis. The report aims to provide an overview of customer-to-customer (C2C) community marketing software market with detailed market segmentation by deployment, organization size, and geography. The global customer-to-customer (C2C) community marketing software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer-to-customer (C2C) community marketing software market players and offers key trends and opportunities in the customer-to-customer (C2C) community marketing software market.
MARKET SEGMENTATION
The global customer-to-customer (C2C) community marketing software market is segmented on the basis of deployment, and organization size. On the basis of deployment, the market is segmented as cloud and on premise. Based on organization size, the market is bifurcated into SMEs and large enterprises.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global customer-to-customer (C2C) community marketing software market based on various segments. It also provides market size and forecast estimates from year 2017 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The customer-to-customer (C2C) community marketing software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting customer-to-customer (C2C) community marketing software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the customer-to-customer (C2C) community marketing software market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global customer-to-customer (C2C) community marketing software market based on various segments. It also provides market size and forecast estimates from year 2017 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The customer-to-customer (C2C) community marketing software market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting customer-to-customer (C2C) community marketing software market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the customer-to-customer (C2C) community marketing software market in these regions.
MARKET PLAYERS
The reports cover key developments in the customer-to-customer (C2C) community marketing software market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from customer-to-customer (C2C) community marketing software market are anticipated to lucrative growth opportunities in the future with the rising demand for customer-to-customer (C2C) community marketing software market. Below mentioned is the list of few companies engaged in the customer-to-customer (C2C) community marketing software market.
The report also includes the profiles of key customer-to-customer (C2C) community marketing software market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- - Bevy Labs, Inc.
- - IQ-Logic LLC.
- - Eventbrite
- - Facebook Inc.
- - Groups Place LLC
- - Localist
- - Meetup
- - NationBuilder
- - Peatix Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer-to-Customer (C2C) Community Marketing Software Market - By Deployment
1.3.2 Customer-to-Customer (C2C) Community Marketing Software Market - By Organization Size
1.3.3 Customer-to-Customer (C2C) Community Marketing Software Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY MARKETING SOFTWARE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY MARKETING SOFTWARE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY MARKETING SOFTWARE MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON PREMISE
7.4.1. Overview
7.4.2. On Premise Market Forecast and Analysis
8. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY MARKETING SOFTWARE MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY MARKETING SOFTWARE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Customer-to-Customer (C2C) Community Marketing Software Market Overview
9.1.2 North America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis
9.1.3 North America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Deployment
9.1.4 North America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Organization Size
9.1.5 North America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Countries
9.1.5.1 United States Customer-to-Customer (C2C) Community Marketing Software Market
9.1.5.1.1 United States Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.1.5.1.2 United States Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.1.5.2 Canada Customer-to-Customer (C2C) Community Marketing Software Market
9.1.5.2.1 Canada Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.1.5.2.2 Canada Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.1.5.3 Mexico Customer-to-Customer (C2C) Community Marketing Software Market
9.1.5.3.1 Mexico Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.1.5.3.2 Mexico Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.2. EUROPE
9.2.1 Europe Customer-to-Customer (C2C) Community Marketing Software Market Overview
9.2.2 Europe Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis
9.2.3 Europe Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Deployment
9.2.4 Europe Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Organization Size
9.2.5 Europe Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Customer-to-Customer (C2C) Community Marketing Software Market
9.2.5.1.1 Germany Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.2.5.1.2 Germany Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.2.5.2 France Customer-to-Customer (C2C) Community Marketing Software Market
9.2.5.2.1 France Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.2.5.2.2 France Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.2.5.3 Italy Customer-to-Customer (C2C) Community Marketing Software Market
9.2.5.3.1 Italy Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.2.5.3.2 Italy Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.2.5.4 United Kingdom Customer-to-Customer (C2C) Community Marketing Software Market
9.2.5.4.1 United Kingdom Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.2.5.4.2 United Kingdom Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.2.5.5 Russia Customer-to-Customer (C2C) Community Marketing Software Market
9.2.5.5.1 Russia Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.2.5.5.2 Russia Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.2.5.6 Rest of Europe Customer-to-Customer (C2C) Community Marketing Software Market
9.2.5.6.1 Rest of Europe Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.2.5.6.2 Rest of Europe Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market Overview
9.3.2 Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis
9.3.3 Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Deployment
9.3.4 Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Organization Size
9.3.5 Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Customer-to-Customer (C2C) Community Marketing Software Market
9.3.5.1.1 Australia Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.3.5.1.2 Australia Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.3.5.2 China Customer-to-Customer (C2C) Community Marketing Software Market
9.3.5.2.1 China Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.3.5.2.2 China Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.3.5.3 India Customer-to-Customer (C2C) Community Marketing Software Market
9.3.5.3.1 India Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.3.5.3.2 India Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.3.5.4 Japan Customer-to-Customer (C2C) Community Marketing Software Market
9.3.5.4.1 Japan Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.3.5.4.2 Japan Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.3.5.5 South Korea Customer-to-Customer (C2C) Community Marketing Software Market
9.3.5.5.1 South Korea Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.3.5.5.2 South Korea Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.3.5.6 Rest of Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market
9.3.5.6.1 Rest of Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.3.5.6.2 Rest of Asia-Pacific Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market Overview
9.4.2 Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis
9.4.3 Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Deployment
9.4.4 Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Organization Size
9.4.5 Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Customer-to-Customer (C2C) Community Marketing Software Market
9.4.5.1.1 South Africa Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.4.5.1.2 South Africa Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.4.5.2 Saudi Arabia Customer-to-Customer (C2C) Community Marketing Software Market
9.4.5.2.1 Saudi Arabia Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.4.5.2.2 Saudi Arabia Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.4.5.3 U.A.E Customer-to-Customer (C2C) Community Marketing Software Market
9.4.5.3.1 U.A.E Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.4.5.3.2 U.A.E Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.4.5.4 Rest of Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market
9.4.5.4.1 Rest of Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.4.5.4.2 Rest of Middle East and Africa Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Customer-to-Customer (C2C) Community Marketing Software Market Overview
9.5.2 South and Central America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis
9.5.3 South and Central America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Deployment
9.5.4 South and Central America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Organization Size
9.5.5 South and Central America Customer-to-Customer (C2C) Community Marketing Software Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Customer-to-Customer (C2C) Community Marketing Software Market
9.5.5.1.1 Brazil Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.5.5.1.2 Brazil Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.5.5.2 Argentina Customer-to-Customer (C2C) Community Marketing Software Market
9.5.5.2.1 Argentina Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.5.5.2.2 Argentina Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
9.5.5.3 Rest of South and Central America Customer-to-Customer (C2C) Community Marketing Software Market
9.5.5.3.1 Rest of South and Central America Customer-to-Customer (C2C) Community Marketing Software Market by Deployment
9.5.5.3.2 Rest of South and Central America Customer-to-Customer (C2C) Community Marketing Software Market by Organization Size
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. CUSTOMER-TO-CUSTOMER (C2C) COMMUNITY MARKETING SOFTWARE MARKET, KEY COMPANY PROFILES
11.1. BEVY LABS, INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. IQ-LOGIC LLC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. EVENTBRITE
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. FACEBOOK INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. GROUPS PLACE LLC
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. LINKEDIN
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. LOCALIST
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. MEETUP
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. NATIONBUILDER
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. PEATIX INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Bevy Labs, Inc.
2. IQ-Logic LLC.
3. Eventbrite
4. Facebook Inc.
5. Groups Place LLC
6. LinkedIn
7. Localist
8. Meetup
9. NationBuilder
10. Peatix Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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