Decorative Coatings Market Key Findings by 2031
Decorative or architectural coatings are used to provide an aesthetic finish to the interior and exterior surfaces of commercial and residential buildings. The primary objective of the coating is to serve decorative purposes while also protecting against corrosion, cracks, water drainage, fungus, moisture and UV radiation. These coatings enhance the visual appeal of the substrates in coating ceilings, wooden floorings, metal objects as well as plastic materials.
MARKET DYNAMICS
The decorative coatings market is anticipated to grow in the forecast period owing to driving factors such as growth in expenditure in construction and renovation of buildings with rising disposable incomes of individuals. The growth of decorative coatings market is further attributed to the trending DIY ideology and development of durable coatings with better performance as well as aesthetics. However, stringent government regulations on use of toxic organic chemicals may affect the growth of the decorative coatings market negatively. On the other hand, introduction of water-borne technology in decorative coatings is expected to provide growth opportunity for the market players.
MARKET SCOPE
The "Global Decorative Coatings Market Analysis to 2031" is a specialized and in-depth study of the chemicals and materials industry with a special focus on the global market trend analysis. The report aims to provide an overview of decorative coatings market with detailed market segmentation by resin, technology, application and geography. The global decorative coatings market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading decorative coatings market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global decorative coatings market is segmented on the basis of resin, technology and application. Based on resin, the market is segmented as acrylics, polyurethanes, alkyds, vinyl acetate emulsions, epoxies and others. The market on the basis of the technology, is classified as water-borne, solvent-borne, UV-cured and others. By application, the market is segmented as residential and non-residential.
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global decorative coatings market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The decorative coatings market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting decorative coatings market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the decorative coatings market in these regions.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global decorative coatings market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The decorative coatings market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting decorative coatings market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors affecting the decorative coatings market in these regions.
MARKET PLAYERSThe reports cover key developments in the decorative coatings market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from decorative coatings market are anticipated to lucrative growth opportunities in the future with the rising demand for decorative coatings in the global market. Below mentioned is the list of few companies engaged in the decorative coatings market.
The report also includes the profiles of key decorative coatings companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of the last three years, key developments in the past five years.
- Akzo Nobel N.V.
- Axalta Coating Systems, LLC
- BASF SE
- Celanese Corporation
- Hempel A/S
- Kansai Paint Co., Ltd.
- NIPSEA Group
- PPG Industries, Inc.
- RPM International Inc.
- The Sherwin-Williams Company
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Decorative Coatings Market - By Resin
1.3.2Decorative Coatings Market - By Technology
1.3.3Decorative Coatings Market - By Application
1.3.4Decorative Coatings Market - By Region
1.3.4.1By Country
2.KEY TAKEWAYS
3.RESEARCH METHODOLOGY
4.DECORATIVE COATINGS MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.EXPERT OPINIONS
5.DECORATIVE COATINGS MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6.DECORATIVE COATINGS MARKET - GLOBAL MARKET ANALYSIS
6.1.DECORATIVE COATINGS - GLOBAL MARKET OVERVIEW
6.2.DECORATIVE COATINGS - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.DECORATIVE COATINGS MARKET - REVENUE AND FORECASTS TO 2028 - RESIN
7.1.OVERVIEW
7.2.RESIN MARKET FORECASTS AND ANALYSIS
7.3.ACRYLICS
7.3.1.Overview
7.3.2.Acrylics Market Forecast and Analysis
7.4.POLYURETHANES
7.4.1.Overview
7.4.2.Polyurethanes Market Forecast and Analysis
7.5.ALKYDS
7.5.1.Overview
7.5.2.Alkyds Market Forecast and Analysis
7.6.VINYL ACETATE EMULSIONS
7.6.1.Overview
7.6.2.Vinyl Acetate Emulsions Market Forecast and Analysis
7.7.EPOXIES
7.7.1.Overview
7.7.2.Epoxies Market Forecast and Analysis
7.8.OTHERS
7.8.1.Overview
7.8.2.Others Market Forecast and Analysis
8.DECORATIVE COATINGS MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
8.1.OVERVIEW
8.2.TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3.WATER-BORNE
8.3.1.Overview
8.3.2.Water-borne Market Forecast and Analysis
8.4.SOLVENT-BORNE
8.4.1.Overview
8.4.2.Solvent-borne Market Forecast and Analysis
8.5.UV-CURED
8.5.1.Overview
8.5.2.UV-cured Market Forecast and Analysis
8.6.OTHERS
8.6.1.Overview
8.6.2.Others Market Forecast and Analysis
9.DECORATIVE COATINGS MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
9.1.OVERVIEW
9.2.APPLICATION MARKET FORECASTS AND ANALYSIS
9.3.RESIDENTIAL
9.3.1.Overview
9.3.2.Residential Market Forecast and Analysis
9.4.NON-RESIDENTIAL
9.4.1.Overview
9.4.2.Non-residential Market Forecast and Analysis
10.DECORATIVE COATINGS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1.NORTH AMERICA
10.1.1North America Decorative Coatings Market Overview
10.1.2North America Decorative Coatings Market Forecasts and Analysis
10.1.3North America Decorative Coatings Market Forecasts and Analysis - By Resin
10.1.4North America Decorative Coatings Market Forecasts and Analysis - By Technology
10.1.5North America Decorative Coatings Market Forecasts and Analysis - By Application
10.1.6North America Decorative Coatings Market Forecasts and Analysis - By Countries
10.1.6.1United States Decorative Coatings Market
10.1.6.1.1United States Decorative Coatings Market by Resin
10.1.6.1.2United States Decorative Coatings Market by Technology
10.1.6.1.3United States Decorative Coatings Market by Application
10.1.6.2Canada Decorative Coatings Market
10.1.6.2.1Canada Decorative Coatings Market by Resin
10.1.6.2.2Canada Decorative Coatings Market by Technology
10.1.6.2.3Canada Decorative Coatings Market by Application
10.1.6.3Mexico Decorative Coatings Market
10.1.6.3.1Mexico Decorative Coatings Market by Resin
10.1.6.3.2Mexico Decorative Coatings Market by Technology
10.1.6.3.3Mexico Decorative Coatings Market by Application
10.2.EUROPE
10.2.1Europe Decorative Coatings Market Overview
10.2.2Europe Decorative Coatings Market Forecasts and Analysis
10.2.3Europe Decorative Coatings Market Forecasts and Analysis - By Resin
10.2.4Europe Decorative Coatings Market Forecasts and Analysis - By Technology
10.2.5Europe Decorative Coatings Market Forecasts and Analysis - By Application
10.2.6Europe Decorative Coatings Market Forecasts and Analysis - By Countries
10.2.6.1Germany Decorative Coatings Market
10.2.6.1.1Germany Decorative Coatings Market by Resin
10.2.6.1.2Germany Decorative Coatings Market by Technology
10.2.6.1.3Germany Decorative Coatings Market by Application
10.2.6.2France Decorative Coatings Market
10.2.6.2.1France Decorative Coatings Market by Resin
10.2.6.2.2France Decorative Coatings Market by Technology
10.2.6.2.3France Decorative Coatings Market by Application
10.2.6.3Italy Decorative Coatings Market
10.2.6.3.1Italy Decorative Coatings Market by Resin
10.2.6.3.2Italy Decorative Coatings Market by Technology
10.2.6.3.3Italy Decorative Coatings Market by Application
10.2.6.4United Kingdom Decorative Coatings Market
10.2.6.4.1United Kingdom Decorative Coatings Market by Resin
10.2.6.4.2United Kingdom Decorative Coatings Market by Technology
10.2.6.4.3United Kingdom Decorative Coatings Market by Application
10.2.6.5Russia Decorative Coatings Market
10.2.6.5.1Russia Decorative Coatings Market by Resin
10.2.6.5.2Russia Decorative Coatings Market by Technology
10.2.6.5.3Russia Decorative Coatings Market by Application
10.2.6.6Rest of Europe Decorative Coatings Market
10.2.6.6.1Rest of Europe Decorative Coatings Market by Resin
10.2.6.6.2Rest of Europe Decorative Coatings Market by Technology
10.2.6.6.3Rest of Europe Decorative Coatings Market by Application
10.3.ASIA-PACIFIC
10.3.1Asia-Pacific Decorative Coatings Market Overview
10.3.2Asia-Pacific Decorative Coatings Market Forecasts and Analysis
10.3.3Asia-Pacific Decorative Coatings Market Forecasts and Analysis - By Resin
10.3.4Asia-Pacific Decorative Coatings Market Forecasts and Analysis - By Technology
10.3.5Asia-Pacific Decorative Coatings Market Forecasts and Analysis - By Application
10.3.6Asia-Pacific Decorative Coatings Market Forecasts and Analysis - By Countries
10.3.6.1Australia Decorative Coatings Market
10.3.6.1.1Australia Decorative Coatings Market by Resin
10.3.6.1.2Australia Decorative Coatings Market by Technology
10.3.6.1.3Australia Decorative Coatings Market by Application
10.3.6.2China Decorative Coatings Market
10.3.6.2.1China Decorative Coatings Market by Resin
10.3.6.2.2China Decorative Coatings Market by Technology
10.3.6.2.3China Decorative Coatings Market by Application
10.3.6.3India Decorative Coatings Market
10.3.6.3.1India Decorative Coatings Market by Resin
10.3.6.3.2India Decorative Coatings Market by Technology
10.3.6.3.3India Decorative Coatings Market by Application
10.3.6.4Japan Decorative Coatings Market
10.3.6.4.1Japan Decorative Coatings Market by Resin
10.3.6.4.2Japan Decorative Coatings Market by Technology
10.3.6.4.3Japan Decorative Coatings Market by Application
10.3.6.5South Korea Decorative Coatings Market
10.3.6.5.1South Korea Decorative Coatings Market by Resin
10.3.6.5.2South Korea Decorative Coatings Market by Technology
10.3.6.5.3South Korea Decorative Coatings Market by Application
10.3.6.6Rest of Asia-Pacific Decorative Coatings Market
10.3.6.6.1Rest of Asia-Pacific Decorative Coatings Market by Resin
10.3.6.6.2Rest of Asia-Pacific Decorative Coatings Market by Technology
10.3.6.6.3Rest of Asia-Pacific Decorative Coatings Market by Application
10.4.MIDDLE EAST AND AFRICA
10.4.1Middle East and Africa Decorative Coatings Market Overview
10.4.2Middle East and Africa Decorative Coatings Market Forecasts and Analysis
10.4.3Middle East and Africa Decorative Coatings Market Forecasts and Analysis - By Resin
10.4.4Middle East and Africa Decorative Coatings Market Forecasts and Analysis - By Technology
10.4.5Middle East and Africa Decorative Coatings Market Forecasts and Analysis - By Application
10.4.6Middle East and Africa Decorative Coatings Market Forecasts and Analysis - By Countries
10.4.6.1South Africa Decorative Coatings Market
10.4.6.1.1South Africa Decorative Coatings Market by Resin
10.4.6.1.2South Africa Decorative Coatings Market by Technology
10.4.6.1.3South Africa Decorative Coatings Market by Application
10.4.6.2Saudi Arabia Decorative Coatings Market
10.4.6.2.1Saudi Arabia Decorative Coatings Market by Resin
10.4.6.2.2Saudi Arabia Decorative Coatings Market by Technology
10.4.6.2.3Saudi Arabia Decorative Coatings Market by Application
10.4.6.3U.A.E Decorative Coatings Market
10.4.6.3.1U.A.E Decorative Coatings Market by Resin
10.4.6.3.2U.A.E Decorative Coatings Market by Technology
10.4.6.3.3U.A.E Decorative Coatings Market by Application
10.4.6.4Rest of Middle East and Africa Decorative Coatings Market
10.4.6.4.1Rest of Middle East and Africa Decorative Coatings Market by Resin
10.4.6.4.2Rest of Middle East and Africa Decorative Coatings Market by Technology
10.4.6.4.3Rest of Middle East and Africa Decorative Coatings Market by Application
10.5.SOUTH AND CENTRAL AMERICA
10.5.1South and Central America Decorative Coatings Market Overview
10.5.2South and Central America Decorative Coatings Market Forecasts and Analysis
10.5.3South and Central America Decorative Coatings Market Forecasts and Analysis - By Resin
10.5.4South and Central America Decorative Coatings Market Forecasts and Analysis - By Technology
10.5.5South and Central America Decorative Coatings Market Forecasts and Analysis - By Application
10.5.6South and Central America Decorative Coatings Market Forecasts and Analysis - By Countries
10.5.6.1Brazil Decorative Coatings Market
10.5.6.1.1Brazil Decorative Coatings Market by Resin
10.5.6.1.2Brazil Decorative Coatings Market by Technology
10.5.6.1.3Brazil Decorative Coatings Market by Application
10.5.6.2Argentina Decorative Coatings Market
10.5.6.2.1Argentina Decorative Coatings Market by Resin
10.5.6.2.2Argentina Decorative Coatings Market by Technology
10.5.6.2.3Argentina Decorative Coatings Market by Application
10.5.6.3Rest of South and Central America Decorative Coatings Market
10.5.6.3.1Rest of South and Central America Decorative Coatings Market by Resin
10.5.6.3.2Rest of South and Central America Decorative Coatings Market by Technology
10.5.6.3.3Rest of South and Central America Decorative Coatings Market by Application
11.INDUSTRY LANDSCAPE
11.1.MERGERS AND ACQUISITIONS
11.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3.NEW PRODUCT LAUNCHES
11.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12.DECORATIVE COATINGS MARKET, KEY COMPANY PROFILES
12.1.AKZO NOBEL N.V.
12.1.1.Key Facts
12.1.2.Business Description
12.1.3.Products and Services
12.1.4.Financial Overview
12.1.5.SWOT Analysis
12.1.6.Key Developments
12.2.AXALTA COATING SYSTEMS, LLC
12.2.1.Key Facts
12.2.2.Business Description
12.2.3.Products and Services
12.2.4.Financial Overview
12.2.5.SWOT Analysis
12.2.6.Key Developments
12.3.BASF SE
12.3.1.Key Facts
12.3.2.Business Description
12.3.3.Products and Services
12.3.4.Financial Overview
12.3.5.SWOT Analysis
12.3.6.Key Developments
12.4.CELANESE CORPORATION
12.4.1.Key Facts
12.4.2.Business Description
12.4.3.Products and Services
12.4.4.Financial Overview
12.4.5.SWOT Analysis
12.4.6.Key Developments
12.5.HEMPEL A/S
12.5.1.Key Facts
12.5.2.Business Description
12.5.3.Products and Services
12.5.4.Financial Overview
12.5.5.SWOT Analysis
12.5.6.Key Developments
12.6.KANSAI PAINT CO., LTD.
12.6.1.Key Facts
12.6.2.Business Description
12.6.3.Products and Services
12.6.4.Financial Overview
12.6.5.SWOT Analysis
12.6.6.Key Developments
12.7.NIPSEA GROUP
12.7.1.Key Facts
12.7.2.Business Description
12.7.3.Products and Services
12.7.4.Financial Overview
12.7.5.SWOT Analysis
12.7.6.Key Developments
12.8.PPG INDUSTRIES, INC.
12.8.1.Key Facts
12.8.2.Business Description
12.8.3.Products and Services
12.8.4.Financial Overview
12.8.5.SWOT Analysis
12.8.6.Key Developments
12.9.RPM INTERNATIONAL INC.
12.9.1.Key Facts
12.9.2.Business Description
12.9.3.Products and Services
12.9.4.Financial Overview
12.9.5.SWOT Analysis
12.9.6.Key Developments
12.10.THE SHERWIN-WILLIAMS COMPANY
12.10.1.Key Facts
12.10.2.Business Description
12.10.3.Products and Services
12.10.4.Financial Overview
12.10.5.SWOT Analysis
12.10.6.Key Developments
13.APPENDIX
13.1.ABOUT THE INSIGHT PARTNERS
13.2.GLOSSARY OF TERMS
1.Akzo Nobel N.V.
2.Axalta Coating Systems, LLC
3.BASF SE
4.Celanese Corporation
5.Hempel A/S
6.Kansai Paint Co., Ltd.
7.NIPSEA Group
8.PPG Industries, Inc.
9.RPM International Inc.
10.The Sherwin-Williams Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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