Desktop Virtualization Market SWOT Analysis by 2031
The desktop virtualization market is expected to register a CAGR of 11.1% during 2023–2031. Integration with augmented and virtual reality (AR/VR) is likely to remain a key trend in the market.
Desktop Virtualization Market Analysis
- The desktop virtualization market includes growth prospects owing to the current market trends and their foreseeable impact during the forecast period.
- The desktop virtualization market is growing owing to factors such as rising demand for enhanced employee efficiency, improved data security provided by desktop virtualization, widespread adoption of cloud computing and the rising demand for Bring Your Own Device (BYOD) in workplaces.
- Artificial intelligence in VDI provides lucrative opportunities for the cloud collaboration market.
Desktop Virtualization Market Overview
- Desktop virtualization is a key component of digital workspaces. Desktop virtualization solutions enable enterprises to host virtualized desktop environments on centralized servers instead of individual physical computers and to generate and manage these virtual instances.
- These solutions encourage flexibility and remote work capabilities by allowing users to access their customized desktops, apps, and data from multiple devices and places.
- Application virtualization, Desktop-as-a-Service (DaaS), and Virtual Desktop Infrastructure (VDI) are popular desktop virtualization technologies.
- To improve user productivity and streamline IT operations, corporations, educational institutions, and other organizations employ these solutions extensively.
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Desktop Virtualization Market: Strategic Insights
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Desktop Virtualization Market: Strategic Insights
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Desktop Virtualization Market Drivers and Opportunities
Rising Demand For Bring Your Own Device (BYOD) in Workplaces to Favor Market
- Over the years, and especially after the COVID-19 pandemic, the bring-your-own-device (BYOD) trend has become more popular due to the rising adoption of hybrid work models.
- BYOD allows employees to use personal devices such as computers, tablets, and smartphones to access confidential company data, resources, and applications.
- For instance, according to Cass Information Systems, Inc., the average BYOD adoption rate is 70% globally.
- According to Jamf, in July 2023, ~75% of people were using their personal devices for office work, which has resulted in a 34% increase in productivity, and ~US$ 250 per employee can be saved with a BYOD plus stipend policy.
Artificial intelligence in VDI
- Through adaptive user experience optimization, predictive maintenance, and intelligent resource allocation, AI can improve VDI performance.
- VDI systems are able to automatically scale resources, predict user needs, and proactively handle possible problems before they affect productivity by utilizing machine learning algorithms. Deeper consumption pattern insights can be obtained by AI-powered analytics, facilitating more effective capacity planning and cost control.
- AI may also enhance security by instantly identifying irregularities and possible threats. These developments will increase the appeal of virtual desktop infrastructure (VDI) solutions for companies looking to update their IT infrastructure, boost productivity, and accommodate more dynamic work environments.
- Therefore, it is anticipated that the incorporation of AI into VDI would provide new business prospects and quicken the adoption of desktop virtualization solutions in a variety of industries.
Desktop Virtualization Market Report Segmentation Analysis
Key segments that contributed to the derivation of the desktop virtualization market analysis are type, organization size and vertical.
- By type, the market is bifurcated into Virtual Desktop Infrastructure (VDI), Desktop-as-a-Service (DaaS), and Remote Desktop Services (RDS).
- By organization size, the market is bifurcated into large enterprises and SMEs.
- By vertical, the market is bifurcated into IT and telecom, BFSI, education, healthcare, government, retail, media and entertainment, manufacturing and automotive, and others.
Desktop Virtualization Market Share Analysis by Geography
- The desktop virtualization market report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering desktop virtualization market dynamics such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the desktop virtualization market in these regions.
Desktop Virtualization Market Report Scope
Desktop Virtualization Market News and Recent Developments
The desktop virtualization market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the desktop virtualization market are listed below:
- Dizzion announced the launch of Dizzion DaaS on IBM Cloud Virtual Private Cloud (VPC). Dizzion is offering self-service, managed, and hosted virtual desktop and app solutions via their next-generation Frame DaaS platform on IBM Cloud VPC for the first time. This integration enables customers to pay for their IBM Cloud consumption for end-user computing workloads on an as-used basis. Mutual clients of IBM and Dizzion will be able to take advantage of Dizzion’s customizable platform for enhanced service quality designed for the deployment of new features, including Managed DaaS and Compliance Services (PCI, HIPAA, SOC and GDPR). (Source: Dizzion, Press Release, May 2024)
- TD SYNNEX announced a new managed virtual desktop Click-to-Run solution for businesses looking to offer remote desktop capabilities. The solution deploys an Azure Virtual Desktop (AVD) environment hosted in Microsoft Azure that allows users to access their desktops and applications from anywhere, on any device. TD SYNNEX’s Managed Azure virtual desktop solution simplifies the process of provisioning, configuring, and deploying a cloud-based virtual desktop, with mapped-out support to meet customer needs for virtual working (Source: Cisco Systems Inc., Press Release, August 2022)
Desktop Virtualization Market Report Coverage and Deliverables
The “Desktop Virtualization Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Desktop virtualization market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Desktop virtualization market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Desktop virtualization market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the desktop virtualization market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Integration with augmented and virtual reality (AR/VR) is anticipated to play a significant role in the global desktop virtualization market in the coming years.
The leading players operating in the desktop virtualization market are Citrix Systems, Inc.; Dell Inc.; IBM; Huawei Technologies Co. Ltd.; Microsoft; Toshiba Corporation; Parallels International GmbH.; Red Hat, Inc.; NComputing Co. LTD; and Ericom Software Ltd.
The global desktop virtualization market is expected to grow at a CAGR of 11.1% during the forecast period 2024 - 2031.
Rising demand for enhanced employee efficiency, improved data security provided by desktop virtualization, widespread adoption of cloud computing and the rising demand for Bring Your Own Device (BYOD) in workplaces are the major factors driving the desktop virtualization market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Desktop Virtualization Market - By Type
1.3.2 Desktop Virtualization Market - By Organization Size
1.3.3 Desktop Virtualization Market - By Vertical
1.3.4 Desktop Virtualization Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DESKTOP VIRTUALIZATION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DESKTOP VIRTUALIZATION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DESKTOP VIRTUALIZATION MARKET - GLOBAL MARKET ANALYSIS
6.1. DESKTOP VIRTUALIZATION - GLOBAL MARKET OVERVIEW
6.2. DESKTOP VIRTUALIZATION - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. DESKTOP VIRTUALIZATION MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. VIRTUAL DESKTOP INFRASTRUCTURE (VDI)
7.3.1. Overview
7.3.2. Virtual Desktop Infrastructure (VDI) Market Forecast and Analysis
7.4. DESKTOP-AS-A-SERVICE (DAAS)
7.4.1. Overview
7.4.2. Desktop-as-a-Service (DaaS) Market Forecast and Analysis
7.5. REMOTE DESKTOP SERVICES (RDS)
7.5.1. Overview
7.5.2. Remote Desktop Services (RDS) Market Forecast and Analysis
8. DESKTOP VIRTUALIZATION MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. LARGE ENTERPRISES
8.3.1. Overview
8.3.2. Large Enterprises Market Forecast and Analysis
8.4. SMES
8.4.1. Overview
8.4.2. SMEs Market Forecast and Analysis
9. DESKTOP VIRTUALIZATION MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
9.1. OVERVIEW
9.2. VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. IT AND TELECOM
9.3.1. Overview
9.3.2. IT and Telecom Market Forecast and Analysis
9.4. BFSI
9.4.1. Overview
9.4.2. BFSI Market Forecast and Analysis
9.5. EDUCATION
9.5.1. Overview
9.5.2. Education Market Forecast and Analysis
9.6. HEALTHCARE
9.6.1. Overview
9.6.2. Healthcare Market Forecast and Analysis
9.7. GOVERNMENT
9.7.1. Overview
9.7.2. Government Market Forecast and Analysis
9.8. RETAIL AND SUPPLY CHAIN MANAGEMENT (SCM)
9.8.1. Overview
9.8.2. Retail and Supply Chain Management (SCM) Market Forecast and Analysis
9.9. MEDIA AND ENTERTAINMENT
9.9.1. Overview
9.9.2. Media and Entertainment Market Forecast and Analysis
9.10. MANUFACTURING AND AUTOMOTIVE
9.10.1. Overview
9.10.2. Manufacturing and Automotive Market Forecast and Analysis
9.11. OTHERS
9.11.1. Overview
9.11.2. Others Market Forecast and Analysis
10. DESKTOP VIRTUALIZATION MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Desktop Virtualization Market Overview
10.1.2 North America Desktop Virtualization Market Forecasts and Analysis
10.1.3 North America Desktop Virtualization Market Forecasts and Analysis - By Type
10.1.4 North America Desktop Virtualization Market Forecasts and Analysis - By Organization Size
10.1.5 North America Desktop Virtualization Market Forecasts and Analysis - By Vertical
10.1.6 North America Desktop Virtualization Market Forecasts and Analysis - By Countries
10.1.6.1 United States Desktop Virtualization Market
10.1.6.1.1 United States Desktop Virtualization Market by Type
10.1.6.1.2 United States Desktop Virtualization Market by Organization Size
10.1.6.1.3 United States Desktop Virtualization Market by Vertical
10.1.6.2 Canada Desktop Virtualization Market
10.1.6.2.1 Canada Desktop Virtualization Market by Type
10.1.6.2.2 Canada Desktop Virtualization Market by Organization Size
10.1.6.2.3 Canada Desktop Virtualization Market by Vertical
10.1.6.3 Mexico Desktop Virtualization Market
10.1.6.3.1 Mexico Desktop Virtualization Market by Type
10.1.6.3.2 Mexico Desktop Virtualization Market by Organization Size
10.1.6.3.3 Mexico Desktop Virtualization Market by Vertical
10.2. EUROPE
10.2.1 Europe Desktop Virtualization Market Overview
10.2.2 Europe Desktop Virtualization Market Forecasts and Analysis
10.2.3 Europe Desktop Virtualization Market Forecasts and Analysis - By Type
10.2.4 Europe Desktop Virtualization Market Forecasts and Analysis - By Organization Size
10.2.5 Europe Desktop Virtualization Market Forecasts and Analysis - By Vertical
10.2.6 Europe Desktop Virtualization Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Desktop Virtualization Market
10.2.6.1.1 Germany Desktop Virtualization Market by Type
10.2.6.1.2 Germany Desktop Virtualization Market by Organization Size
10.2.6.1.3 Germany Desktop Virtualization Market by Vertical
10.2.6.2 France Desktop Virtualization Market
10.2.6.2.1 France Desktop Virtualization Market by Type
10.2.6.2.2 France Desktop Virtualization Market by Organization Size
10.2.6.2.3 France Desktop Virtualization Market by Vertical
10.2.6.3 Italy Desktop Virtualization Market
10.2.6.3.1 Italy Desktop Virtualization Market by Type
10.2.6.3.2 Italy Desktop Virtualization Market by Organization Size
10.2.6.3.3 Italy Desktop Virtualization Market by Vertical
10.2.6.4 United Kingdom Desktop Virtualization Market
10.2.6.4.1 United Kingdom Desktop Virtualization Market by Type
10.2.6.4.2 United Kingdom Desktop Virtualization Market by Organization Size
10.2.6.4.3 United Kingdom Desktop Virtualization Market by Vertical
10.2.6.5 Russia Desktop Virtualization Market
10.2.6.5.1 Russia Desktop Virtualization Market by Type
10.2.6.5.2 Russia Desktop Virtualization Market by Organization Size
10.2.6.5.3 Russia Desktop Virtualization Market by Vertical
10.2.6.6 Rest of Europe Desktop Virtualization Market
10.2.6.6.1 Rest of Europe Desktop Virtualization Market by Type
10.2.6.6.2 Rest of Europe Desktop Virtualization Market by Organization Size
10.2.6.6.3 Rest of Europe Desktop Virtualization Market by Vertical
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Desktop Virtualization Market Overview
10.3.2 Asia-Pacific Desktop Virtualization Market Forecasts and Analysis
10.3.3 Asia-Pacific Desktop Virtualization Market Forecasts and Analysis - By Type
10.3.4 Asia-Pacific Desktop Virtualization Market Forecasts and Analysis - By Organization Size
10.3.5 Asia-Pacific Desktop Virtualization Market Forecasts and Analysis - By Vertical
10.3.6 Asia-Pacific Desktop Virtualization Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Desktop Virtualization Market
10.3.6.1.1 Australia Desktop Virtualization Market by Type
10.3.6.1.2 Australia Desktop Virtualization Market by Organization Size
10.3.6.1.3 Australia Desktop Virtualization Market by Vertical
10.3.6.2 China Desktop Virtualization Market
10.3.6.2.1 China Desktop Virtualization Market by Type
10.3.6.2.2 China Desktop Virtualization Market by Organization Size
10.3.6.2.3 China Desktop Virtualization Market by Vertical
10.3.6.3 India Desktop Virtualization Market
10.3.6.3.1 India Desktop Virtualization Market by Type
10.3.6.3.2 India Desktop Virtualization Market by Organization Size
10.3.6.3.3 India Desktop Virtualization Market by Vertical
10.3.6.4 Japan Desktop Virtualization Market
10.3.6.4.1 Japan Desktop Virtualization Market by Type
10.3.6.4.2 Japan Desktop Virtualization Market by Organization Size
10.3.6.4.3 Japan Desktop Virtualization Market by Vertical
10.3.6.5 South Korea Desktop Virtualization Market
10.3.6.5.1 South Korea Desktop Virtualization Market by Type
10.3.6.5.2 South Korea Desktop Virtualization Market by Organization Size
10.3.6.5.3 South Korea Desktop Virtualization Market by Vertical
10.3.6.6 Rest of Asia-Pacific Desktop Virtualization Market
10.3.6.6.1 Rest of Asia-Pacific Desktop Virtualization Market by Type
10.3.6.6.2 Rest of Asia-Pacific Desktop Virtualization Market by Organization Size
10.3.6.6.3 Rest of Asia-Pacific Desktop Virtualization Market by Vertical
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Desktop Virtualization Market Overview
10.4.2 Middle East and Africa Desktop Virtualization Market Forecasts and Analysis
10.4.3 Middle East and Africa Desktop Virtualization Market Forecasts and Analysis - By Type
10.4.4 Middle East and Africa Desktop Virtualization Market Forecasts and Analysis - By Organization Size
10.4.5 Middle East and Africa Desktop Virtualization Market Forecasts and Analysis - By Vertical
10.4.6 Middle East and Africa Desktop Virtualization Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Desktop Virtualization Market
10.4.6.1.1 South Africa Desktop Virtualization Market by Type
10.4.6.1.2 South Africa Desktop Virtualization Market by Organization Size
10.4.6.1.3 South Africa Desktop Virtualization Market by Vertical
10.4.6.2 Saudi Arabia Desktop Virtualization Market
10.4.6.2.1 Saudi Arabia Desktop Virtualization Market by Type
10.4.6.2.2 Saudi Arabia Desktop Virtualization Market by Organization Size
10.4.6.2.3 Saudi Arabia Desktop Virtualization Market by Vertical
10.4.6.3 U.A.E Desktop Virtualization Market
10.4.6.3.1 U.A.E Desktop Virtualization Market by Type
10.4.6.3.2 U.A.E Desktop Virtualization Market by Organization Size
10.4.6.3.3 U.A.E Desktop Virtualization Market by Vertical
10.4.6.4 Rest of Middle East and Africa Desktop Virtualization Market
10.4.6.4.1 Rest of Middle East and Africa Desktop Virtualization Market by Type
10.4.6.4.2 Rest of Middle East and Africa Desktop Virtualization Market by Organization Size
10.4.6.4.3 Rest of Middle East and Africa Desktop Virtualization Market by Vertical
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Desktop Virtualization Market Overview
10.5.2 South and Central America Desktop Virtualization Market Forecasts and Analysis
10.5.3 South and Central America Desktop Virtualization Market Forecasts and Analysis - By Type
10.5.4 South and Central America Desktop Virtualization Market Forecasts and Analysis - By Organization Size
10.5.5 South and Central America Desktop Virtualization Market Forecasts and Analysis - By Vertical
10.5.6 South and Central America Desktop Virtualization Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Desktop Virtualization Market
10.5.6.1.1 Brazil Desktop Virtualization Market by Type
10.5.6.1.2 Brazil Desktop Virtualization Market by Organization Size
10.5.6.1.3 Brazil Desktop Virtualization Market by Vertical
10.5.6.2 Argentina Desktop Virtualization Market
10.5.6.2.1 Argentina Desktop Virtualization Market by Type
10.5.6.2.2 Argentina Desktop Virtualization Market by Organization Size
10.5.6.2.3 Argentina Desktop Virtualization Market by Vertical
10.5.6.3 Rest of South and Central America Desktop Virtualization Market
10.5.6.3.1 Rest of South and Central America Desktop Virtualization Market by Type
10.5.6.3.2 Rest of South and Central America Desktop Virtualization Market by Organization Size
10.5.6.3.3 Rest of South and Central America Desktop Virtualization Market by Vertical
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. DESKTOP VIRTUALIZATION MARKET, KEY COMPANY PROFILES
12.1. CISCO SYSTEMS, INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CITRIX SYSTEMS, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. ERICOM SOFTWARE.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. EVOLVE IP, LLC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HUAWEI TECHNOLOGIES CO., LTD.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. MICROSOFT
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. NCOMPUTING CO. LTD
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. ORACLE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. RED HAT, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. VMWARE, INC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1. Cisco Systems, Inc.
2. Citrix Systems, Inc.
3. Ericom Software.
4. Evolve IP, LLC
5. Huawei Technologies Co., Ltd.
6. Microsoft
7. NComputing Co. LTD
8. Oracle
9. Red Hat, Inc.
10. VMware, Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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