The Diamino Stilbene Disulfonic Acid (DASDA) Market is expected to register a CAGR of 5.0% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The diamino stilbene disulfonic acid (DASDA) market is segmented into source, form, application, end use, and geography. Based on source, the market is segmented into caustic soda and sodium salt. Based on form, the market is segmented into powder and liquid. Based on application, the market is segmented into optical brightening agents (OBAs), dyes, pigments, and others. Based on end use paper, textile, detergent, plastics, paints and coatings, inks, and others. The report scope covers five regions: North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America and key countries under each region. The global analysis is further broken down at the regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Diamino Stilbene Disulfonic Acid (DASDA) Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Diamino Stilbene Disulfonic Acid (DASDA) Market Segmentation
Source- Caustic Soda
- Sodium Salt
- Powder
- Liquid
Strategic Insights
Diamino Stilbene Disulfonic Acid (DASDA) Market Growth Drivers- Growth in Textile and Dyeing Industries: DASDA is used primarily as an intermediate for optical brighteners, mainly in the textile, detergent, and paper industries. World textile demand, a direct result of increased population and elevated disposable incomes worldwide, is a direct factor influencing the DASDA demand. Growth in the textile and dyeing industries in the emerging economies of the Asian-Pacific region is driving the market for DASDA primarily because optical brighteners are the only way to realize the brightness and whiteness level that the consumer requires.
- Consumer Goods-Demand for High-Performance Optical Brighteners: Besides textile use, detergents, paper, and plastics also utilize DASDA-based optical brighteners. Cosmetics also make use of it. For laundry detergents, optical brighteners made from DASDA enhance the fabrics' appearance, making them whiter and brighter. As consumers increasingly trend towards quality as well as a fine outlook of the product, demand for DASDA escalates. This trend is widespread, especially in mature markets, as consumers expect their products to either retain or enhance their appearance over time.
- Environmental Regulations and Eco-friendly Alternatives: This trend is increasing with increased environmental regulations and eco-friendly alternatives. With higher global awareness concerning environmental aspects, the focus is on environmentally friendly optical brighteners with less damage to humans and the environment. Since DASDA is the source material of most of these optical brighteners, this trend would be very beneficial for them as manufacturing firms will require products that adhere to much tougher chemical safety and environmental sustainability expectations. This will push toward more sustainable manufacturing processes in the chemical industry - driving the market for DASDA while encouraging innovations in cleaner production technologies and developing greener formulations.
- Shift Towards Sustainability and Bio-basis in Optical Brighteners: Because of the growing environmental awareness, there is a greater demand for bio-based and eco-friendly optical brighteners that push new product development. Companies do tend to reduce the ecological footprint of DASDA derivatives through renewable feedstocks and greener production processes. The future with sustainability is full of prospects for producers of DASDA in terms of penetration into the eco-conscious market space, which aligns with both the demands coming from the consumers that want safer products and regulatory conditions.
- Growing Demand for DASDA in Emerging Markets: In other words, DASDA use is increasing in emerging markets: In the emerging markets of India, China, and Southeast Asia, the textile and consumer goods industries are witnessing strong growth, as well as steady growth in the DASDA market. Growing demand for textiles, cleaning products, and paper, resulting from the industrialization of economies, increases demand for optical brighteners and, thus DASDA. The shift towards industrial growth in the regions opens up mammoth scopes for expanding or penetrating the market for the manufacturers of DASDA.
- Technological changes in the use of Optical Brighteners: Applications of optical brighteners are becoming continuously aligned with advancements in formulation and processing technologies. New approaches are surfacing to enhance the efficiency and performance of DASDA-based brighteners, as well as innovations in dosage control and application, advanced polymer, and textile treatments. Manufacturers are finding a way through which brighteners can be made durable, cost-effective, and energy-efficient. This will enhance demand for advanced DASDA formulations, whose superior performance will easily dominate both industrial and consumer applications.
- Expanding the Textile Industry in Developing Countries: The increase in textiles in emerging markets provides a significant opportunity to DASDA producers. Major manufacturing centers for textiles that require DASDA-based optical brighteners include India, China, and Bangladesh. When these regions continue to expand their textile production capabilities and fulfill the requirements of the domestic and international markets, demand for DASDA is expected to rise, providing an enormous growth opportunity to the suppliers.
- Eco-friendly and non-toxic optical brighteners: Pressure from both consumers and regulators for safer, more environmentally friendly chemicals also raises the stakes for eco-friendly DASDA-based optical brighteners. The companies likely to reap the benefits of high market shares are those who can successfully design and introduce environmentally friendly alternatives to traditional optical brighteners of non-toxic, biodegradable, and renewable character. Low-impact production processes or raw materials based on renewable resources generally fall under innovative results in accordance with environmental standards, an aspect that might give companies both a niche and competitive edge in mature as well as developing markets.
- Diversification into Other High-Value Applications: The main application of DASDA is apparently used in the optical brighteners of textiles and detergents, but there is a promising opportunity for the further diversification of its use, especially in the plastics, cosmetics, and paper industries. For example, DASDA-based brighteners will possibly be applied in the paper industry for a better brightness of paper products. Therefore, with the ongoing cosmetic formulation demand that makes the product look more beautiful, the potential activity of DASDA in cosmetic applications, such as skincare creams or whitening products, opens a new avenue of market expansion.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Diamino Stilbene Disulfonic Acid (DASDA) Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Diamino Stilbene Disulfonic Acid (DASDA) Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
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to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
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Frequently Asked Questions
Shift towards sustainable and bio-based optical brighteners is expected to be the key market trend.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
On the basis of geography, the diamino stilbene disulfonic acid (DASDA) market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America
Alfa Aesar, TSAKER, Haihang Industry, Luoyang Dongyuan Chemical Co.,Ltd., Camex Limited, Zhejiang Hongda Chemicals Co.Ltd, Roopdhara Industries, TCI Chemicals, 3B Scientific Wuhan Corporation, Paramount Minerals and Chemicals Limited, and Deepak Nitrite are some of the players operating in the market.
The Diamino Stilbene Disulfonic Acid (DASDA) Market is estimated to witness a CAGR of 5.0% from 2023 to 2031
The major factors driving the diamino stilbene disulfonic acid (DASDA) market are:
1.Growth in Textile and Dyeing Industries
2. Demand for High-Performance Optical Brighteners in Consumer Goods
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Diamino Stilbene Disulfonic Acid (DASDA) Market - By Application
1.3.2 Diamino Stilbene Disulfonic Acid (DASDA) Market - By Region
1.3.2.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIAMINO STILBENE DISULFONIC ACID (DASDA) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. DIAMINO STILBENE DISULFONIC ACID (DASDA) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIAMINO STILBENE DISULFONIC ACID (DASDA) MARKET - GLOBAL MARKET ANALYSIS
6.1. DIAMINO STILBENE DISULFONIC ACID (DASDA) - GLOBAL MARKET OVERVIEW
6.2. DIAMINO STILBENE DISULFONIC ACID (DASDA) - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. DIAMINO STILBENE DISULFONIC ACID (DASDA) MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
7.1. OVERVIEW
7.2. APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. DYE
7.3.1. Overview
7.3.2. Dye Market Forecast and Analysis
7.4. INTERMEDIATES
7.4.1. Overview
7.4.2. Intermediates Market Forecast and Analysis
7.5. OPTICAL BRIGHTENING AGENT
7.5.1. Overview
7.5.2. optical brightening agent Market Forecast and Analysis
7.6. MANUFACTURE OF CHEMICALS
7.6.1. Overview
7.6.2. manufacture of chemicals Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. DIAMINO STILBENE DISULFONIC ACID (DASDA) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
8.1. NORTH AMERICA
8.1.1 North America Diamino Stilbene Disulfonic Acid (DASDA) Market Overview
8.1.2 North America Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis
8.1.3 North America Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Application
8.1.4 North America Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Countries
8.1.4.1 United States Diamino Stilbene Disulfonic Acid (DASDA) Market
8.1.4.1.1 United States Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.1.4.2 Canada Diamino Stilbene Disulfonic Acid (DASDA) Market
8.1.4.2.1 Canada Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.1.4.3 Mexico Diamino Stilbene Disulfonic Acid (DASDA) Market
8.1.4.3.1 Mexico Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.2. EUROPE
8.2.1 Europe Diamino Stilbene Disulfonic Acid (DASDA) Market Overview
8.2.2 Europe Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis
8.2.3 Europe Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Application
8.2.4 Europe Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Countries
8.2.4.1 Germany Diamino Stilbene Disulfonic Acid (DASDA) Market
8.2.4.1.1 Germany Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.2.4.2 France Diamino Stilbene Disulfonic Acid (DASDA) Market
8.2.4.2.1 France Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.2.4.3 Italy Diamino Stilbene Disulfonic Acid (DASDA) Market
8.2.4.3.1 Italy Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.2.4.4 United Kingdom Diamino Stilbene Disulfonic Acid (DASDA) Market
8.2.4.4.1 United Kingdom Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.2.4.5 Russia Diamino Stilbene Disulfonic Acid (DASDA) Market
8.2.4.5.1 Russia Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.2.4.6 Rest of Europe Diamino Stilbene Disulfonic Acid (DASDA) Market
8.2.4.6.1 Rest of Europe Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.3. ASIA-PACIFIC
8.3.1 Asia-Pacific Diamino Stilbene Disulfonic Acid (DASDA) Market Overview
8.3.2 Asia-Pacific Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis
8.3.3 Asia-Pacific Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Application
8.3.4 Asia-Pacific Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Countries
8.3.4.1 Australia Diamino Stilbene Disulfonic Acid (DASDA) Market
8.3.4.1.1 Australia Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.3.4.2 China Diamino Stilbene Disulfonic Acid (DASDA) Market
8.3.4.2.1 China Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.3.4.3 India Diamino Stilbene Disulfonic Acid (DASDA) Market
8.3.4.3.1 India Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.3.4.4 Japan Diamino Stilbene Disulfonic Acid (DASDA) Market
8.3.4.4.1 Japan Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.3.4.5 South Korea Diamino Stilbene Disulfonic Acid (DASDA) Market
8.3.4.5.1 South Korea Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.3.4.6 Rest of Asia-Pacific Diamino Stilbene Disulfonic Acid (DASDA) Market
8.3.4.6.1 Rest of Asia-Pacific Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.4. MIDDLE EAST AND AFRICA
8.4.1 Middle East and Africa Diamino Stilbene Disulfonic Acid (DASDA) Market Overview
8.4.2 Middle East and Africa Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis
8.4.3 Middle East and Africa Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Application
8.4.4 Middle East and Africa Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Countries
8.4.4.1 South Africa Diamino Stilbene Disulfonic Acid (DASDA) Market
8.4.4.1.1 South Africa Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.4.4.2 Saudi Arabia Diamino Stilbene Disulfonic Acid (DASDA) Market
8.4.4.2.1 Saudi Arabia Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.4.4.3 U.A.E Diamino Stilbene Disulfonic Acid (DASDA) Market
8.4.4.3.1 U.A.E Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.4.4.4 Rest of Middle East and Africa Diamino Stilbene Disulfonic Acid (DASDA) Market
8.4.4.4.1 Rest of Middle East and Africa Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.5. SOUTH AND CENTRAL AMERICA
8.5.1 South and Central America Diamino Stilbene Disulfonic Acid (DASDA) Market Overview
8.5.2 South and Central America Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis
8.5.3 South and Central America Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Application
8.5.4 South and Central America Diamino Stilbene Disulfonic Acid (DASDA) Market Forecasts and Analysis - By Countries
8.5.4.1 Brazil Diamino Stilbene Disulfonic Acid (DASDA) Market
8.5.4.1.1 Brazil Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.5.4.2 Argentina Diamino Stilbene Disulfonic Acid (DASDA) Market
8.5.4.2.1 Argentina Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
8.5.4.3 Rest of South and Central America Diamino Stilbene Disulfonic Acid (DASDA) Market
8.5.4.3.1 Rest of South and Central America Diamino Stilbene Disulfonic Acid (DASDA) Market by Application
9. INDUSTRY LANDSCAPE
9.1. MERGERS AND ACQUISITIONS
9.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
9.3. NEW PRODUCT LAUNCHES
9.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
10. DIAMINO STILBENE DISULFONIC ACID (DASDA) MARKET, KEY COMPANY PROFILES
10.1. TSAKER CHEMICAL GROUP
10.1.1. Key Facts
10.1.2. Business Description
10.1.3. Products and Services
10.1.4. Financial Overview
10.1.5. SWOT Analysis
10.1.6. Key Developments
10.2. LUMINESCENCE TECHNOLOGY
10.2.1. Key Facts
10.2.2. Business Description
10.2.3. Products and Services
10.2.4. Financial Overview
10.2.5. SWOT Analysis
10.2.6. Key Developments
10.3. MIT-IVY INDUSTRY
10.3.1. Key Facts
10.3.2. Business Description
10.3.3. Products and Services
10.3.4. Financial Overview
10.3.5. SWOT Analysis
10.3.6. Key Developments
10.4. HAIHANG GROUP
10.4.1. Key Facts
10.4.2. Business Description
10.4.3. Products and Services
10.4.4. Financial Overview
10.4.5. SWOT Analysis
10.4.6. Key Developments
10.5. CANGZHOU LINGANG YUEGUO CHEMICAL
10.5.1. Key Facts
10.5.2. Business Description
10.5.3. Products and Services
10.5.4. Financial Overview
10.5.5. SWOT Analysis
10.5.6. Key Developments
10.6. LUOYANG DONGYUAN CHEMICAL
10.6.1. Key Facts
10.6.2. Business Description
10.6.3. Products and Services
10.6.4. Financial Overview
10.6.5. SWOT Analysis
10.6.6. Key Developments
10.7. CAMEX
10.7.1. Key Facts
10.7.2. Business Description
10.7.3. Products and Services
10.7.4. Financial Overview
10.7.5. SWOT Analysis
10.7.6. Key Developments
10.8. ZHEJIANG HONGDA CHEMICALS
10.8.1. Key Facts
10.8.2. Business Description
10.8.3. Products and Services
10.8.4. Financial Overview
10.8.5. SWOT Analysis
10.8.6. Key Developments
10.9. LIANYUNGANG LION CHEMICAL
10.9.1. Key Facts
10.9.2. Business Description
10.9.3. Products and Services
10.9.4. Financial Overview
10.9.5. SWOT Analysis
10.9.6. Key Developments
10.10. ROOPDHARA INDUSTRIES
10.10.1. Key Facts
10.10.2. Business Description
10.10.3. Products and Services
10.10.4. Financial Overview
10.10.5. SWOT Analysis
10.10.6. Key Developments
11. APPENDIX
11.1. ABOUT THE INSIGHT PARTNERS
11.2. GLOSSARY OF TERMS
1.Tsaker Chemical Group
2.Luminescence Technology
3.MIT-IVY Industry
4.Haihang Group
5.Cangzhou Lingang Yueguo Chemical
6.Luoyang Dongyuan Chemical
7.Camex
8.Zhejiang Hongda Chemicals
9.Lianyungang Lion Chemical
10.Roopdhara Industries
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.