Digital Analytics Market Opportunities 2031
Analyst Perspective
Over the past few years, the digital analytics market has been experiencing substantial growth and is expected to continue on this trajectory in the coming years. Digitalization will carry the market forward in the future. The growth of e-commerce has brought about a positive impact on the market. The level of convenience that digital analytic tools provide the organization helps streamline the process of collecting and analyzing the data from various channels, saving up time and effort for the organization. The only threat to the market's upward trajectory is if the customers' data privacy is not checked properly.
Market Overview
Digital analytics is the process of studying website visitors' behavior in order to assess web activity and improve website performance. The tool allows organizations to track footfall and measure web traffic. Moving forward, the advancement of AI and machine learning will bring about many favorable opportunities for the market. Data privacy should also be stringent for the market to thrive. The digital analytics market is expected to expand at a CAGR of 17.8% during 2023-2031.
Market Driver
High Adoption Across Various Sectors
Digital analytics is becoming increasingly popular and is being adopted in various industries due to the increasing importance of data-driven decision-making and the need to optimize business performance. These solutions allow companies to gain valuable insights from their digital data, both quantitative and qualitative, and leverage these insights to drive growth, improve customer experiences, and enhance operational efficiency. The advancement of technologies and big data contribute to digital analytics market growth.
Market Scope
The "Digital Analytics Market Analysis to 2031" is a specialized and in-depth study of technology, media, and telecommunication, focusing on the global market trend analysis. The report aims to provide an overview of the digital analytics market with market segmentation by deployment, end-user, and geography. The global digital analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Digital analytics market players and offers key trends and opportunities in the Digital analytics market.
Market Segmentation
The global digital analytics market is segmented on the basis of deployment and end user. Based on deployment, the market is bifurcated into cloud and on-premise. On the basis of end-user, the market is segmented as IT & telecom, e-commerce, BFSI, healthcare, and others.
REGIONAL FRAMEWORK
The report provides a detailed industry overview, including qualitative and quantitative information. It provides an overview and forecast of the global Digital analytics market based on various segments. It also provides market size and forecast estimates from 2021 to 2031 concerning five major regions: North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Digital analytics market by each region is later sub-segmented by respective countries and segments. The report covers an analysis and forecast of 18 countries globally, along with current trends and opportunities prevailing in the region.
The report analyzes factors affecting the Digital analytics market from demand and supply. Further, it examines market dynamics that are impacting the market during the forecast period, i.e., opportunities, drivers, future trends, and restraints. The report also provides a PEST analysis for all five regions, namely North America, South America, Europe, MEA, and APAC, after evaluating political, economic, social, and technological factors affecting the Digital analytics market in these regions.
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MARKET PLAYERS
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The report provides a detailed industry overview, including qualitative and quantitative information. It provides an overview and forecast of the global Digital analytics market based on various segments. It also provides market size and forecast estimates from 2021 to 2031 concerning five major regions: North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Digital analytics market by each region is later sub-segmented by respective countries and segments. The report covers an analysis and forecast of 18 countries globally, along with current trends and opportunities prevailing in the region.
The report analyzes factors affecting the Digital analytics market from demand and supply. Further, it examines market dynamics that are impacting the market during the forecast period, i.e., opportunities, drivers, future trends, and restraints. The report also provides a PEST analysis for all five regions, namely North America, South America, Europe, MEA, and APAC, after evaluating political, economic, social, and technological factors affecting the Digital analytics market in these regions.
MARKET PLAYERS
The reports cover key developments in the digital analytics market, such as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market players from the digital analytics market anticipate having lucrative growth opportunities in the future with the rising demand for the digital analytics market.
The report also includes the profiles of key Digital analytics market companies, their SWOT analysis, and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information for the last 3 years, and critical developments in the past five years. Mentioned below is the list of a few companies engaged in the Digital analytics market.
- Adobe
- Amplitude
- Contentsquare
- Google LLC
- Heap, Inc.
- Looker Data Sciences, Inc.
- Mixpanel
- Pendo.io
- Siteimprove A/S
- Smartlook.com
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital Analytics Market - By Deployment
1.3.2 Digital Analytics Market - By End User
1.3.3 Digital Analytics Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DIGITAL ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIGITAL ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. DIGITAL ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. DIGITAL ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON PREMISE
7.4.1. Overview
7.4.2. On Premise Market Forecast and Analysis
8. DIGITAL ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - END USER
8.1. OVERVIEW
8.2. END USER MARKET FORECASTS AND ANALYSIS
8.3. IT AND TELECOM
8.3.1. Overview
8.3.2. IT and Telecom Market Forecast and Analysis
8.4. ECOMMERCE
8.4.1. Overview
8.4.2. Ecommerce Market Forecast and Analysis
8.5. BFSI
8.5.1. Overview
8.5.2. BFSI Market Forecast and Analysis
8.6. HEALTHCARE
8.6.1. Overview
8.6.2. Healthcare Market Forecast and Analysis
8.7. AND OTHERS
8.7.1. Overview
8.7.2. and Others Market Forecast and Analysis
9. DIGITAL ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Digital Analytics Market Overview
9.1.2 North America Digital Analytics Market Forecasts and Analysis
9.1.3 North America Digital Analytics Market Forecasts and Analysis - By Deployment
9.1.4 North America Digital Analytics Market Forecasts and Analysis - By End User
9.1.5 North America Digital Analytics Market Forecasts and Analysis - By Countries
9.1.5.1 United States Digital Analytics Market
9.1.5.1.1 United States Digital Analytics Market by Deployment
9.1.5.1.2 United States Digital Analytics Market by End User
9.1.5.2 Canada Digital Analytics Market
9.1.5.2.1 Canada Digital Analytics Market by Deployment
9.1.5.2.2 Canada Digital Analytics Market by End User
9.1.5.3 Mexico Digital Analytics Market
9.1.5.3.1 Mexico Digital Analytics Market by Deployment
9.1.5.3.2 Mexico Digital Analytics Market by End User
9.2. EUROPE
9.2.1 Europe Digital Analytics Market Overview
9.2.2 Europe Digital Analytics Market Forecasts and Analysis
9.2.3 Europe Digital Analytics Market Forecasts and Analysis - By Deployment
9.2.4 Europe Digital Analytics Market Forecasts and Analysis - By End User
9.2.5 Europe Digital Analytics Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Digital Analytics Market
9.2.5.1.1 Germany Digital Analytics Market by Deployment
9.2.5.1.2 Germany Digital Analytics Market by End User
9.2.5.2 France Digital Analytics Market
9.2.5.2.1 France Digital Analytics Market by Deployment
9.2.5.2.2 France Digital Analytics Market by End User
9.2.5.3 Italy Digital Analytics Market
9.2.5.3.1 Italy Digital Analytics Market by Deployment
9.2.5.3.2 Italy Digital Analytics Market by End User
9.2.5.4 United Kingdom Digital Analytics Market
9.2.5.4.1 United Kingdom Digital Analytics Market by Deployment
9.2.5.4.2 United Kingdom Digital Analytics Market by End User
9.2.5.5 Russia Digital Analytics Market
9.2.5.5.1 Russia Digital Analytics Market by Deployment
9.2.5.5.2 Russia Digital Analytics Market by End User
9.2.5.6 Rest of Europe Digital Analytics Market
9.2.5.6.1 Rest of Europe Digital Analytics Market by Deployment
9.2.5.6.2 Rest of Europe Digital Analytics Market by End User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Digital Analytics Market Overview
9.3.2 Asia-Pacific Digital Analytics Market Forecasts and Analysis
9.3.3 Asia-Pacific Digital Analytics Market Forecasts and Analysis - By Deployment
9.3.4 Asia-Pacific Digital Analytics Market Forecasts and Analysis - By End User
9.3.5 Asia-Pacific Digital Analytics Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Digital Analytics Market
9.3.5.1.1 Australia Digital Analytics Market by Deployment
9.3.5.1.2 Australia Digital Analytics Market by End User
9.3.5.2 China Digital Analytics Market
9.3.5.2.1 China Digital Analytics Market by Deployment
9.3.5.2.2 China Digital Analytics Market by End User
9.3.5.3 India Digital Analytics Market
9.3.5.3.1 India Digital Analytics Market by Deployment
9.3.5.3.2 India Digital Analytics Market by End User
9.3.5.4 Japan Digital Analytics Market
9.3.5.4.1 Japan Digital Analytics Market by Deployment
9.3.5.4.2 Japan Digital Analytics Market by End User
9.3.5.5 South Korea Digital Analytics Market
9.3.5.5.1 South Korea Digital Analytics Market by Deployment
9.3.5.5.2 South Korea Digital Analytics Market by End User
9.3.5.6 Rest of Asia-Pacific Digital Analytics Market
9.3.5.6.1 Rest of Asia-Pacific Digital Analytics Market by Deployment
9.3.5.6.2 Rest of Asia-Pacific Digital Analytics Market by End User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Digital Analytics Market Overview
9.4.2 Middle East and Africa Digital Analytics Market Forecasts and Analysis
9.4.3 Middle East and Africa Digital Analytics Market Forecasts and Analysis - By Deployment
9.4.4 Middle East and Africa Digital Analytics Market Forecasts and Analysis - By End User
9.4.5 Middle East and Africa Digital Analytics Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Digital Analytics Market
9.4.5.1.1 South Africa Digital Analytics Market by Deployment
9.4.5.1.2 South Africa Digital Analytics Market by End User
9.4.5.2 Saudi Arabia Digital Analytics Market
9.4.5.2.1 Saudi Arabia Digital Analytics Market by Deployment
9.4.5.2.2 Saudi Arabia Digital Analytics Market by End User
9.4.5.3 U.A.E Digital Analytics Market
9.4.5.3.1 U.A.E Digital Analytics Market by Deployment
9.4.5.3.2 U.A.E Digital Analytics Market by End User
9.4.5.4 Rest of Middle East and Africa Digital Analytics Market
9.4.5.4.1 Rest of Middle East and Africa Digital Analytics Market by Deployment
9.4.5.4.2 Rest of Middle East and Africa Digital Analytics Market by End User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Digital Analytics Market Overview
9.5.2 South and Central America Digital Analytics Market Forecasts and Analysis
9.5.3 South and Central America Digital Analytics Market Forecasts and Analysis - By Deployment
9.5.4 South and Central America Digital Analytics Market Forecasts and Analysis - By End User
9.5.5 South and Central America Digital Analytics Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Digital Analytics Market
9.5.5.1.1 Brazil Digital Analytics Market by Deployment
9.5.5.1.2 Brazil Digital Analytics Market by End User
9.5.5.2 Argentina Digital Analytics Market
9.5.5.2.1 Argentina Digital Analytics Market by Deployment
9.5.5.2.2 Argentina Digital Analytics Market by End User
9.5.5.3 Rest of South and Central America Digital Analytics Market
9.5.5.3.1 Rest of South and Central America Digital Analytics Market by Deployment
9.5.5.3.2 Rest of South and Central America Digital Analytics Market by End User
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. DIGITAL ANALYTICS MARKET, KEY COMPANY PROFILES
11.1. GOOGLE LLC
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AMPLITUDE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. LOOKER DATA SCIENCES, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. SITEIMPROVE A/S
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. PENDO.IO
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. HEAP, INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MIXPANEL
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. ADOBE
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SMARTLOOK.COM
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. CONTENTSQUARE
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Google LLC
2. Amplitude
3. Looker Data Sciences, Inc.
4. Siteimprove A/S
5. Pendo.io
6. Heap, Inc.
7. Mixpanel
8. Adobe
9. Smartlook.com
10. Contentsquare
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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