Digital Asset Management (DAM) Market Forecast (2024-2031)
The digital asset management (DAM) market size is projected to reach US$ 16.50 billion by 2031 from US$ 5.02 billion in 2023. The market is expected to register a CAGR of 16.1% during 2023–2031. The emergence of technologies such as AI is likely to remain a key trend in the market.
Digital Asset Management (DAM) Market Analysis
Over the past few years, the digital asset management (DAM) market has experienced robust growth due to increasing digitization among enterprises and huge demand for efficient content management solutions. Factors such as increasing digital content, huge demand for open-source DAM, and advancement in data orchestration are some of the factors driving the digital asset management (DAM) market growth. Growing focus on technological advancement and growing adoption of cloud-based DAM solutions are some of the factors proving lucrative opportunities for the digital asset management (DAM) market growth. In addition, the expansion of machine learning and AI capabilities in DAM and the increasing importance of data analytics and insights for digital asset management are projected to fuel digital asset management market growth during the forecast period.
Digital Asset Management (DAM) Market Overview
Digital asset management stores, organizes, retrieves, catalogs, and distributes digital assets, such as videos, images, documents, and other multimedia content. DAM systems generally offer tools for managing the digital asset lifecycle, including versioning, creation, approval, and distribution. The principal objective of DAM is to offer a centralized repository for digital assets that aid teams in accessing and locating the assets they require and ensuring that the assets are used consistently and appropriately across different platforms and channels. Furthermore, DAM can enhance collaboration, workflow efficiency, and asset reuse while reducing redundant storage and asset duplication costs. Various organizations can use DAM systems, from small businesses to large enterprises. They can be modified to meet the requirements of numerous industries, including media and entertainment, government, education, marketing, and others.
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Digital Asset Management (DAM) Market: Strategic Insights
Market Size Value in US$ 4,452.48 million in 2022 Market Size Value by US$ 12,689.96 million by 2030 Growth rate CAGR of 14.0% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Digital Asset Management (DAM) Market: Strategic Insights
| Market Size Value in | US$ 4,452.48 million in 2022 |
| Market Size Value by | US$ 12,689.96 million by 2030 |
| Growth rate | CAGR of 14.0% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Digital Asset Management (DAM) Market Drivers and Opportunities
Increasing Adoption of Cloud-Based DAM Solutions to Favor Market
One of the major drivers for the digital asset management industry is the growing adoption of cloud-based digital asset management solutions. Cloud-based digital asset management solutions offer numerous benefits over traditional on-premise solutions, including flexibility, scalability, and accessibility. With cloud-based DAM, organizations can manage and store their digital assets in a secure and centralized location that can be accessed anywhere. This makes it easier for teams to share assets and collaborate, irrespective of device or location. Furthermore, cloud-based DAM solutions provide greater scalability, allowing organizations to expand their storage capacity as their digital asset library grows. This can help organizations avoid the high upfront costs of traditional on-premise solutions, which require substantial hardware and infrastructure investments.
Moreover, cloud-based DAM solutions are extremely flexible, providing a range of customization options to meet the particular needs of different industries and organizations. They also deliver advanced features, such as machine learning and AI capabilities, that can aid organizations in automating numerous tasks related to managing digital assets, such as categorizing and tagging. In addition, the growing adoption of cloud-based digital asset management solutions fuels growth and advancement in the digital asset management industry. It allows organizations to advance their workflows and improve their digital assets.
Huge Digitization Across Industries
As a result of the COVID-19 pandemic, various industries experienced a huge shift to remote work. The trend of working from home increased the importance of digitalization within organizations. Employees working from home need access to digital assets, which results in an increased demand for digital asset management solutions. Businesses rely on digital asset management solutions to accommodate the growing volume of digital assets generated due to the shifting marketing trends.
Digital Asset Management (DAM) Market Report Segmentation Analysis
Key segments that contributed to the derivation of the digital asset management (DAM) market analysis are offering, deployment, business function, and end-use industry
- Based on offering, the digital asset management (DAM) market is divided into software and services. The software segment held a larger market share in 2023.
- Based on type, the digital asset management (DAM) market is divided into cloud and on-premises. The cloud segment held a larger market share in 2023.
- By business function, the market is segmented into human resources (HR), sales and marketing, information technology, and others. The information technology segment held the largest market share in 2023.
- In terms of end use industry, the market is segmented into IT and telecom, BFSI, healthcare and pharmaceutical, manufacturing, government, and others. The IT and telecom segment is expected to grow with the highest CAGR over the forecast period.
Digital Asset Management (DAM) Market Share Analysis by Geography
The geographic scope of the digital asset management (DAM) market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
Asia Pacific is to witness the fastest growth rate during the forecast period. India is considered a demanding country to manage for media and entertainment providers owing to complications associated with the language, content, and other requirements. Thus, digital asset management is extensively implemented to cater to such complexities. In China, there is a trend toward the digital transformation of businesses. In October 2021, a Harvard University-educated designer created a unicorn with his content marketing platform, aided by investors who see enterprise software as the next big opportunity in China's tech industry.
Digital Asset Management (DAM) Market Report Scope
Digital Asset Management (DAM) Market News and Recent Developments
The digital asset management (DAM) market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the digital asset management (DAM) market are listed below:
- ABB launches a digital asset performance management platform for instrumentation. The ABB Ability™ SmartMaster asset performance management platform gathers, analyzes, and verifies diagnostic data from field devices, helping to increase the efficiency of operations in the water, wastewater, chemical, oil & gas, and other industries (Source: ABB, Press Release, November 2023)
- Digital experience company Acquia announced enhancements to its digital asset management platform, Acquia DAM (Widen), including a powerful artificial intelligence (AI) chatbot to assist in creative workflows. (Source: Acquia, Press Release, May 2023)
Digital Asset Management (DAM) Market Report Coverage and Deliverables
The “Digital Asset Management (DAM) Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Digital asset management (DAM) market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Digital asset management (DAM) market trends, as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Digital asset management (DAM) market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the digital asset management (DAM) market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Offerings, Type, End user Industry, Business Function, and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
North America is expected to dominate the market in 2023
The global digital asset management (DAM) market is projected to reach US$ 16.50 billion by 2031.
The emergence of technologies such as AI is anticipated to play a significant role in the global digital asset management (DAM) market in the coming years.
The leading players operating in the digital asset management (DAM) market are Dell, Hewlett Packard Enterprise (HPE), IBM CORPORATION, Aprimo, Widen Enterprises Inc., Cognizant Technology Solutions Corporation, Oracle Corporation, Open Text Corporation., North Plains Systems, Adobe Inc., Infosys, Wipro, Capgemini, Orange Logic, Bynder, Sitecore., Acquia, Inc., Plytix.com, Inc, SAP SE, Aprimo, and Hyland Software, Inc.
The major factors driving the digital asset management (DAM) market are the increasing adoption of cloud-based dam solutions and the growing need for controlled access & better security.
The global digital asset management (DAM) market is expected to grow at a CAGR of 16.1% during the forecast period 2024 - 2031.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital Asset Management Market - By Offerings
1.3.2 Digital Asset Management Market - By Type
1.3.3 Digital Asset Management Market - By End user Industry
1.3.4 Digital Asset Management Market - By Business Function
1.3.5 Digital Asset Management Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL ASSET MANAGEMENT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DIGITAL ASSET MANAGEMENT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIGITAL ASSET MANAGEMENT MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL ASSET MANAGEMENT - GLOBAL MARKET OVERVIEW
6.2. DIGITAL ASSET MANAGEMENT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. DIGITAL ASSET MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - OFFERINGS
7.1. OVERVIEW
7.2. OFFERINGS MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.4. SERVICE
7.4.1. Overview
7.4.2. Service Market Forecast and Analysis
7.4.3. Professional Service Market
7.4.3.1. Overview
7.4.3.2. Professional Service Market Forecast and Analysis
7.4.4. Managed Service Market
7.4.4.1. Overview
7.4.4.2. Managed Service Market Forecast and Analysis
8. DIGITAL ASSET MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1. OVERVIEW
8.2. TYPE MARKET FORECASTS AND ANALYSIS
8.3. ON PREMISE
8.3.1. Overview
8.3.2. On premise Market Forecast and Analysis
8.4. CLOUD
8.4.1. Overview
8.4.2. Cloud Market Forecast and Analysis
9. DIGITAL ASSET MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - END USER INDUSTRY
9.1. OVERVIEW
9.2. END USER INDUSTRY MARKET FORECASTS AND ANALYSIS
9.3. IT AND TELECOM
9.3.1. Overview
9.3.2. IT and Telecom Market Forecast and Analysis
9.4. BFSI
9.4.1. Overview
9.4.2. BFSI Market Forecast and Analysis
9.5. HEALTHCARE AND PHARMACEUTICAL
9.5.1. Overview
9.5.2. Healthcare and Pharmaceutical Market Forecast and Analysis
9.6. MANUFACTURING
9.6.1. Overview
9.6.2. Manufacturing Market Forecast and Analysis
9.7. GOVERNMENT
9.7.1. Overview
9.7.2. Government Market Forecast and Analysis
9.8. OTHERS
9.8.1. Overview
9.8.2. Others Market Forecast and Analysis
10. DIGITAL ASSET MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - BUSINESS FUNCTION
10.1. OVERVIEW
10.2. BUSINESS FUNCTION MARKET FORECASTS AND ANALYSIS
10.3. HUMAN RESOURCE (HR)
10.3.1. Overview
10.3.2. Human Resource (HR) Market Forecast and Analysis
10.4. SALES AND MARKETING
10.4.1. Overview
10.4.2. Sales and Marketing Market Forecast and Analysis
10.5. INFORMATION TECHNOLOGY
10.5.1. Overview
10.5.2. Information Technology Market Forecast and Analysis
10.6. OTHERS
10.6.1. Overview
10.6.2. Others Market Forecast and Analysis
11. DIGITAL ASSET MANAGEMENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America Digital Asset Management Market Overview
11.1.2 North America Digital Asset Management Market Forecasts and Analysis
11.1.3 North America Digital Asset Management Market Forecasts and Analysis - By Offerings
11.1.4 North America Digital Asset Management Market Forecasts and Analysis - By Type
11.1.5 North America Digital Asset Management Market Forecasts and Analysis - By End user Industry
11.1.6 North America Digital Asset Management Market Forecasts and Analysis - By Business Function
11.1.7 North America Digital Asset Management Market Forecasts and Analysis - By Countries
11.1.7.1 United States Digital Asset Management Market
11.1.7.1.1 United States Digital Asset Management Market by Offerings
11.1.7.1.2 United States Digital Asset Management Market by Type
11.1.7.1.3 United States Digital Asset Management Market by End user Industry
11.1.7.1.4 United States Digital Asset Management Market by Business Function
11.1.7.2 Canada Digital Asset Management Market
11.1.7.2.1 Canada Digital Asset Management Market by Offerings
11.1.7.2.2 Canada Digital Asset Management Market by Type
11.1.7.2.3 Canada Digital Asset Management Market by End user Industry
11.1.7.2.4 Canada Digital Asset Management Market by Business Function
11.1.7.3 Mexico Digital Asset Management Market
11.1.7.3.1 Mexico Digital Asset Management Market by Offerings
11.1.7.3.2 Mexico Digital Asset Management Market by Type
11.1.7.3.3 Mexico Digital Asset Management Market by End user Industry
11.1.7.3.4 Mexico Digital Asset Management Market by Business Function
11.2. EUROPE
11.2.1 Europe Digital Asset Management Market Overview
11.2.2 Europe Digital Asset Management Market Forecasts and Analysis
11.2.3 Europe Digital Asset Management Market Forecasts and Analysis - By Offerings
11.2.4 Europe Digital Asset Management Market Forecasts and Analysis - By Type
11.2.5 Europe Digital Asset Management Market Forecasts and Analysis - By End user Industry
11.2.6 Europe Digital Asset Management Market Forecasts and Analysis - By Business Function
11.2.7 Europe Digital Asset Management Market Forecasts and Analysis - By Countries
11.2.7.1 Germany Digital Asset Management Market
11.2.7.1.1 Germany Digital Asset Management Market by Offerings
11.2.7.1.2 Germany Digital Asset Management Market by Type
11.2.7.1.3 Germany Digital Asset Management Market by End user Industry
11.2.7.1.4 Germany Digital Asset Management Market by Business Function
11.2.7.2 France Digital Asset Management Market
11.2.7.2.1 France Digital Asset Management Market by Offerings
11.2.7.2.2 France Digital Asset Management Market by Type
11.2.7.2.3 France Digital Asset Management Market by End user Industry
11.2.7.2.4 France Digital Asset Management Market by Business Function
11.2.7.3 Italy Digital Asset Management Market
11.2.7.3.1 Italy Digital Asset Management Market by Offerings
11.2.7.3.2 Italy Digital Asset Management Market by Type
11.2.7.3.3 Italy Digital Asset Management Market by End user Industry
11.2.7.3.4 Italy Digital Asset Management Market by Business Function
11.2.7.4 United Kingdom Digital Asset Management Market
11.2.7.4.1 United Kingdom Digital Asset Management Market by Offerings
11.2.7.4.2 United Kingdom Digital Asset Management Market by Type
11.2.7.4.3 United Kingdom Digital Asset Management Market by End user Industry
11.2.7.4.4 United Kingdom Digital Asset Management Market by Business Function
11.2.7.5 Russia Digital Asset Management Market
11.2.7.5.1 Russia Digital Asset Management Market by Offerings
11.2.7.5.2 Russia Digital Asset Management Market by Type
11.2.7.5.3 Russia Digital Asset Management Market by End user Industry
11.2.7.5.4 Russia Digital Asset Management Market by Business Function
11.2.7.6 Rest of Europe Digital Asset Management Market
11.2.7.6.1 Rest of Europe Digital Asset Management Market by Offerings
11.2.7.6.2 Rest of Europe Digital Asset Management Market by Type
11.2.7.6.3 Rest of Europe Digital Asset Management Market by End user Industry
11.2.7.6.4 Rest of Europe Digital Asset Management Market by Business Function
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific Digital Asset Management Market Overview
11.3.2 Asia-Pacific Digital Asset Management Market Forecasts and Analysis
11.3.3 Asia-Pacific Digital Asset Management Market Forecasts and Analysis - By Offerings
11.3.4 Asia-Pacific Digital Asset Management Market Forecasts and Analysis - By Type
11.3.5 Asia-Pacific Digital Asset Management Market Forecasts and Analysis - By End user Industry
11.3.6 Asia-Pacific Digital Asset Management Market Forecasts and Analysis - By Business Function
11.3.7 Asia-Pacific Digital Asset Management Market Forecasts and Analysis - By Countries
11.3.7.1 Australia Digital Asset Management Market
11.3.7.1.1 Australia Digital Asset Management Market by Offerings
11.3.7.1.2 Australia Digital Asset Management Market by Type
11.3.7.1.3 Australia Digital Asset Management Market by End user Industry
11.3.7.1.4 Australia Digital Asset Management Market by Business Function
11.3.7.2 China Digital Asset Management Market
11.3.7.2.1 China Digital Asset Management Market by Offerings
11.3.7.2.2 China Digital Asset Management Market by Type
11.3.7.2.3 China Digital Asset Management Market by End user Industry
11.3.7.2.4 China Digital Asset Management Market by Business Function
11.3.7.3 India Digital Asset Management Market
11.3.7.3.1 India Digital Asset Management Market by Offerings
11.3.7.3.2 India Digital Asset Management Market by Type
11.3.7.3.3 India Digital Asset Management Market by End user Industry
11.3.7.3.4 India Digital Asset Management Market by Business Function
11.3.7.4 Japan Digital Asset Management Market
11.3.7.4.1 Japan Digital Asset Management Market by Offerings
11.3.7.4.2 Japan Digital Asset Management Market by Type
11.3.7.4.3 Japan Digital Asset Management Market by End user Industry
11.3.7.4.4 Japan Digital Asset Management Market by Business Function
11.3.7.5 South Korea Digital Asset Management Market
11.3.7.5.1 South Korea Digital Asset Management Market by Offerings
11.3.7.5.2 South Korea Digital Asset Management Market by Type
11.3.7.5.3 South Korea Digital Asset Management Market by End user Industry
11.3.7.5.4 South Korea Digital Asset Management Market by Business Function
11.3.7.6 Rest of Asia-Pacific Digital Asset Management Market
11.3.7.6.1 Rest of Asia-Pacific Digital Asset Management Market by Offerings
11.3.7.6.2 Rest of Asia-Pacific Digital Asset Management Market by Type
11.3.7.6.3 Rest of Asia-Pacific Digital Asset Management Market by End user Industry
11.3.7.6.4 Rest of Asia-Pacific Digital Asset Management Market by Business Function
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa Digital Asset Management Market Overview
11.4.2 Middle East and Africa Digital Asset Management Market Forecasts and Analysis
11.4.3 Middle East and Africa Digital Asset Management Market Forecasts and Analysis - By Offerings
11.4.4 Middle East and Africa Digital Asset Management Market Forecasts and Analysis - By Type
11.4.5 Middle East and Africa Digital Asset Management Market Forecasts and Analysis - By End user Industry
11.4.6 Middle East and Africa Digital Asset Management Market Forecasts and Analysis - By Business Function
11.4.7 Middle East and Africa Digital Asset Management Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa Digital Asset Management Market
11.4.7.1.1 South Africa Digital Asset Management Market by Offerings
11.4.7.1.2 South Africa Digital Asset Management Market by Type
11.4.7.1.3 South Africa Digital Asset Management Market by End user Industry
11.4.7.1.4 South Africa Digital Asset Management Market by Business Function
11.4.7.2 Saudi Arabia Digital Asset Management Market
11.4.7.2.1 Saudi Arabia Digital Asset Management Market by Offerings
11.4.7.2.2 Saudi Arabia Digital Asset Management Market by Type
11.4.7.2.3 Saudi Arabia Digital Asset Management Market by End user Industry
11.4.7.2.4 Saudi Arabia Digital Asset Management Market by Business Function
11.4.7.3 U.A.E Digital Asset Management Market
11.4.7.3.1 U.A.E Digital Asset Management Market by Offerings
11.4.7.3.2 U.A.E Digital Asset Management Market by Type
11.4.7.3.3 U.A.E Digital Asset Management Market by End user Industry
11.4.7.3.4 U.A.E Digital Asset Management Market by Business Function
11.4.7.4 Rest of Middle East and Africa Digital Asset Management Market
11.4.7.4.1 Rest of Middle East and Africa Digital Asset Management Market by Offerings
11.4.7.4.2 Rest of Middle East and Africa Digital Asset Management Market by Type
11.4.7.4.3 Rest of Middle East and Africa Digital Asset Management Market by End user Industry
11.4.7.4.4 Rest of Middle East and Africa Digital Asset Management Market by Business Function
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America Digital Asset Management Market Overview
11.5.2 South and Central America Digital Asset Management Market Forecasts and Analysis
11.5.3 South and Central America Digital Asset Management Market Forecasts and Analysis - By Offerings
11.5.4 South and Central America Digital Asset Management Market Forecasts and Analysis - By Type
11.5.5 South and Central America Digital Asset Management Market Forecasts and Analysis - By End user Industry
11.5.6 South and Central America Digital Asset Management Market Forecasts and Analysis - By Business Function
11.5.7 South and Central America Digital Asset Management Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil Digital Asset Management Market
11.5.7.1.1 Brazil Digital Asset Management Market by Offerings
11.5.7.1.2 Brazil Digital Asset Management Market by Type
11.5.7.1.3 Brazil Digital Asset Management Market by End user Industry
11.5.7.1.4 Brazil Digital Asset Management Market by Business Function
11.5.7.2 Argentina Digital Asset Management Market
11.5.7.2.1 Argentina Digital Asset Management Market by Offerings
11.5.7.2.2 Argentina Digital Asset Management Market by Type
11.5.7.2.3 Argentina Digital Asset Management Market by End user Industry
11.5.7.2.4 Argentina Digital Asset Management Market by Business Function
11.5.7.3 Rest of South and Central America Digital Asset Management Market
11.5.7.3.1 Rest of South and Central America Digital Asset Management Market by Offerings
11.5.7.3.2 Rest of South and Central America Digital Asset Management Market by Type
11.5.7.3.3 Rest of South and Central America Digital Asset Management Market by End user Industry
11.5.7.3.4 Rest of South and Central America Digital Asset Management Market by Business Function
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. DIGITAL ASSET MANAGEMENT MARKET, KEY COMPANY PROFILES
13.1. ADOBE
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. APRIMO LLC
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. BYNDER
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. FABASOFT GROUP
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. IBM CORP.
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. MEDIABEACON INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. OPENTEXT CORPORATION
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. ORACLE
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. WIDEN ENTERPRISES
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies
1.Adobe
2.Aprimo LLC
3.Bynder
4.Fabasoft Group
5.Hewlett Packard Enterprise Development LP
6.IBM Corp.
7.Mediabeacon Inc.
8.OpenText Corporation
9.Oracle
10.Widen Enterprises
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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