Digital BSS Market Dynamics and Analysis by 2031
The Digital BSS Market is expected to register a CAGR of 11.3% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Component (Solution and Services); Deployment (Hybrid Cloud, Private Cloud, and Public Cloud); Enterprise Size (SMEs and Large Enterprises); Industry Vertical (IT and Telecom, BFSI, Media and Entertainment, Healthcare, Others); Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South and Central America).
The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
The report Digital BSS Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Digital BSS Market Segmentation
Component- Solution and Services
- Hybrid Cloud
- Private Cloud
- Public Cloud
- SMEs and Large Enterprises
- IT and Telecom
- BFSI
- Media and Entertainment
- Healthcare
- Others
- IT and Telecom
- BFSI
- Media and Entertainment
- Healthcare
- Others
Strategic Insights
Digital BSS Market Growth Drivers- Rapid Shift Towards Digital Transformation: The telecommunications and utility sectors are undergoing a significant digital transformation to enhance operational efficiency, improve customer experiences, and remain competitive. Businesses are increasingly adopting digital Business Support Systems (BSS) to streamline processes, automate workflows, and enable real-time data analysis. This shift towards digitalization is driving the demand for advanced digital BSS solutions that can support the evolving needs of service providers in managing their customer interactions, billing, and service delivery more effectively.
- Growing Demand for Enhanced Customer Experience: As customers become more tech-savvy and their expectations rise, service providers are focusing on delivering superior customer experiences. Digital BSS solutions enable organizations to offer personalized services, real-time billing, and seamless customer interactions across multiple channels. By leveraging customer data and analytics, businesses can tailor their offerings to meet specific customer needs, thereby enhancing satisfaction and loyalty. The growing demand for improved customer experience is a major driver of the digital BSS market.
- Shift Towards Omnichannel Customer Engagement: A prominent trend in the digital BSS market is the shift towards omnichannel customer engagement. Service providers are increasingly recognizing the importance of providing a seamless experience across multiple channels, including mobile apps, websites, and customer service centers. Digital BSS solutions that support omnichannel strategies enable businesses to unify customer interactions, ensuring consistent messaging and service delivery. This trend is driving the development of more integrated and customer-centric digital BSS solutions.
- 5G Integration and Monetization: With the roll-out of 5G networks, there is increasing demand for digital BSS solutions to handle complex billing, service management, and monetization models. Providers need BSS platforms that can support dynamic pricing, usage-based models, and new service offerings like edge computing, ensuring revenue maximization from 5G services.
- Integration of AI and Machine Learning Technologies: The integration of artificial intelligence (AI) and machine learning (ML) technologies into digital BSS solutions presents significant opportunities for growth. These technologies can enhance customer service through automated support, predictive analytics, and personalized recommendations. By leveraging AI and ML, digital BSS providers can offer solutions that improve operational efficiency, reduce churn, and optimize revenue management. Companies that develop innovative AI-driven BSS solutions can gain a competitive edge in the market.
- Demand for Cloud-Based BSS Solutions: The increasing adoption of cloud computing presents a substantial opportunity for the digital BSS market. Cloud-based BSS solutions offer scalability, flexibility, and cost-effectiveness, making them attractive to service providers looking to optimize their operations. By providing cloud-native BSS solutions, vendors can help organizations reduce infrastructure costs, enhance collaboration, and improve agility in responding to market changes. The rising demand for cloud-based solutions is expected to drive growth in the digital BSS market.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Digital BSS Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Digital BSS Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Shift Towards Omnichannel Customer Engagement is anticipated to play a significant role in the global Digital BSS Market in the coming years
The Digital BSS Market is estimated to witness a CAGR of 11.3% from 2023 to 2031
Rapid Shift Towards Digital Transformation and Growing Demand for Enhanced Customer Experience are the major factors driving the Digital BSS Market
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital BSS Market - By Component
1.3.2 Digital BSS Market - By Deployment
1.3.3 Digital BSS Market - By Enterprise Size
1.3.4 Digital BSS Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL BSS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DIGITAL BSS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIGITAL BSS MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL BSS - GLOBAL MARKET OVERVIEW
6.2. DIGITAL BSS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. DIGITAL BSS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.3.3. Revenue and Billing Management Market
7.3.3.1. Overview
7.3.3.2. Revenue and Billing Management Market Forecast and Analysis
7.3.4. Customer Management Market
7.3.4.1. Overview
7.3.4.2. Customer Management Market Forecast and Analysis
7.3.5. Order Management Market
7.3.5.1. Overview
7.3.5.2. Order Management Market Forecast and Analysis
7.3.6. Product Management Market
7.3.6.1. Overview
7.3.6.2. Product Management Market Forecast and Analysis
7.3.7. Others Market
7.3.7.1. Overview
7.3.7.2. Others Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
7.4.3. Consulting Market
7.4.3.1. Overview
7.4.3.2. Consulting Market Forecast and Analysis
7.4.4. Training and Implementation Market
7.4.4.1. Overview
7.4.4.2. Training and Implementation Market Forecast and Analysis
7.4.5. Others Market
7.4.5.1. Overview
7.4.5.2. Others Market Forecast and Analysis
8. DIGITAL BSS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
8.1. OVERVIEW
8.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
8.3. PUBLIC CLOUD
8.3.1. Overview
8.3.2. Public Cloud Market Forecast and Analysis
8.4. PRIVATE CLOUD
8.4.1. Overview
8.4.2. Private Cloud Market Forecast and Analysis
8.5. AND HYBRID CLOUD
8.5.1. Overview
8.5.2. and Hybrid Cloud Market Forecast and Analysis
9. DIGITAL BSS MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
9.1. OVERVIEW
9.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
9.3. SMES
9.3.1. Overview
9.3.2. SMEs Market Forecast and Analysis
9.4. LARGE ENTERPRISES
9.4.1. Overview
9.4.2. Large Enterprises Market Forecast and Analysis
10. DIGITAL BSS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Digital BSS Market Overview
10.1.2 North America Digital BSS Market Forecasts and Analysis
10.1.3 North America Digital BSS Market Forecasts and Analysis - By Component
10.1.4 North America Digital BSS Market Forecasts and Analysis - By Deployment
10.1.5 North America Digital BSS Market Forecasts and Analysis - By Enterprise Size
10.1.6 North America Digital BSS Market Forecasts and Analysis - By Countries
10.1.6.1 United States Digital BSS Market
10.1.6.1.1 United States Digital BSS Market by Component
10.1.6.1.2 United States Digital BSS Market by Deployment
10.1.6.1.3 United States Digital BSS Market by Enterprise Size
10.1.6.2 Canada Digital BSS Market
10.1.6.2.1 Canada Digital BSS Market by Component
10.1.6.2.2 Canada Digital BSS Market by Deployment
10.1.6.2.3 Canada Digital BSS Market by Enterprise Size
10.1.6.3 Mexico Digital BSS Market
10.1.6.3.1 Mexico Digital BSS Market by Component
10.1.6.3.2 Mexico Digital BSS Market by Deployment
10.1.6.3.3 Mexico Digital BSS Market by Enterprise Size
10.2. EUROPE
10.2.1 Europe Digital BSS Market Overview
10.2.2 Europe Digital BSS Market Forecasts and Analysis
10.2.3 Europe Digital BSS Market Forecasts and Analysis - By Component
10.2.4 Europe Digital BSS Market Forecasts and Analysis - By Deployment
10.2.5 Europe Digital BSS Market Forecasts and Analysis - By Enterprise Size
10.2.6 Europe Digital BSS Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Digital BSS Market
10.2.6.1.1 Germany Digital BSS Market by Component
10.2.6.1.2 Germany Digital BSS Market by Deployment
10.2.6.1.3 Germany Digital BSS Market by Enterprise Size
10.2.6.2 France Digital BSS Market
10.2.6.2.1 France Digital BSS Market by Component
10.2.6.2.2 France Digital BSS Market by Deployment
10.2.6.2.3 France Digital BSS Market by Enterprise Size
10.2.6.3 Italy Digital BSS Market
10.2.6.3.1 Italy Digital BSS Market by Component
10.2.6.3.2 Italy Digital BSS Market by Deployment
10.2.6.3.3 Italy Digital BSS Market by Enterprise Size
10.2.6.4 United Kingdom Digital BSS Market
10.2.6.4.1 United Kingdom Digital BSS Market by Component
10.2.6.4.2 United Kingdom Digital BSS Market by Deployment
10.2.6.4.3 United Kingdom Digital BSS Market by Enterprise Size
10.2.6.5 Russia Digital BSS Market
10.2.6.5.1 Russia Digital BSS Market by Component
10.2.6.5.2 Russia Digital BSS Market by Deployment
10.2.6.5.3 Russia Digital BSS Market by Enterprise Size
10.2.6.6 Rest of Europe Digital BSS Market
10.2.6.6.1 Rest of Europe Digital BSS Market by Component
10.2.6.6.2 Rest of Europe Digital BSS Market by Deployment
10.2.6.6.3 Rest of Europe Digital BSS Market by Enterprise Size
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Digital BSS Market Overview
10.3.2 Asia-Pacific Digital BSS Market Forecasts and Analysis
10.3.3 Asia-Pacific Digital BSS Market Forecasts and Analysis - By Component
10.3.4 Asia-Pacific Digital BSS Market Forecasts and Analysis - By Deployment
10.3.5 Asia-Pacific Digital BSS Market Forecasts and Analysis - By Enterprise Size
10.3.6 Asia-Pacific Digital BSS Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Digital BSS Market
10.3.6.1.1 Australia Digital BSS Market by Component
10.3.6.1.2 Australia Digital BSS Market by Deployment
10.3.6.1.3 Australia Digital BSS Market by Enterprise Size
10.3.6.2 China Digital BSS Market
10.3.6.2.1 China Digital BSS Market by Component
10.3.6.2.2 China Digital BSS Market by Deployment
10.3.6.2.3 China Digital BSS Market by Enterprise Size
10.3.6.3 India Digital BSS Market
10.3.6.3.1 India Digital BSS Market by Component
10.3.6.3.2 India Digital BSS Market by Deployment
10.3.6.3.3 India Digital BSS Market by Enterprise Size
10.3.6.4 Japan Digital BSS Market
10.3.6.4.1 Japan Digital BSS Market by Component
10.3.6.4.2 Japan Digital BSS Market by Deployment
10.3.6.4.3 Japan Digital BSS Market by Enterprise Size
10.3.6.5 South Korea Digital BSS Market
10.3.6.5.1 South Korea Digital BSS Market by Component
10.3.6.5.2 South Korea Digital BSS Market by Deployment
10.3.6.5.3 South Korea Digital BSS Market by Enterprise Size
10.3.6.6 Rest of Asia-Pacific Digital BSS Market
10.3.6.6.1 Rest of Asia-Pacific Digital BSS Market by Component
10.3.6.6.2 Rest of Asia-Pacific Digital BSS Market by Deployment
10.3.6.6.3 Rest of Asia-Pacific Digital BSS Market by Enterprise Size
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Digital BSS Market Overview
10.4.2 Middle East and Africa Digital BSS Market Forecasts and Analysis
10.4.3 Middle East and Africa Digital BSS Market Forecasts and Analysis - By Component
10.4.4 Middle East and Africa Digital BSS Market Forecasts and Analysis - By Deployment
10.4.5 Middle East and Africa Digital BSS Market Forecasts and Analysis - By Enterprise Size
10.4.6 Middle East and Africa Digital BSS Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Digital BSS Market
10.4.6.1.1 South Africa Digital BSS Market by Component
10.4.6.1.2 South Africa Digital BSS Market by Deployment
10.4.6.1.3 South Africa Digital BSS Market by Enterprise Size
10.4.6.2 Saudi Arabia Digital BSS Market
10.4.6.2.1 Saudi Arabia Digital BSS Market by Component
10.4.6.2.2 Saudi Arabia Digital BSS Market by Deployment
10.4.6.2.3 Saudi Arabia Digital BSS Market by Enterprise Size
10.4.6.3 U.A.E Digital BSS Market
10.4.6.3.1 U.A.E Digital BSS Market by Component
10.4.6.3.2 U.A.E Digital BSS Market by Deployment
10.4.6.3.3 U.A.E Digital BSS Market by Enterprise Size
10.4.6.4 Rest of Middle East and Africa Digital BSS Market
10.4.6.4.1 Rest of Middle East and Africa Digital BSS Market by Component
10.4.6.4.2 Rest of Middle East and Africa Digital BSS Market by Deployment
10.4.6.4.3 Rest of Middle East and Africa Digital BSS Market by Enterprise Size
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Digital BSS Market Overview
10.5.2 South and Central America Digital BSS Market Forecasts and Analysis
10.5.3 South and Central America Digital BSS Market Forecasts and Analysis - By Component
10.5.4 South and Central America Digital BSS Market Forecasts and Analysis - By Deployment
10.5.5 South and Central America Digital BSS Market Forecasts and Analysis - By Enterprise Size
10.5.6 South and Central America Digital BSS Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Digital BSS Market
10.5.6.1.1 Brazil Digital BSS Market by Component
10.5.6.1.2 Brazil Digital BSS Market by Deployment
10.5.6.1.3 Brazil Digital BSS Market by Enterprise Size
10.5.6.2 Argentina Digital BSS Market
10.5.6.2.1 Argentina Digital BSS Market by Component
10.5.6.2.2 Argentina Digital BSS Market by Deployment
10.5.6.2.3 Argentina Digital BSS Market by Enterprise Size
10.5.6.3 Rest of South and Central America Digital BSS Market
10.5.6.3.1 Rest of South and Central America Digital BSS Market by Component
10.5.6.3.2 Rest of South and Central America Digital BSS Market by Deployment
10.5.6.3.3 Rest of South and Central America Digital BSS Market by Enterprise Size
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. DIGITAL BSS MARKET, KEY COMPANY PROFILES
12.1. ERICSSON
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. AMDOCS
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CSG INTERNATIONAL
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. HANSEN
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. HUAWEI TECHNOLOGIES CO., LTD.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. IBM CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. ORACLE CORPORATION
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SIGMA SOFTWARE
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. OPTIVA, INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. MDS GLOBAL
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1.Ericsson
2.Amdocs
3.CSG International
4.Hansen
5.Huawei Technologies Co., Ltd.
6.IBM Corporation
7.Oracle Corporation
8.Sigma Software
9.Optiva, Inc.
10.MDS Global
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.