Digital Education Publishing Market Updates by 2031
The digital education publishing market is expected to register a CAGR of 13.1% during 2023–2031. Shift towards mobile learning and apps and integration of AI and machine learning for adaptive learning are likely to remain key trends in the market.
Digital Education Publishing Market Analysis
- The shift to the use of digital education publishing worldwide has significantly been faster and more comprehensive than originally expected. Driven by technological advances and changes in educational needs, many countries are making the transition into digitalized platforms and content.
- Developed countries have led the way while emerging markets are catching up fast. The pandemic years have also been a major catalyst for this shift, including a strong push from lockdown measures and institution-wide mandates to move classes online.
- This period has also given impetus to the booming demand for digital online learning, creating a new wave of investments in tech, and fuelling the race for ever more interactive, personalized, and effective learning experiences.
- Despite the challenges of infrastructure limitations and a lack of capacity and willingness to adapt to the digital changes in certain regions, the global market is constantly expanding.
Digital Education Publishing Market Overview
- The Digital Education Publishing Market worldwide exhibits promising growth on account of the shift from paper-based to digital content, such as e-text, interactive learning materials, and educational software.
- Major players include publishers, tech startups, and other education content providers.
- The industry is driven by the increasing internet penetration and expansion of the smartphone industry, as well as the shift towards personalized learning.
- North America and Europe have the lion’s share of this market, but the market in Asia-Pacific is showing rapid growth. Digital infrastructure gaps in emerging regions, along with concerns surrounding data privacy, are current challenges. Overall, this sector is expected to continue growing as digital learning becomes the norm.
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Digital Education Publishing Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Digital Education Publishing Market: Strategic Insights
Naveen
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Digital Education Publishing Market Drivers and Opportunities
Growing Adoption of E-Learning Platforms to Favor the Market
- One of the major growth drivers of the Digital Education Publishing Market is the rising uptake of e-learning platforms. With the increasing number of educational institutions, corporations, and individual learners turning to online learning avenues, the demand for digital educational content is increasing.
- E-learning platforms offer a convenient and flexible way to consume educational materials and help learners benefit from a variety of features such as interactive elements, tracking progress, and creating multiple personalized learning paths that cannot be replicated in print materials.
- The increasing uptake of e-learning platforms has encouraged publishers to innovate more sophisticated digital products. Furthermore, these platforms allow publishers to broaden their market reach by going global.
- With the ability to scale, the convergence of digital publishing with these platforms has spurred a virtuous cycle of growth. Better content drives adoption of the platform, while increased usage on the platform spurs demand for more digital educational materials, all of which contribute to overall market growth.
Development of Interactive and Multimedia-Rich content
- The increasing opportunities to develop interactive and multimedia-rich content are spawning significant growth potential for the Digital Education Publishing Market as these new media formats take advantage of the unique capabilities of digital publishing platforms to offer a richer, deeper, and more engaging learning experience to complement traditional textbooks.
- Interactive elements such as animations, simulations, video content, and gamified exercises, can deepen comprehension of complex subject areas, as well as enhance intelligent retention of information. Multimedia-rich content also opens up the subject area to appeal to a much wider variety of learning types, and so enhances access to education, as well as broadening the educational experience for a much broader spectrum of students.
- The increased reliance on blended and remote learning, where students are engaging with educational resources in a self-directed, self-paced, and usually solitary manner, is another trend that lends itself to interactive and multimedia-rich content.
Digital Education Publishing Market Report Segmentation Analysis
Key segments that contributed to the derivation of the digital education publishing market analysis are type and end user.
- Based on type, the digital education publishing market is divided into online books, online magazines, online catalogs, and others.
- Based on the end user, the digital education publishing market is divided into K-12, higher education, and corporate/skill-based.
Digital Education Publishing Market Share Analysis by Geography
- Digital Education Publishing Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Digital Education Publishing market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Digital Education Publishing market in these regions.
Digital Education Publishing Market Report Scope
Digital Education Publishing Market News and Recent Developments
The digital education publishing market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the digital education publishing market are listed below:
- Bloomsbury Publishing and Jessica Kingsley Publishers (JKP), an imprint of Hachette UK, announced a multi-year licensing agreement to deliver the Jessica Kingsley Publishers Library to academic institutions worldwide. This is the first time that Bloomsbury Digital Resources has entered into such a partnership with a trade publishing house. (Source: Bloomsbury Publishing, Press Release, March 2024)
Digital Education Publishing Market Report Coverage and Deliverables
The “Digital Education Publishing Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Digital education publishing market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Digital education publishing market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Digital education publishing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the digital education publishing market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global Digital Education Publishing market is expected to grow at a CAGR of 13.1% during the forecast period 2023 - 2031.
Growing adoption of e-learning platforms and rising demand for personalized learning experiences are expected to drive the digital education publishing market.
Shift towards mobile learning and apps and integration of AI and machine learning for adaptive learning are likely to remain key trends in the market.
The leading players operating in the digital education publishing market are Cengage, Inc., Georg von Holtzbrinck GmbH and Co. KG, Hachette Livre, Happiest Minds, Houghton Mifflin Harcourt, Macmillan, McGraw-Hill, Oxford University Press, Pearson, RELX Group plc, and Bloomsbury Publishing.
The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital Education Publishing Market - By Type
1.3.2 Digital Education Publishing Market - By End User
1.3.3 Digital Education Publishing Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL EDUCATION PUBLISHING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DIGITAL EDUCATION PUBLISHING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIGITAL EDUCATION PUBLISHING MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL EDUCATION PUBLISHING - GLOBAL MARKET OVERVIEW
6.2. DIGITAL EDUCATION PUBLISHING - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. DIGITAL EDUCATION PUBLISHING MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. ONLINE BOOK
7.3.1. Overview
7.3.2. Online book Market Forecast and Analysis
7.4. ONLINE MAGAZINE
7.4.1. Overview
7.4.2. Online magazine Market Forecast and Analysis
7.5. ONLINE CATALOG
7.5.1. Overview
7.5.2. Online catalog Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. DIGITAL EDUCATION PUBLISHING MARKET - REVENUE AND FORECASTS TO 2028 - END USER
8.1. OVERVIEW
8.2. END USER MARKET FORECASTS AND ANALYSIS
8.3. K-12
8.3.1. Overview
8.3.2. K-12 Market Forecast and Analysis
8.4. HIGHER EDUCATION
8.4.1. Overview
8.4.2. Higher education Market Forecast and Analysis
8.5. CORPORATE/SKILL-BASED
8.5.1. Overview
8.5.2. Corporate/skill-based Market Forecast and Analysis
9. DIGITAL EDUCATION PUBLISHING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Digital Education Publishing Market Overview
9.1.2 North America Digital Education Publishing Market Forecasts and Analysis
9.1.3 North America Digital Education Publishing Market Forecasts and Analysis - By Type
9.1.4 North America Digital Education Publishing Market Forecasts and Analysis - By End User
9.1.5 North America Digital Education Publishing Market Forecasts and Analysis - By Countries
9.1.5.1 United States Digital Education Publishing Market
9.1.5.1.1 United States Digital Education Publishing Market by Type
9.1.5.1.2 United States Digital Education Publishing Market by End User
9.1.5.2 Canada Digital Education Publishing Market
9.1.5.2.1 Canada Digital Education Publishing Market by Type
9.1.5.2.2 Canada Digital Education Publishing Market by End User
9.1.5.3 Mexico Digital Education Publishing Market
9.1.5.3.1 Mexico Digital Education Publishing Market by Type
9.1.5.3.2 Mexico Digital Education Publishing Market by End User
9.2. EUROPE
9.2.1 Europe Digital Education Publishing Market Overview
9.2.2 Europe Digital Education Publishing Market Forecasts and Analysis
9.2.3 Europe Digital Education Publishing Market Forecasts and Analysis - By Type
9.2.4 Europe Digital Education Publishing Market Forecasts and Analysis - By End User
9.2.5 Europe Digital Education Publishing Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Digital Education Publishing Market
9.2.5.1.1 Germany Digital Education Publishing Market by Type
9.2.5.1.2 Germany Digital Education Publishing Market by End User
9.2.5.2 France Digital Education Publishing Market
9.2.5.2.1 France Digital Education Publishing Market by Type
9.2.5.2.2 France Digital Education Publishing Market by End User
9.2.5.3 Italy Digital Education Publishing Market
9.2.5.3.1 Italy Digital Education Publishing Market by Type
9.2.5.3.2 Italy Digital Education Publishing Market by End User
9.2.5.4 United Kingdom Digital Education Publishing Market
9.2.5.4.1 United Kingdom Digital Education Publishing Market by Type
9.2.5.4.2 United Kingdom Digital Education Publishing Market by End User
9.2.5.5 Russia Digital Education Publishing Market
9.2.5.5.1 Russia Digital Education Publishing Market by Type
9.2.5.5.2 Russia Digital Education Publishing Market by End User
9.2.5.6 Rest of Europe Digital Education Publishing Market
9.2.5.6.1 Rest of Europe Digital Education Publishing Market by Type
9.2.5.6.2 Rest of Europe Digital Education Publishing Market by End User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Digital Education Publishing Market Overview
9.3.2 Asia-Pacific Digital Education Publishing Market Forecasts and Analysis
9.3.3 Asia-Pacific Digital Education Publishing Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Digital Education Publishing Market Forecasts and Analysis - By End User
9.3.5 Asia-Pacific Digital Education Publishing Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Digital Education Publishing Market
9.3.5.1.1 Australia Digital Education Publishing Market by Type
9.3.5.1.2 Australia Digital Education Publishing Market by End User
9.3.5.2 China Digital Education Publishing Market
9.3.5.2.1 China Digital Education Publishing Market by Type
9.3.5.2.2 China Digital Education Publishing Market by End User
9.3.5.3 India Digital Education Publishing Market
9.3.5.3.1 India Digital Education Publishing Market by Type
9.3.5.3.2 India Digital Education Publishing Market by End User
9.3.5.4 Japan Digital Education Publishing Market
9.3.5.4.1 Japan Digital Education Publishing Market by Type
9.3.5.4.2 Japan Digital Education Publishing Market by End User
9.3.5.5 South Korea Digital Education Publishing Market
9.3.5.5.1 South Korea Digital Education Publishing Market by Type
9.3.5.5.2 South Korea Digital Education Publishing Market by End User
9.3.5.6 Rest of Asia-Pacific Digital Education Publishing Market
9.3.5.6.1 Rest of Asia-Pacific Digital Education Publishing Market by Type
9.3.5.6.2 Rest of Asia-Pacific Digital Education Publishing Market by End User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Digital Education Publishing Market Overview
9.4.2 Middle East and Africa Digital Education Publishing Market Forecasts and Analysis
9.4.3 Middle East and Africa Digital Education Publishing Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Digital Education Publishing Market Forecasts and Analysis - By End User
9.4.5 Middle East and Africa Digital Education Publishing Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Digital Education Publishing Market
9.4.5.1.1 South Africa Digital Education Publishing Market by Type
9.4.5.1.2 South Africa Digital Education Publishing Market by End User
9.4.5.2 Saudi Arabia Digital Education Publishing Market
9.4.5.2.1 Saudi Arabia Digital Education Publishing Market by Type
9.4.5.2.2 Saudi Arabia Digital Education Publishing Market by End User
9.4.5.3 U.A.E Digital Education Publishing Market
9.4.5.3.1 U.A.E Digital Education Publishing Market by Type
9.4.5.3.2 U.A.E Digital Education Publishing Market by End User
9.4.5.4 Rest of Middle East and Africa Digital Education Publishing Market
9.4.5.4.1 Rest of Middle East and Africa Digital Education Publishing Market by Type
9.4.5.4.2 Rest of Middle East and Africa Digital Education Publishing Market by End User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Digital Education Publishing Market Overview
9.5.2 South and Central America Digital Education Publishing Market Forecasts and Analysis
9.5.3 South and Central America Digital Education Publishing Market Forecasts and Analysis - By Type
9.5.4 South and Central America Digital Education Publishing Market Forecasts and Analysis - By End User
9.5.5 South and Central America Digital Education Publishing Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Digital Education Publishing Market
9.5.5.1.1 Brazil Digital Education Publishing Market by Type
9.5.5.1.2 Brazil Digital Education Publishing Market by End User
9.5.5.2 Argentina Digital Education Publishing Market
9.5.5.2.1 Argentina Digital Education Publishing Market by Type
9.5.5.2.2 Argentina Digital Education Publishing Market by End User
9.5.5.3 Rest of South and Central America Digital Education Publishing Market
9.5.5.3.1 Rest of South and Central America Digital Education Publishing Market by Type
9.5.5.3.2 Rest of South and Central America Digital Education Publishing Market by End User
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. DIGITAL EDUCATION PUBLISHING MARKET, KEY COMPANY PROFILES
11.1. CENGAGE, INC.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. GEORG VON HOLTZBRINCK GMBH AND CO. KG
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. HAPPIEST MINDS
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. HOUGHTON MIFFLIN HARCOURT
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. MACMILLAN
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MCGRAW-HILL
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. OXFORD UNIVERSITY PRESS
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. PEARSON
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. RELX GROUP PLC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. SCHOLASTIC INC.
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. Cengage, Inc.
2. Georg von Holtzbrinck GmbH and Co. KG
3. Happiest Minds
4. Houghton Mifflin Harcourt
5. Macmillan
6. McGraw-Hill
7. Oxford University Press
8. Pearson
9. RELX Group plc
10. Scholastic Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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