DIGITAL OUT OF HOME (OOH) ADVERTISING Market Strategies and Share 2031
Digital Out of Home (OOH) is a type of advertising medium used for long; it has definitely been on account of the rising adoption of digital outdoor advertising. Digital OOH is impactful as it is larger than life and can come in varying shape, size, and format. It can effectively target customers by behavior, location, demographic, and day-part. All these factors are propelling their use across the globe and driving the digital out of home (OOH) market. The rising trade volumes, need to control trade-processing costs and to minimize operational risks drive the global digital out of home (OOH) advertising market.
MARKET SCOPE
The "Global Digital Out Of Home (OOH) Advertising Market Analysis to 2031" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the digital out of home (OOH) advertising market with detailed market segmentation by application, end user, and geography. The report provides key statistics on the market status of the leading digital out of home (OOH) advertising market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
- Based on application, the global digital out of home (OOH) advertising market is segmented into billboard, transit, street furniture, place-based, malls, and other applications.
- On the basis end user the market is segmented into retail, entertainment, personal care and luxury goods, finance, food and beverage, automotive, and others.
MARKET DYNAMICS
Drivers:
- The customer-attentive nature of this form of advertising, along with innovative and media fluency, is projected to continue to boost the growth prospects of the global digital out of the home (OOH) market. The digital out of home OOH media can deliver continually across customers of all demographics, a brand's message when they are out for any of their out of home activities. As many of the companies are realizing the importance of extending their marketing strategies outdoors, the demand for digital out of home (OOH) market is increasing.
- Moreover, with technological advancements ensuring innovative changes in the type of digital screen used for advertising, these forms of advertising are becoming increasingly more interactive and engaging.
Restraints:
- Volatility of the cost of advertising may hinder the growth of the digital out of home (OOH) advertising market.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The digital out of home (OOH) advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the digital out of home (OOH) advertising market in these regions.
IMPACT OF COVID-19ON DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The digital out of home (OOH) advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the digital out of home (OOH) advertising market in these regions.
IMPACT OF COVID-19ON DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.
MARKET PLAYERS
The report covers key developments in the digital out of home (OOH) advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from digital out of home (OOH) advertising market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the digital out of home (OOH) advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- ADFLOW Networks
- Clear Channel Outdoor Holdings Inc
- Daktronics Inc
- DISE International AB
- Four Winds Interactive
- JCDecaux Group
- Lama Advertising Company
- Omnivex Corporation
- OUTFRONT Media
- YCD Multimedia
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - By Application
1.3.2 DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - By End User
1.3.3 DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL OUT OF HOME (OOH) ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. DIGITAL OUT OF HOME (OOH) ADVERTISING - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
7.1. OVERVIEW
7.2. APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. BILLBOARD
7.3.1. Overview
7.3.2. Billboard Market Forecast and Analysis
7.4. TRANSIT
7.4.1. Overview
7.4.2. Transit Market Forecast and Analysis
7.5. STREET FURNITURE
7.5.1. Overview
7.5.2. Street Furniture Market Forecast and Analysis
7.6. PLACE-BASED
7.6.1. Overview
7.6.2. Place-based Market Forecast and Analysis
7.7. MALLS
7.7.1. Overview
7.7.2. Malls Market Forecast and Analysis
7.8. OTHER APPLICATIONS
7.8.1. Overview
7.8.2. Other Applications Market Forecast and Analysis
8. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - END USER
8.1. OVERVIEW
8.2. END USER MARKET FORECASTS AND ANALYSIS
8.3. RETAIL
8.3.1. Overview
8.3.2. Retail Market Forecast and Analysis
8.4. ENTERTAINMENT
8.4.1. Overview
8.4.2. Entertainment Market Forecast and Analysis
8.5. PERSONAL CARE AND LUXURY GOODS
8.5.1. Overview
8.5.2. Personal Care and Luxury Goods Market Forecast and Analysis
8.6. FINANCE
8.6.1. Overview
8.6.2. Finance Market Forecast and Analysis
8.7. FOOD AND BEVERAGE
8.7.1. Overview
8.7.2. Food and Beverage Market Forecast and Analysis
8.8. AUTOMOTIVE
8.8.1. Overview
8.8.2. Automotive Market Forecast and Analysis
8.9. OTHERS
8.9.1. Overview
8.9.2. Others Market Forecast and Analysis
9. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.1.2 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.1.3 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.1.4 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.1.5 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.1.5.1 United States DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.1.5.1.1 United States DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.1.5.1.2 United States DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.1.5.2 Canada DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.1.5.2.1 Canada DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.1.5.2.2 Canada DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.1.5.3 Mexico DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.1.5.3.1 Mexico DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.1.5.3.2 Mexico DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2. EUROPE
9.2.1 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.2.2 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.2.3 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.2.4 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.2.5 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.2.5.1 Germany DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.1.1 Germany DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.1.2 Germany DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.2 France DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.2.1 France DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.2.2 France DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.3 Italy DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.3.1 Italy DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.3.2 Italy DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.4 United Kingdom DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.4.1 United Kingdom DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.4.2 United Kingdom DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.5 Russia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.5.1 Russia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.5.2 Russia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.6 Rest of Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.6.1 Rest of Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.6.2 Rest of Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.3.2 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.3.3 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.3.4 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.3.5 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.3.5.1 Australia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.1.1 Australia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.1.2 Australia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.2 China DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.2.1 China DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.2.2 China DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.3 India DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.3.1 India DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.3.2 India DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.4 Japan DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.4.1 Japan DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.4.2 Japan DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.5 South Korea DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.5.1 South Korea DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.5.2 South Korea DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.6 Rest of Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.6.1 Rest of Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.6.2 Rest of Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.4.2 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.4.3 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.4.4 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.4.5 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.4.5.1 South Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.1.1 South Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.1.2 South Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4.5.2 Saudi Arabia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.2.1 Saudi Arabia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.2.2 Saudi Arabia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4.5.3 U.A.E DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.3.1 U.A.E DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.3.2 U.A.E DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4.5.4 Rest of Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.4.1 Rest of Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.4.2 Rest of Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.5.2 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.5.3 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.5.4 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.5.5 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.5.5.1 Brazil DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.5.5.1.1 Brazil DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.5.5.1.2 Brazil DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.5.5.2 Argentina DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.5.5.2.1 Argentina DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.5.5.2.2 Argentina DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.5.5.3 Rest of South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.5.5.3.1 Rest of South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.5.5.3.2 Rest of South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, KEY COMPANY PROFILES
11.1. ADFLOW NETWORKS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CLEAR CHANNEL OUTDOOR HOLDINGS INC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DAKTRONICS INC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DISE INTERNATIONAL AB
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FOUR WINDS INTERACTIVE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. JCDECAUX GROUP
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. LAMA ADVERTISING COMPANY
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. OMNIVEX CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. OUTFRONT MEDIA
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. YCD MULTIMEDIA
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. ADFLOW Networks
2. Clear Channel Outdoor Holdings Inc
3. Daktronics Inc
4. DISE International AB
5. Four Winds Interactive
6. JCDecaux Group
7. Lama Advertising Company
8. Omnivex Corporation
9. OUTFRONT Media
10. YCD Multimedia
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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