Digital Out of Home (OOH) Advertising Market Dynamics, Trends, and Opportunities 2031

Coverage: DIGITAL OUT OF HOME (OOH) ADVERTISING Market covers analysis By Application (Billboard, Transit, Street Furniture, Place-based, Malls, Other Applications); End User (Retail, Entertainment, Personal Care and Luxury Goods, Finance, Food and Beverage, Automotive, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00009721
  • Category : Electronics and Semiconductor
  • No. of Pages : 150
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Digital Out of Home (OOH) Advertising Market 2021-2031

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The Digital Out of Home (OOH) Advertising Market is expected to register a CAGR of 11.4% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.

The report is segmented by Type (Billboards , Transit, Street Furniture, Place-Based); End User (Automotive, Retail, Consumer Products, BFSI, Telecom, Others); Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South and Central America).
The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments

Purpose of the Report

The report Digital Out of Home (OOH) Advertising Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

  • Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
  • Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
  • Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Digital Out of Home (OOH) Advertising Market Segmentation

Type
  • Billboards
  • Transit
  • Street Furniture
  • Place-Based
End User
  • Automotive
  • Retail
  • Consumer Products
  • BFSI
  • Telecom
  • Others

Strategic Insights

Digital Out of Home (OOH) Advertising Market Growth Drivers
  • Acceleration of Digital Technology: An overall digital transformation among sectors drives the demand for the Digital OOH market. Digital screens and high-performance display technologies have simplified it for advertisers to deliver the right messages in real-time to their target audience. Dynamic content updates via digital billboards and signage enable brands to adapt messages based on time, location, and demographics in different areas. This flexibility enriches the outcomes of advertising campaigns and therefore causes an increase in investments in digital out-of-home solutions.
  • Growing Demand for Data-Driven Advertising: There is an increasing dependability of data analytics in advertising, which is further strengthening the digital OOH market. Advanced analytics are increasingly being used for the better understanding of consumer behavior, preferences, and trends. That data-driven approach helps with targeting and personalizing campaigns for more effective engagement and conversion rates. The capability to measure performance in real-time gives additional encouragement to advertisers to invest in digital OOH, as it allows for optimizing strategies based on immediate feedback.
Digital Out of Home (OOH) Advertising Market Future Trends
  • Enhanced Interactivity and Engagement: An interesting trend in the digital OOH advertising market is the emphasis on interactivity and engagement with consumers. Here, marketers are integrating technology to generate immersive experiences that catch and hold the audience's attention. These include interactive displays where consumers engage with content through touch or motion sensors, while the use of AR technology further garners attention for campaigns, fostering brand recall and social sharing.
  • Rise of Sustainable and Eco-Friendly Displays: As sustainability becomes a priority, the DOOH market will see a shift toward energy-efficient, eco-friendly digital displays. Advancements in LED and solar-powered screens will reduce energy consumption and the carbon footprint of advertising installations, aligning with corporate social responsibility (CSR) goals and appealing to environmentally conscious consumers.
Digital Out of Home (OOH) Advertising Market Opportunities
  • Expansion of Programmatic Advertising: Programmatic ad trading offers the significant opportunity to change the digital OOH marketplace, as it makes automated buying and selling of advertising space easier for advertisers. This technology will definitely enhance the efficiency of targeting and enable real-time bidding, which makes the method more efficient to place ads. The rising adoption of programmatic strategies among advertisers will lead to an increased demand for digital OOH inventory, thus opening up new sources of revenue for media owners.
  • Integration of Digital OOH Advertising with Mobile and Social Media: Growth in the integration of digital OOH advertising with mobile and social media continues to grow. Campaigns linking digital displays with mobile engagement will increase interactivity levels and facilitate consumer action among a wider audience base. It also sends viewers to one of those social media pages or websites, which will need NFC technology or QR codes that enable a completely seamless execution between offline and online marketing. This might further improve campaign effectiveness and get more advertisers into digital OOH.

Market Report Scope

Key Selling Points

  • Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Digital Out of Home (OOH) Advertising Market, providing a holistic landscape.
  • Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
  • Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
  • Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

The research report on the Digital Out of Home (OOH) Advertising Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.

REGIONAL FRAMEWORK
World Geography

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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the expected CAGR of the Digital Out of Home (OOH) Advertising Market?

The Digital Out of Home (OOH) Advertising Market is estimated to witness a CAGR of 11.4% from 2023 to 2031

What are the driving factors impacting the global Digital Out of Home (OOH) Advertising Market?

Acceleration of Digital Technology and Growing Demand for Data-Driven Advertising are the major factors driving the Digital Out of Home (OOH) Advertising Market

What are the future trends of the Digital Out of Home (OOH) Advertising Market?

Rising Demand for Enhanced Interactivity and Engagement is anticipated to play a significant role in the global Digital Out of Home (OOH) Advertising Market in the coming years

What are the deliverable formats of the market report?

The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request

What are the options available for the customization of this report?

Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - By Application
1.3.2 DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - By End User
1.3.3 DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL OUT OF HOME (OOH) ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. DIGITAL OUT OF HOME (OOH) ADVERTISING - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
7.1. OVERVIEW
7.2. APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. BILLBOARD
7.3.1. Overview
7.3.2. Billboard Market Forecast and Analysis
7.4. TRANSIT
7.4.1. Overview
7.4.2. Transit Market Forecast and Analysis
7.5. STREET FURNITURE
7.5.1. Overview
7.5.2. Street Furniture Market Forecast and Analysis
7.6. PLACE-BASED
7.6.1. Overview
7.6.2. Place-based Market Forecast and Analysis
7.7. MALLS
7.7.1. Overview
7.7.2. Malls Market Forecast and Analysis
7.8. OTHER APPLICATIONS
7.8.1. Overview
7.8.2. Other Applications Market Forecast and Analysis
8. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - END USER
8.1. OVERVIEW
8.2. END USER MARKET FORECASTS AND ANALYSIS
8.3. RETAIL
8.3.1. Overview
8.3.2. Retail Market Forecast and Analysis
8.4. ENTERTAINMENT
8.4.1. Overview
8.4.2. Entertainment Market Forecast and Analysis
8.5. PERSONAL CARE AND LUXURY GOODS
8.5.1. Overview
8.5.2. Personal Care and Luxury Goods Market Forecast and Analysis
8.6. FINANCE
8.6.1. Overview
8.6.2. Finance Market Forecast and Analysis
8.7. FOOD AND BEVERAGE
8.7.1. Overview
8.7.2. Food and Beverage Market Forecast and Analysis
8.8. AUTOMOTIVE
8.8.1. Overview
8.8.2. Automotive Market Forecast and Analysis
8.9. OTHERS
8.9.1. Overview
8.9.2. Others Market Forecast and Analysis

9. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.1.2 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.1.3 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.1.4 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.1.5 North America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.1.5.1 United States DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.1.5.1.1 United States DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.1.5.1.2 United States DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.1.5.2 Canada DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.1.5.2.1 Canada DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.1.5.2.2 Canada DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.1.5.3 Mexico DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.1.5.3.1 Mexico DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.1.5.3.2 Mexico DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2. EUROPE
9.2.1 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.2.2 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.2.3 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.2.4 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.2.5 Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.2.5.1 Germany DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.1.1 Germany DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.1.2 Germany DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.2 France DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.2.1 France DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.2.2 France DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.3 Italy DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.3.1 Italy DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.3.2 Italy DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.4 United Kingdom DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.4.1 United Kingdom DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.4.2 United Kingdom DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.5 Russia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.5.1 Russia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.5.2 Russia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.2.5.6 Rest of Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.2.5.6.1 Rest of Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.2.5.6.2 Rest of Europe DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.3.2 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.3.3 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.3.4 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.3.5 Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.3.5.1 Australia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.1.1 Australia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.1.2 Australia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.2 China DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.2.1 China DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.2.2 China DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.3 India DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.3.1 India DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.3.2 India DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.4 Japan DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.4.1 Japan DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.4.2 Japan DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.5 South Korea DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.5.1 South Korea DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.5.2 South Korea DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.3.5.6 Rest of Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.3.5.6.1 Rest of Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.3.5.6.2 Rest of Asia-Pacific DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.4.2 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.4.3 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.4.4 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.4.5 Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.4.5.1 South Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.1.1 South Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.1.2 South Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4.5.2 Saudi Arabia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.2.1 Saudi Arabia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.2.2 Saudi Arabia DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4.5.3 U.A.E DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.3.1 U.A.E DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.3.2 U.A.E DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.4.5.4 Rest of Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.4.5.4.1 Rest of Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.4.5.4.2 Rest of Middle East and Africa DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Overview
9.5.2 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis
9.5.3 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Application
9.5.4 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By End User
9.5.5 South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET Forecasts and Analysis - By Countries
9.5.5.1 Brazil DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.5.5.1.1 Brazil DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.5.5.1.2 Brazil DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.5.5.2 Argentina DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.5.5.2.1 Argentina DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.5.5.2.2 Argentina DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User
9.5.5.3 Rest of South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
9.5.5.3.1 Rest of South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by Application
9.5.5.3.2 Rest of South and Central America DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET by End User

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, KEY COMPANY PROFILES
11.1. ADFLOW NETWORKS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CLEAR CHANNEL OUTDOOR HOLDINGS INC
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DAKTRONICS INC
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. DISE INTERNATIONAL AB
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FOUR WINDS INTERACTIVE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. JCDECAUX GROUP
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. LAMA ADVERTISING COMPANY
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. OMNIVEX CORPORATION
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. OUTFRONT MEDIA
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. YCD MULTIMEDIA
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. ADFLOW Networks
2. Clear Channel Outdoor Holdings Inc
3. Daktronics Inc
4. DISE International AB
5. Four Winds Interactive
6. JCDecaux Group
7. Lama Advertising Company
8. Omnivex Corporation
9. OUTFRONT Media
10. YCD Multimedia

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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