Dishwashing Detergents Market 2021-2031 | Trends
The Dishwashing Detergents Market is expected to register a CAGR of 7.9% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by form (liquid, bar, powder, and tablets and pods). The report is segmented by category (hand dishwashing detergent and machine dishwashing detergent). The report further presents an analysis based on the distribution channel (supermarkets and hypermarkets, convenience stores, online retail, and others). The report scope covers five regions: North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America and key countries under each region. The global analysis is further broken down at the regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Dishwashing Detergents Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Dishwashing Detergents Market Segmentation
Form- Liquid
- Bar
- Powder
- Tablets and Pods
- Hand Dishwashing Detergent and Machine Dishwashing Detergent
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Dishwashing Detergents Market Growth Drivers- Increased Hygiene Awareness Boosts Demand for Disinfecting Dishwashing Solutions: Growing awareness among consumers about cleanliness and hygiene has increased the demand for different cleaning products, especially dishwashing detergents. The increased concern over food safety and cross-contamination in the wake of recent global health challenges, such as the COVID-19 pandemic, has made this demand more urgent. Consumers are looking for effective cleaning agents that can kill bacteria and germs, thereby creating a huge demand for hygienic dishwashing solutions and efficient disinfecting detergents.
- Growth of the Food Service Industry Drives Demand for Commercial Dishwashing Detergents: The food service industry-restaurant, hotels, catering services, and institutional kitchens thrive globally, resulting in the demand for commercial-grade dishwashing detergents. As the food service industry has grown throughout the world, the market potential is created for effective and affordable washing solutions for use in commercial kitchens, whether as a liquid or powdered product.
- Rising Environmental Consciousness Fuels Demand for Eco-Friendly Dishwashing Products: Increasingly, due to rising environmental awareness and changing lifestyles to live in harmony with nature, consumers prefer using environment-friendly dishwashers. It is an effect of the growing demand for biodegradable, phosphates-free, and non-toxic cleaners. As a result, companies are focusing on green compositions, eco-friendly packs, and non-animal testing as a value that appeals to a concerned green-conscious customer. The industry, thus, feels challenged to adapt and adopt greener ways.
- Demand for Natural and Organic Dishwashing Detergents Grows Amid Health and Eco Concerns: The popularity of natural and organic dishwashing detergents is on the rise due to consumers' demand for products that are free of harsh chemicals. Plant-based surfactants, essential oils, and biodegradable agents are added to the formulations. This is because consumers have concerns over the possible health risks of synthetic chemicals and a preference for alternatives that are eco-friendly. The product is marketed as gentle on both the skin and the environment. For many consumers, premium prices for such products are not an issue.
- Convenience Drives Innovation in Packaging and Eco-Friendly Dishwashing Solutions: The biggest driver for consumer preference for a product is convenience, which puts the company on the route to innovating in packaging. The majority of producers of dishwashing detergents added new products, including single-use pods, tablets, and highly concentrated liquids. These variants are also easy to apply and most of them are biodegradable, hence causing minimal waste; this will attract busy no-mess consumers. Refill pouches and eco-friendly packs are also gaining preference for the convenience of consumers to reduce plastic usage and minimize their ecological footprint.
- E-Commerce Revolutionizes the Purchase of Dishwashing Detergents with Subscription Services: The online sale of dishwashing detergents is changing the way consumers have been buying them. Some of the benefits of e-commerce include home delivery and a vast range of brands, including specialized or niche items that may not be located in brick-and-mortar stores. Subscription services for household cleaning products are also finding their way into the list of popular services, as easy replenishment and often personalized product recommendations are provided. Online retailing is increasingly a high-growth channel for both luxury and green products.
- Growing Middle Class in Emerging Markets Drives Demand for Premium Dishwashing Detergents: The growing middle class in Asia-Pacific, Latin America, and Africa is providing significant opportunities for the dishwashing detergent market. With higher incomes, consumers are slowly embracing premium and branded detergents, and demand is shifting toward liquid and powder types of dishwashing detergents. Companies can capitalize on this by creating products that meet regional preferences, such as scents or localized cleaning formulas.
- Innovation in Detergent Formulations Enhances Cleaning Power and Consumer Satisfaction: There is scope for innovation by detergent formulations that will efficiently and longer provide cleaner power. The development in enzymatic cleaning agents, as well as multi-functional formulas for washing away tough grease, stains, odors, and more effective greasy dirt, opens new ways and avenues for product development. Finally, features such as low water, high cleaning power with chemical content, and fast rinse technology meet consumer demands in addition to regulatory ones.4
- Strategic Partnerships with Hospitality and Food Service Sectors: Strategic partnerships with hospitality and food service sectors as increasingly strong opportunities. Commercial kitchens place orders for large-scale, heavy-duty cleaning supplies; manufacturers that focus on a niche of selling heavy-duty, commercial-grade detergents in industrial solutions will meet this opportunity by tailoring their offerings for commercial customers, offering large packaging size and concentrated formula, where bulk purchases will be met and future business relationships achieved.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Dishwashing Detergents Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Dishwashing Detergents Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Convenience-driven packaging innovations are expected to be the key market trend.
The report can be delivered in PDF/Word format, we can also share excel data sheet based on request.
On the basis of geography, the dishwashing detergent market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America
Unilever Plc, Procter and Gamble Co, Henkel AG and Co KGaA, Colgate-Palmolive Co, Kao Corp, Arco Ltd, Dropps, Blueland, ProKleen, and Marcel's Green Soap
The major factors driving the dishwashing detergent market are:
1. Increasing Consumer Awareness of Hygiene and Cleanliness.
2. Growth of the Global Foodservice Industry.
The Dishwashing Detergents Market is estimated to witness a CAGR of 7.9% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Dishwashing Detergents Market - By Product
1.3.2 Dishwashing Detergents Market - By End-User
1.3.3 Dishwashing Detergents Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DISHWASHING DETERGENTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. DISHWASHING DETERGENTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DISHWASHING DETERGENTS MARKET - GLOBAL MARKET ANALYSIS
6.1. DISHWASHING DETERGENTS - GLOBAL MARKET OVERVIEW
6.2. DISHWASHING DETERGENTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. DISHWASHING DETERGENTS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. CAPSULE
7.3.1. Overview
7.3.2. Capsule Market Forecast and Analysis
7.4. FOAM
7.4.1. Overview
7.4.2. Foam Market Forecast and Analysis
7.5. LIQUID
7.5.1. Overview
7.5.2. Liquid Market Forecast and Analysis
7.6. PACKET
7.6.1. Overview
7.6.2. Packet Market Forecast and Analysis
7.7. POWDER
7.7.1. Overview
7.7.2. Powder Market Forecast and Analysis
7.8. TABLET
7.8.1. Overview
7.8.2. Tablet Market Forecast and Analysis
8. DISHWASHING DETERGENTS MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. RESIDENTIAL
8.3.1. Overview
8.3.2. Residential Market Forecast and Analysis
8.4. COMMERCIAL
8.4.1. Overview
8.4.2. Commercial Market Forecast and Analysis
9. DISHWASHING DETERGENTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Dishwashing Detergents Market Overview
9.1.2 North America Dishwashing Detergents Market Forecasts and Analysis
9.1.3 North America Dishwashing Detergents Market Forecasts and Analysis - By Product
9.1.4 North America Dishwashing Detergents Market Forecasts and Analysis - By End-User
9.1.5 North America Dishwashing Detergents Market Forecasts and Analysis - By Countries
9.1.5.1 United States Dishwashing Detergents Market
9.1.5.1.1 United States Dishwashing Detergents Market by Product
9.1.5.1.2 United States Dishwashing Detergents Market by End-User
9.1.5.2 Canada Dishwashing Detergents Market
9.1.5.2.1 Canada Dishwashing Detergents Market by Product
9.1.5.2.2 Canada Dishwashing Detergents Market by End-User
9.1.5.3 Mexico Dishwashing Detergents Market
9.1.5.3.1 Mexico Dishwashing Detergents Market by Product
9.1.5.3.2 Mexico Dishwashing Detergents Market by End-User
9.2. EUROPE
9.2.1 Europe Dishwashing Detergents Market Overview
9.2.2 Europe Dishwashing Detergents Market Forecasts and Analysis
9.2.3 Europe Dishwashing Detergents Market Forecasts and Analysis - By Product
9.2.4 Europe Dishwashing Detergents Market Forecasts and Analysis - By End-User
9.2.5 Europe Dishwashing Detergents Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Dishwashing Detergents Market
9.2.5.1.1 Germany Dishwashing Detergents Market by Product
9.2.5.1.2 Germany Dishwashing Detergents Market by End-User
9.2.5.2 France Dishwashing Detergents Market
9.2.5.2.1 France Dishwashing Detergents Market by Product
9.2.5.2.2 France Dishwashing Detergents Market by End-User
9.2.5.3 Italy Dishwashing Detergents Market
9.2.5.3.1 Italy Dishwashing Detergents Market by Product
9.2.5.3.2 Italy Dishwashing Detergents Market by End-User
9.2.5.4 United Kingdom Dishwashing Detergents Market
9.2.5.4.1 United Kingdom Dishwashing Detergents Market by Product
9.2.5.4.2 United Kingdom Dishwashing Detergents Market by End-User
9.2.5.5 Russia Dishwashing Detergents Market
9.2.5.5.1 Russia Dishwashing Detergents Market by Product
9.2.5.5.2 Russia Dishwashing Detergents Market by End-User
9.2.5.6 Rest of Europe Dishwashing Detergents Market
9.2.5.6.1 Rest of Europe Dishwashing Detergents Market by Product
9.2.5.6.2 Rest of Europe Dishwashing Detergents Market by End-User
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Dishwashing Detergents Market Overview
9.3.2 Asia-Pacific Dishwashing Detergents Market Forecasts and Analysis
9.3.3 Asia-Pacific Dishwashing Detergents Market Forecasts and Analysis - By Product
9.3.4 Asia-Pacific Dishwashing Detergents Market Forecasts and Analysis - By End-User
9.3.5 Asia-Pacific Dishwashing Detergents Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Dishwashing Detergents Market
9.3.5.1.1 Australia Dishwashing Detergents Market by Product
9.3.5.1.2 Australia Dishwashing Detergents Market by End-User
9.3.5.2 China Dishwashing Detergents Market
9.3.5.2.1 China Dishwashing Detergents Market by Product
9.3.5.2.2 China Dishwashing Detergents Market by End-User
9.3.5.3 India Dishwashing Detergents Market
9.3.5.3.1 India Dishwashing Detergents Market by Product
9.3.5.3.2 India Dishwashing Detergents Market by End-User
9.3.5.4 Japan Dishwashing Detergents Market
9.3.5.4.1 Japan Dishwashing Detergents Market by Product
9.3.5.4.2 Japan Dishwashing Detergents Market by End-User
9.3.5.5 South Korea Dishwashing Detergents Market
9.3.5.5.1 South Korea Dishwashing Detergents Market by Product
9.3.5.5.2 South Korea Dishwashing Detergents Market by End-User
9.3.5.6 Rest of Asia-Pacific Dishwashing Detergents Market
9.3.5.6.1 Rest of Asia-Pacific Dishwashing Detergents Market by Product
9.3.5.6.2 Rest of Asia-Pacific Dishwashing Detergents Market by End-User
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Dishwashing Detergents Market Overview
9.4.2 Middle East and Africa Dishwashing Detergents Market Forecasts and Analysis
9.4.3 Middle East and Africa Dishwashing Detergents Market Forecasts and Analysis - By Product
9.4.4 Middle East and Africa Dishwashing Detergents Market Forecasts and Analysis - By End-User
9.4.5 Middle East and Africa Dishwashing Detergents Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Dishwashing Detergents Market
9.4.5.1.1 South Africa Dishwashing Detergents Market by Product
9.4.5.1.2 South Africa Dishwashing Detergents Market by End-User
9.4.5.2 Saudi Arabia Dishwashing Detergents Market
9.4.5.2.1 Saudi Arabia Dishwashing Detergents Market by Product
9.4.5.2.2 Saudi Arabia Dishwashing Detergents Market by End-User
9.4.5.3 U.A.E Dishwashing Detergents Market
9.4.5.3.1 U.A.E Dishwashing Detergents Market by Product
9.4.5.3.2 U.A.E Dishwashing Detergents Market by End-User
9.4.5.4 Rest of Middle East and Africa Dishwashing Detergents Market
9.4.5.4.1 Rest of Middle East and Africa Dishwashing Detergents Market by Product
9.4.5.4.2 Rest of Middle East and Africa Dishwashing Detergents Market by End-User
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Dishwashing Detergents Market Overview
9.5.2 South and Central America Dishwashing Detergents Market Forecasts and Analysis
9.5.3 South and Central America Dishwashing Detergents Market Forecasts and Analysis - By Product
9.5.4 South and Central America Dishwashing Detergents Market Forecasts and Analysis - By End-User
9.5.5 South and Central America Dishwashing Detergents Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Dishwashing Detergents Market
9.5.5.1.1 Brazil Dishwashing Detergents Market by Product
9.5.5.1.2 Brazil Dishwashing Detergents Market by End-User
9.5.5.2 Argentina Dishwashing Detergents Market
9.5.5.2.1 Argentina Dishwashing Detergents Market by Product
9.5.5.2.2 Argentina Dishwashing Detergents Market by End-User
9.5.5.3 Rest of South and Central America Dishwashing Detergents Market
9.5.5.3.1 Rest of South and Central America Dishwashing Detergents Market by Product
9.5.5.3.2 Rest of South and Central America Dishwashing Detergents Market by End-User
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. DISHWASHING DETERGENTS MARKET, KEY COMPANY PROFILES
11.1. BOMBRIL
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CHURCH AND DWIGHT CO., INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. COLGATE-PALMOLIVE COMPANY
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GODREJ CONSUMER PRODUCTS LIMITED
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HENKEL ADHESIVES TECHNOLOGIES
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. KAO CORPORATION
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PROCTER AND GAMBLE COMPANY
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. RECKITT BENCKISER GROUP PLC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SARAYA GOODMAID SDN. BHD.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. UNILEVER
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1.Bombril
2.Church and Dwight Co., Inc.
3.Colgate-Palmolive Company
4.Godrej Consumer Products Limited
5.Henkel Adhesives Technologies
6.Kao Corporation
7.Procter and Gamble Company
8.Reckitt Benckiser Group plc.
9.Saraya Goodmaid Sdn. Bhd.
10.Unilever
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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