Disposable Razors Market Updates by 2031
The Disposable Razors Market is expected to register a CAGR of 3.85% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
Disposable razors have experienced tremendous growth in recent years, driven by factors such as increasing consumer awareness of personal grooming, the rise of e-commerce, and the growing demand for convenient and affordable shaving solutions. This report focuses on the comprehensive analysis of the global disposable razor market, its size, growth drivers, challenges, trends, and competitive landscape. It provides critical information on the key segments of the market, including blade type, distribution channel, and region. With such knowledge of its dynamics, stakeholders can make truly informed decisions to seize the opportunities ahead.
Purpose of the ReportThe report Disposable Razors Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Disposable Razors Market Segmentation
Product- Single-blade
- Twin-blade
- Triple-blade
- Men
- Women
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
- North America
- Europe
- Asia-Pacific
- South and Central America
- Middle East and Africa
Strategic Insights
Disposable Razors Market Growth Drivers- Conveniences and Easy to Use: Disposable razors are popular today because of their convenience as well as how easy they make shaving. Busy consumers prefer disposables as a quick, fuss-free way to shave because they don't have the hassle of cleaning or having to be maintained. People like the fact that after use, they can discard them right away, creating a large demand for the product.
- Affordable Price Point: Disposable razors are much cheaper than refillable or electric razors, making them the choice of consumers looking for shaving solutions that do not strain their wallets. In that regard, disposable razors are especially appealing to budget-conscious consumers and those in need of an economical solution for travel or occasional use.
- Growing Grooming Consciousness: The increasing awareness of personal grooming, especially in developed and emerging markets, is creating a demand for disposable razors. More consumers are adopting grooming routines as part of their daily lives, and disposable razors provide an accessible way to meet this demand.
- Sustainability Concerns: Disposable razors will continue to increase due to several new trends emerging in the light of these trends. Sustainability is found to be an increasing concern for consumers, and therefore, the demand for a green and biodegradable razor is rapidly growing. Manufacturers are looking more and more toward how they can create sustainable material packaging and utilize recycled components to affect less of the environment.
- Customized Razors: Customized attributes in disposable razors for specific requirements and consumer preferences are to be developed. Due to the application of sensors and AI, the shaving experience will transform to a completely new level, with real-time feedback and optimal performance.
- Internet Shopping and Subscription-Based Models: The growth of internet shopping and subscription-based models also alter the landscape for the distribution of disposable razors. There are tremendous growth opportunities and innovation potential for disposable razors in the market.
- Expanding Women's Product Lines: Although disposable razors have been more male-oriented, there is a growing opportunity to expand product lines specifically designed for women. The creation of razors that are aligned with female preferences in terms of design, performance, and added features such as skin-soothing strips and ergonomic handles can help tap into this underserved market segment.
- Technological Integration and Smart Razors: Even in this early development, the integration of smart technologies into disposable razors means there is much room for creativity here. Adding features such as a pressure sensor, Bluetooth connection capabilities, or even grooming with personalized tips can put disposables ahead in this emerging tech-driven market.
- Retail Partnerships and Collaboration: Major retail chains and e-commerce platforms could be partnered with to improve visibility and distribution. Brand presence could be strengthened, and sales would increase if exclusive product lines were set up through strategic partnerships or limited-edition razor designs were launched.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Disposable Razors Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Disposable Razors Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Disposable Razors Market is expected to grow at a CAGR of 3.85% between 2023-2031
The main drivers of the disposable razor market are as follows: firstly, an increase in personal grooming and hygiene, especially in the younger generation, has raised demand; and, secondly, the growth in disposable incomes and a burgeoning middle-class population in developing countries have boosted their adoption of disposable razors as a convenient and affordable option. In addition, innovations in razor technology, like multi-blade razors with superior features, have improved the overall shaving experience for consumers and hence contributed to consumer preference towards disposable razors.
Disposable Razors Market Outlook Disposable Razor Market Will Undergo Radical Changes Sustainability is a new trend in the disposable razors market, as consumers are increasingly looking at eco-friendly and biodegradable options. Manufacturers are shifting their focus on developing sustainable packaging and using recycled material to minimize their environmental footprint. Besides, the trend of customized personal grooming means opportunities for customized disposable razors according to individual needs or preferences. Integration of smart technology, such as sensors and AI, is perceived to revolutionize shaving, with real-time feedback, optimizing effectiveness.
The leading players are: Gillette (P and G), DORCO, Laser Razor Blades, FEATHER, Supermax Benxi Jincheng, Energizerm, Kaili Razor, Harry's, Liyu K, Razor LLC
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Disposable Razors Market - By Product
1.3.2 Disposable Razors Market - By End-user
1.3.3 Disposable Razors Market - By Distribution channel
1.3.4 Disposable Razors Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DISPOSABLE RAZORS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. DISPOSABLE RAZORS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DISPOSABLE RAZORS MARKET - GLOBAL MARKET ANALYSIS
6.1. DISPOSABLE RAZORS - GLOBAL MARKET OVERVIEW
6.2. DISPOSABLE RAZORS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING
7. DISPOSABLE RAZORS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1. OVERVIEW
7.2. PRODUCT MARKET FORECASTS AND ANALYSIS
7.3. SINGLE-BLADE
7.3.1. Overview
7.3.2. Single-blade Market Forecast and Analysis
7.4. TWIN-BLADE
7.4.1. Overview
7.4.2. Twin-blade Market Forecast and Analysis
7.5. TRIPLE-BLADE
7.5.1. Overview
7.5.2. Triple-blade Market Forecast and Analysis
8. DISPOSABLE RAZORS MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. MEN
8.3.1. Overview
8.3.2. Men Market Forecast and Analysis
8.4. WOMEN
8.4.1. Overview
8.4.2. Women Market Forecast and Analysis
9. DISPOSABLE RAZORS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. CONVENIENCE STORES
9.4.1. Overview
9.4.2. Convenience Stores Market Forecast and Analysis
9.5. ONLINE RETAIL
9.5.1. Overview
9.5.2. Online Retail Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. DISPOSABLE RAZORS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Disposable Razors Market Overview
10.1.2 North America Disposable Razors Market Forecasts and Analysis
10.1.3 North America Disposable Razors Market Forecasts and Analysis - By Product
10.1.4 North America Disposable Razors Market Forecasts and Analysis - By End-user
10.1.5 North America Disposable Razors Market Forecasts and Analysis - By Distribution channel
10.1.6 North America Disposable Razors Market Forecasts and Analysis - By Countries
10.1.6.1 United States Disposable Razors Market
10.1.6.1.1 United States Disposable Razors Market by Product
10.1.6.1.2 United States Disposable Razors Market by End-user
10.1.6.1.3 United States Disposable Razors Market by Distribution channel
10.1.6.2 Canada Disposable Razors Market
10.1.6.2.1 Canada Disposable Razors Market by Product
10.1.6.2.2 Canada Disposable Razors Market by End-user
10.1.6.2.3 Canada Disposable Razors Market by Distribution channel
10.1.6.3 Mexico Disposable Razors Market
10.1.6.3.1 Mexico Disposable Razors Market by Product
10.1.6.3.2 Mexico Disposable Razors Market by End-user
10.1.6.3.3 Mexico Disposable Razors Market by Distribution channel
10.2. EUROPE
10.2.1 Europe Disposable Razors Market Overview
10.2.2 Europe Disposable Razors Market Forecasts and Analysis
10.2.3 Europe Disposable Razors Market Forecasts and Analysis - By Product
10.2.4 Europe Disposable Razors Market Forecasts and Analysis - By End-user
10.2.5 Europe Disposable Razors Market Forecasts and Analysis - By Distribution channel
10.2.6 Europe Disposable Razors Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Disposable Razors Market
10.2.6.1.1 Germany Disposable Razors Market by Product
10.2.6.1.2 Germany Disposable Razors Market by End-user
10.2.6.1.3 Germany Disposable Razors Market by Distribution channel
10.2.6.2 France Disposable Razors Market
10.2.6.2.1 France Disposable Razors Market by Product
10.2.6.2.2 France Disposable Razors Market by End-user
10.2.6.2.3 France Disposable Razors Market by Distribution channel
10.2.6.3 Italy Disposable Razors Market
10.2.6.3.1 Italy Disposable Razors Market by Product
10.2.6.3.2 Italy Disposable Razors Market by End-user
10.2.6.3.3 Italy Disposable Razors Market by Distribution channel
10.2.6.4 United Kingdom Disposable Razors Market
10.2.6.4.1 United Kingdom Disposable Razors Market by Product
10.2.6.4.2 United Kingdom Disposable Razors Market by End-user
10.2.6.4.3 United Kingdom Disposable Razors Market by Distribution channel
10.2.6.5 Russia Disposable Razors Market
10.2.6.5.1 Russia Disposable Razors Market by Product
10.2.6.5.2 Russia Disposable Razors Market by End-user
10.2.6.5.3 Russia Disposable Razors Market by Distribution channel
10.2.6.6 Rest of Europe Disposable Razors Market
10.2.6.6.1 Rest of Europe Disposable Razors Market by Product
10.2.6.6.2 Rest of Europe Disposable Razors Market by End-user
10.2.6.6.3 Rest of Europe Disposable Razors Market by Distribution channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Disposable Razors Market Overview
10.3.2 Asia-Pacific Disposable Razors Market Forecasts and Analysis
10.3.3 Asia-Pacific Disposable Razors Market Forecasts and Analysis - By Product
10.3.4 Asia-Pacific Disposable Razors Market Forecasts and Analysis - By End-user
10.3.5 Asia-Pacific Disposable Razors Market Forecasts and Analysis - By Distribution channel
10.3.6 Asia-Pacific Disposable Razors Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Disposable Razors Market
10.3.6.1.1 Australia Disposable Razors Market by Product
10.3.6.1.2 Australia Disposable Razors Market by End-user
10.3.6.1.3 Australia Disposable Razors Market by Distribution channel
10.3.6.2 China Disposable Razors Market
10.3.6.2.1 China Disposable Razors Market by Product
10.3.6.2.2 China Disposable Razors Market by End-user
10.3.6.2.3 China Disposable Razors Market by Distribution channel
10.3.6.3 India Disposable Razors Market
10.3.6.3.1 India Disposable Razors Market by Product
10.3.6.3.2 India Disposable Razors Market by End-user
10.3.6.3.3 India Disposable Razors Market by Distribution channel
10.3.6.4 Japan Disposable Razors Market
10.3.6.4.1 Japan Disposable Razors Market by Product
10.3.6.4.2 Japan Disposable Razors Market by End-user
10.3.6.4.3 Japan Disposable Razors Market by Distribution channel
10.3.6.5 South Korea Disposable Razors Market
10.3.6.5.1 South Korea Disposable Razors Market by Product
10.3.6.5.2 South Korea Disposable Razors Market by End-user
10.3.6.5.3 South Korea Disposable Razors Market by Distribution channel
10.3.6.6 Rest of Asia-Pacific Disposable Razors Market
10.3.6.6.1 Rest of Asia-Pacific Disposable Razors Market by Product
10.3.6.6.2 Rest of Asia-Pacific Disposable Razors Market by End-user
10.3.6.6.3 Rest of Asia-Pacific Disposable Razors Market by Distribution channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Disposable Razors Market Overview
10.4.2 Middle East and Africa Disposable Razors Market Forecasts and Analysis
10.4.3 Middle East and Africa Disposable Razors Market Forecasts and Analysis - By Product
10.4.4 Middle East and Africa Disposable Razors Market Forecasts and Analysis - By End-user
10.4.5 Middle East and Africa Disposable Razors Market Forecasts and Analysis - By Distribution channel
10.4.6 Middle East and Africa Disposable Razors Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Disposable Razors Market
10.4.6.1.1 South Africa Disposable Razors Market by Product
10.4.6.1.2 South Africa Disposable Razors Market by End-user
10.4.6.1.3 South Africa Disposable Razors Market by Distribution channel
10.4.6.2 Saudi Arabia Disposable Razors Market
10.4.6.2.1 Saudi Arabia Disposable Razors Market by Product
10.4.6.2.2 Saudi Arabia Disposable Razors Market by End-user
10.4.6.2.3 Saudi Arabia Disposable Razors Market by Distribution channel
10.4.6.3 U.A.E Disposable Razors Market
10.4.6.3.1 U.A.E Disposable Razors Market by Product
10.4.6.3.2 U.A.E Disposable Razors Market by End-user
10.4.6.3.3 U.A.E Disposable Razors Market by Distribution channel
10.4.6.4 Rest of Middle East and Africa Disposable Razors Market
10.4.6.4.1 Rest of Middle East and Africa Disposable Razors Market by Product
10.4.6.4.2 Rest of Middle East and Africa Disposable Razors Market by End-user
10.4.6.4.3 Rest of Middle East and Africa Disposable Razors Market by Distribution channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Disposable Razors Market Overview
10.5.2 South and Central America Disposable Razors Market Forecasts and Analysis
10.5.3 South and Central America Disposable Razors Market Forecasts and Analysis - By Product
10.5.4 South and Central America Disposable Razors Market Forecasts and Analysis - By End-user
10.5.5 South and Central America Disposable Razors Market Forecasts and Analysis - By Distribution channel
10.5.6 South and Central America Disposable Razors Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Disposable Razors Market
10.5.6.1.1 Brazil Disposable Razors Market by Product
10.5.6.1.2 Brazil Disposable Razors Market by End-user
10.5.6.1.3 Brazil Disposable Razors Market by Distribution channel
10.5.6.2 Argentina Disposable Razors Market
10.5.6.2.1 Argentina Disposable Razors Market by Product
10.5.6.2.2 Argentina Disposable Razors Market by End-user
10.5.6.2.3 Argentina Disposable Razors Market by Distribution channel
10.5.6.3 Rest of South and Central America Disposable Razors Market
10.5.6.3.1 Rest of South and Central America Disposable Razors Market by Product
10.5.6.3.2 Rest of South and Central America Disposable Razors Market by End-user
10.5.6.3.3 Rest of South and Central America Disposable Razors Market by Distribution channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. DISPOSABLE RAZORS MARKET, KEY COMPANY PROFILES
12.1. GILLETTE (P AND G)
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DORCO
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. LASER RAZOR BLADES
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. FEATHER
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. SUPERMAX BENXI JINCHENG
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ENERGIZERM
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. KAILI RAZOR
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. HARRY'S
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. LIYU K
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. RAZOR LLC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Gillette (P and G)
2. DORCO
3. Laser Razor Blades
4. FEATHER
5. Supermax Benxi Jincheng
6. Energizerm
7. Kaili Razor
8. Harry's
9. Liyu K
10. Razor LLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.