Dried Processed Food Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Dried Processed Food Market covers analysis By Product Type (Pasta and Noodles, Soup, Ready Meals, Baby Food, Others); Distribution Channel (Supermarkets, Convenience Stores, Online Retail Channels, Others), Impact of covid-19 pandemic. , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00016594
  • Category : Food and Beverages
  • No. of Pages : 150
Buy Now

Dried Processed Food Market Updates by 2031

Buy Now

MARKET INTRODUCTION

Dried processed food products are produced by removing the humidity in the food in order to extend its shelf life along with preservation nutrients and flavors. The drying process of foodstuffs helps to prevent growth of the microorganism. Dried processed food products are available in various types including pasta and noodles, ready meals, and soups. Increasing consumption of pre-packaged and processed food is one of the key factor anticipated to drive growth of the market. North America and Europe regions are the largest consumers of dried processed food products owing to increased penetration of processed food products in these regions.

MARKET DYNAMICS

Dried processed food market is driving due to factors such as changing lifestyles and dietary habits, and demand for convenient food at a low cost and longer shelf life. Moreover, the high nutritional contents of the dried processed food products have attracted the attention of several health-conscious consumers across the world, as it can be consumed during any time of the day. However, factors such as, stringent food regulations and toxicity associated with coloring and flavoring agents in dried processed food products is expected to hamper the market growth.

MARKET SCOPE

The Dried processed food market analysis to 2031 is a specialized and in-depth study of the healthcare industry with a special focus on the global market trend analysis. The report aims to provide an overview of dried processed food market with detailed market segmentation by product type and distribution channels. The Dried processed food market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading players in dried processed food market and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The Dried processed food market is segmented on the basis of product type and distribution channels. Based on product type, the market is segmented as pasta and noodles, soup, ready meals, baby food, others. Based on distribution channels, market is segmented as supermarkets, convenience stores, online retail channels, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the dried processed food market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Dried processed food market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Dried processed food market from both demand and supply side and further evaluates market dynamics affecting the market during forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the dried processed food market in these regions.

World Geography

Have a question?

Analyst

Shejal

Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.

Analyst   Speak to Analyst
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities
MARKET PLAYERS


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the dried processed food market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The Dried processed food market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Dried processed food market from both demand and supply side and further evaluates market dynamics affecting the market during forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the dried processed food market in these regions.

MARKET PLAYERS

The report covers key developments in the dried processed food market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from dried processed food market are anticipated to have lucrative growth opportunities in the future with the rising demand for Dried processed food in the global market. Below mentioned is the list of few companies engaged in the dried processed food market.

The report also includes the profiles of key players in Dried processed food market along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •  Campbell Soup Company
  •  B&G Foods, Inc.
  •  CJ CheilJedang Corporation
  •  Conagra Brands, Inc.
  •  General Mills, Inc.
  •  ITC Ltd.
  •  Nestle Inc.
  •  Unilever PLC
  •  Toyo Suisan Kikai Co., Ltd.
  •  The Kraft Heinz Company

The Insight Partner's dedicated research and analysis team consists of experienced professionals with advanced statistical expertise and offers various customization options in the existing study.
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
  • Request discounts available for Start-Ups & Universities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Dried Processed Food Market - By Product Type
1.3.2 Dried Processed Food Market - By Distribution Channel
1.3.3 Dried Processed Food Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. DRIED PROCESSED FOOD MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. DRIED PROCESSED FOOD MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. DRIED PROCESSED FOOD MARKET - GLOBAL MARKET ANALYSIS
6.1. DRIED PROCESSED FOOD - GLOBAL MARKET OVERVIEW
6.2. DRIED PROCESSED FOOD - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. DRIED PROCESSED FOOD MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. PASTA AND NOODLES
7.3.1. Overview
7.3.2. Pasta and Noodles Market Forecast and Analysis
7.4. SOUP
7.4.1. Overview
7.4.2. Soup Market Forecast and Analysis
7.5. READY MEALS
7.5.1. Overview
7.5.2. Ready Meals Market Forecast and Analysis
7.6. BABY FOOD
7.6.1. Overview
7.6.2. Baby Food Market Forecast and Analysis
7.7. OTHERS
7.7.1. Overview
7.7.2. Others Market Forecast and Analysis
8. DRIED PROCESSED FOOD MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets Market Forecast and Analysis
8.4. CONVENIENCE STORES
8.4.1. Overview
8.4.2. Convenience Stores Market Forecast and Analysis
8.5. ONLINE RETAIL CHANNELS
8.5.1. Overview
8.5.2. Online Retail Channels Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. DRIED PROCESSED FOOD MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Dried Processed Food Market Overview
9.1.2 North America Dried Processed Food Market Forecasts and Analysis
9.1.3 North America Dried Processed Food Market Forecasts and Analysis - By Product Type
9.1.4 North America Dried Processed Food Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Dried Processed Food Market Forecasts and Analysis - By Countries
9.1.5.1 United States Dried Processed Food Market
9.1.5.1.1 United States Dried Processed Food Market by Product Type
9.1.5.1.2 United States Dried Processed Food Market by Distribution Channel
9.1.5.2 Canada Dried Processed Food Market
9.1.5.2.1 Canada Dried Processed Food Market by Product Type
9.1.5.2.2 Canada Dried Processed Food Market by Distribution Channel
9.1.5.3 Mexico Dried Processed Food Market
9.1.5.3.1 Mexico Dried Processed Food Market by Product Type
9.1.5.3.2 Mexico Dried Processed Food Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Dried Processed Food Market Overview
9.2.2 Europe Dried Processed Food Market Forecasts and Analysis
9.2.3 Europe Dried Processed Food Market Forecasts and Analysis - By Product Type
9.2.4 Europe Dried Processed Food Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Dried Processed Food Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Dried Processed Food Market
9.2.5.1.1 Germany Dried Processed Food Market by Product Type
9.2.5.1.2 Germany Dried Processed Food Market by Distribution Channel
9.2.5.2 France Dried Processed Food Market
9.2.5.2.1 France Dried Processed Food Market by Product Type
9.2.5.2.2 France Dried Processed Food Market by Distribution Channel
9.2.5.3 Italy Dried Processed Food Market
9.2.5.3.1 Italy Dried Processed Food Market by Product Type
9.2.5.3.2 Italy Dried Processed Food Market by Distribution Channel
9.2.5.4 Spain Dried Processed Food Market
9.2.5.4.1 Spain Dried Processed Food Market by Product Type
9.2.5.4.2 Spain Dried Processed Food Market by Distribution Channel
9.2.5.5 United Kingdom Dried Processed Food Market
9.2.5.5.1 United Kingdom Dried Processed Food Market by Product Type
9.2.5.5.2 United Kingdom Dried Processed Food Market by Distribution Channel
9.2.5.6 Rest of Europe Dried Processed Food Market
9.2.5.6.1 Rest of Europe Dried Processed Food Market by Product Type
9.2.5.6.2 Rest of Europe Dried Processed Food Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Dried Processed Food Market Overview
9.3.2 Asia-Pacific Dried Processed Food Market Forecasts and Analysis
9.3.3 Asia-Pacific Dried Processed Food Market Forecasts and Analysis - By Product Type
9.3.4 Asia-Pacific Dried Processed Food Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Dried Processed Food Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Dried Processed Food Market
9.3.5.1.1 Australia Dried Processed Food Market by Product Type
9.3.5.1.2 Australia Dried Processed Food Market by Distribution Channel
9.3.5.2 China Dried Processed Food Market
9.3.5.2.1 China Dried Processed Food Market by Product Type
9.3.5.2.2 China Dried Processed Food Market by Distribution Channel
9.3.5.3 India Dried Processed Food Market
9.3.5.3.1 India Dried Processed Food Market by Product Type
9.3.5.3.2 India Dried Processed Food Market by Distribution Channel
9.3.5.4 Japan Dried Processed Food Market
9.3.5.4.1 Japan Dried Processed Food Market by Product Type
9.3.5.4.2 Japan Dried Processed Food Market by Distribution Channel
9.3.5.5 South Korea Dried Processed Food Market
9.3.5.5.1 South Korea Dried Processed Food Market by Product Type
9.3.5.5.2 South Korea Dried Processed Food Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Dried Processed Food Market
9.3.5.6.1 Rest of Asia-Pacific Dried Processed Food Market by Product Type
9.3.5.6.2 Rest of Asia-Pacific Dried Processed Food Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Dried Processed Food Market Overview
9.4.2 Middle East and Africa Dried Processed Food Market Forecasts and Analysis
9.4.3 Middle East and Africa Dried Processed Food Market Forecasts and Analysis - By Product Type
9.4.4 Middle East and Africa Dried Processed Food Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Dried Processed Food Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Dried Processed Food Market
9.4.5.1.1 South Africa Dried Processed Food Market by Product Type
9.4.5.1.2 South Africa Dried Processed Food Market by Distribution Channel
9.4.5.2 Saudi Arabia Dried Processed Food Market
9.4.5.2.1 Saudi Arabia Dried Processed Food Market by Product Type
9.4.5.2.2 Saudi Arabia Dried Processed Food Market by Distribution Channel
9.4.5.3 U.A.E Dried Processed Food Market
9.4.5.3.1 U.A.E Dried Processed Food Market by Product Type
9.4.5.3.2 U.A.E Dried Processed Food Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Dried Processed Food Market
9.4.5.4.1 Rest of Middle East and Africa Dried Processed Food Market by Product Type
9.4.5.4.2 Rest of Middle East and Africa Dried Processed Food Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Dried Processed Food Market Overview
9.5.2 South and Central America Dried Processed Food Market Forecasts and Analysis
9.5.3 South and Central America Dried Processed Food Market Forecasts and Analysis - By Product Type
9.5.4 South and Central America Dried Processed Food Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Dried Processed Food Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Dried Processed Food Market
9.5.5.1.1 Brazil Dried Processed Food Market by Product Type
9.5.5.1.2 Brazil Dried Processed Food Market by Distribution Channel
9.5.5.2 Argentina Dried Processed Food Market
9.5.5.2.1 Argentina Dried Processed Food Market by Product Type
9.5.5.2.2 Argentina Dried Processed Food Market by Distribution Channel
9.5.5.3 Rest of South and Central America Dried Processed Food Market
9.5.5.3.1 Rest of South and Central America Dried Processed Food Market by Product Type
9.5.5.3.2 Rest of South and Central America Dried Processed Food Market by Distribution Channel
10. IMPACT OF COVID-19 PANDEMIC ON GLOBAL DRIED PROCESSED FOOD MARKET
10.1 North America
10.2 Europe
10.3 Asia-Pacific
10.4 Middle East and Africa
10.5 South and Central America
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. DRIED PROCESSED FOOD MARKET, KEY COMPANY PROFILES
12.1. CAMPBELL SOUP COMPANY
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. B AND G FOODS, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CJ CHEILJEDANG CORPORATION
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CONAGRA BRANDS, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. GENERAL MILLS, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ITC LTD.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. NESTLE INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. UNILEVER PLC
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TOYO SUISAN KIKAI CO., LTD.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. THE KRAFT HEINZ COMPANY
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Campbell Soup Company
2. B&G Foods, Inc.
3. CJ CheilJedang Corporation
4. Conagra Brands, Inc.
5. General Mills, Inc.
6. ITC Ltd.
7. Nestle Inc.
8. Unilever PLC
9. Toyo Suisan Kikai Co., Ltd.
10. The Kraft Heinz Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Trends and growth analysis reports related to Food and Beverages : READ MORE..