Employee Advocacy Tool market Strategic Insights 2021-2031
The Employee Advocacy Tool Market is expected to register a CAGR of 8.2% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Component (Software, Services); Deployment (Cloud, On Premises); Enterprise Size (SMEs, Large Enterprise); End Use Industry (BFSI, Healthcare, IT and Telecom, Retail, Government, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report Employee Advocacy Tool Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Employee Advocacy Tool Market Segmentation
Component- Software
- Services
- Cloud
- On Premises
- SMEs
- Large Enterprise
- BFSI
- Healthcare
- IT and Telecom
- Retail
- Government
- Others
Strategic Insights
Employee Advocacy Tool Market Growth Drivers- Rise of Employee Advocacy: Businesses are beginning to recognize the power of their staff as advocates. Effective marketing techniques are starting to rely heavily on the move towards employee advocacy. Organizations are widely usinh tools that encourage employee involvement and facilitate communication in this changing environment.
- Increase in Employee Engagement Among Organizations: Employee engagement helps to measure and manage employees' perspectives on the crucial elements of workplace environment. According to Gallup, only 15% of employees are engaged in the workplace. Engagement impacts nearly every aspect of a company, including profitability, revenue, customer experience, employee turnover, and more. According to Quantum Workplace, 92% of business executives believe that engaged employees perform better, boosting the success of their teams and the outcomes of their business
- Integration with Social Media and HR Platforms: One major trend in the employee advocacy tool market is the increasing integration of these tools with popular social media platforms and HR software. Organizations are seeking seamless ways to amplify their employees' voices on social media while tracking and rewarding engagement. These tools now allow employees to share company content directly to platforms like LinkedIn, Twitter, and Facebook with ease, while also providing HR and marketing teams with analytics on the effectiveness of employee advocacy campaigns. Such integrations help organizations create a more cohesive strategy for employer branding, recruitment, and external communications.
- Gamification and Rewards Systems: Employee advocacy tools are increasingly incorporating gamification elements and rewards systems to boost employee participation and engagement. Features like leaderboards, badges, and points systems encourage employees to actively promote company content and share their experiences. By offering tangible incentives such as gift cards, donations to charities, or recognition in internal communications, organizations can foster a competitive spirit while ensuring that employees feel motivated and appreciated for their advocacy efforts. This trend is helping companies harness employee enthusiasm in a way that directly supports brand growth and employee morale.
- Integration With Advance Technologies: Combining augmented reality (AR) with virtual reality (VR) technology will result in immersive work environments that engage employees, and machine learning will improve personalization by tailoring material to each user. Furthermore, continued popularity of remote work, platforms will place a greater emphasis on mobile accessibility and collaborative capabilities to enable participation from all staff members, regardless of where they are physically located. Organizations may improve their advocacy efforts and foster a more proactive and engaged staff by utilizing these emerging technologies to fortify their corporate culture.
- Rising Adoption Of Cloud-Based Employee Advocacy Tools: The rising adoption of cloud-based employee advocacy tools presents significant opportunities for the employee advocacy tool market. As organizations increasingly embrace digital transformation and remote work, cloud-based solutions offer scalability, accessibility, and cost-effectiveness. This shift enables companies of all sizes to implement employee advocacy programs without substantial upfront investments in infrastructure
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Employee Advocacy Tool Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Employee Advocacy Tool Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
Have a question?
Naveen
Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Integration with social media platforms is anticipated to play a significant role in the global employee advocacy tool market in the coming years
Rise of employee advocacy and increase in employee engagement among organizations are the major factors driving the employee advocacy tool market
The Employee Advocacy Tool market is estimated to witness a CAGR of 8.2% from 2023 to 2031
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Employee Advocacy Tool Market - By Organization Size
1.3.2Employee Advocacy Tool Market - By Industry Vertical
1.3.3Employee Advocacy Tool Market - By Region
1.3.3.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.EMPLOYEE ADVOCACY TOOL MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER'S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.EMPLOYEE ADVOCACY TOOL MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.EMPLOYEE ADVOCACY TOOL MARKET - GLOBAL MARKET ANALYSIS
6.1.EMPLOYEE ADVOCACY TOOL - GLOBAL MARKET OVERVIEW
6.2.EMPLOYEE ADVOCACY TOOL - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.EMPLOYEE ADVOCACY TOOL MARKET - REVENUE AND FORECASTS TO 2028 " ORGANIZATION SIZE
7.1.OVERVIEW
7.2.ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
7.3.LARGE ENTERPRISE
7.3.1.Overview
7.3.2.Large Enterprise Market Forecast and Analysis
7.4.SMES
7.4.1.Overview
7.4.2.SMEs Market Forecast and Analysis
8.EMPLOYEE ADVOCACY TOOL MARKET - REVENUE AND FORECASTS TO 2028 " INDUSTRY VERTICAL
8.1.OVERVIEW
8.2.INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
8.3.BFSI
8.3.1.Overview
8.3.2.BFSI Market Forecast and Analysis
8.4.RETAIL
8.4.1.Overview
8.4.2.Retail Market Forecast and Analysis
8.5.OTHERS
8.5.1.Overview
8.5.2.Others Market Forecast and Analysis
9.EMPLOYEE ADVOCACY TOOL MARKET REVENUE AND FORECASTS TO 2028 " GEOGRAPHICAL ANALYSIS
9.1.NORTH AMERICA
9.1.1North America Employee Advocacy Tool Market Overview
9.1.2North America Employee Advocacy Tool Market Forecasts and Analysis
9.1.3North America Employee Advocacy Tool Market Forecasts and Analysis - By Organization Size
9.1.4North America Employee Advocacy Tool Market Forecasts and Analysis - By Industry Vertical
9.1.5North America Employee Advocacy Tool Market Forecasts and Analysis - By Countries
9.1.5.1United States Employee Advocacy Tool Market
9.1.5.1.1United States Employee Advocacy Tool Market by Organization Size
9.1.5.1.2United States Employee Advocacy Tool Market by Industry Vertical
9.1.5.2Canada Employee Advocacy Tool Market
9.1.5.2.1Canada Employee Advocacy Tool Market by Organization Size
9.1.5.2.2Canada Employee Advocacy Tool Market by Industry Vertical
9.1.5.3Mexico Employee Advocacy Tool Market
9.1.5.3.1Mexico Employee Advocacy Tool Market by Organization Size
9.1.5.3.2Mexico Employee Advocacy Tool Market by Industry Vertical
9.2.EUROPE
9.2.1Europe Employee Advocacy Tool Market Overview
9.2.2Europe Employee Advocacy Tool Market Forecasts and Analysis
9.2.3Europe Employee Advocacy Tool Market Forecasts and Analysis - By Organization Size
9.2.4Europe Employee Advocacy Tool Market Forecasts and Analysis - By Industry Vertical
9.2.5Europe Employee Advocacy Tool Market Forecasts and Analysis - By Countries
9.2.5.1Germany Employee Advocacy Tool Market
9.2.5.1.1Germany Employee Advocacy Tool Market by Organization Size
9.2.5.1.2Germany Employee Advocacy Tool Market by Industry Vertical
9.2.5.2France Employee Advocacy Tool Market
9.2.5.2.1France Employee Advocacy Tool Market by Organization Size
9.2.5.2.2France Employee Advocacy Tool Market by Industry Vertical
9.2.5.3Italy Employee Advocacy Tool Market
9.2.5.3.1Italy Employee Advocacy Tool Market by Organization Size
9.2.5.3.2Italy Employee Advocacy Tool Market by Industry Vertical
9.2.5.4United Kingdom Employee Advocacy Tool Market
9.2.5.4.1United Kingdom Employee Advocacy Tool Market by Organization Size
9.2.5.4.2United Kingdom Employee Advocacy Tool Market by Industry Vertical
9.2.5.5Russia Employee Advocacy Tool Market
9.2.5.5.1Russia Employee Advocacy Tool Market by Organization Size
9.2.5.5.2Russia Employee Advocacy Tool Market by Industry Vertical
9.2.5.6Rest of Europe Employee Advocacy Tool Market
9.2.5.6.1Rest of Europe Employee Advocacy Tool Market by Organization Size
9.2.5.6.2Rest of Europe Employee Advocacy Tool Market by Industry Vertical
9.3.ASIA-PACIFIC
9.3.1Asia-Pacific Employee Advocacy Tool Market Overview
9.3.2Asia-Pacific Employee Advocacy Tool Market Forecasts and Analysis
9.3.3Asia-Pacific Employee Advocacy Tool Market Forecasts and Analysis - By Organization Size
9.3.4Asia-Pacific Employee Advocacy Tool Market Forecasts and Analysis - By Industry Vertical
9.3.5Asia-Pacific Employee Advocacy Tool Market Forecasts and Analysis - By Countries
9.3.5.1Australia Employee Advocacy Tool Market
9.3.5.1.1Australia Employee Advocacy Tool Market by Organization Size
9.3.5.1.2Australia Employee Advocacy Tool Market by Industry Vertical
9.3.5.2China Employee Advocacy Tool Market
9.3.5.2.1China Employee Advocacy Tool Market by Organization Size
9.3.5.2.2China Employee Advocacy Tool Market by Industry Vertical
9.3.5.3India Employee Advocacy Tool Market
9.3.5.3.1India Employee Advocacy Tool Market by Organization Size
9.3.5.3.2India Employee Advocacy Tool Market by Industry Vertical
9.3.5.4Japan Employee Advocacy Tool Market
9.3.5.4.1Japan Employee Advocacy Tool Market by Organization Size
9.3.5.4.2Japan Employee Advocacy Tool Market by Industry Vertical
9.3.5.5South Korea Employee Advocacy Tool Market
9.3.5.5.1South Korea Employee Advocacy Tool Market by Organization Size
9.3.5.5.2South Korea Employee Advocacy Tool Market by Industry Vertical
9.3.5.6Rest of Asia-Pacific Employee Advocacy Tool Market
9.3.5.6.1Rest of Asia-Pacific Employee Advocacy Tool Market by Organization Size
9.3.5.6.2Rest of Asia-Pacific Employee Advocacy Tool Market by Industry Vertical
9.4.MIDDLE EAST AND AFRICA
9.4.1Middle East and Africa Employee Advocacy Tool Market Overview
9.4.2Middle East and Africa Employee Advocacy Tool Market Forecasts and Analysis
9.4.3Middle East and Africa Employee Advocacy Tool Market Forecasts and Analysis - By Organization Size
9.4.4Middle East and Africa Employee Advocacy Tool Market Forecasts and Analysis - By Industry Vertical
9.4.5Middle East and Africa Employee Advocacy Tool Market Forecasts and Analysis - By Countries
9.4.5.1South Africa Employee Advocacy Tool Market
9.4.5.1.1South Africa Employee Advocacy Tool Market by Organization Size
9.4.5.1.2South Africa Employee Advocacy Tool Market by Industry Vertical
9.4.5.2Saudi Arabia Employee Advocacy Tool Market
9.4.5.2.1Saudi Arabia Employee Advocacy Tool Market by Organization Size
9.4.5.2.2Saudi Arabia Employee Advocacy Tool Market by Industry Vertical
9.4.5.3U.A.E Employee Advocacy Tool Market
9.4.5.3.1U.A.E Employee Advocacy Tool Market by Organization Size
9.4.5.3.2U.A.E Employee Advocacy Tool Market by Industry Vertical
9.4.5.4Rest of Middle East and Africa Employee Advocacy Tool Market
9.4.5.4.1Rest of Middle East and Africa Employee Advocacy Tool Market by Organization Size
9.4.5.4.2Rest of Middle East and Africa Employee Advocacy Tool Market by Industry Vertical
9.5.SOUTH AND CENTRAL AMERICA
9.5.1South and Central America Employee Advocacy Tool Market Overview
9.5.2South and Central America Employee Advocacy Tool Market Forecasts and Analysis
9.5.3South and Central America Employee Advocacy Tool Market Forecasts and Analysis - By Organization Size
9.5.4South and Central America Employee Advocacy Tool Market Forecasts and Analysis - By Industry Vertical
9.5.5South and Central America Employee Advocacy Tool Market Forecasts and Analysis - By Countries
9.5.5.1Brazil Employee Advocacy Tool Market
9.5.5.1.1Brazil Employee Advocacy Tool Market by Organization Size
9.5.5.1.2Brazil Employee Advocacy Tool Market by Industry Vertical
9.5.5.2Argentina Employee Advocacy Tool Market
9.5.5.2.1Argentina Employee Advocacy Tool Market by Organization Size
9.5.5.2.2Argentina Employee Advocacy Tool Market by Industry Vertical
9.5.5.3Rest of South and Central America Employee Advocacy Tool Market
9.5.5.3.1Rest of South and Central America Employee Advocacy Tool Market by Organization Size
9.5.5.3.2Rest of South and Central America Employee Advocacy Tool Market by Industry Vertical
10.INDUSTRY LANDSCAPE
10.1.MERGERS AND ACQUISITIONS
10.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3.NEW PRODUCT LAUNCHES
10.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11.EMPLOYEE ADVOCACY TOOL MARKET, KEY COMPANY PROFILES
11.1.HOOTSUITE AMPLIFY
11.1.1.Key Facts
11.1.2.Business Description
11.1.3.Products and Services
11.1.4.Financial Overview
11.1.5.SWOT Analysis
11.1.6.Key Developments
11.2.SMARP
11.2.1.Key Facts
11.2.2.Business Description
11.2.3.Products and Services
11.2.4.Financial Overview
11.2.5.SWOT Analysis
11.2.6.Key Developments
11.3.POSTBEYOND
11.3.1.Key Facts
11.3.2.Business Description
11.3.3.Products and Services
11.3.4.Financial Overview
11.3.5.SWOT Analysis
11.3.6.Key Developments
11.4.SOCIABBLE
11.4.1.Key Facts
11.4.2.Business Description
11.4.3.Products and Services
11.4.4.Financial Overview
11.4.5.SWOT Analysis
11.4.6.Key Developments
11.5.EVERYONESOCIAL
11.5.1.Key Facts
11.5.2.Business Description
11.5.3.Products and Services
11.5.4.Financial Overview
11.5.5.SWOT Analysis
11.5.6.Key Developments
11.6.GAGGLEAMP
11.6.1.Key Facts
11.6.2.Business Description
11.6.3.Products and Services
11.6.4.Financial Overview
11.6.5.SWOT Analysis
11.6.6.Key Developments
11.7.DSMN8
11.7.1.Key Facts
11.7.2.Business Description
11.7.3.Products and Services
11.7.4.Financial Overview
11.7.5.SWOT Analysis
11.7.6.Key Developments
11.8.BAMBU BY SPROUT SOCIAL
11.8.1.Key Facts
11.8.2.Business Description
11.8.3.Products and Services
11.8.4.Financial Overview
11.8.5.SWOT Analysis
11.8.6.Key Developments
11.9.INFLUITIVE
11.9.1.Key Facts
11.9.2.Business Description
11.9.3.Products and Services
11.9.4.Financial Overview
11.9.5.SWOT Analysis
11.9.6.Key Developments
11.10.DYNAMIC SIGNAL
11.10.1.Key Facts
11.10.2.Business Description
11.10.3.Products and Services
11.10.4.Financial Overview
11.10.5.SWOT Analysis
11.10.6.Key Developments
12.APPENDIX
12.1.ABOUT THE INSIGHT PARTNERS
12.2.GLOSSARY OF TERMS
1. Hootsuite Amplify
2. Smarp
3. PostBeyond
4. Sociabble
5. EveryoneSocial
6. GaggleAMP
7. DSMN8
8. Bambu by Sprout Social
9. Influitive
10. Dynamic Signal
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For