End-Point Security Market SWOT Analysis by 2031
The End-Point Security Market is expected to register a CAGR of 9.1% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Solution (Anti-Virus Antispyware Antimalware, Firewall, End-Point Device Control, Intrusion Prevention, End-Point Application Control); Deployment Type (On-Premises, Cloud); Service (Consulting, Training and Support, Managed Services); Vertical (Government and Defense, BFSI, Retail, IT and Telecom, Healthcare, Energy and Utilities, Education, Others); Geography (North America, Europe, Asia-Pacific, Middle East & Africa, South and Central America).
The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
The report End-Point Security Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
End-Point Security Market Segmentation
Solution- Anti-Virus Antispyware Antimalware
- Firewall
- End-Point Device Control
- Intrusion Prevention
- End-Point Application Control
- On-Premises
- Cloud
- Consulting
- Training and Support
- Managed Services
- Government and Defense
- BFSI
- Retail
- IT and Telecom
- Healthcare
- Energy and Utilities
- Education
- Others
- Government and Defense
- BFSI
- Retail
- IT and Telecom
- Healthcare
- Energy and Utilities
- Education
- Others
Strategic Insights
End-Point Security Market Growth Drivers- Increasing Cybersecurity Threats and Attacks: The rise in cyber threats, including malware, ransomware, phishing, and advanced persistent threats (APTs), has made endpoint security a critical concern for organizations. With endpoints becoming the primary attack vector for cybercriminals, businesses are increasingly investing in robust endpoint security solutions to protect their networks. The growing sophistication of cyberattacks, coupled with the increasing number of devices accessing corporate networks, is driving the demand for comprehensive endpoint security solutions that can detect, respond to, and mitigate threats effectively.
- Shift to Remote Work and BYOD Policies: The shift towards remote work and the widespread adoption of Bring Your Own Device (BYOD) policies have expanded the attack surface for organizations. As employees access corporate resources from various devices and locations, the need for effective endpoint security solutions has become paramount. Organizations must ensure that all endpoints, including personal devices, are secured to prevent unauthorized access and data breaches. This trend is driving the growth of the endpoint security market as companies seek solutions that provide visibility and control over a diverse range of devices.
- Evolution Towards Unified Endpoint Security (UES): There is a growing trend towards Unified Endpoint Security (UES) solutions that provide a comprehensive approach to securing all endpoints, including desktops, laptops, mobile devices, and IoT devices. UES solutions integrate various security functionalities, such as antivirus, anti-malware, firewall, and data loss prevention, into a single platform. This holistic approach simplifies management and enhances visibility across all endpoints, allowing organizations to respond to threats more effectively. As businesses seek streamlined security solutions, the demand for UES is expected to rise.
- Zero Trust Security Model Adoption: The Zero Trust model is gaining traction in endpoint security. It operates on the principle of "never trust, always verify," meaning every device and user, regardless of location, must authenticate before gaining access to network resources. This model enhances endpoint security by reducing potential entry points for attackers.
- Growth of the Internet of Things (IoT): The proliferation of IoT devices presents significant opportunities for the endpoint security market. As organizations increasingly deploy IoT devices for various applications, such as smart buildings, industrial automation, and healthcare, the need for securing these endpoints becomes critical. IoT devices often lack built-in security features, making them vulnerable to cyberattacks. Organizations can capitalize on this opportunity by offering specialized endpoint security solutions that address the unique challenges posed by IoT devices, ensuring that they are protected against potential threats.
- Integration of Artificial Intelligence and Machine Learning: The integration of artificial intelligence (AI) and machine learning (ML) into endpoint security solutions offers opportunities for enhanced threat detection and response capabilities. AI and ML algorithms can analyze large volumes of data to identify patterns, detect anomalies, and predict potential threats in real time. This proactive approach to security enables organizations to respond more effectively to emerging threats. Vendors that develop AI-driven endpoint security solutions can differentiate themselves in the market and meet the growing demand for more intelligent security measures.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the End-Point Security Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the End-Point Security Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The End-Point Security Market is estimated to witness a CAGR of 9.1% from 2023 to 2031
Increasing Cybersecurity Threats and Shift to Remote Work and BYOD Policies are the major factors driving the End-Point Security Market
Evolution Towards Unified Endpoint Security (UES) is anticipated to play a significant role in the global End-Point Security Market in the coming years
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Some of the customization options available based on the request are an additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 End-Point Security Market - By Solution
1.3.2 End-Point Security Market - By Deployment Type
1.3.3 End-Point Security Market - By Service
1.3.4 End-Point Security Market - By Vertical
1.3.5 End-Point Security Market - By Region
1.3.5.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. END-POINT SECURITY MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. END-POINT SECURITY MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. END-POINT SECURITY MARKET - GLOBAL MARKET ANALYSIS
6.1. END-POINT SECURITY - GLOBAL MARKET OVERVIEW
6.2. END-POINT SECURITY - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. END-POINT SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - SOLUTION
7.1. OVERVIEW
7.2. SOLUTION MARKET FORECASTS AND ANALYSIS
7.3. ANTI-VIRUS ANTISPYWARE ANTIMALWARE
7.3.1. Overview
7.3.2. Anti-Virus Antispyware Antimalware Market Forecast and Analysis
7.4. FIREWALL
7.4.1. Overview
7.4.2. Firewall Market Forecast and Analysis
7.5. END-POINT DEVICE CONTROL
7.5.1. Overview
7.5.2. End-Point Device Control Market Forecast and Analysis
7.6. INTRUSION PREVENTION
7.6.1. Overview
7.6.2. Intrusion Prevention Market Forecast and Analysis
7.7. END-POINT APPLICATION CONTROL
7.7.1. Overview
7.7.2. End-Point Application Control Market Forecast and Analysis
8. END-POINT SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1. OVERVIEW
8.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3. ON-PREMISES
8.3.1. Overview
8.3.2. On-Premises Market Forecast and Analysis
8.4. CLOUD
8.4.2. Cloud Market Forecast and Analysis
8.4.1. Overview
9. END-POINT SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - SERVICE
9.1. OVERVIEW
9.2. SERVICE MARKET FORECASTS AND ANALYSIS
9.3. CONSULTING
9.3.1. Overview
9.3.2. Consulting Market Forecast and Analysis
9.4. TRAINING AND SUPPORT
9.4.1. Overview
9.4.2. Training and Support Market Forecast and Analysis
9.5. MANAGED SERVICES
9.5.1. Overview
9.5.2. Managed Services Market Forecast and Analysis
10. END-POINT SECURITY MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
10.1. OVERVIEW
10.2. VERTICAL MARKET FORECASTS AND ANALYSIS
10.3. GOVERNMENT AND DEFENSE
10.3.1. Overview
10.3.2. Government and Defense Market Forecast and Analysis
10.4. BFSI
10.4.1. Overview
10.4.2. BFSI Market Forecast and Analysis
10.5. RETAIL
10.5.1. Overview
10.5.2. Retail Market Forecast and Analysis
10.6. IT AND TELECOM
10.6.1. Overview
10.6.2. IT and Telecom Market Forecast and Analysis
10.7. HEALTHCARE
10.7.1. Overview
10.7.2. Healthcare Market Forecast and Analysis
10.8. ENERGY AND UTILITIES
10.8.1. Overview
10.8.2. Energy and Utilities Market Forecast and Analysis
10.9. EDUCATION
10.9.1. Overview
10.9.2. Education Market Forecast and Analysis
10.10. OTHERS
10.10.1. Overview
10.10.2. Others Market Forecast and Analysis
11. END-POINT SECURITY MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. NORTH AMERICA
11.1.1 North America End-Point Security Market Overview
11.1.2 North America End-Point Security Market Forecasts and Analysis
11.1.3 North America End-Point Security Market Forecasts and Analysis - By Solution
11.1.4 North America End-Point Security Market Forecasts and Analysis - By Deployment Type
11.1.5 North America End-Point Security Market Forecasts and Analysis - By Service
11.1.6 North America End-Point Security Market Forecasts and Analysis - By Vertical
11.1.7 North America End-Point Security Market Forecasts and Analysis - By Countries
11.1.7.1 United States End-Point Security Market
11.1.7.1.1 United States End-Point Security Market by Solution
11.1.7.1.2 United States End-Point Security Market by Deployment Type
11.1.7.1.3 United States End-Point Security Market by Service
11.1.7.1.4 United States End-Point Security Market by Vertical
11.1.7.2 Canada End-Point Security Market
11.1.7.2.1 Canada End-Point Security Market by Solution
11.1.7.2.2 Canada End-Point Security Market by Deployment Type
11.1.7.2.3 Canada End-Point Security Market by Service
11.1.7.2.4 Canada End-Point Security Market by Vertical
11.1.7.3 Mexico End-Point Security Market
11.1.7.3.1 Mexico End-Point Security Market by Solution
11.1.7.3.2 Mexico End-Point Security Market by Deployment Type
11.1.7.3.3 Mexico End-Point Security Market by Service
11.1.7.3.4 Mexico End-Point Security Market by Vertical
11.2. EUROPE
11.2.1 Europe End-Point Security Market Overview
11.2.2 Europe End-Point Security Market Forecasts and Analysis
11.2.3 Europe End-Point Security Market Forecasts and Analysis - By Solution
11.2.4 Europe End-Point Security Market Forecasts and Analysis - By Deployment Type
11.2.5 Europe End-Point Security Market Forecasts and Analysis - By Service
11.2.6 Europe End-Point Security Market Forecasts and Analysis - By Vertical
11.2.7 Europe End-Point Security Market Forecasts and Analysis - By Countries
11.2.7.1 Germany End-Point Security Market
11.2.7.1.1 Germany End-Point Security Market by Solution
11.2.7.1.2 Germany End-Point Security Market by Deployment Type
11.2.7.1.3 Germany End-Point Security Market by Service
11.2.7.1.4 Germany End-Point Security Market by Vertical
11.2.7.2 France End-Point Security Market
11.2.7.2.1 France End-Point Security Market by Solution
11.2.7.2.2 France End-Point Security Market by Deployment Type
11.2.7.2.3 France End-Point Security Market by Service
11.2.7.2.4 France End-Point Security Market by Vertical
11.2.7.3 Italy End-Point Security Market
11.2.7.3.1 Italy End-Point Security Market by Solution
11.2.7.3.2 Italy End-Point Security Market by Deployment Type
11.2.7.3.3 Italy End-Point Security Market by Service
11.2.7.3.4 Italy End-Point Security Market by Vertical
11.2.7.4 United Kingdom End-Point Security Market
11.2.7.4.1 United Kingdom End-Point Security Market by Solution
11.2.7.4.2 United Kingdom End-Point Security Market by Deployment Type
11.2.7.4.3 United Kingdom End-Point Security Market by Service
11.2.7.4.4 United Kingdom End-Point Security Market by Vertical
11.2.7.5 Russia End-Point Security Market
11.2.7.5.1 Russia End-Point Security Market by Solution
11.2.7.5.2 Russia End-Point Security Market by Deployment Type
11.2.7.5.3 Russia End-Point Security Market by Service
11.2.7.5.4 Russia End-Point Security Market by Vertical
11.2.7.6 Rest of Europe End-Point Security Market
11.2.7.6.1 Rest of Europe End-Point Security Market by Solution
11.2.7.6.2 Rest of Europe End-Point Security Market by Deployment Type
11.2.7.6.3 Rest of Europe End-Point Security Market by Service
11.2.7.6.4 Rest of Europe End-Point Security Market by Vertical
11.3. ASIA-PACIFIC
11.3.1 Asia-Pacific End-Point Security Market Overview
11.3.2 Asia-Pacific End-Point Security Market Forecasts and Analysis
11.3.3 Asia-Pacific End-Point Security Market Forecasts and Analysis - By Solution
11.3.4 Asia-Pacific End-Point Security Market Forecasts and Analysis - By Deployment Type
11.3.5 Asia-Pacific End-Point Security Market Forecasts and Analysis - By Service
11.3.6 Asia-Pacific End-Point Security Market Forecasts and Analysis - By Vertical
11.3.7 Asia-Pacific End-Point Security Market Forecasts and Analysis - By Countries
11.3.7.1 Australia End-Point Security Market
11.3.7.1.1 Australia End-Point Security Market by Solution
11.3.7.1.2 Australia End-Point Security Market by Deployment Type
11.3.7.1.3 Australia End-Point Security Market by Service
11.3.7.1.4 Australia End-Point Security Market by Vertical
11.3.7.2 China End-Point Security Market
11.3.7.2.1 China End-Point Security Market by Solution
11.3.7.2.2 China End-Point Security Market by Deployment Type
11.3.7.2.3 China End-Point Security Market by Service
11.3.7.2.4 China End-Point Security Market by Vertical
11.3.7.3 India End-Point Security Market
11.3.7.3.1 India End-Point Security Market by Solution
11.3.7.3.2 India End-Point Security Market by Deployment Type
11.3.7.3.3 India End-Point Security Market by Service
11.3.7.3.4 India End-Point Security Market by Vertical
11.3.7.4 Japan End-Point Security Market
11.3.7.4.1 Japan End-Point Security Market by Solution
11.3.7.4.2 Japan End-Point Security Market by Deployment Type
11.3.7.4.3 Japan End-Point Security Market by Service
11.3.7.4.4 Japan End-Point Security Market by Vertical
11.3.7.5 South Korea End-Point Security Market
11.3.7.5.1 South Korea End-Point Security Market by Solution
11.3.7.5.2 South Korea End-Point Security Market by Deployment Type
11.3.7.5.3 South Korea End-Point Security Market by Service
11.3.7.5.4 South Korea End-Point Security Market by Vertical
11.3.7.6 Rest of Asia-Pacific End-Point Security Market
11.3.7.6.1 Rest of Asia-Pacific End-Point Security Market by Solution
11.3.7.6.2 Rest of Asia-Pacific End-Point Security Market by Deployment Type
11.3.7.6.3 Rest of Asia-Pacific End-Point Security Market by Service
11.3.7.6.4 Rest of Asia-Pacific End-Point Security Market by Vertical
11.4. MIDDLE EAST AND AFRICA
11.4.1 Middle East and Africa End-Point Security Market Overview
11.4.2 Middle East and Africa End-Point Security Market Forecasts and Analysis
11.4.3 Middle East and Africa End-Point Security Market Forecasts and Analysis - By Solution
11.4.4 Middle East and Africa End-Point Security Market Forecasts and Analysis - By Deployment Type
11.4.5 Middle East and Africa End-Point Security Market Forecasts and Analysis - By Service
11.4.6 Middle East and Africa End-Point Security Market Forecasts and Analysis - By Vertical
11.4.7 Middle East and Africa End-Point Security Market Forecasts and Analysis - By Countries
11.4.7.1 South Africa End-Point Security Market
11.4.7.1.1 South Africa End-Point Security Market by Solution
11.4.7.1.2 South Africa End-Point Security Market by Deployment Type
11.4.7.1.3 South Africa End-Point Security Market by Service
11.4.7.1.4 South Africa End-Point Security Market by Vertical
11.4.7.2 Saudi Arabia End-Point Security Market
11.4.7.2.1 Saudi Arabia End-Point Security Market by Solution
11.4.7.2.2 Saudi Arabia End-Point Security Market by Deployment Type
11.4.7.2.3 Saudi Arabia End-Point Security Market by Service
11.4.7.2.4 Saudi Arabia End-Point Security Market by Vertical
11.4.7.3 U.A.E End-Point Security Market
11.4.7.3.1 U.A.E End-Point Security Market by Solution
11.4.7.3.2 U.A.E End-Point Security Market by Deployment Type
11.4.7.3.3 U.A.E End-Point Security Market by Service
11.4.7.3.4 U.A.E End-Point Security Market by Vertical
11.4.7.4 Rest of Middle East and Africa End-Point Security Market
11.4.7.4.1 Rest of Middle East and Africa End-Point Security Market by Solution
11.4.7.4.2 Rest of Middle East and Africa End-Point Security Market by Deployment Type
11.4.7.4.3 Rest of Middle East and Africa End-Point Security Market by Service
11.4.7.4.4 Rest of Middle East and Africa End-Point Security Market by Vertical
11.5. SOUTH AND CENTRAL AMERICA
11.5.1 South and Central America End-Point Security Market Overview
11.5.2 South and Central America End-Point Security Market Forecasts and Analysis
11.5.3 South and Central America End-Point Security Market Forecasts and Analysis - By Solution
11.5.4 South and Central America End-Point Security Market Forecasts and Analysis - By Deployment Type
11.5.5 South and Central America End-Point Security Market Forecasts and Analysis - By Service
11.5.6 South and Central America End-Point Security Market Forecasts and Analysis - By Vertical
11.5.7 South and Central America End-Point Security Market Forecasts and Analysis - By Countries
11.5.7.1 Brazil End-Point Security Market
11.5.7.1.1 Brazil End-Point Security Market by Solution
11.5.7.1.2 Brazil End-Point Security Market by Deployment Type
11.5.7.1.3 Brazil End-Point Security Market by Service
11.5.7.1.4 Brazil End-Point Security Market by Vertical
11.5.7.2 Argentina End-Point Security Market
11.5.7.2.1 Argentina End-Point Security Market by Solution
11.5.7.2.2 Argentina End-Point Security Market by Deployment Type
11.5.7.2.3 Argentina End-Point Security Market by Service
11.5.7.2.4 Argentina End-Point Security Market by Vertical
11.5.7.3 Rest of South and Central America End-Point Security Market
11.5.7.3.1 Rest of South and Central America End-Point Security Market by Solution
11.5.7.3.2 Rest of South and Central America End-Point Security Market by Deployment Type
11.5.7.3.3 Rest of South and Central America End-Point Security Market by Service
11.5.7.3.4 Rest of South and Central America End-Point Security Market by Vertical
12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13. END-POINT SECURITY MARKET, KEY COMPANY PROFILES
13.1. AO KASPERSKY LAB
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. AVAST SOFTWARE S.R.O.
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. BITDEFENDER
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. CISCO SYSTEMS, INC.
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ESET, SPOL. S R.O.
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. FORTINET, INC.
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. F-SECURE
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. MCAFEE, LLC
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. MICROSOFT
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. PALO ALTO NETWORKS
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments
14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
- AO Kaspersky Lab
- Avast Software s.r.o.
- Bitdefender
- Cisco Systems, Inc.
- ESET, spol. s r.o.
- Fortinet, Inc.
- F-Secure
- McAfee, LLC
- Microsoft
- Palo Alto Networks
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.