Enterprise Media Gateways Market Growth Report 2021 to 2031
The enterprise media gateways market is expected to register a CAGR of 3.1% during 2023–2031. Shift towards cloud-based and virtualized media gateways and enhanced security features to protect against cyber threats are likely to remain key trends in the market.
Enterprise Media Gateways Market Analysis
- The adoption of enterprise media gateway is in a transition stage for many organizations that have legacy TDM-based and IP-based systems.
- There is more trend toward distributed cloud-based solutions, especially in large enterprises. For different industries, the context of the adoption of solutions is about the needs of specific applications and regional regulation.
- Finance and Healthcare are the front-run markets for the adoption rate. Large enterprises are shown a higher adoption rate than small and medium businesses which is in a steady recommended use based on our client purchase survey.
Enterprise Media Gateways Market Overview
- The ever-growing digital transformation, as well as the shift to an IP-based communications environment, is fuelling the gradual yet steady rise in the need for enterprise media gateways.
- Key market drivers and trends are the adoption of the cloud, integration with unified communications, security enhancement, and AI. The market is moderately fragmented, with North America accounting for the major share and the fastest growth rate expected in the Asia-Pacific region.
- A specific challenge for the industry includes the whole industry’s future evolution, as hardware demand is on a steady decline, with pricing pressure expected to grow.
- Opportunities abound due to the progressive shift from traditional hardware solutions to software-based IP-based communication solutions. While the eventual shift to hardware-free (full-IP) networks will undoubtedly affect long-term growth, there is still substantial room for growth in the market as companies engage in the hybrid communication landscape that has already emerged.
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Enterprise Media Gateways Market: Strategic Insights
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Enterprise Media Gateways Market: Strategic Insights
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Naveen will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
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Enterprise Media Gateways Market Drivers and Opportunities
Growing adoption of IP-based communication systems to Favor the Market
- The rise of IP-based communication systems is a major factor fuelling the growth of the enterprise media gateway market by encouraging the adoption of enterprise media gateways as needed to mediate between circuit-switched networks and rising IP-based networks of communications.
- As enterprises seek to migrate to Voice over IP (VoIP) and other IP-based systems to cut cost, increase flexibility, and leverage advanced features in their communications, going all-in usually presupposes that they wish to have compatibility with already well-established PSTN and legacy systems.
- The ability of enterprise media gateways to mediate between two different signal types and codecs (via media conversion) and enable communication between distinct kinds of networks (interworking) may be the preferred solution until all parts of the infrastructure can be converted to IP. The demand for media gateways is expected to grow as a key component in one solution to blend hybrid communications assets.
Development of Industry-Specific Gateway Solutions
- Customized solutions per industry are opening up parts of the enterprise media gateway market. Customized solutions address the niche needs of multiple industries, such as healthcare, finance, and manufacturing.
- Not only do these customized solutions provide industry-specific features such as regulatory compliance that matches industry-specific requirements and reduces call-hops, but they also enable easier integration with applications already in use in the specific industry.
- Ideally, two-factor authentication at TYMNet could work with current authentication methods used by financial services companies and update networks. Regardless of the kind of customization – features or integration – the end goal is the same: to provide a function specific to an industry. This means vendors could command a price increase as well while expanding market coverage to a wider audience.
Enterprise Media Gateways Market Report Segmentation Analysis
Key segments that contributed to the derivation of the enterprise media gateways market analysis are organization size and industry.
- Based on organization size, the enterprise media gateways market is divided into SMEs and large enterprises.
- Based on the industry, the enterprise media gateways market is divided into BFSI, healthcare, IT and telecom, media and entertainment, public sector, and others.
Enterprise Media Gateways Market Share Analysis by Geography
- Enterprise Media Gateways Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
- Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Enterprise Media Gateways market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
- Also, the report covers PEST analysis, which involves the study of major factors that influence the Enterprise Media Gateways market in these regions.
Enterprise Media Gateways Market Report Scope
Enterprise Media Gateways Market News and Recent Developments
The enterprise media gateways market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the enterprise media gateways market are listed below:
- Cisco and T-Mobile announced plans to offer businesses Cisco Meraki's first-ever 5G cellular gateways for fixed wireless access (FWA), the MG51 and MG51E. Considering the often lengthy and uncertain installation timelines, gated and restrictive bandwidth plans, and inconsistent nationwide availability — wired broadband is hardly the ideal solution for all businesses. Now, Cisco and T-Mobile are smashing all these pain points. Thanks to this solution, businesses of all sizes will be able to create enriching and differentiated experiences for their customers using simplified, scalable, and reliable network-managed services powered by T-Mobile's 5G network and the cloud-first Cisco Meraki platform. (Source: Cisco Systems, Inc., Press Release, February 2023)
Enterprise Media Gateways Market Report Coverage and Deliverables
The “Enterprise Media Gateways Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Enterprise media gateways market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Enterprise media gateways market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Enterprise media gateways market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the enterprise media gateways market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The global enterprise media gateways market is expected to grow at a CAGR of 3.1% during the forecast period 2023 - 2031.
Growing adoption of IP-based communication systems and increasing demand for unified communications are expected to drive the enterprise media gateways market.
Shift towards cloud-based and virtualized media gateways and enhanced security features to protect against cyber threats are likely to remain key trends in the market.
The leading players operating in the enterprise media gateways market are ADTRAN, AudioCodes Ltd., Avaya, Cisco Systems, Inc., Dialogic Corporation, Grandstream Networks, Huawei Technologies Co. Ltd, Ribbon Communications Operating Company, Inc., and Sangoma.
The report can be delivered in PDF/PPT format; we can also share an Excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Enterprise Media Gateways Market - By Organization Size
1.3.2 Enterprise Media Gateways Market - By Industry
1.3.3 Enterprise Media Gateways Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ENTERPRISE MEDIA GATEWAYS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. ENTERPRISE MEDIA GATEWAYS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ENTERPRISE MEDIA GATEWAYS MARKET - GLOBAL MARKET ANALYSIS
6.1. ENTERPRISE MEDIA GATEWAYS - GLOBAL MARKET OVERVIEW
6.2. ENTERPRISE MEDIA GATEWAYS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ENTERPRISE MEDIA GATEWAYS MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
7.1. OVERVIEW
7.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
7.3. SMES
7.3.1. Overview
7.3.2. SMEs Market Forecast and Analysis
7.4. LARGE ENTERPRISES
7.4.1. Overview
7.4.2. Large Enterprises Market Forecast and Analysis
8. ENTERPRISE MEDIA GATEWAYS MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY
8.1. OVERVIEW
8.2. INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. BFSI
8.3.1. Overview
8.3.2. BFSI Market Forecast and Analysis
8.4. HEALTHCARE
8.4.1. Overview
8.4.2. Healthcare Market Forecast and Analysis
8.5. IT AND TELECOM
8.5.1. Overview
8.5.2. IT and Telecom Market Forecast and Analysis
8.6. MEDIA AND ENTERTAINMENT
8.6.1. Overview
8.6.2. Media and Entertainment Market Forecast and Analysis
8.7. PUBLIC SECTOR
8.7.1. Overview
8.7.2. Public Sector Market Forecast and Analysis
8.8. OTHERS
8.8.1. Overview
8.8.2. Others Market Forecast and Analysis
9. ENTERPRISE MEDIA GATEWAYS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Enterprise Media Gateways Market Overview
9.1.2 North America Enterprise Media Gateways Market Forecasts and Analysis
9.1.3 North America Enterprise Media Gateways Market Forecasts and Analysis - By Organization Size
9.1.4 North America Enterprise Media Gateways Market Forecasts and Analysis - By Industry
9.1.5 North America Enterprise Media Gateways Market Forecasts and Analysis - By Countries
9.1.5.1 United States Enterprise Media Gateways Market
9.1.5.1.1 United States Enterprise Media Gateways Market by Organization Size
9.1.5.1.2 United States Enterprise Media Gateways Market by Industry
9.1.5.2 Canada Enterprise Media Gateways Market
9.1.5.2.1 Canada Enterprise Media Gateways Market by Organization Size
9.1.5.2.2 Canada Enterprise Media Gateways Market by Industry
9.1.5.3 Mexico Enterprise Media Gateways Market
9.1.5.3.1 Mexico Enterprise Media Gateways Market by Organization Size
9.1.5.3.2 Mexico Enterprise Media Gateways Market by Industry
9.2. EUROPE
9.2.1 Europe Enterprise Media Gateways Market Overview
9.2.2 Europe Enterprise Media Gateways Market Forecasts and Analysis
9.2.3 Europe Enterprise Media Gateways Market Forecasts and Analysis - By Organization Size
9.2.4 Europe Enterprise Media Gateways Market Forecasts and Analysis - By Industry
9.2.5 Europe Enterprise Media Gateways Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Enterprise Media Gateways Market
9.2.5.1.1 Germany Enterprise Media Gateways Market by Organization Size
9.2.5.1.2 Germany Enterprise Media Gateways Market by Industry
9.2.5.2 France Enterprise Media Gateways Market
9.2.5.2.1 France Enterprise Media Gateways Market by Organization Size
9.2.5.2.2 France Enterprise Media Gateways Market by Industry
9.2.5.3 Italy Enterprise Media Gateways Market
9.2.5.3.1 Italy Enterprise Media Gateways Market by Organization Size
9.2.5.3.2 Italy Enterprise Media Gateways Market by Industry
9.2.5.4 United Kingdom Enterprise Media Gateways Market
9.2.5.4.1 United Kingdom Enterprise Media Gateways Market by Organization Size
9.2.5.4.2 United Kingdom Enterprise Media Gateways Market by Industry
9.2.5.5 Russia Enterprise Media Gateways Market
9.2.5.5.1 Russia Enterprise Media Gateways Market by Organization Size
9.2.5.5.2 Russia Enterprise Media Gateways Market by Industry
9.2.5.6 Rest of Europe Enterprise Media Gateways Market
9.2.5.6.1 Rest of Europe Enterprise Media Gateways Market by Organization Size
9.2.5.6.2 Rest of Europe Enterprise Media Gateways Market by Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Enterprise Media Gateways Market Overview
9.3.2 Asia-Pacific Enterprise Media Gateways Market Forecasts and Analysis
9.3.3 Asia-Pacific Enterprise Media Gateways Market Forecasts and Analysis - By Organization Size
9.3.4 Asia-Pacific Enterprise Media Gateways Market Forecasts and Analysis - By Industry
9.3.5 Asia-Pacific Enterprise Media Gateways Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Enterprise Media Gateways Market
9.3.5.1.1 Australia Enterprise Media Gateways Market by Organization Size
9.3.5.1.2 Australia Enterprise Media Gateways Market by Industry
9.3.5.2 China Enterprise Media Gateways Market
9.3.5.2.1 China Enterprise Media Gateways Market by Organization Size
9.3.5.2.2 China Enterprise Media Gateways Market by Industry
9.3.5.3 India Enterprise Media Gateways Market
9.3.5.3.1 India Enterprise Media Gateways Market by Organization Size
9.3.5.3.2 India Enterprise Media Gateways Market by Industry
9.3.5.4 Japan Enterprise Media Gateways Market
9.3.5.4.1 Japan Enterprise Media Gateways Market by Organization Size
9.3.5.4.2 Japan Enterprise Media Gateways Market by Industry
9.3.5.5 South Korea Enterprise Media Gateways Market
9.3.5.5.1 South Korea Enterprise Media Gateways Market by Organization Size
9.3.5.5.2 South Korea Enterprise Media Gateways Market by Industry
9.3.5.6 Rest of Asia-Pacific Enterprise Media Gateways Market
9.3.5.6.1 Rest of Asia-Pacific Enterprise Media Gateways Market by Organization Size
9.3.5.6.2 Rest of Asia-Pacific Enterprise Media Gateways Market by Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Enterprise Media Gateways Market Overview
9.4.2 Middle East and Africa Enterprise Media Gateways Market Forecasts and Analysis
9.4.3 Middle East and Africa Enterprise Media Gateways Market Forecasts and Analysis - By Organization Size
9.4.4 Middle East and Africa Enterprise Media Gateways Market Forecasts and Analysis - By Industry
9.4.5 Middle East and Africa Enterprise Media Gateways Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Enterprise Media Gateways Market
9.4.5.1.1 South Africa Enterprise Media Gateways Market by Organization Size
9.4.5.1.2 South Africa Enterprise Media Gateways Market by Industry
9.4.5.2 Saudi Arabia Enterprise Media Gateways Market
9.4.5.2.1 Saudi Arabia Enterprise Media Gateways Market by Organization Size
9.4.5.2.2 Saudi Arabia Enterprise Media Gateways Market by Industry
9.4.5.3 U.A.E Enterprise Media Gateways Market
9.4.5.3.1 U.A.E Enterprise Media Gateways Market by Organization Size
9.4.5.3.2 U.A.E Enterprise Media Gateways Market by Industry
9.4.5.4 Rest of Middle East and Africa Enterprise Media Gateways Market
9.4.5.4.1 Rest of Middle East and Africa Enterprise Media Gateways Market by Organization Size
9.4.5.4.2 Rest of Middle East and Africa Enterprise Media Gateways Market by Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Enterprise Media Gateways Market Overview
9.5.2 South and Central America Enterprise Media Gateways Market Forecasts and Analysis
9.5.3 South and Central America Enterprise Media Gateways Market Forecasts and Analysis - By Organization Size
9.5.4 South and Central America Enterprise Media Gateways Market Forecasts and Analysis - By Industry
9.5.5 South and Central America Enterprise Media Gateways Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Enterprise Media Gateways Market
9.5.5.1.1 Brazil Enterprise Media Gateways Market by Organization Size
9.5.5.1.2 Brazil Enterprise Media Gateways Market by Industry
9.5.5.2 Argentina Enterprise Media Gateways Market
9.5.5.2.1 Argentina Enterprise Media Gateways Market by Organization Size
9.5.5.2.2 Argentina Enterprise Media Gateways Market by Industry
9.5.5.3 Rest of South and Central America Enterprise Media Gateways Market
9.5.5.3.1 Rest of South and Central America Enterprise Media Gateways Market by Organization Size
9.5.5.3.2 Rest of South and Central America Enterprise Media Gateways Market by Industry
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. ENTERPRISE MEDIA GATEWAYS MARKET, KEY COMPANY PROFILES
11.1. ADTRAN
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. AUDIOCODES LTD.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. AVAYA
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CISCO SYSTEMS, INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. DIALOGIC CORPORATION
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. GRANDSTREAM NETWORKS
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. HUAWEI TECHNOLOGIES CO. LTD
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. RIBBON COMMUNICATIONS OPERATING COMPANY, INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. SANGOMA
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. ZTE CORPORATION
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies
1. ADTRAN
2. AudioCodes Ltd.
3. Avaya
4. Cisco Systems, Inc.
5. Dialogic Corporation
6. Grandstream Networks
7. Huawei Technologies Co. Ltd
8. Ribbon Communications Operating Company, Inc.
9. Sangoma
10. ZTE Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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