Enterprise Mobility Management Market Dynamics and Analysis by 2031
The enterprise mobility management market is expected to register a CAGR of 22.3% during 2023–2031. The growing demand for edge computing solutions and the advent of augmented reality (AR) technologies are likely to remain key trends in the market.
Enterprise Mobility Management Market Analysis
- Enterprise mobility management (EMM) platforms are evolving from strategic device management tools to combined end-user figuring management platforms, mobile devices, apps, and data, as well as traditional computing platforms such as laptops and PCs.
- The market growth is associated with improving cybersecurity, the evolution of Industry 4.0, 5G connectivity, and other wireless environments is fueling the market.
Enterprise Mobility Management Market Overview
- Enterprise Mobility Management (EMM) is a method of mobile device management (MDM) that allows employees to use mobile devices to connect to business resources without compromising security. This integrates mobile management systems or services to offer intellectual property protections and improve data management safety.
- Retailers highly demand enterprise mobility management solutions for smoothly managing payment processes.
- Employees use smartphones as point-of-sale (POS) devices to scan bar codes, conduct payments, and process transactions, which increases the demand for EMM among retailers to manage inventory by reducing costs and the time spent on compliance and quality assurance.
- Moreover, the ease-to-user benefits of EMM enable organizations to assimilate mobile devices with internal processes and protect data security and privacy.
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Enterprise Mobility Management Market: Strategic Insights
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Enterprise Mobility Management Market Drivers and Opportunities
Surge in Data and Mobile Devices to Favor the Market
- The outbreak of the COVID-19 pandemic forced most organizations to shift to a work-from-home model due to the lockdown and social distancing measures. This has created a substantial demand for enterprise mobility solutions for handling applications and devices while nursing the application aspect remotely.
- Moreover, several market players are developing application and device management services and providing a set of services to their customers.
- Therefore, increased demand for enterprise mobility solutions from organizations to deal with mobile device essentials is boosting the market.
Integration of IoT Technology to Streamline Operations
- The Internet of Things (IoT) is a networked system of interconnected computing devices, physical and digital machinery, items, or almost anything with unique IDs that access corporate data via networks.
- Refrigerated cargo trucks, construction equipment, power poles, smart hospital beds, and other nodes make up the Internet of Things. Asset tracking with GPS tags enables organizations to control mobile assets in real time.
- Security is critical to effective IoT integration, as each endpoint offers a potential attack vector.
- IoT devices must be able to communicate with all corporate enterprise data, networks, and external parties while protecting enterprise data, devices, and networks.
Enterprise Mobility Management Market Report Segmentation Analysis
Key segments that contributed to the derivation of the enterprise mobility management market analysis are offering, deployment, enterprise size, and end-users.
- Based on offering, the enterprise mobility management market is divided into solutions and services. The solution segment is segmented into mobile content management (MCM), mobile application management (MAM), mobile device management (MDM), and others). The services segment is segmented into professional services and managed services. The solution segment held a larger market share in 2023.
- By deployment, the market is bifurcated into on-premise and cloud. The cloud segment is anticipated to expand at a significant rate during the forecast period.
- In terms of enterprise size, the enterprise mobility management market is segmented into small and medium-sized enterprises (SMEs) and large enterprises. The large enterprises segment held a larger market share in 2023.
- based on end-users, the market is divided into BFSI, IT and telecom, government and defense, travel and hospitality, automotive, healthcare, and others. The BFSI segment is anticipated to expand at a significant pace during the forecast period.
Enterprise Mobility Management Market Share Analysis by Geography
The geographic scope of the enterprise mobility management market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.
- The market in Asia Pacific is projected to expand during the forecast period, due to the presence of key market players. IBM Corp, Cisco Systems, Inc., Microsoft Corp, and Broadcom, among others, are engaged in developing, upgrading, and advancing their portfolio to meet their customers' dynamic needs is driving the market.
- Moreover, the expanding BFSI industry and the growing focus on improving the supply chain are creating opportunities in the market.
Enterprise Mobility Management Market Report Scope
Enterprise Mobility Management Market News and Recent Developments
The enterprise mobility management market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the enterprise mobility management market are listed below:
- On Device Solutions signed a strategic collaboration agreement with TeamViewer to equip organizations with seamless, efficient tools for frontline workers. This collaboration combines On Device Solutions’ expertise in enterprise mobility with TeamViewer’s innovative solutions to enhance collaboration in the field, mainly through mobile wearables. (Source: On Device Solutions, Company Website, February 2024)
Enterprise Mobility Management Market Report Coverage and Deliverables
The “Enterprise Mobility Management Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Enterprise mobility management market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Enterprise mobility management market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Enterprise mobility management market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the enterprise mobility management market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The global enterprise mobility management market is estimated to register a CAGR of 22.3% during the forecast period 2023–2031.
The key players holding majority shares in the global enterprise mobility management market are IBM Corp, Microsoft Corp, Cisco Systems, Inc, Broadcom, BlackBerry Limited, VMware Inc, SAP SE, Citrix, Matrix42, and Ivanti.
The growing demand for edge computing solutions and the advent of augmented reality (AR) technologies to play a significant role in the global enterprise mobility management market in the coming years.
North America dominated the enterprise mobility management market in 2023.
Surge in data and mobile devices are the major factors that propel the global enterprise mobility management market.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Enterprise Mobility Management Market - By Offering
1.3.2 Enterprise Mobility Management Market - By Enterprise Size
1.3.3 Enterprise Mobility Management Market - By End-user
1.3.4 Enterprise Mobility Management Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. ENTERPRISE MOBILITY MANAGEMENT MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. ENTERPRISE MOBILITY MANAGEMENT MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. ENTERPRISE MOBILITY MANAGEMENT MARKET - GLOBAL MARKET ANALYSIS
6.1. ENTERPRISE MOBILITY MANAGEMENT - GLOBAL MARKET OVERVIEW
6.2. ENTERPRISE MOBILITY MANAGEMENT - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. ENTERPRISE MOBILITY MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - OFFERING
7.1. OVERVIEW
7.2. OFFERING MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.3.3. Mobile Content Management (MCM) Market
7.3.3.1. Overview
7.3.3.2. Mobile Content Management (MCM) Market Forecast and Analysis
7.3.4. Mobile Application Management (MAM) Market
7.3.4.1. Overview
7.3.4.2. Mobile Application Management (MAM) Market Forecast and Analysis
7.3.5. Mobile Device Management (MDM) Market
7.3.5.1. Overview
7.3.5.2. Mobile Device Management (MDM) Market Forecast and Analysis
7.3.6. Others Market
7.3.6.1. Overview
7.3.6.2. Others Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
7.4.3. Professional Services Market
7.4.3.1. Overview
7.4.3.2. Professional Services Market Forecast and Analysis
7.4.4. Support and Maintenance Services Market
7.4.4.1. Overview
7.4.4.2. Support and Maintenance Services Market Forecast and Analysis
8. ENTERPRISE MOBILITY MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMALL AND MEDIUM ENTERPRISES
8.3.1. Overview
8.3.2. Small and Medium Enterprises Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. ENTERPRISE MOBILITY MANAGEMENT MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. BFSI
9.3.1. Overview
9.3.2. BFSI Market Forecast and Analysis
9.4. IT AND TELECOM
9.4.1. Overview
9.4.2. IT and Telecom Market Forecast and Analysis
9.5. GOVERNMENT AND DEFENSE
9.5.1. Overview
9.5.2. Government and Defense Market Forecast and Analysis
9.6. TRAVEL AND HOSPITALITY
9.6.1. Overview
9.6.2. Travel and Hospitality Market Forecast and Analysis
9.7. AUTOMOTIVE
9.7.1. Overview
9.7.2. Automotive Market Forecast and Analysis
9.8. HEALTHCARE
9.8.1. Overview
9.8.2. Healthcare Market Forecast and Analysis
9.9. OTHERS
9.9.1. Overview
9.9.2. Others Market Forecast and Analysis
10. ENTERPRISE MOBILITY MANAGEMENT MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Enterprise Mobility Management Market Overview
10.1.2 North America Enterprise Mobility Management Market Forecasts and Analysis
10.1.3 North America Enterprise Mobility Management Market Forecasts and Analysis - By Offering
10.1.4 North America Enterprise Mobility Management Market Forecasts and Analysis - By Enterprise Size
10.1.5 North America Enterprise Mobility Management Market Forecasts and Analysis - By End-user
10.1.6 North America Enterprise Mobility Management Market Forecasts and Analysis - By Countries
10.1.6.1 United States Enterprise Mobility Management Market
10.1.6.1.1 United States Enterprise Mobility Management Market by Offering
10.1.6.1.2 United States Enterprise Mobility Management Market by Enterprise Size
10.1.6.1.3 United States Enterprise Mobility Management Market by End-user
10.1.6.2 Canada Enterprise Mobility Management Market
10.1.6.2.1 Canada Enterprise Mobility Management Market by Offering
10.1.6.2.2 Canada Enterprise Mobility Management Market by Enterprise Size
10.1.6.2.3 Canada Enterprise Mobility Management Market by End-user
10.1.6.3 Mexico Enterprise Mobility Management Market
10.1.6.3.1 Mexico Enterprise Mobility Management Market by Offering
10.1.6.3.2 Mexico Enterprise Mobility Management Market by Enterprise Size
10.1.6.3.3 Mexico Enterprise Mobility Management Market by End-user
10.2. EUROPE
10.2.1 Europe Enterprise Mobility Management Market Overview
10.2.2 Europe Enterprise Mobility Management Market Forecasts and Analysis
10.2.3 Europe Enterprise Mobility Management Market Forecasts and Analysis - By Offering
10.2.4 Europe Enterprise Mobility Management Market Forecasts and Analysis - By Enterprise Size
10.2.5 Europe Enterprise Mobility Management Market Forecasts and Analysis - By End-user
10.2.6 Europe Enterprise Mobility Management Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Enterprise Mobility Management Market
10.2.6.1.1 Germany Enterprise Mobility Management Market by Offering
10.2.6.1.2 Germany Enterprise Mobility Management Market by Enterprise Size
10.2.6.1.3 Germany Enterprise Mobility Management Market by End-user
10.2.6.2 France Enterprise Mobility Management Market
10.2.6.2.1 France Enterprise Mobility Management Market by Offering
10.2.6.2.2 France Enterprise Mobility Management Market by Enterprise Size
10.2.6.2.3 France Enterprise Mobility Management Market by End-user
10.2.6.3 Italy Enterprise Mobility Management Market
10.2.6.3.1 Italy Enterprise Mobility Management Market by Offering
10.2.6.3.2 Italy Enterprise Mobility Management Market by Enterprise Size
10.2.6.3.3 Italy Enterprise Mobility Management Market by End-user
10.2.6.4 United Kingdom Enterprise Mobility Management Market
10.2.6.4.1 United Kingdom Enterprise Mobility Management Market by Offering
10.2.6.4.2 United Kingdom Enterprise Mobility Management Market by Enterprise Size
10.2.6.4.3 United Kingdom Enterprise Mobility Management Market by End-user
10.2.6.5 Russia Enterprise Mobility Management Market
10.2.6.5.1 Russia Enterprise Mobility Management Market by Offering
10.2.6.5.2 Russia Enterprise Mobility Management Market by Enterprise Size
10.2.6.5.3 Russia Enterprise Mobility Management Market by End-user
10.2.6.6 Rest of Europe Enterprise Mobility Management Market
10.2.6.6.1 Rest of Europe Enterprise Mobility Management Market by Offering
10.2.6.6.2 Rest of Europe Enterprise Mobility Management Market by Enterprise Size
10.2.6.6.3 Rest of Europe Enterprise Mobility Management Market by End-user
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Enterprise Mobility Management Market Overview
10.3.2 Asia-Pacific Enterprise Mobility Management Market Forecasts and Analysis
10.3.3 Asia-Pacific Enterprise Mobility Management Market Forecasts and Analysis - By Offering
10.3.4 Asia-Pacific Enterprise Mobility Management Market Forecasts and Analysis - By Enterprise Size
10.3.5 Asia-Pacific Enterprise Mobility Management Market Forecasts and Analysis - By End-user
10.3.6 Asia-Pacific Enterprise Mobility Management Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Enterprise Mobility Management Market
10.3.6.1.1 Australia Enterprise Mobility Management Market by Offering
10.3.6.1.2 Australia Enterprise Mobility Management Market by Enterprise Size
10.3.6.1.3 Australia Enterprise Mobility Management Market by End-user
10.3.6.2 China Enterprise Mobility Management Market
10.3.6.2.1 China Enterprise Mobility Management Market by Offering
10.3.6.2.2 China Enterprise Mobility Management Market by Enterprise Size
10.3.6.2.3 China Enterprise Mobility Management Market by End-user
10.3.6.3 India Enterprise Mobility Management Market
10.3.6.3.1 India Enterprise Mobility Management Market by Offering
10.3.6.3.2 India Enterprise Mobility Management Market by Enterprise Size
10.3.6.3.3 India Enterprise Mobility Management Market by End-user
10.3.6.4 Japan Enterprise Mobility Management Market
10.3.6.4.1 Japan Enterprise Mobility Management Market by Offering
10.3.6.4.2 Japan Enterprise Mobility Management Market by Enterprise Size
10.3.6.4.3 Japan Enterprise Mobility Management Market by End-user
10.3.6.5 South Korea Enterprise Mobility Management Market
10.3.6.5.1 South Korea Enterprise Mobility Management Market by Offering
10.3.6.5.2 South Korea Enterprise Mobility Management Market by Enterprise Size
10.3.6.5.3 South Korea Enterprise Mobility Management Market by End-user
10.3.6.6 Rest of Asia-Pacific Enterprise Mobility Management Market
10.3.6.6.1 Rest of Asia-Pacific Enterprise Mobility Management Market by Offering
10.3.6.6.2 Rest of Asia-Pacific Enterprise Mobility Management Market by Enterprise Size
10.3.6.6.3 Rest of Asia-Pacific Enterprise Mobility Management Market by End-user
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Enterprise Mobility Management Market Overview
10.4.2 Middle East and Africa Enterprise Mobility Management Market Forecasts and Analysis
10.4.3 Middle East and Africa Enterprise Mobility Management Market Forecasts and Analysis - By Offering
10.4.4 Middle East and Africa Enterprise Mobility Management Market Forecasts and Analysis - By Enterprise Size
10.4.5 Middle East and Africa Enterprise Mobility Management Market Forecasts and Analysis - By End-user
10.4.6 Middle East and Africa Enterprise Mobility Management Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Enterprise Mobility Management Market
10.4.6.1.1 South Africa Enterprise Mobility Management Market by Offering
10.4.6.1.2 South Africa Enterprise Mobility Management Market by Enterprise Size
10.4.6.1.3 South Africa Enterprise Mobility Management Market by End-user
10.4.6.2 Saudi Arabia Enterprise Mobility Management Market
10.4.6.2.1 Saudi Arabia Enterprise Mobility Management Market by Offering
10.4.6.2.2 Saudi Arabia Enterprise Mobility Management Market by Enterprise Size
10.4.6.2.3 Saudi Arabia Enterprise Mobility Management Market by End-user
10.4.6.3 U.A.E Enterprise Mobility Management Market
10.4.6.3.1 U.A.E Enterprise Mobility Management Market by Offering
10.4.6.3.2 U.A.E Enterprise Mobility Management Market by Enterprise Size
10.4.6.3.3 U.A.E Enterprise Mobility Management Market by End-user
10.4.6.4 Rest of Middle East and Africa Enterprise Mobility Management Market
10.4.6.4.1 Rest of Middle East and Africa Enterprise Mobility Management Market by Offering
10.4.6.4.2 Rest of Middle East and Africa Enterprise Mobility Management Market by Enterprise Size
10.4.6.4.3 Rest of Middle East and Africa Enterprise Mobility Management Market by End-user
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Enterprise Mobility Management Market Overview
10.5.2 South and Central America Enterprise Mobility Management Market Forecasts and Analysis
10.5.3 South and Central America Enterprise Mobility Management Market Forecasts and Analysis - By Offering
10.5.4 South and Central America Enterprise Mobility Management Market Forecasts and Analysis - By Enterprise Size
10.5.5 South and Central America Enterprise Mobility Management Market Forecasts and Analysis - By End-user
10.5.6 South and Central America Enterprise Mobility Management Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Enterprise Mobility Management Market
10.5.6.1.1 Brazil Enterprise Mobility Management Market by Offering
10.5.6.1.2 Brazil Enterprise Mobility Management Market by Enterprise Size
10.5.6.1.3 Brazil Enterprise Mobility Management Market by End-user
10.5.6.2 Argentina Enterprise Mobility Management Market
10.5.6.2.1 Argentina Enterprise Mobility Management Market by Offering
10.5.6.2.2 Argentina Enterprise Mobility Management Market by Enterprise Size
10.5.6.2.3 Argentina Enterprise Mobility Management Market by End-user
10.5.6.3 Rest of South and Central America Enterprise Mobility Management Market
10.5.6.3.1 Rest of South and Central America Enterprise Mobility Management Market by Offering
10.5.6.3.2 Rest of South and Central America Enterprise Mobility Management Market by Enterprise Size
10.5.6.3.3 Rest of South and Central America Enterprise Mobility Management Market by End-user
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. ENTERPRISE MOBILITY MANAGEMENT MARKET, KEY COMPANY PROFILES
12.1. BLACKBERRY LIMITED
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. BROADCOM
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. CISCO SYSTEMS, INC.
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. CITRIX SYSTEMS, INC.
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. IBM
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. INFOSYS LIMITED
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. MICROSOFT
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. IVANTI.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SAP
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. VMWARE, INC.
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies
1.BlackBerry Limited
2.Broadcom
3.Cisco Systems, Inc.
4.Citrix Systems, Inc.
5.IBM
6.Infosys Limited
7.Microsoft
8.Ivanti.
9.SAP
10.VMware, Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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