The Europe digital photo printing market size is expected to reach US$ 5.21 billion by 2031 from US$ 3.77 billion in 2024. The market is estimated to record a CAGR of 4.7% from 2024 to 2031. The rising demand for AI-driven personalization will likely bring in new market trends.
Europe Digital Photo Printing Market Analysis
The rising demand for high-quality, personalized photo prints from the consumer and commercial sectors contributes to adoption of digital photo printing products in Europe. The increasing popularity of smartphones and digital cameras for photography has played a major role in driving this growth. The increasing demand for convenient, fast, and high-quality printing options has led to the expansion of digital photo printing services across the region. Additionally, the growing trend of personalized gifts and photo products, such as photo books, calendars, and custom merchandise, has further fueled the demand for digital photo printing.
Europe Digital Photo Printing Market Overview
Digital photo printing produces physical prints from digital images using modern printing technology. Unlike traditional methods, which require negatives and specific photographic paper, digital printing lets the user print directly from a digital file. This technique delivers high-quality results and offers flexibility in size and format, making it a popular choice for personal and professional uses.
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Europe Digital Photo Printing Market: Strategic Insights
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Europe Digital Photo Printing Market Drivers and Opportunities
Growing Advancements in Printing Technology
Digital printing is faster and more accurate than other techniques, contributing to its adoption. Other printing techniques require print plates, but digital printing does not. A primary advantage of this technology is that the cost per page for short runs is low, making it suitable for businesses that require a few high-quality printed pages. Such advantages of digital printing have led to its adoption in Europe.
Digital photo prints have dramatically improved quality and clarity with inkjet and laser printing technologies. Photos are more vivid, accurate, and long-lasting than ever. Technological advancements that improved color accuracy, shortened drying time, and increased resolution have enabled greater accessibility and affordability for consumers. These advancements enable several applications ranging from small photo prints to large canvas prints.
The evolution of printing technologies is shaping the digital photo printing landscape in Europe. For example, in March 2023, as part of its recent industrial investments, Spain-based Porcelanosa Grupo strengthened its long-term collaboration with System Ceramics (Coesia Group) by selecting the latest digital printing technologies for its operations. Key features of this technology include the flexibility, variability, and quality guaranteed by System Electronics’ latest generation CoreXpress platform, which manages the information required to reproduce the image on the ceramic surface in real time.
The market players and homeowners are utilizing advanced printing technologies to enhance production quality and efficiency.
Increasing Adoption of Subscription-Based Models
In Europe, where consumers prefer convenience and personalization in their services, subscription-based models can become a key growth driver. These services deliver physical photos, albums, or curated photo collections on a monthly or quarterly basis. This regularity ensures that customers consistently receive new printed memories, helping them to build tangible collections. This subscription approach can fuel business growth and build customer loyalty. The frequency of the service with an element of surprise and delight helps retain customer loyalty. Canon provides a Print-as-a-Service (PraaS) subscription that provides users the Canon technology without the upfront investment. Users can scale their package as needed with their flexible, six-month rolling contract. Canon handles maintenance or upgrades as part of its monthly service scheme.
Such subscription services eliminate the long-term commitment of leasing or purchasing with a flexible contract that supports all workplace environments. By adopting such services, businesses achieve sustainability goals with carefully selected technology that lasts longer and reduces paper waste through environmentally friendly features such as Canon’s uniFLOW Online’s My Print Anywhere.
Thus, adopting subscription-based digital photo printing services can create lucrative opportunities for the Europe digital photo printing market
Europe Digital Photo Printing Market Report Segmentation Analysis
Key segments that contributed to the derivation of the Europe Digital Photo Printing Market analysis are product type and distribution channel.
- Based on product type, the market is divided into print, wall art, cards, photo gifts, photo books, calendars, and others. The print segment dominated the market in 2024.
- In terms of distribution channel, the market is segmented into retail, online, and instant kiosks. The retail segment dominated the market in 2024.
Europe Digital Photo Printing Market Share Analysis by Geography
- The Europe digital photo printing market is experiencing growth owing to factors such as evolving consumer preferences, technological advancements, and an increasing demand for personalized photo products. Digital printing can accommodate small and large print runs for applications that require intricate details and visual appeal. Digital printing guarantees consistent quality, regardless of the production volume. Digitally printed items are attractive, maintain readability, and resist fading. This printing method provides durability against heat, cold, moisture, and abrasion. Due to such benefits offered by digital printing, digital photo printing is widely adopted in Europe. Moreover, various market players operating in Europe are launching digital printers. For example, in March 2024, Dscoop Edge, HP Inc. launched its latest lineup of HP digital printing presses and intelligent solutions designed to address today’s production challenges in the commercial printing labels and packaging industries. By addressing challenges in the commercial printing, labels, and packaging industries, these innovations can improve efficiency, quality, and cost-effectiveness, making digital photo printing accessible and appealing to various businesses in Europe. This is anticipated to drive the demand for personalized digital photo printing services, ultimately contributing to the growth of the market in the region.
Europe Digital Photo Printing Market Report Scope
Europe Digital Photo Printing Market News and Recent Developments
The Europe Digital Photo Printing Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the Europe Digital Photo Printing Market are listed below:
- CEWE, Europe's leading photo service provider, expanded its branch in the Breisgau business park, thereby sending out a strong signal for the Freiburg region. The Freiburg site in the Breisgau business park in Eschbach had expanded to a total area of 26,000 m², which corresponds to a doubling of the previous floor space.
(Source: CEWE, Press Release, September 2024)
- Popsa expanded its customer reach with a new web offering for Photobook creation following the success of its intuitive and award-winning mobile app. This allows users to create personalized Photobooks directly from their desktop and mobile browsers.
(Source: Popsa, Press Release, July 2023)
Europe Digital Photo Printing Market Report Coverage and Deliverables
The "Europe Digital Photo Printing Market Size and Forecast (2021–2031)" provides a detailed analysis of the market covering the areas mentioned below:
- Europe digital photo printing market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Europe digital photo printing market trends as well as market dynamics such as drivers, restraints, and key opportunities
- Detailed PEST and SWOT analysis
- Europe digital photo printing market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Europe digital photo printing market
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
AI-driven personalization is anticipated to play a significant role in the Europe digital photo printing market in the coming years.
Increased smartphone and digital camera usage, advancements in printing technology, and demand for customized photo products are the major factors that propel the Europe digital photo printing market.
The Europe digital photo printing market was estimated to be US$ 3.77 billion in 2024 and is expected to grow at a CAGR of 4.7 % during the forecast period 2025 – 2031.
The incremental growth expected to be recorded for the Europe digital photo printing market during the forecast period is US$ 1.44 billion.
The Europe digital photo printing market is expected to reach US$ 5.21 billion by 2031.
The key players holding majority shares in the Europe digital photo printing market Amazon Prints, Cimpress NV, Card Factory plc, Shutterfly Inc, and Digitalab Ltd.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Europe Digital Photo Printing Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in the Value Chain
5. Europe Digital Photo Printing Market – Key Market Dynamics
5.1 Europe Digital Photo Printing Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Increased Smartphone and Digital Camera Usage
5.2.2 Advancements in Printing Technology
5.2.3 Demand for Customized Photo Products
5.3 Market Restraint
5.3.1 Rise of Digital Storage and Its Impact on Physical Photo Printing Demand
5.4 Market Opportunities
5.4.1 Subscription-Based Models
5.4.2 Integration with E-Commerce
5.5 Future Trends
5.5.1 AI-Driven Personalization
5.6 Impact of Drivers and Restraints:
6. Europe Digital Photo Printing Market Analysis
6.1 Europe Digital Photo Printing Market Revenue (US$ Million), 2021–2031
6.2 Europe Digital Photo Printing Market Forecast and Analysis
7. Europe Digital Photo Printing Market Analysis – by Product Type
7.1 Prints
7.1.1 Overview
7.1.2 Prints: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Wall Arts
7.2.1 Overview
7.2.2 Wall Arts: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Cards
7.3.1 Overview
7.3.2 Cards: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Photo Gifts
7.4.1 Overview
7.4.2 Photo Gifts: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Photo Books
7.5.1 Overview
7.5.2 Photo Books: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Calendars
7.6.1 Overview
7.6.2 Calendars: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
8. Europe Digital Photo Printing Market Analysis – by Distribution Channel
8.1 Retail
8.1.1 Overview
8.1.2 Retail: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Online
8.2.1 Overview
8.2.2 Online: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Instant Kiosk
8.3.1 Overview
8.3.2 Instant Kiosk: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
9. Europe Digital Photo Printing Market – Country Analysis
9.1 Europe
9.1.1 Europe Digital Photo Printing Market Breakdown by Countries
9.1.2 Europe Digital Photo Printing Market Revenue and Forecast and Analysis – by Country
9.1.2.1 Europe Digital Photo Printing Market Revenue and Forecast and Analysis – by Country
9.1.2.2 France: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.2.1 France: Europe Digital Photo Printing Market Breakdown by Product Type
9.1.2.2.2 France: Europe Digital Photo Printing Market Breakdown by Distribution Channel
9.1.2.3 Germany: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.3.1 Germany: Europe Digital Photo Printing Market Breakdown by Product Type
9.1.2.3.2 Germany: Europe Digital Photo Printing Market Breakdown by Distribution Channel
9.1.2.4 United Kingdom: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.4.1 United Kingdom: Europe Digital Photo Printing Market Breakdown by Product Type
9.1.2.4.2 United Kingdom: Europe Digital Photo Printing Market Breakdown by Distribution Channel
9.1.2.5 Italy: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.5.1 Italy: Europe Digital Photo Printing Market Breakdown by Product Type
9.1.2.5.2 Italy: Europe Digital Photo Printing Market Breakdown by Distribution Channel
9.1.2.6 Russia: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.6.1 Russia: Europe Digital Photo Printing Market Breakdown by Product Type
9.1.2.6.2 Russia: Europe Digital Photo Printing Market Breakdown by Distribution Channel
9.1.2.7 Rest of Europe: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
9.1.2.7.1 Rest of Europe: Europe Digital Photo Printing Market Breakdown by Product Type
9.1.2.7.2 Rest of Europe: Europe Digital Photo Printing Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Company Positioning & Concentration
10.2 Heat Map Analysis By Key Players
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Merger and Acquisition
12. Company Profiles
12.1 Saal Digital Corporation
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Popsa International Limited
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Once Upon AB
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Journi GmbH
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Mixtiles B.V.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 CEWE Stiftung & Co KGaA
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 JONDO, Ltd.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Smartphoto Group NV
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Photobook Worldwide
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 MPP sp. z o.o.
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
List of Tables
Table 1. Europe Digital Photo Printing Market Segmentation
Table 2. List of Vendors
Table 3. Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 5. Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 6. Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 7. France: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 8. France: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 9. Germany: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 10. Germany: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 11. United Kingdom: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 12. United Kingdom: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 13. Italy: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 14. Italy: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 15. Russia: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 16. Russia: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 17. Rest of Europe: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 18. Rest of Europe: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 19. Company Positioning & Concentration
Table 20. List of Abbreviation
List of Figures
Figure 1. Europe Digital Photo Printing Market Segmentation, by Country
Figure 2. PEST Analysis
Figure 3. Ecosystem: Europe Digital Photo Printing Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Europe Digital Photo Printing Market Revenue (US$ Million), 2021–2031
Figure 6. Europe Digital Photo Printing Market Share (%) – by Product Type, 2024 and 2031
Figure 7. Prints: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 8. Wall Arts: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 9. Cards: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Photo Gifts: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Photo Books: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Calendars: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Others: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Europe Digital Photo Printing Market Share (%) – by Distribution Channel, 2024 and 2031
Figure 15. Retail: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. Online: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 17. Instant Kiosk: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. Europe Digital Photo Printing Market Breakdown by Key Countries, 2024 and 2031 (%)
Figure 19. France: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. Germany: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 21. United Kingdom: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 22. Italy: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 23. Russia: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 24. Rest of Europe: Europe Digital Photo Printing Market – Revenue and Forecast to 2031 (US$ Million)
Figure 25. Heat Map Analysis By Key Players
The List of Companies- Europe Digital Photo Printing Market
- Saal Digital Corporation
- Popsa International Limited
- Once Upon AB
- Journi GmbH
- Mixtiles B.V.
- CEWE Stiftung & Co KGaA
- JONDO, Ltd.
- Smartphoto Group NV
- Photobook Worldwide
- MPP sp. z o.o.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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