The Europe lead generation solution market is expected to grow from US$ 853.21 million in 2021 to US$ 2,705.03 million by 2028; it is estimated to grow at a CAGR of 17.9% from 2021 to 2028.
The UK, Germany, France, Italy, and Russia are major economies in Europe. Escalating count of internet users is expected to fuel the Europe lead generation solution market growth. With the continuous developments in internet infrastructure and growing reach of the internet, the count of internet users is increasing rapidly in Europe region. Moreover, with the growth in the technology sector, the penetration of mobile phones and computers has also risen significantly. Lead generation software requires information such as name, address, bank credentials, specific preferences, and educational qualification of the candidates being sourced. With the surge in access to internet, the number of people responding to various online feedback processes and participating in surveys has also increased, voluntarily sharing their information. Primitive credentials can be recorded whenever users are subscribing or downloading any mobile app. Data collected from internet in the form of questionnaires is discrete, which makes its processing and analysis easy and accurate. Collected facts, details, and specifics are useful for mobile network operators, small retail stores, food apps, and various online e-commerce websites. Based on internet data usage and call duration, different mobile network operators can offer specific plans for the particular segment of customers. As per the surveys submitted by consumers, small retail stores can generate leads by informing potential customers about latest schemes and offers. Also, many food apps can use lead generation services to increase their users. Based on the searches for different products and services, lead generation software assists e-commerce websites in identifying potential lead for the particular searched product. Thus, surge in the number of internet users is accelerating the growth of the Europe lead generation solution market.In case of COVID-19, Europe is highly affected especially France and Russia. The region witnessed a significant decline in revenue from several industries as the government authorities imposed stringent containment measures. Owing to travel restrictions, movement of people from one place to another was reduced drastically. This hampered the demand for automobiles in Europe. European Automobile Manufacturers’ Association (ACEA) declared temporary closures of manufacturing sites because of supply shortages, collapsing demand, and various safety measures. Also, employees getting infected and staying in quarantine further contributed to less productivity of automobiles. All these developments directly affected the companies providing lead generation software and services for sales of various vehicles. Also, the demand for aftersales services such as vehicle insurance, maintenance, and repairs was reduced. However, people are getting more aware and conscious about health expenses, and thus, the requirement for medical insurance is rising notably. Hence, the demand for software and tools required to generate leads for medical insurance is predicted to grow in the region. Medical insurance companies can acquire qualified leads very quickly with the use of respective lead generation platforms. Post-pandemic, the lead generation solution market across Europe is estimated to grow for numerous applications.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe lead generation solution market. The Europe lead generation solution market is expected to grow at a good CAGR during the forecast period. 
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Europe Lead Generation Solution Market Segmentation
Europe Lead Generation Solution Market – By Offering
- Software
- Services
Europe Lead Generation Solution Market – By Enterprise Size
- SMEs
- Large Enterprises
Europe Lead Generation Solution Market, by Country
- France
- Germany
- UK
- Italy
- Russia
- Rest of Europe
Europe Lead Generation Solution Market -Companies Mentioned
- agilecrm.com
- Belkins Inc.
- Bitrix, Inc.
- callboxinc.com
- Cience Technologies
- HubSpot, Inc.
- Leadfeeder
- TechTarget
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Offering and Enterprise Size
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Lead Generation Solution Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. Europe Lead Generation Solution Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Scope of Education Sector
5.1.2 Escalating Count of Internet Users
5.2 Market Restraints
5.2.1 Dearth of Awareness About Lead Generation Tools
5.3 Market Opportunities
5.3.1 Growth of Finance and Insurance sector
5.4 Future Trends
5.4.1 Combination with Artificial Intelligence and Machine Learning
5.5 Impact Analysis of Drivers and Restraints
6. Lead Generation Solution Market – Europe Analysis
6.1 Europe Lead Generation Solution Market Overview
6.2 Europe Lead Generation Solution Market Revenue Forecast and Analysis
7. Europe Lead Generation Market Analysis – By Offering
7.1 Overview
7.2 Europe Lead Generation Solution Market, By Offering (2020 and 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
8. Europe Lead Generation Solution Market Analysis – By Enterprise Size
8.1 Overview
8.2 Europe Lead Generation Solution Market, By Enterprise Size (2020 and 2028)
8.3 SMEs
8.3.1 Overview
8.3.2 SMEs: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
9. Europe Lead Generation Solution Market – Country Analysis
9.1 Overview
9.1.1 Europe: Lead Generation Solution Market, By Country
9.1.1.1 Germany: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.1.1 Germany: Lead Generation Solution Market, By Offering
9.1.1.1.2 Germany: Lead Generation Solution Market, By Enterprise Size
9.1.1.2 France: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.2.1 France: Lead Generation Solution Market, By Offering
9.1.1.2.2 France: Lead Generation Solution Market, By Enterprise Size
9.1.1.3 Italy: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.3.1 Italy: Lead Generation Solution Market, By Offering
9.1.1.3.2 Italy: Lead Generation Solution Market, By Enterprise Size
9.1.1.4 UK: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.4.1 UK: Lead Generation Solution Market, By Offering
9.1.1.4.2 UK: Lead Generation Solution Market, By Enterprise Size
9.1.1.5 Russia: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.5.1 Russia: Lead Generation Solution Market, By Offering
9.1.1.5.2 Russia: Lead Generation Solution Market, By Enterprise Size
9.1.1.6 Rest of Europe: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
9.1.1.6.1 Rest of Europe: Lead Generation Solution Market, By Offering
9.1.1.6.2 Rest of Europe: Lead Generation Solution Market, By Enterprise Size
10. Europe Lead Generation Solution Market - COVID-19 Impact Analysis
10.1 Europe: Impact Assessment of COVID-19 Pandemic
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
12. Company Profiles
12.1 agilecrm.com
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Belkins Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 callboxinc.com
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Cience Technologies
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Bitrix, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 HubSpot, Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Leadfeeder
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 TechTarget
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Europe Lead Generation Solution Market Revenue and Forecast to 2028 (US$ Million)
Table 2. Europe Lead Generation Solution Market, By Country – Revenue and Forecast to 2027 (US$ Million)
Table 3. Germany Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 4. Germany Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 5. France Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 6. France Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 7. Italy Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 8. Italy Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 9. UK Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 10. UK Lead Generation Solution Market, By Enterprise Size– Revenue and Forecast to 2027 (US$ Million)
Table 11. Russia Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 12. Russia Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 13. Rest of Europe Lead Generation Solution Market, By Offering– Revenue and Forecast to 2027 (US$ Million)
Table 14. Rest of Europe Lead Generation Solution Market, By Enterprise Size – Revenue and Forecast to 2027 (US$ Million)
Table 15. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe Lead Generation Solution Market Segmentation
Figure 2. Europe Lead Generation Solution Market Segmentation – By Country
Figure 3. Europe Lead Generation Solution Market Overview
Figure 4. Europe Lead Generation Solution Market, By Offering
Figure 5. Europe Lead Generation Solution Market, By Enterprise Size
Figure 6. Europe Lead Generation Solution Market, By Country
Figure 7. Europe PEST Analysis
Figure 8. Europe Lead Generation Solution Market- Ecosystem Analysis
Figure 9. Europe Lead Generation Solution Market Impact Analysis of Drivers and Restraints
Figure 10. Europe Lead Generation Solution Market Revenue Forecast and Analysis (US$ Million)
Figure 11. Europe Lead Generation Solution Market Revenue Share, by Product Type (2020 and 2028)
Figure 12. Europe Software: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 13. Europe Services: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 14. Europe Lead Generation Solution Market Revenue Share, by Application (2020 and 2028)
Figure 15. Europe SMEs: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 16. Europe Large Enterprises: Lead Generation Solution Market – Revenue, and Forecast to 2028 (USD Million)
Figure 17. Europe: Lead Generation Solution Market, by Key Country – Revenue (2020) (USD Million)
Figure 18. Europe: Lead Generation Solution Market Revenue Share, By Country (2020 and 2028)
Figure 19. Germany: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 20. France: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 21. Italy: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 22. UK: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 23. Russia: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 24. Rest of Europe: Lead Generation Solution Market – Revenue and Forecast to 2027 (US$ Million)
Figure 25. Impact of COVID-19 Pandemic in Europe Country Markets
- agilecrm.com
- Belkins Inc.
- Bitrix, Inc.
- callboxinc.com
- Cience Technologies
- HubSpot, Inc.
- Leadfeeder
- TechTarget
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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