Eye Makeup Products Market SWOT Analysis by 2031
Eye makeup is defined as cosmetics that enhance the beauty and appeal of those who use them. They're used around the eyes to improve the user's aesthetic appeal and look, as well as their eyes. These products include eye shadow, mascara, eye liner, eye pencil, eye brow, and a variety of other items.
MARKET DYNAMICS
Women are the most common users of eye cosmetics, the industry is heavily reliant on this demographic. Millennial women, who are on the rise, made up a large share of this market's customer base. Furthermore, the rising number of working-class women has boosted cosmetics demand significantly. As a result of increasing financial independence, women have been able to spend more on personal care products. Furthermore, the rapidly rising corporate sector, or formal organized sector, has raised demand for cosmetics among female employees, owing to growing beauty consciousness.
MARKET SCOPE
The "Global Eye Makeup Products Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a particular focus on the global market trend analysis. The report aims to provide an overview of the eye makeup products market with detailed market segmentation by type and distribution channel. The global eye makeup products market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading eye makeup products market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global eye makeup products market is segmented into type and distribution channel. By type the eye makeup products market is classified into eye liner, eye shadow, mascara, others. By distribution channel the eye makeup products market is classified into hypermarket and supermarket, specialty store, online retail, others
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global eye makeup products market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The eye makeup products market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the eye makeup products market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the eye makeup products market in these regions.
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The report provides a detailed overview of the industry, including both qualitative and quantitative information. It provides an overview and forecast of the global eye makeup products market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 concerning five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South America. The eye makeup products market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally, along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the eye makeup products market from both demand and supply side. Further, it evaluates market dynamics affecting the market during the forecast period, i.e., drivers, restraints, opportunities, and future trends. The report also provides exhaustive PEST analysis for all five regions, namely, North America, Europe, APAC, MEA, and South America, after evaluating political, economic, social, and technological factors affecting the eye makeup products market in these regions.
MARKET PLAYERS
The report covers vital developments in the eye makeup products market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals, and others, such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnerships & collaborations. These activities have paved the way for the expansion of business and customer base of market players. The market payers from the eye makeup products market are anticipated to lucrative growth opportunities in the future with the rising demand for eye makeup products in the global market. Below mentioned is the list of few companies engaged in the eye makeup products market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the eye makeup products market. Besides, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last three years, the critical development in the past five years.
- L'Oréal,
- Estée Lauder Companies,
- Coty Inc.,
- Shiseido Co.Ltd.,
- Procter & Gamble,
- NEW AVON LLC.,
- Unilever,
- REVLON,
- COLORBAR COSMETICS PVT LTD,
- LVMH,
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Eye Makeup Products Market - By Type
1.3.2 Eye Makeup Products Market - By Distribution Channel
1.3.3 Eye Makeup Products Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. EYE MAKEUP PRODUCTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. EYE MAKEUP PRODUCTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. EYE MAKEUP PRODUCTS MARKET - GLOBAL MARKET ANALYSIS
6.1. EYE MAKEUP PRODUCTS - GLOBAL MARKET OVERVIEW
6.2. EYE MAKEUP PRODUCTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. EYE MAKEUP PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. EYE LINER
7.3.1. Overview
7.3.2. Eye Liner Market Forecast and Analysis
7.4. EYE SHADOW
7.4.1. Overview
7.4.2. Eye Shadow Market Forecast and Analysis
7.5. MASCARA
7.5.1. Overview
7.5.2. Mascara Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. EYE MAKEUP PRODUCTS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. HYPERMARKET AND SUPERMARKET
8.3.1. Overview
8.3.2. Hypermarket and Supermarket Market Forecast and Analysis
8.4. SPECIALTY STORE
8.4.1. Overview
8.4.2. Specialty Store Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. EYE MAKEUP PRODUCTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Eye Makeup Products Market Overview
9.1.2 North America Eye Makeup Products Market Forecasts and Analysis
9.1.3 North America Eye Makeup Products Market Forecasts and Analysis - By Type
9.1.4 North America Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Eye Makeup Products Market Forecasts and Analysis - By Countries
9.1.5.1 United States Eye Makeup Products Market
9.1.5.1.1 United States Eye Makeup Products Market by Type
9.1.5.1.2 United States Eye Makeup Products Market by Distribution Channel
9.1.5.2 Canada Eye Makeup Products Market
9.1.5.2.1 Canada Eye Makeup Products Market by Type
9.1.5.2.2 Canada Eye Makeup Products Market by Distribution Channel
9.1.5.3 Mexico Eye Makeup Products Market
9.1.5.3.1 Mexico Eye Makeup Products Market by Type
9.1.5.3.2 Mexico Eye Makeup Products Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Eye Makeup Products Market Overview
9.2.2 Europe Eye Makeup Products Market Forecasts and Analysis
9.2.3 Europe Eye Makeup Products Market Forecasts and Analysis - By Type
9.2.4 Europe Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Eye Makeup Products Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Eye Makeup Products Market
9.2.5.1.1 Germany Eye Makeup Products Market by Type
9.2.5.1.2 Germany Eye Makeup Products Market by Distribution Channel
9.2.5.2 France Eye Makeup Products Market
9.2.5.2.1 France Eye Makeup Products Market by Type
9.2.5.2.2 France Eye Makeup Products Market by Distribution Channel
9.2.5.3 Italy Eye Makeup Products Market
9.2.5.3.1 Italy Eye Makeup Products Market by Type
9.2.5.3.2 Italy Eye Makeup Products Market by Distribution Channel
9.2.5.4 United Kingdom Eye Makeup Products Market
9.2.5.4.1 United Kingdom Eye Makeup Products Market by Type
9.2.5.4.2 United Kingdom Eye Makeup Products Market by Distribution Channel
9.2.5.5 Russia Eye Makeup Products Market
9.2.5.5.1 Russia Eye Makeup Products Market by Type
9.2.5.5.2 Russia Eye Makeup Products Market by Distribution Channel
9.2.5.6 Rest of Europe Eye Makeup Products Market
9.2.5.6.1 Rest of Europe Eye Makeup Products Market by Type
9.2.5.6.2 Rest of Europe Eye Makeup Products Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Eye Makeup Products Market Overview
9.3.2 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis
9.3.3 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Eye Makeup Products Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Eye Makeup Products Market
9.3.5.1.1 Australia Eye Makeup Products Market by Type
9.3.5.1.2 Australia Eye Makeup Products Market by Distribution Channel
9.3.5.2 China Eye Makeup Products Market
9.3.5.2.1 China Eye Makeup Products Market by Type
9.3.5.2.2 China Eye Makeup Products Market by Distribution Channel
9.3.5.3 India Eye Makeup Products Market
9.3.5.3.1 India Eye Makeup Products Market by Type
9.3.5.3.2 India Eye Makeup Products Market by Distribution Channel
9.3.5.4 Japan Eye Makeup Products Market
9.3.5.4.1 Japan Eye Makeup Products Market by Type
9.3.5.4.2 Japan Eye Makeup Products Market by Distribution Channel
9.3.5.5 South Korea Eye Makeup Products Market
9.3.5.5.1 South Korea Eye Makeup Products Market by Type
9.3.5.5.2 South Korea Eye Makeup Products Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Eye Makeup Products Market
9.3.5.6.1 Rest of Asia-Pacific Eye Makeup Products Market by Type
9.3.5.6.2 Rest of Asia-Pacific Eye Makeup Products Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Eye Makeup Products Market Overview
9.4.2 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis
9.4.3 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Eye Makeup Products Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Eye Makeup Products Market
9.4.5.1.1 South Africa Eye Makeup Products Market by Type
9.4.5.1.2 South Africa Eye Makeup Products Market by Distribution Channel
9.4.5.2 Saudi Arabia Eye Makeup Products Market
9.4.5.2.1 Saudi Arabia Eye Makeup Products Market by Type
9.4.5.2.2 Saudi Arabia Eye Makeup Products Market by Distribution Channel
9.4.5.3 U.A.E Eye Makeup Products Market
9.4.5.3.1 U.A.E Eye Makeup Products Market by Type
9.4.5.3.2 U.A.E Eye Makeup Products Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Eye Makeup Products Market
9.4.5.4.1 Rest of Middle East and Africa Eye Makeup Products Market by Type
9.4.5.4.2 Rest of Middle East and Africa Eye Makeup Products Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Eye Makeup Products Market Overview
9.5.2 South and Central America Eye Makeup Products Market Forecasts and Analysis
9.5.3 South and Central America Eye Makeup Products Market Forecasts and Analysis - By Type
9.5.4 South and Central America Eye Makeup Products Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Eye Makeup Products Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Eye Makeup Products Market
9.5.5.1.1 Brazil Eye Makeup Products Market by Type
9.5.5.1.2 Brazil Eye Makeup Products Market by Distribution Channel
9.5.5.2 Argentina Eye Makeup Products Market
9.5.5.2.1 Argentina Eye Makeup Products Market by Type
9.5.5.2.2 Argentina Eye Makeup Products Market by Distribution Channel
9.5.5.3 Rest of South and Central America Eye Makeup Products Market
9.5.5.3.1 Rest of South and Central America Eye Makeup Products Market by Type
9.5.5.3.2 Rest of South and Central America Eye Makeup Products Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. EYE MAKEUP PRODUCTS MARKET, KEY COMPANY PROFILES
11.1. L'ORéAL,
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ESTéE LAUDER COMPANIES,
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. COTY INC.,
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. SHISEIDO CO.LTD.,
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. PROCTER AND GAMBLE,
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NEW AVON LLC.,
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. UNILEVER,
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. REVLON,
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. COLORBAR COSMETICS PVT LTD,
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. LVMH,
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. L'Oréal,
2. Estée Lauder Companies,
3. Coty Inc.,
4. Shiseido Co.Ltd.,
5. Procter and Gamble,
6. NEW AVON LLC.,
7. Unilever,
8. REVLON,
9. COLORBAR COSMETICS PVT LTD,
10. LVMH,
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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