Flatbread Market Analysis, Size, and Share by 2027

Flatbread Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Tortilla, Pita, Naan, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Bakeries, Online Retail, and Others), and Geography

  • Report Code : TIPRE00007763
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 136
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The flatbread market is projected to reach US$ 49.29 billion by 2031 from US$ 35.86 billion in 2024. The market is expected to register a CAGR of 4.7% during 2025–2031. The rising preference for gluten-free products is likely to bring new trends into the market during the forecast period.

Flatbread Market Analysis

The major factors driving the flatbread market growth are the increasing popularity of ethnic cuisines and the rising preference for gluten-free products.  Strategic initiatives by key market players such as product launches, mergers, acquisitions, collaborations, and partnerships, also contribute to market growth. E-commerce platforms offer flatbread producers the flexibility to showcase their products and communicate directly with consumers, enhancing brand visibility and customer engagement. These platforms allow flatbread producers to gather valuable insights into consumer preferences and market trends through data analytics, enabling them to tailor their product offerings and marketing strategies. The increasing sales of flatbread products via e-commerce and quick commerce platforms are expected to provide lucrative opportunities for flatbread manufacturers to reach a wide consumer base during the forecast period.

Flatbread Market Overview

The demand for flatbreads is increasing due to evolving consumer preference toward healthier and more diverse food choices. As health consciousness continues to rise globally, many consumers are seeking alternatives to traditional bread, particularly those that are perceived as lighter or offer specific health benefits. Flatbreads made with whole grains, low-carb options, and gluten-free varieties are increasingly popular among consumers who are focused on weight management, digestive health, and overall wellness. This shift has driven flatbread manufacturers to innovate and provide a wide range of healthier flatbread products that meet these demands.

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Flatbread Market: Strategic Insights

flatbread-market
Market Size Value inUS$ 81,796.6 Million in 2018
Market Size Value byUS$ 145,180.9 Million by 2027
Growth rateCAGR of 6.6% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Flatbread Market Drivers and Opportunities

Strategic Initiatives by Key Players

The growing demand for flatbreads is encouraging industry players to take strategic actions to enhance their market presence. Manufacturers worldwide are engaging in mergers and acquisitions, forming collaborations, launching new products, and implementing other strategic initiatives to capture consumer interest and solidify their market positions. This dynamic environment reflects the increasing popularity of flatbreads on a global scale as brands seek to innovate and meet diverse consumer preferences. For instance, in March 2023, Rise & Puff announced the launch of a new line of real tortillas that puffs. The launch aims to cater to the soaring consumer demand for better-for-you tortilla products. Also, key players in the market are engaging in product launches and developments to cater to the growing consumer demand for healthy flatbread alternatives. For instance, in August 2024, Warburtons introduced Soft Pittas and flatbreads to its protein range, offering eight grams of protein per item. These products are high in fiber, vegan-friendly, and baked using a blend of pulse flours and linseed.

Expansion of E-Commerce Sector

With the increasing popularity and convenience of online shopping, e-commerce platforms are providing flatbread producers with a direct channel to reach consumers globally. By leveraging e-commerce platforms, flatbread manufacturers can overcome traditional barriers such as geographic limitations and distribution challenges to expand their market presence. As consumers shift toward online shopping for convenience, the adoption of flatbreads is expected to rise due to greater visibility and wider product availability. According to Agriculture Canada, in the US, grocery e-commerce sales increased by 26.4% annually from 2019 to 2023.

E-commerce platforms offer flatbread producers the flexibility to showcase their products and communicate directly with consumers, enhancing brand visibility and customer engagement. These platforms allow flatbread producers to gather valuable insights into consumer preferences and market trends through data analytics, enabling them to tailor their product offerings and marketing strategies. With the rising penetration of e-commerce, flatbread manufacturers are enhancing their online presence by selling products through established e-commerce platforms such as Walmart, Kroger, Amazon.com, Tesco, and Sainsbury. The growing adoption of these platforms is eliminating the dependency on offline retail stores. Quick commerce platforms aim to deliver ready-to-cook, ready-to-eat flatbreads to customers in record time, typically within an hour or less. By leveraging fast delivery networks and localized warehouses, these platforms cater to consumers seeking instant gratification. With a focus on convenience, quality packaging, and swift service, quick commerce offers a unique solution and creates a seamless shopping experience. Thus, the increasing sales of flatbread products via e-commerce and quick commerce platforms are expected to provide lucrative future opportunities for flatbread manufacturers to reach a wide consumer base.

Flatbread Market Report Segmentation Analysis

Key segments that contributed to the derivation of the flatbread market analysis are type and distribution channel.

  • Based on type, the market is segmented into tortilla, pita, naan, and others. The tortilla segment held a larger share of the market in 2024.
  • In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, bakeries, online retail, and others. The supermarkets and hypermarkets segment dominated the market in 2024.

Flatbread Market Share Analysis by Geography

The geographical scope of the flatbread market is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

Flatbread are increasingly popular in Asia Pacific. The consumption of flatbread in Asia Pacific is rising due to the increasing demand for convenient and healthy food options, the region's large population, rapid urbanization, and changing lifestyles. Unleavened flatbread product types, such as naan, roti, and chapati, are staples in Asian cuisines. Leavened flatbreads, including pita and focaccia are gaining popularity due to the growing influence of Western cuisine in the region. The growing middle class in countries such as China, India, and Japan, increasing disposable income, and willingness to experiment with new food options are driving the demand for flatbreads. The adoption of flatbread in the Asia Pacific is rising, driven by factors such as increasing health consciousness, convenience, and the desire for variety in food options. Additionally, the emergence of new players, particularly in the artisanal and gourmet segments, the rising influence of Western eating habits, and food culture are expected to boost the demand for flatbreads, contributing to the market growth.

Further, the Middle East and Africa is one of the major regions for the flatbread market. The influence of Western food culture and globalization is promoting cultural exchange. Consumers in the region are showing a marked shift in their dining preferences, with more individuals eager to explore a wide variety of international culinary options. Flatbreads, being versatile and easy to use, are appealing to those who enjoy experimenting in the kitchen. They are often integrated into local and fusion dishes, frequently serving as a substitute for traditional bread in wraps, sandwiches, and other meals. Social media platforms play a crucial role in popularizing flatbreads, as food bloggers, influencers, and cooking shows showcase these versatile food items to a broader audience. Engaging content and visually appealing presentations help raise awareness and appreciation for flatbreads among diverse consumers. The growing presence of social media and digital platforms has established flatbread as a trendy and desirable food option, thus fueling the growth of the market in the Middle East and Africa

Flatbread Market Report Scope

Flatbread Market News and Recent Developments

The flatbread market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A recent key development in the flatbread market is mentioned below:

  • Old El Paso introduced Old El Paso Fiesta Twists, a new Mexican meal solutions portfolio addition. It features three delicious flavors: queso, Zesty Ranch, and Cinnamon Churro, each providing a satisfying crunch. (Source: Old El Paso, Press Release, October 2022)
  • Goya Foods launched its online store for Hispanic Heritage Month and holiday celebrations, allowing customers to order and have products shipped directly to their homes. (Source: Goya Foods, Press Release, June 2022)

Flatbread Market Report Coverage and Deliverables

The "Flatbread Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

  • Flatbread market share and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Flatbread market trends, as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed Porter's Five Forces and SWOT analysis
  • Flatbread market covering key market trends, global and regional framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the flatbread market
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product ; Distribution Channel and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What would be the estimated value of the flatbread market by 2031?

The market size is projected to reach US$ 49.29 billion by 2031.

Which are the major players operating in the flatbread market?

Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Olé Mexican Foods Inc, General Mills Inc, Goya Foods Inc, Mi Rancho, Leighton Foods AS, Toufayan Bakeries are among the key players operating in the flatbread market.

Which region dominated the flatbread market in 2024?

Asia Pacific accounted for the largest share of the market in 2024.

What are the driving factors impacting the flatbread market?

The increasing popularity of ethnic cuisines and strategic initiatives by key market players are major factors contributing to the growth of the market.

What are the future trends of the global flatbread market?

The rising preference for gluten-free products is likely to emerge as a key trend in the market in the future.

1. Introduction

1.1 The Insight Partners Research Report Guidance

1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research

3.2 Primary Research

3.2.1 Hypothesis formulation:

3.2.2 Macro-economic factor analysis:

3.2.3 Developing base number:

3.2.4 Data Triangulation:

3.2.5 Country level data:

4. Global Flatbread Market Landscape

4.1 Overview

4.2 Ecosystem Analysis

4.2.1 Raw Material Suppliers

4.2.2 Manufacturers

4.2.3 Distributors/Suppliers

4.2.4 Distribution Channels

4.2.5 List of Vendors in the Value Chain

4.3 Porter’s Five Forces Analysis

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Buyers

4.3.3 Threat of New Entrants

4.3.4 Competitive Rivalry

4.3.5 Threat of Substitutes

5. Global Flatbread Market – Key Market Dynamics

5.1 Global Flatbread Market – Key Market Dynamics

5.2 Market Drivers

5.2.1 Increasing Popularity of Ethnic Cuisines

5.2.2 Strategic Initiatives by Key Market Players

5.3 Market Restraints

5.3.1 Increasing Instances of Product Recalls

5.4 Market Opportunities

5.4.1 Expansion of E-Commerce Sector

5.5 Future Trends

5.5.1 Rising Preferences for Gluten-Free Products

5.6 Impact of Drivers and Restraints:

6. Global Flatbread Market – Global Market Analysis

6.1 Global Flatbread Market Revenue (US$ Million), 2021–2031

6.2 Global Flatbread Market Forecast Analysis

7. Global Flatbread Market Analysis – by Type

7.1 Tortilla

7.1.1 Overview

7.1.2 Tortilla: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

7.2 Pita

7.2.1 Overview

7.2.2 Pita: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

7.3 Naan

7.3.1 Overview

7.3.2 Naan: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

7.4 Others

7.4.1 Overview

7.4.2 Others: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

8. Global Flatbread Market Analysis – by Distribution Channel

8.1 Supermarkets and Hypermarkets

8.1.1 Overview

8.1.2 Supermarkets and Hypermarkets: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

8.2 Convenience Stores

8.2.1 Overview

8.2.2 Convenience Stores: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

8.3 Bakeries

8.3.1 Overview

8.3.2 Bakeries: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

8.4 Online Retail

8.4.1 Overview

8.4.2 Online Retail: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

8.5 Others

8.5.1 Overview

8.5.2 Others: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9. Global Flatbread Market – Geographical Analysis

9.1 Overview

9.2 North America

9.2.1 North America Flatbread Market Overview

9.2.2 North America: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.2.3 North America: Flatbread Market Breakdown, by Type

9.2.3.1 North America: Flatbread Market – Revenue and Forecast Analysis – by Type

9.2.4 North America: Flatbread Market Breakdown, by Distribution Channel

9.2.4.1 North America: Flatbread Market – Revenue and Forecast Analysis – by Distribution Channel

9.2.5 North America: Flatbread Market – Revenue and Forecast Analysis – by Country

9.2.5.1 North America: Flatbread Market – Revenue and Forecast Analysis – by Country

9.2.5.2 United States: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.2.5.2.1 United States: Flatbread Market Breakdown, by Type

9.2.5.2.2 United States: Flatbread Market Breakdown, by Distribution Channel

9.2.5.3 Canada: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.2.5.3.1 Canada: Flatbread Market Breakdown, by Type

9.2.5.3.2 Canada: Flatbread Market Breakdown, by Distribution Channel

9.2.5.4 Mexico: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.2.5.4.1 Mexico: Flatbread Market Breakdown, by Type

9.2.5.4.2 Mexico: Flatbread Market Breakdown, by Distribution Channel

9.3 Europe

9.3.1 Europe Flatbread Market Overview

9.3.2 Europe: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.3.3 Europe: Flatbread Market Breakdown, by Type

9.3.3.1 Europe: Flatbread Market – Revenue and Forecast Analysis – by Type

9.3.4 Europe: Flatbread Market Breakdown, by Distribution Channel

9.3.4.1 Europe: Flatbread Market – Revenue and Forecast Analysis – by Distribution Channel

9.3.5 Europe: Flatbread Market – Revenue and Forecast Analysis – by Country

9.3.5.1 Europe: Flatbread Market – Revenue and Forecast Analysis – by Country

9.3.5.2 Germany: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.3.5.2.1 Germany: Flatbread Market Breakdown, by Type

9.3.5.2.2 Germany: Flatbread Market Breakdown, by Distribution Channel

9.3.5.3 France: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.3.5.3.1 France: Flatbread Market Breakdown, by Type

9.3.5.3.2 France: Flatbread Market Breakdown, by Distribution Channel

9.3.5.4 Italy: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.3.5.4.1 Italy: Flatbread Market Breakdown, by Type

9.3.5.4.2 Italy: Flatbread Market Breakdown, by Distribution Channel

9.3.5.5 United Kingdom: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.3.5.5.1 United Kingdom: Flatbread Market Breakdown, by Type

9.3.5.5.2 United Kingdom: Flatbread Market Breakdown, by Distribution Channel

9.3.5.6 Spain: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.3.5.6.1 Spain: Flatbread Market Breakdown, by Type

9.3.5.6.2 Spain: Flatbread Market Breakdown, by Distribution Channel

9.3.5.7 Rest of Europe: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.3.5.7.1 Rest of Europe: Flatbread Market Breakdown, by Type

9.3.5.7.2 Rest of Europe: Flatbread Market Breakdown, by Distribution Channel

9.4 Asia Pacific

9.4.1 Asia Pacific Flatbread Market Overview

9.4.2 Asia Pacific: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.4.3 Asia Pacific: Flatbread Market Breakdown, by Type

9.4.3.1 Asia Pacific: Flatbread Market – Revenue and Forecast Analysis – by Type

9.4.4 Asia Pacific: Flatbread Market Breakdown, by Distribution Channel

9.4.4.1 Asia Pacific: Flatbread Market – Revenue and Forecast Analysis – by Distribution Channel

9.4.5 Asia Pacific: Flatbread Market – Revenue and Forecast Analysis – by Country

9.4.5.1 Asia Pacific: Flatbread Market – Revenue and Forecast Analysis – by Country

9.4.5.2 Australia: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.4.5.2.1 Australia: Flatbread Market Breakdown, by Type

9.4.5.2.2 Australia: Flatbread Market Breakdown, by Distribution Channel

9.4.5.3 China: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.4.5.3.1 China: Flatbread Market Breakdown, by Type

9.4.5.3.2 China: Flatbread Market Breakdown, by Distribution Channel

9.4.5.4 India: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.4.5.4.1 India: Flatbread Market Breakdown, by Type

9.4.5.4.2 India: Flatbread Market Breakdown, by Distribution Channel

9.4.5.5 Japan: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.4.5.5.1 Japan: Flatbread Market Breakdown, by Type

9.4.5.5.2 Japan: Flatbread Market Breakdown, by Distribution Channel

9.4.5.6 South Korea: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.4.5.6.1 South Korea: Flatbread Market Breakdown, by Type

9.4.5.6.2 South Korea: Flatbread Market Breakdown, by Distribution Channel

9.4.5.7 Rest of APAC: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.4.5.7.1 Rest of APAC: Flatbread Market Breakdown, by Type

9.4.5.7.2 Rest of APAC: Flatbread Market Breakdown, by Distribution Channel

9.5 Middle East and Africa

9.5.1 Middle East and Africa Flatbread Market Overview

9.5.2 Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.5.3 Middle East and Africa: Flatbread Market Breakdown, by Type

9.5.3.1 Middle East and Africa: Flatbread Market – Revenue and Forecast Analysis – by Type

9.5.4 Middle East and Africa: Flatbread Market Breakdown, by Distribution Channel

9.5.4.1 Middle East and Africa: Flatbread Market – Revenue and Forecast Analysis – by Distribution Channel

9.5.5 Middle East and Africa: Flatbread Market – Revenue and Forecast Analysis – by Country

9.5.5.1 Middle East and Africa: Flatbread Market – Revenue and Forecast Analysis – by Country

9.5.5.2 South Africa: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.5.5.2.1 South Africa: Flatbread Market Breakdown, by Type

9.5.5.2.2 South Africa: Flatbread Market Breakdown, by Distribution Channel

9.5.5.3 Saudi Arabia: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.5.5.3.1 Saudi Arabia: Flatbread Market Breakdown, by Type

9.5.5.3.2 Saudi Arabia: Flatbread Market Breakdown, by Distribution Channel

9.5.5.4 United Arab Emirates: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.5.5.4.1 United Arab Emirates: Flatbread Market Breakdown, by Type

9.5.5.4.2 United Arab Emirates: Flatbread Market Breakdown, by Distribution Channel

9.5.5.5 Rest of Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.5.5.5.1 Rest of Middle East and Africa: Flatbread Market Breakdown, by Type

9.5.5.5.2 Rest of Middle East and Africa: Flatbread Market Breakdown, by Distribution Channel

9.6 South and Central America

9.6.1 South and Central America Flatbread Market Overview

9.6.2 South and Central America: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.6.3 South and Central America: Flatbread Market Breakdown, by Type

9.6.3.1 South and Central America: Flatbread Market – Revenue and Forecast Analysis – by Type

9.6.4 South and Central America: Flatbread Market Breakdown, by Distribution Channel

9.6.4.1 South and Central America: Flatbread Market – Revenue and Forecast Analysis – by Distribution Channel

9.6.5 South and Central America: Flatbread Market – Revenue and Forecast Analysis – by Country

9.6.5.1 South and Central America: Flatbread Market – Revenue and Forecast Analysis – by Country

9.6.5.2 Brazil: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.6.5.2.1 Brazil: Flatbread Market Breakdown, by Type

9.6.5.2.2 Brazil: Flatbread Market Breakdown, by Distribution Channel

9.6.5.3 Argentina: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.6.5.3.1 Argentina: Flatbread Market Breakdown, by Type

9.6.5.3.2 Argentina: Flatbread Market Breakdown, by Distribution Channel

9.6.5.4 Rest of South and Central America: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

9.6.5.4.1 Rest of South and Central America: Flatbread Market Breakdown, by Type

9.6.5.4.2 Rest of South and Central America: Flatbread Market Breakdown, by Distribution Channel

10. Competitive Landscape

10.1 Company Positioning and Concentration

10.2 Heat Map Analysis by Key Players

11. Global Flatbread Market Industry Landscape

11.1 Overview

11.2 New Product Launches

11.3 Expansion

12. Company Profiles

12.1 Kontos Foods

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 GRUMA SAB de CV

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 FGF Brands Inc

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Joseph's Bakery

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Olé Mexican Foods Inc.

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 General Mills Inc

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 Goya Foods Inc

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 Mi Rancho

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.8.6 Key Developments

12.9 Leighton Foods AS

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Products and Services

12.9.4 Financial Overview

12.9.5 SWOT Analysis

12.9.6 Key Developments

12.10 Toufayan Bakeries

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Products and Services

12.10.4 Financial Overview

12.10.5 SWOT Analysis

12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

List of Tables

Table 1. Global Flatbread Market Segmentation

Table 2. List of Vendors

Table 3. Global Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Table 4. Global Flatbread Market – Revenue and Forecast to 2031 (US$ Million) – by Type

Table 5. Global Flatbread Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel

Table 6. North America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 7. North America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 8. North America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 9. United States: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 10. United States: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 11. Canada: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 12. Canada: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 13. Mexico: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 14. Mexico: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 15. Europe: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 16. Europe: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 17. Europe: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 18. Germany: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 19. Germany: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 20. France: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 21. France: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 22. Italy: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 23. Italy: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 24. United Kingdom: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 25. United Kingdom: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 26. Spain: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 27. Spain: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 28. Rest of Europe: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 29. Rest of Europe: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 30. Asia Pacific: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 31. Asia Pacific: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 32. Asia Pacific: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 33. Australia: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 34. Australia: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 35. China: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 36. China: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 37. India: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 38. India: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 39. Japan: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 40. Japan: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 41. South Korea: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 42. South Korea: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 43. Rest of APAC: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 44. Rest of APAC: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 45. Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 46. Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 47. Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 48. South Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 49. South Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 50. Saudi Arabia: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 51. Saudi Arabia: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 52. United Arab Emirates: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 53. United Arab Emirates: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 54. Rest of Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 55. Rest of Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 56. South and Central America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 57. South and Central America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 58. South and Central America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Country

Table 59. Brazil: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 60. Brazil: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 61. Argentina: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 62. Argentina: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

Table 63. Rest of South and Central America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Type

Table 64. Rest of South and Central America: Flatbread Market – Revenue and Forecast to 2031(US$ Million) – by Distribution Channel

List of Figures

Figure 1. Global Flatbread Market Segmentation, by Geography

Figure 2. Ecosystem: Global Flatbread Market

Figure 3. Porter’s Five Forces Analysis: Global Flatbread Market

Figure 4. Impact Analysis of Drivers and Restraints

Figure 5. Global Flatbread Market Revenue (US$ Million), 2021–2031

Figure 6. Global Flatbread Market Share (%) – by Type (2024 and 2031)

Figure 7. Tortilla: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 8. Pita: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 9. Naan: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 10. Others: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 11. Global Flatbread Market Share (%) – by Distribution Channel (2024 and 2031)

Figure 12. Supermarkets and Hypermarkets: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 13. Convenience Stores: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 14. Bakeries: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 15. Online Retail: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 16. Others: Flatbread Market – Revenue and Forecast to 2031 (US$ Million)

Figure 17. Global Flatbread Market Breakdown by Region, 2024 and 2031 (%)

Figure 18. North America: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 19. North America: Flatbread Market Breakdown, by Type (2024 and 2031)

Figure 20. North America: Flatbread Market Breakdown, by Distribution Channel (2024 and 2031)

Figure 21. North America: Flatbread Market Breakdown, by Key Countries, 2024 and 2031 (%)

Figure 22. United States: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 23. Canada: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 24. Mexico: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 25. Europe: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 26. Europe: Flatbread Market Breakdown, by Type (2024 and 2031)

Figure 27. Europe: Flatbread Market Breakdown, by Distribution Channel (2024 and 2031)

Figure 28. Europe: Flatbread Market Breakdown, by Key Countries, 2024 and 2031 (%)

Figure 29. Germany: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 30. France: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 31. Italy: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 32. United Kingdom: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 33. Spain: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 34. Rest of Europe: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 35. Asia Pacific: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 36. Asia Pacific: Flatbread Market Breakdown, by Type (2024 and 2031)

Figure 37. Asia Pacific: Flatbread Market Breakdown, by Distribution Channel (2024 and 2031)

Figure 38. Asia Pacific: Flatbread Market Breakdown, by Key Countries, 2024 and 2031 (%)

Figure 39. Australia: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 40. China: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 41. India: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 42. Japan: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 43. South Korea: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 44. Rest of APAC: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 45. Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 46. Middle East and Africa: Flatbread Market Breakdown, by Type (2024 and 2031)

Figure 47. Middle East and Africa: Flatbread Market Breakdown, by Distribution Channel (2024 and 2031)

Figure 48. Middle East and Africa: Flatbread Market Breakdown, by Key Countries, 2024 and 2031 (%)

Figure 49. South Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 50. Saudi Arabia: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 51. United Arab Emirates: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 52. Rest of Middle East and Africa: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 53. South and Central America: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 54. South and Central America: Flatbread Market Breakdown, by Type (2024 and 2031)

Figure 55. South and Central America: Flatbread Market Breakdown, by Distribution Channel (2024 and 2031)

Figure 56. South and Central America: Flatbread Market Breakdown, by Key Countries, 2024 and 2031 (%)

Figure 57. Brazil: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 58. Argentina: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 59. Rest of South and Central America: Flatbread Market – Revenue and Forecast to 2031(US$ Million)

Figure 60. Company Positioning and Concentration

Figure 61. Heat Map Analysis by Key Players

The List of Companies - Flatbread Market

  1. Kontos Foods
  2. GRUMA SAB de CV
  3. FGF Brands Inc
  4. Joseph's Bakery
  5. Olé Mexican Foods Inc
  6. General Mills Inc
  7. Goya Foods Inc
  8. Mi Rancho
  9. Leighton Foods AS
  10. Toufayan Bakeries

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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