Floriculture Market SWOT Analysis by 2031
Floriculture is a discipline of horticulture that is concerned with the cultivation of flowers and ornamental plants. It involves farming, propagation, cultivating, and harvesting flowering plants for the floral industry. The flowers and plants cultivated by the floriculture industry are widely used in the cosmetic, perfume, pharmaceutical, and other industries. Floriculture includes cultivating, growing, and breeding new varieties of flowers as well as marketing these flowers and foliage plants.
MARKET DYNAMICS
The rise in sales of flowers through online distribution channels has led to a spurt in the growth of the floriculture industry. The penetration of the internet and smartphones has been a significant factor responsible for the increase in the sales of flowers through online channels. The increasing role of biotechnology in producing new breeds of flowers with a variety of vibrant colors has led to an increase in demand blue roses and other flowers with unique colors. Moreover, the use of biotechnology has enabled cultivators to grow flowers and crops, which are more resistant to extreme climates. Flowers continue to be used for decorating at social events. The growing demand for flowers on religious occasions, festivities, birthday parties and anniversaries is anticipated to drive the demand for flowers and subsequently support the growth of the floriculture market. Cut flowers are perishable products with a short lifespan. The lack of an efficient cold chain infrastructure in most parts of the world is anticipated to impede the growth of the floriculture industry to some extent.
MARKET SCOPE
The "Global Floriculture Market Analysis to 2031" is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the floriculture market with detailed market segmentation by product type, application, distribution channel, and geography. The global floriculture market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading floriculture market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global floriculture market is segmented on the basis of product type, application, and distribution channel. On the basis of product type, the floriculture market is segmented into cut flowers, bedding plants, potted plants, others. On the basis of application, the market is bifurcated into, perfumes, decoration, pharmaceuticals, others. Based on distribution channel, the global floriculture market is segmented into, supermarkets and hypermarkets, specialty stores, direct sales, and others.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global floriculture market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The floriculture market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the floriculture market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the floriculture market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global floriculture market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The floriculture market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the floriculture market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the floriculture market in these regions.
MARKET PLAYERS
The reports cover key developments in the floriculture market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from floriculture market are anticipated to lucrative growth opportunities in the future with the rising demand for floriculture in the global market. Below mentioned is the list of few companies engaged in the floriculture market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the floriculture market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- DANZIGER
- DUMMEN ORANGE
- KAREN ROSES
- KARUTURI GLOBAL LIMITED
- MULTIFLORA
- OSERIAN MULTIFLORA
- RUPARELIA GROUP
- SELECTA KLEMM
- SYNGENTA FLOWERS INC.
- THE KARIKI GROUP
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Floriculture Market - By Product Type
1.3.2 Floriculture Market - By Application
1.3.3 Floriculture Market - By Distribution Channel
1.3.4 Floriculture Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. FLORICULTURE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. FLORICULTURE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. FLORICULTURE MARKET - GLOBAL MARKET ANALYSIS
6.1. FLORICULTURE - GLOBAL MARKET OVERVIEW
6.2. FLORICULTURE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. FLORICULTURE MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. CUT FLOWERS
7.3.1. Overview
7.3.2. Cut flowers Market Forecast and Analysis
7.4. BEDDING PLANTS
7.4.1. Overview
7.4.2. Bedding plants Market Forecast and Analysis
7.5. POTTED PLANTS
7.5.1. Overview
7.5.2. Potted plants Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. FLORICULTURE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. PERFUMES
8.3.1. Overview
8.3.2. Perfumes Market Forecast and Analysis
8.4. DECORATION
8.4.1. Overview
8.4.2. Decoration Market Forecast and Analysis
8.5. PHARMACEUTICALS
8.5.1. Overview
8.5.2. Pharmaceuticals Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. FLORICULTURE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty Stores Market Forecast and Analysis
9.5. DIRECT SALES
9.5.1. Overview
9.5.2. Direct Sales Market Forecast and Analysis
9.6. OTHERS
9.6.1. Overview
9.6.2. Others Market Forecast and Analysis
10. FLORICULTURE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Floriculture Market Overview
10.1.2 North America Floriculture Market Forecasts and Analysis
10.1.3 North America Floriculture Market Forecasts and Analysis - By Product Type
10.1.4 North America Floriculture Market Forecasts and Analysis - By Application
10.1.5 North America Floriculture Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Floriculture Market Forecasts and Analysis - By Countries
10.1.6.1 United States Floriculture Market
10.1.6.1.1 United States Floriculture Market by Product Type
10.1.6.1.2 United States Floriculture Market by Application
10.1.6.1.3 United States Floriculture Market by Distribution Channel
10.1.6.2 Canada Floriculture Market
10.1.6.2.1 Canada Floriculture Market by Product Type
10.1.6.2.2 Canada Floriculture Market by Application
10.1.6.2.3 Canada Floriculture Market by Distribution Channel
10.1.6.3 Mexico Floriculture Market
10.1.6.3.1 Mexico Floriculture Market by Product Type
10.1.6.3.2 Mexico Floriculture Market by Application
10.1.6.3.3 Mexico Floriculture Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Floriculture Market Overview
10.2.2 Europe Floriculture Market Forecasts and Analysis
10.2.3 Europe Floriculture Market Forecasts and Analysis - By Product Type
10.2.4 Europe Floriculture Market Forecasts and Analysis - By Application
10.2.5 Europe Floriculture Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Floriculture Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Floriculture Market
10.2.6.1.1 Germany Floriculture Market by Product Type
10.2.6.1.2 Germany Floriculture Market by Application
10.2.6.1.3 Germany Floriculture Market by Distribution Channel
10.2.6.2 France Floriculture Market
10.2.6.2.1 France Floriculture Market by Product Type
10.2.6.2.2 France Floriculture Market by Application
10.2.6.2.3 France Floriculture Market by Distribution Channel
10.2.6.3 Italy Floriculture Market
10.2.6.3.1 Italy Floriculture Market by Product Type
10.2.6.3.2 Italy Floriculture Market by Application
10.2.6.3.3 Italy Floriculture Market by Distribution Channel
10.2.6.4 United Kingdom Floriculture Market
10.2.6.4.1 United Kingdom Floriculture Market by Product Type
10.2.6.4.2 United Kingdom Floriculture Market by Application
10.2.6.4.3 United Kingdom Floriculture Market by Distribution Channel
10.2.6.5 Russia Floriculture Market
10.2.6.5.1 Russia Floriculture Market by Product Type
10.2.6.5.2 Russia Floriculture Market by Application
10.2.6.5.3 Russia Floriculture Market by Distribution Channel
10.2.6.6 Rest of Europe Floriculture Market
10.2.6.6.1 Rest of Europe Floriculture Market by Product Type
10.2.6.6.2 Rest of Europe Floriculture Market by Application
10.2.6.6.3 Rest of Europe Floriculture Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Floriculture Market Overview
10.3.2 Asia-Pacific Floriculture Market Forecasts and Analysis
10.3.3 Asia-Pacific Floriculture Market Forecasts and Analysis - By Product Type
10.3.4 Asia-Pacific Floriculture Market Forecasts and Analysis - By Application
10.3.5 Asia-Pacific Floriculture Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Floriculture Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Floriculture Market
10.3.6.1.1 Australia Floriculture Market by Product Type
10.3.6.1.2 Australia Floriculture Market by Application
10.3.6.1.3 Australia Floriculture Market by Distribution Channel
10.3.6.2 China Floriculture Market
10.3.6.2.1 China Floriculture Market by Product Type
10.3.6.2.2 China Floriculture Market by Application
10.3.6.2.3 China Floriculture Market by Distribution Channel
10.3.6.3 India Floriculture Market
10.3.6.3.1 India Floriculture Market by Product Type
10.3.6.3.2 India Floriculture Market by Application
10.3.6.3.3 India Floriculture Market by Distribution Channel
10.3.6.4 Japan Floriculture Market
10.3.6.4.1 Japan Floriculture Market by Product Type
10.3.6.4.2 Japan Floriculture Market by Application
10.3.6.4.3 Japan Floriculture Market by Distribution Channel
10.3.6.5 South Korea Floriculture Market
10.3.6.5.1 South Korea Floriculture Market by Product Type
10.3.6.5.2 South Korea Floriculture Market by Application
10.3.6.5.3 South Korea Floriculture Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Floriculture Market
10.3.6.6.1 Rest of Asia-Pacific Floriculture Market by Product Type
10.3.6.6.2 Rest of Asia-Pacific Floriculture Market by Application
10.3.6.6.3 Rest of Asia-Pacific Floriculture Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Floriculture Market Overview
10.4.2 Middle East and Africa Floriculture Market Forecasts and Analysis
10.4.3 Middle East and Africa Floriculture Market Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Floriculture Market Forecasts and Analysis - By Application
10.4.5 Middle East and Africa Floriculture Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Floriculture Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Floriculture Market
10.4.6.1.1 South Africa Floriculture Market by Product Type
10.4.6.1.2 South Africa Floriculture Market by Application
10.4.6.1.3 South Africa Floriculture Market by Distribution Channel
10.4.6.2 Saudi Arabia Floriculture Market
10.4.6.2.1 Saudi Arabia Floriculture Market by Product Type
10.4.6.2.2 Saudi Arabia Floriculture Market by Application
10.4.6.2.3 Saudi Arabia Floriculture Market by Distribution Channel
10.4.6.3 U.A.E Floriculture Market
10.4.6.3.1 U.A.E Floriculture Market by Product Type
10.4.6.3.2 U.A.E Floriculture Market by Application
10.4.6.3.3 U.A.E Floriculture Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Floriculture Market
10.4.6.4.1 Rest of Middle East and Africa Floriculture Market by Product Type
10.4.6.4.2 Rest of Middle East and Africa Floriculture Market by Application
10.4.6.4.3 Rest of Middle East and Africa Floriculture Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Floriculture Market Overview
10.5.2 South and Central America Floriculture Market Forecasts and Analysis
10.5.3 South and Central America Floriculture Market Forecasts and Analysis - By Product Type
10.5.4 South and Central America Floriculture Market Forecasts and Analysis - By Application
10.5.5 South and Central America Floriculture Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Floriculture Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Floriculture Market
10.5.6.1.1 Brazil Floriculture Market by Product Type
10.5.6.1.2 Brazil Floriculture Market by Application
10.5.6.1.3 Brazil Floriculture Market by Distribution Channel
10.5.6.2 Argentina Floriculture Market
10.5.6.2.1 Argentina Floriculture Market by Product Type
10.5.6.2.2 Argentina Floriculture Market by Application
10.5.6.2.3 Argentina Floriculture Market by Distribution Channel
10.5.6.3 Rest of South and Central America Floriculture Market
10.5.6.3.1 Rest of South and Central America Floriculture Market by Product Type
10.5.6.3.2 Rest of South and Central America Floriculture Market by Application
10.5.6.3.3 Rest of South and Central America Floriculture Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. FLORICULTURE MARKET, KEY COMPANY PROFILES
12.1. DANZIGER
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DUMMEN ORANGE
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. KAREN ROSES
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. KARUTURI GLOBAL LIMITED
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. MULTIFLORA
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. OSERIAN
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. RUPARELIA GROUP
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SELECTA KLEMM
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SYNGENTA FLOWERS INC.
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. THE KARIKI GROUP
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Danziger
2. Dummen Orange
3. Karen Roses
4. Karuturi Global Limited
5. Multiflora
6. Oserian
7. Ruparelia Group
8. Selecta Klemm
9. Syngenta Flowers Inc.
10. The Kariki Group
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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