Fortified Packaged Water Market Overview and Forecast by 2031
The Fortified Packaged Water Market is expected to register a CAGR of 6.2% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The Fortified Packaged Water Market report covers analysis By Fortifying Agent (Minerals, Vitamins, Others); Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Online Retail, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America). The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.
Purpose of the ReportThe report Fortified Packaged Water Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Fortified Packaged Water Market Segmentation
Fortifying Agent- Minerals
- Vitamins
- Hypermarkets and Supermarkets
- Convenience Stores
- Online Retail
Strategic Insights
Fortified Packaged Water Market Growth Drivers- Increasing Health Consciousness: As consumers become more health-conscious, they are looking for products that provide additional health benefits, such as fortified waters that offer vitamins, minerals, and electrolytes. This shift in consumer behavior is driving the demand for fortified packaged water as people seek to improve hydration while meeting their nutritional needs.
- Growing Awareness of Hydration Benefits:
There is a growing understanding of the importance of staying hydrated for overall health. Fortified water offers a convenient way for individuals to stay hydrated while also receiving additional health benefits, such as improved immunity, energy levels, and bone health, which makes it a popular choice for health-conscious consumers.
- Demand for Sugar-Free and Low-Calorie Beverages:
With the increasing concerns over the health impacts of sugary drinks, many consumers are turning to fortified packaged water as a healthy alternative. Fortified water is often free from added sugars and artificial sweeteners, making it an attractive option for those looking to reduce calorie intake while still gaining the benefits of functional beverages.
- Sustainability and Eco-Friendly Packaging: As environmental concerns grow, there is a shift toward sustainable packaging for bottled water products, including fortified water. Brands are increasingly adopting eco-friendly packaging materials such as biodegradable bottles, recycled PET (rPET) bottles, and aluminum cans. This trend aligns with consumer preferences for sustainable and environmentally responsible products.
- Incorporation of Functional Ingredients: In addition to common fortifications such as vitamins and minerals, brands are incorporating functional ingredients like probiotics, antioxidants, adaptogens, and herbs into fortified packaged water. These ingredients are designed to support various aspects of health, such as digestive health, stress reduction, and immune function, making the products more appealing to a wider range of health-conscious consumers.
- Flavored Fortified Water: The trend of offering flavored fortified water is growing as it appeals to consumers who seek a more enjoyable drinking experience without the added calories of sugary beverages. Flavors such as lemon, berry, cucumber, and mint are being infused into fortified water to cater to diverse consumer tastes while maintaining the product’s health benefits.
- Health and Wellness Brands Partnerships: The co-branding with health and wellness brands or fitness influencers will allow increasing brand presence and reputation in the market. The companies can join forces with nutritionists, fitness trainers, and even sports teams to promote this fortified packaged water as part of an active lifestyle to boost its attractiveness to active consumers.
- Innovative Packaging Solutions: Packaging is a significant opportunity in the fortified packaged water market. Innovative, practical, and environment-friendly packaging solutions can distinguish the brands in the market. Sustainable packaging such as use of biodegradable bottles or adoption of reusable formats of packaging will be in demand by the green consumer.
- Demand for Fortified Water: Fortified packaged water can fill the gap in the demand for convenient, on-the-go hydration options. With more and more consumers embracing busy lifestyles, portable and ready-to-drink functional beverages are becoming a necessity. The expansion of distribution into convenience stores, vending machines, and direct-to-consumer delivery models can tap into this demand.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Fortified Packaged Water Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Fortified Packaged Water Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORKHave a question?
Shejal
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Key companies of this market are: Bisleri International Pvt. Ltd, Cott Corporation, Danone S.A., Gerolsteiner Brunnen GmbH & Co. KG, Nestlé S.A., Nongfu Spring, PepsiCo, Inc., RHODIUS Mineralquellen und Getränke GmbH & Co. KG, Tata Global Beverages, The Coca-Cola Company,
Key future trends in this market are -
The Fortified Packaged Water Market is estimated to witness a CAGR of 6.2% from 2023 to 2031.
The major factors driving the market are: Growing health and wellness awareness, Rising urbanization and lifestyle changes, Product innovation and marketing efforts
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Fortified Packaged Water Market - By Fortifying Agent
1.3.2 Fortified Packaged Water Market - By Distribution Channel
1.3.3 Fortified Packaged Water Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. FORTIFIED PACKAGED WATER MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. FORTIFIED PACKAGED WATER MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. FORTIFIED PACKAGED WATER MARKET - GLOBAL MARKET ANALYSIS
6.1. FORTIFIED PACKAGED WATER - GLOBAL MARKET OVERVIEW
6.2. FORTIFIED PACKAGED WATER - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. FORTIFIED PACKAGED WATER MARKET - REVENUE AND FORECASTS TO 2028 - FORTIFYING AGENT
7.1. OVERVIEW
7.2. FORTIFYING AGENT MARKET FORECASTS AND ANALYSIS
7.3. MINERALS
7.3.1. Overview
7.3.2. Minerals Market Forecast and Analysis
7.4. VITAMINS
7.4.1. Overview
7.4.2. Vitamins Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. FORTIFIED PACKAGED WATER MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. HYPERMARKETS AND SUPERMARKETS
8.3.1. Overview
8.3.2. Hypermarkets and Supermarkets Market Forecast and Analysis
8.4. CONVENIENCE STORES
8.4.1. Overview
8.4.2. Convenience Stores Market Forecast and Analysis
8.5. ONLINE RETAIL
8.5.1. Overview
8.5.2. Online Retail Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. FORTIFIED PACKAGED WATER MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Fortified Packaged Water Market Overview
9.1.2 North America Fortified Packaged Water Market Forecasts and Analysis
9.1.3 North America Fortified Packaged Water Market Forecasts and Analysis - By Fortifying Agent
9.1.4 North America Fortified Packaged Water Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Fortified Packaged Water Market Forecasts and Analysis - By Countries
9.1.5.1 United States Fortified Packaged Water Market
9.1.5.1.1 United States Fortified Packaged Water Market by Fortifying Agent
9.1.5.1.2 United States Fortified Packaged Water Market by Distribution Channel
9.1.5.2 Canada Fortified Packaged Water Market
9.1.5.2.1 Canada Fortified Packaged Water Market by Fortifying Agent
9.1.5.2.2 Canada Fortified Packaged Water Market by Distribution Channel
9.1.5.3 Mexico Fortified Packaged Water Market
9.1.5.3.1 Mexico Fortified Packaged Water Market by Fortifying Agent
9.1.5.3.2 Mexico Fortified Packaged Water Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Fortified Packaged Water Market Overview
9.2.2 Europe Fortified Packaged Water Market Forecasts and Analysis
9.2.3 Europe Fortified Packaged Water Market Forecasts and Analysis - By Fortifying Agent
9.2.4 Europe Fortified Packaged Water Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Fortified Packaged Water Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Fortified Packaged Water Market
9.2.5.1.1 Germany Fortified Packaged Water Market by Fortifying Agent
9.2.5.1.2 Germany Fortified Packaged Water Market by Distribution Channel
9.2.5.2 France Fortified Packaged Water Market
9.2.5.2.1 France Fortified Packaged Water Market by Fortifying Agent
9.2.5.2.2 France Fortified Packaged Water Market by Distribution Channel
9.2.5.3 Italy Fortified Packaged Water Market
9.2.5.3.1 Italy Fortified Packaged Water Market by Fortifying Agent
9.2.5.3.2 Italy Fortified Packaged Water Market by Distribution Channel
9.2.5.4 United Kingdom Fortified Packaged Water Market
9.2.5.4.1 United Kingdom Fortified Packaged Water Market by Fortifying Agent
9.2.5.4.2 United Kingdom Fortified Packaged Water Market by Distribution Channel
9.2.5.5 Russia Fortified Packaged Water Market
9.2.5.5.1 Russia Fortified Packaged Water Market by Fortifying Agent
9.2.5.5.2 Russia Fortified Packaged Water Market by Distribution Channel
9.2.5.6 Rest of Europe Fortified Packaged Water Market
9.2.5.6.1 Rest of Europe Fortified Packaged Water Market by Fortifying Agent
9.2.5.6.2 Rest of Europe Fortified Packaged Water Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Fortified Packaged Water Market Overview
9.3.2 Asia-Pacific Fortified Packaged Water Market Forecasts and Analysis
9.3.3 Asia-Pacific Fortified Packaged Water Market Forecasts and Analysis - By Fortifying Agent
9.3.4 Asia-Pacific Fortified Packaged Water Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Fortified Packaged Water Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Fortified Packaged Water Market
9.3.5.1.1 Australia Fortified Packaged Water Market by Fortifying Agent
9.3.5.1.2 Australia Fortified Packaged Water Market by Distribution Channel
9.3.5.2 China Fortified Packaged Water Market
9.3.5.2.1 China Fortified Packaged Water Market by Fortifying Agent
9.3.5.2.2 China Fortified Packaged Water Market by Distribution Channel
9.3.5.3 India Fortified Packaged Water Market
9.3.5.3.1 India Fortified Packaged Water Market by Fortifying Agent
9.3.5.3.2 India Fortified Packaged Water Market by Distribution Channel
9.3.5.4 Japan Fortified Packaged Water Market
9.3.5.4.1 Japan Fortified Packaged Water Market by Fortifying Agent
9.3.5.4.2 Japan Fortified Packaged Water Market by Distribution Channel
9.3.5.5 South Korea Fortified Packaged Water Market
9.3.5.5.1 South Korea Fortified Packaged Water Market by Fortifying Agent
9.3.5.5.2 South Korea Fortified Packaged Water Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Fortified Packaged Water Market
9.3.5.6.1 Rest of Asia-Pacific Fortified Packaged Water Market by Fortifying Agent
9.3.5.6.2 Rest of Asia-Pacific Fortified Packaged Water Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Fortified Packaged Water Market Overview
9.4.2 Middle East and Africa Fortified Packaged Water Market Forecasts and Analysis
9.4.3 Middle East and Africa Fortified Packaged Water Market Forecasts and Analysis - By Fortifying Agent
9.4.4 Middle East and Africa Fortified Packaged Water Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Fortified Packaged Water Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Fortified Packaged Water Market
9.4.5.1.1 South Africa Fortified Packaged Water Market by Fortifying Agent
9.4.5.1.2 South Africa Fortified Packaged Water Market by Distribution Channel
9.4.5.2 Saudi Arabia Fortified Packaged Water Market
9.4.5.2.1 Saudi Arabia Fortified Packaged Water Market by Fortifying Agent
9.4.5.2.2 Saudi Arabia Fortified Packaged Water Market by Distribution Channel
9.4.5.3 U.A.E Fortified Packaged Water Market
9.4.5.3.1 U.A.E Fortified Packaged Water Market by Fortifying Agent
9.4.5.3.2 U.A.E Fortified Packaged Water Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Fortified Packaged Water Market
9.4.5.4.1 Rest of Middle East and Africa Fortified Packaged Water Market by Fortifying Agent
9.4.5.4.2 Rest of Middle East and Africa Fortified Packaged Water Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Fortified Packaged Water Market Overview
9.5.2 South and Central America Fortified Packaged Water Market Forecasts and Analysis
9.5.3 South and Central America Fortified Packaged Water Market Forecasts and Analysis - By Fortifying Agent
9.5.4 South and Central America Fortified Packaged Water Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Fortified Packaged Water Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Fortified Packaged Water Market
9.5.5.1.1 Brazil Fortified Packaged Water Market by Fortifying Agent
9.5.5.1.2 Brazil Fortified Packaged Water Market by Distribution Channel
9.5.5.2 Argentina Fortified Packaged Water Market
9.5.5.2.1 Argentina Fortified Packaged Water Market by Fortifying Agent
9.5.5.2.2 Argentina Fortified Packaged Water Market by Distribution Channel
9.5.5.3 Rest of South and Central America Fortified Packaged Water Market
9.5.5.3.1 Rest of South and Central America Fortified Packaged Water Market by Fortifying Agent
9.5.5.3.2 Rest of South and Central America Fortified Packaged Water Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. FORTIFIED PACKAGED WATER MARKET, KEY COMPANY PROFILES
11.1. BISLERI INTERNATIONAL PVT. LTD
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. COTT CORPORATION
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. DANONE S.A.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. GEROLSTEINER BRUNNEN GMBH AND CO. KG
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. NESTLé S.A.
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. NONGFU SPRING
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. PEPSICO, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. RHODIUS MINERALQUELLEN UND GETRäNKE GMBH AND CO. KG
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. TATA GLOBAL BEVERAGES
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. THE COCA-COLA COMPANY
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
1. Bisleri International Pvt. Ltd
2. Cott Corporation
3. Danone S.A.
4. Gerolsteiner Brunnen GmbH and Co. KG
5. Nestlé S.A.
6. Nongfu Spring
7. PepsiCo, Inc.
8. RHODIUS Mineralquellen und Getränke GmbH and Co. KG
9. Tata Global Beverages
10. The Coca-Cola Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.