The Fried Potato Chips Market is expected to register a CAGR of 6.72% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The Frozen Potato Chips Market is divided by type into Plain, Salted, and Flavored, and by distribution channel into Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others. Projections up to 2031 assess how changing consumer preferences for healthier snack options impact the market. The global market is analyzed by region and key countries, and the segmental analysis is presented in US$.
Purpose of the ReportThe report Fried Potato Chips Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Fried Potato Chips Market Segmentation
Type- Plain
- Salted
- Flavored
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Strategic Insights
Fried Potato Chips Market Growth Drivers- Rising Demand for Ready-to-Eat Snacks: A busy life, with a need for quick and on-the-go snacks makes fried potato chips (they are portable, there is no prep needed, and they are widely available) an important option for ready-to-eat convenience snacks.
- Shift Toward Premium and Gourmet Flavors: Tastes are being replaced by more premium/gourmet flavors and new or upscale chip flavors, including exotic/regional tastes, which are mirrored by the overall food-service demand for better and newer foods.
- Rising Demand for Healthier Snacks: The health-conscious consumer has become increasingly more health-conscious, and consumers are seeking healthier snacks. Organic ingredients chips in a low-fat or baked version are the new hit.
- New exotic flavors and regional variations: Brands are looking at big and bold new flavors (tumbler, spicy BBQ, international flavor) in order to satisfy snack-buyers’ appetite for variety and novelty.
- New focus on clean-label and natural ingredients: Clean-label innovations prioritize transparency of ingredients in products. Potato chips with no GMO, no preservatives, and organic ingredients have become increasingly popular as customers are looking for better and natural alternatives to the foods we’re used to.
- Online snack sales growth based on e-commerce sites: E-commerce sales have increased due tothe ease of snack purchasing during and after COVID-19 as brands have gone digital.
- Collaboration with food delivery services for more access: Partnerships with food delivery services such as Uber Eats or GrubHub can bring reach and visibility to meet the needs of consumers for convenience.
- Producing plant-based/allergen-free chip flavors: As the prevalence of vegan/allergen-free diets increases, manufacturers can get creative and produce plant-based chips for healthy consumers or dietary restricted people.
- Use sustainable farming and packaging: As environmental issues escalate, brands who offer sustainable potato production and recyclable or biodegradable packaging have the chance to engage with eco-conscious consumers.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Fried Potato Chips Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Fried Potato Chips Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
Key companies in this market are- Burts Potato Chips Ltd., Calbee Inc., Utz Quality Foods Inc., PepsiCo. Inc., Nestle, Diamond, Kraft Foods, Great Lakes Potato Chip Co., ITC, Intersnack Group GmbH and Co. KG,
The market is expected to register a CAGR of 6.72% during 2023-2031.
The major driving factors for the fried potato chips market are increasing demand for convenient, ready-to-eat snacks because of hectic lifestyles, growing urbanization, and higher disposable incomes, mainly in emerging economies. Innovations in flavors, health-conscious options such as low-fat and low-sodium chips, and eco-friendly packaging solutions also support growth in the market.
Future trends in the market for fried potato chips will be healthy, including baked chips, organic, and low-calorie versions. Premium and gourmet flavors, unique ingredients, and specialty types will see growth. Sustainability is another important area in which initiatives on eco-friendly packaging and energy-efficient production are going to drive this market.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Fried Potato Chips Market - By Type
1.3.2 Fried Potato Chips Market - By Distribution Channel
1.3.3 Fried Potato Chips Market - By Region
1.3.3.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. FRIED POTATO CHIPS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. EXPERT OPINIONS
5. FRIED POTATO CHIPS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. FRIED POTATO CHIPS MARKET - GLOBAL MARKET ANALYSIS
6.1. FRIED POTATO CHIPS - GLOBAL MARKET OVERVIEW
6.2. FRIED POTATO CHIPS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. FRIED POTATO CHIPS MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. PLAIN
7.3.1. Overview
7.3.2. Plain Market Forecast and Analysis
7.4. SALTED
7.4.1. Overview
7.4.2. Salted Market Forecast and Analysis
7.5. FLAVORED
7.5.1. Overview
7.5.2. Flavored Market Forecast and Analysis
8. FRIED POTATO CHIPS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
8.3. SUPERMARKETS AND HYPERMARKETS
8.3.1. Overview
8.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
8.4. CONVENIENCE STORES
8.4.1. Overview
8.4.2. Convenience Stores Market Forecast and Analysis
8.5. ONLINE
8.5.1. Overview
8.5.2. Online Market Forecast and Analysis
8.6. OTHERS
8.6.1. Overview
8.6.2. Others Market Forecast and Analysis
9. FRIED POTATO CHIPS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Fried Potato Chips Market Overview
9.1.2 North America Fried Potato Chips Market Forecasts and Analysis
9.1.3 North America Fried Potato Chips Market Forecasts and Analysis - By Type
9.1.4 North America Fried Potato Chips Market Forecasts and Analysis - By Distribution Channel
9.1.5 North America Fried Potato Chips Market Forecasts and Analysis - By Countries
9.1.5.1 United States Fried Potato Chips Market
9.1.5.1.1 United States Fried Potato Chips Market by Type
9.1.5.1.2 United States Fried Potato Chips Market by Distribution Channel
9.1.5.2 Canada Fried Potato Chips Market
9.1.5.2.1 Canada Fried Potato Chips Market by Type
9.1.5.2.2 Canada Fried Potato Chips Market by Distribution Channel
9.1.5.3 Mexico Fried Potato Chips Market
9.1.5.3.1 Mexico Fried Potato Chips Market by Type
9.1.5.3.2 Mexico Fried Potato Chips Market by Distribution Channel
9.2. EUROPE
9.2.1 Europe Fried Potato Chips Market Overview
9.2.2 Europe Fried Potato Chips Market Forecasts and Analysis
9.2.3 Europe Fried Potato Chips Market Forecasts and Analysis - By Type
9.2.4 Europe Fried Potato Chips Market Forecasts and Analysis - By Distribution Channel
9.2.5 Europe Fried Potato Chips Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Fried Potato Chips Market
9.2.5.1.1 Germany Fried Potato Chips Market by Type
9.2.5.1.2 Germany Fried Potato Chips Market by Distribution Channel
9.2.5.2 France Fried Potato Chips Market
9.2.5.2.1 France Fried Potato Chips Market by Type
9.2.5.2.2 France Fried Potato Chips Market by Distribution Channel
9.2.5.3 Italy Fried Potato Chips Market
9.2.5.3.1 Italy Fried Potato Chips Market by Type
9.2.5.3.2 Italy Fried Potato Chips Market by Distribution Channel
9.2.5.4 United Kingdom Fried Potato Chips Market
9.2.5.4.1 United Kingdom Fried Potato Chips Market by Type
9.2.5.4.2 United Kingdom Fried Potato Chips Market by Distribution Channel
9.2.5.5 Russia Fried Potato Chips Market
9.2.5.5.1 Russia Fried Potato Chips Market by Type
9.2.5.5.2 Russia Fried Potato Chips Market by Distribution Channel
9.2.5.6 Rest of Europe Fried Potato Chips Market
9.2.5.6.1 Rest of Europe Fried Potato Chips Market by Type
9.2.5.6.2 Rest of Europe Fried Potato Chips Market by Distribution Channel
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Fried Potato Chips Market Overview
9.3.2 Asia-Pacific Fried Potato Chips Market Forecasts and Analysis
9.3.3 Asia-Pacific Fried Potato Chips Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Fried Potato Chips Market Forecasts and Analysis - By Distribution Channel
9.3.5 Asia-Pacific Fried Potato Chips Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Fried Potato Chips Market
9.3.5.1.1 Australia Fried Potato Chips Market by Type
9.3.5.1.2 Australia Fried Potato Chips Market by Distribution Channel
9.3.5.2 China Fried Potato Chips Market
9.3.5.2.1 China Fried Potato Chips Market by Type
9.3.5.2.2 China Fried Potato Chips Market by Distribution Channel
9.3.5.3 India Fried Potato Chips Market
9.3.5.3.1 India Fried Potato Chips Market by Type
9.3.5.3.2 India Fried Potato Chips Market by Distribution Channel
9.3.5.4 Japan Fried Potato Chips Market
9.3.5.4.1 Japan Fried Potato Chips Market by Type
9.3.5.4.2 Japan Fried Potato Chips Market by Distribution Channel
9.3.5.5 South Korea Fried Potato Chips Market
9.3.5.5.1 South Korea Fried Potato Chips Market by Type
9.3.5.5.2 South Korea Fried Potato Chips Market by Distribution Channel
9.3.5.6 Rest of Asia-Pacific Fried Potato Chips Market
9.3.5.6.1 Rest of Asia-Pacific Fried Potato Chips Market by Type
9.3.5.6.2 Rest of Asia-Pacific Fried Potato Chips Market by Distribution Channel
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Fried Potato Chips Market Overview
9.4.2 Middle East and Africa Fried Potato Chips Market Forecasts and Analysis
9.4.3 Middle East and Africa Fried Potato Chips Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Fried Potato Chips Market Forecasts and Analysis - By Distribution Channel
9.4.5 Middle East and Africa Fried Potato Chips Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Fried Potato Chips Market
9.4.5.1.1 South Africa Fried Potato Chips Market by Type
9.4.5.1.2 South Africa Fried Potato Chips Market by Distribution Channel
9.4.5.2 Saudi Arabia Fried Potato Chips Market
9.4.5.2.1 Saudi Arabia Fried Potato Chips Market by Type
9.4.5.2.2 Saudi Arabia Fried Potato Chips Market by Distribution Channel
9.4.5.3 U.A.E Fried Potato Chips Market
9.4.5.3.1 U.A.E Fried Potato Chips Market by Type
9.4.5.3.2 U.A.E Fried Potato Chips Market by Distribution Channel
9.4.5.4 Rest of Middle East and Africa Fried Potato Chips Market
9.4.5.4.1 Rest of Middle East and Africa Fried Potato Chips Market by Type
9.4.5.4.2 Rest of Middle East and Africa Fried Potato Chips Market by Distribution Channel
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Fried Potato Chips Market Overview
9.5.2 South and Central America Fried Potato Chips Market Forecasts and Analysis
9.5.3 South and Central America Fried Potato Chips Market Forecasts and Analysis - By Type
9.5.4 South and Central America Fried Potato Chips Market Forecasts and Analysis - By Distribution Channel
9.5.5 South and Central America Fried Potato Chips Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Fried Potato Chips Market
9.5.5.1.1 Brazil Fried Potato Chips Market by Type
9.5.5.1.2 Brazil Fried Potato Chips Market by Distribution Channel
9.5.5.2 Argentina Fried Potato Chips Market
9.5.5.2.1 Argentina Fried Potato Chips Market by Type
9.5.5.2.2 Argentina Fried Potato Chips Market by Distribution Channel
9.5.5.3 Rest of South and Central America Fried Potato Chips Market
9.5.5.3.1 Rest of South and Central America Fried Potato Chips Market by Type
9.5.5.3.2 Rest of South and Central America Fried Potato Chips Market by Distribution Channel
10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
11. FRIED POTATO CHIPS MARKET, KEY COMPANY PROFILES
11.1. BURTS POTATO CHIPS LTD.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. CALBEE INC.
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. PEPSICO. INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. UTZ QUALITY FOODS INC.
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. NESTLE
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. DIAMOND
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. KRAFT FOODS
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. GREAT LAKES POTATO CHIP CO.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. ITC
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. INTERSNACK GROUP GMBH AND CO. KG
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments
12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
2. Calbee Inc.
3. PepsiCo. Inc.
4. Utz Quality Foods Inc.
5. Nestle
6. Diamond
7. Kraft Foods
8. Great Lakes Potato Chip Co.
9. ITC
10. Intersnack Group GmbH and Co. KG
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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