Frozen Desserts Market Insights and Growth by 2031
The Frozen Desserts Market is expected to register a CAGR of 4.13% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The Frozen Desserts Market is segmented by product type into Ice Cream, Yogurts, Cakes and Pastries, and Others, and by category into Conventional and Sugar-Free. By distribution channel, the market is divided into Supermarkets and Hypermarkets, Specialty Stores, and Others. Projections up to 2031 explore trends in plant-based and lactose-free desserts, with a global market breakdown by region and key countries. The market evaluation is presented in US$ for the segmental analysis.
Purpose of the ReportThe report Frozen Desserts Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Frozen Desserts Market Segmentation
Product Type- Ice Cream
- Yogurts
- Cakes and Pastries
- Others
- Conventional
- Sugar-Free
- Supermarkets and Hypermarkets
- Specialty Stores
- Others
Strategic Insights
Frozen Desserts Market Growth Drivers- Rising demand for luxuriant, on-the-go desserts: Consumers nowadays have hectic schedules and crave luxuriant, convenient, easy-to-eat, and low-prep desserts that need little preparation, which drives demand for frozen desserts.
- Rising demand for plant-based and dairy-free desserts: Demand for vegan and lactose-free desserts is growing, as people are looking for an alternative to milk. That is driving the frozen desserts market growth.
- Growing appetite for healthier options such as low-calorie and sugar-free frozen desserts: Customers are eating more healthily and prefer frozen desserts that are specifically targeted at health requirements like low-calorie, sugar-free, and low-fat frozen desserts.
- Development of vegan and non-dairy-based desserts: As more people adopt plant-based diets, vegan frozen desserts that use coconut, almond or soy milk, among other plant-based ingredients, are on the rise.
- Increasing demand for premium, handcrafted frozen desserts: People are willing to pay more for premium, gourmet frozen desserts with special ingredients and handcrafted production that is like having a luxury.
- Shift Toward Eco-Friendly Packaging: As the issue of sustainability becomes more of a consumer demand, brands are implementing packaging made of recycled or biodegradable material.
- Opportunities in the Health and Wellness Segment: Health and wellness trends keep on growing; hence there are opportunities for brands to innovate, and make frozen desserts a healthier choice. For instance, this could be done with reduced sugar, fat, and calories or including functional ingredients such as probiotics, superfoods, or plant-based proteins. The room for growth in functional frozen desserts can also be in digest-supporting, immunity-promoting, and weight-management-focused items catering to the health-conscious indulger seeking a balance of both.
- Global Market Expansion: Asia, Africa, and Latin America are prime areas where growth is promising as salaries go up and consumers start to want Western frozen treats.
- Health-Driven Frozen Desserts: The demand for frozen desserts with added health-enhancing nutrients (protein, fiber, vitamins, etc.) focuses on the wellness consumer.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Frozen Desserts Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Frozen Desserts Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The market is expected to register a CAGR of 4.13% during 2023–2031.
The frozen desserts market is driven by growing consumer inclination towards indulgent and convenient frozen treats, especially in warmer climates. Growing health awareness is increasingly pushing the demand for lactose-free, dairy-free, and plant-based alternatives. Innovations in flavour profiles and packaging are also giving a boost to the markets.
Future trends include the shift toward healthier, plant-based options, and the rise of functional ingredients like probiotics in frozen desserts.
Key companies in this market are- Bulla Dairy Foods, Conagra Brands, Inc., Dairy Farmers of America, DD IP Holder LLC, Dunkin' Brands Group, Inc., Fonterra Co-operative Group Ltd., General Mills, Inc., Meiji Holdings Co., Ltd., Nestle SA, Unilever PLC,
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
Some of the customization options available based on request are additional 3–5 company profiles and country-specific analysis of 3–5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Frozen Desserts Market - By Product Type
1.3.2 Frozen Desserts Market - By Category
1.3.3 Frozen Desserts Market - By Distribution Channel
1.3.4 Frozen Desserts Market - By Region
1.3.4.1 By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. FROZEN DESSERTS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. EXPERT OPINIONS
5. FROZEN DESSERTS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. FROZEN DESSERTS MARKET - GLOBAL MARKET ANALYSIS
6.1. FROZEN DESSERTS - GLOBAL MARKET OVERVIEW
6.2. FROZEN DESSERTS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. FROZEN DESSERTS MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
7.1. OVERVIEW
7.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
7.3. ICE CREAM
7.3.1. Overview
7.3.2. Ice Cream Market Forecast and Analysis
7.4. YOGURTS
7.4.1. Overview
7.4.2. Yogurts Market Forecast and Analysis
7.5. CAKES AND PASTRIES
7.5.1. Overview
7.5.2. Cakes and Pastries Market Forecast and Analysis
7.6. OTHERS
7.6.1. Overview
7.6.2. Others Market Forecast and Analysis
8. FROZEN DESSERTS MARKET - REVENUE AND FORECASTS TO 2028 - CATEGORY
8.1. OVERVIEW
8.2. CATEGORY MARKET FORECASTS AND ANALYSIS
8.3. CONVENTIONAL
8.3.1. Overview
8.3.2. Conventional Market Forecast and Analysis
8.4. SUGAR-FREE
8.4.1. Overview
8.4.2. Sugar-Free Market Forecast and Analysis
9. FROZEN DESSERTS MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1. OVERVIEW
9.2. DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3. SUPERMARKETS AND HYPERMARKETS
9.3.1. Overview
9.3.2. Supermarkets and Hypermarkets Market Forecast and Analysis
9.4. SPECIALTY STORES
9.4.1. Overview
9.4.2. Specialty Stores Market Forecast and Analysis
9.5. OTHERS
9.5.1. Overview
9.5.2. Others Market Forecast and Analysis
10. FROZEN DESSERTS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Frozen Desserts Market Overview
10.1.2 North America Frozen Desserts Market Forecasts and Analysis
10.1.3 North America Frozen Desserts Market Forecasts and Analysis - By Product Type
10.1.4 North America Frozen Desserts Market Forecasts and Analysis - By Category
10.1.5 North America Frozen Desserts Market Forecasts and Analysis - By Distribution Channel
10.1.6 North America Frozen Desserts Market Forecasts and Analysis - By Countries
10.1.6.1 United States Frozen Desserts Market
10.1.6.1.1 United States Frozen Desserts Market by Product Type
10.1.6.1.2 United States Frozen Desserts Market by Category
10.1.6.1.3 United States Frozen Desserts Market by Distribution Channel
10.1.6.2 Canada Frozen Desserts Market
10.1.6.2.1 Canada Frozen Desserts Market by Product Type
10.1.6.2.2 Canada Frozen Desserts Market by Category
10.1.6.2.3 Canada Frozen Desserts Market by Distribution Channel
10.1.6.3 Mexico Frozen Desserts Market
10.1.6.3.1 Mexico Frozen Desserts Market by Product Type
10.1.6.3.2 Mexico Frozen Desserts Market by Category
10.1.6.3.3 Mexico Frozen Desserts Market by Distribution Channel
10.2. EUROPE
10.2.1 Europe Frozen Desserts Market Overview
10.2.2 Europe Frozen Desserts Market Forecasts and Analysis
10.2.3 Europe Frozen Desserts Market Forecasts and Analysis - By Product Type
10.2.4 Europe Frozen Desserts Market Forecasts and Analysis - By Category
10.2.5 Europe Frozen Desserts Market Forecasts and Analysis - By Distribution Channel
10.2.6 Europe Frozen Desserts Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Frozen Desserts Market
10.2.6.1.1 Germany Frozen Desserts Market by Product Type
10.2.6.1.2 Germany Frozen Desserts Market by Category
10.2.6.1.3 Germany Frozen Desserts Market by Distribution Channel
10.2.6.2 France Frozen Desserts Market
10.2.6.2.1 France Frozen Desserts Market by Product Type
10.2.6.2.2 France Frozen Desserts Market by Category
10.2.6.2.3 France Frozen Desserts Market by Distribution Channel
10.2.6.3 Italy Frozen Desserts Market
10.2.6.3.1 Italy Frozen Desserts Market by Product Type
10.2.6.3.2 Italy Frozen Desserts Market by Category
10.2.6.3.3 Italy Frozen Desserts Market by Distribution Channel
10.2.6.4 United Kingdom Frozen Desserts Market
10.2.6.4.1 United Kingdom Frozen Desserts Market by Product Type
10.2.6.4.2 United Kingdom Frozen Desserts Market by Category
10.2.6.4.3 United Kingdom Frozen Desserts Market by Distribution Channel
10.2.6.5 Russia Frozen Desserts Market
10.2.6.5.1 Russia Frozen Desserts Market by Product Type
10.2.6.5.2 Russia Frozen Desserts Market by Category
10.2.6.5.3 Russia Frozen Desserts Market by Distribution Channel
10.2.6.6 Rest of Europe Frozen Desserts Market
10.2.6.6.1 Rest of Europe Frozen Desserts Market by Product Type
10.2.6.6.2 Rest of Europe Frozen Desserts Market by Category
10.2.6.6.3 Rest of Europe Frozen Desserts Market by Distribution Channel
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Frozen Desserts Market Overview
10.3.2 Asia-Pacific Frozen Desserts Market Forecasts and Analysis
10.3.3 Asia-Pacific Frozen Desserts Market Forecasts and Analysis - By Product Type
10.3.4 Asia-Pacific Frozen Desserts Market Forecasts and Analysis - By Category
10.3.5 Asia-Pacific Frozen Desserts Market Forecasts and Analysis - By Distribution Channel
10.3.6 Asia-Pacific Frozen Desserts Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Frozen Desserts Market
10.3.6.1.1 Australia Frozen Desserts Market by Product Type
10.3.6.1.2 Australia Frozen Desserts Market by Category
10.3.6.1.3 Australia Frozen Desserts Market by Distribution Channel
10.3.6.2 China Frozen Desserts Market
10.3.6.2.1 China Frozen Desserts Market by Product Type
10.3.6.2.2 China Frozen Desserts Market by Category
10.3.6.2.3 China Frozen Desserts Market by Distribution Channel
10.3.6.3 India Frozen Desserts Market
10.3.6.3.1 India Frozen Desserts Market by Product Type
10.3.6.3.2 India Frozen Desserts Market by Category
10.3.6.3.3 India Frozen Desserts Market by Distribution Channel
10.3.6.4 Japan Frozen Desserts Market
10.3.6.4.1 Japan Frozen Desserts Market by Product Type
10.3.6.4.2 Japan Frozen Desserts Market by Category
10.3.6.4.3 Japan Frozen Desserts Market by Distribution Channel
10.3.6.5 South Korea Frozen Desserts Market
10.3.6.5.1 South Korea Frozen Desserts Market by Product Type
10.3.6.5.2 South Korea Frozen Desserts Market by Category
10.3.6.5.3 South Korea Frozen Desserts Market by Distribution Channel
10.3.6.6 Rest of Asia-Pacific Frozen Desserts Market
10.3.6.6.1 Rest of Asia-Pacific Frozen Desserts Market by Product Type
10.3.6.6.2 Rest of Asia-Pacific Frozen Desserts Market by Category
10.3.6.6.3 Rest of Asia-Pacific Frozen Desserts Market by Distribution Channel
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Frozen Desserts Market Overview
10.4.2 Middle East and Africa Frozen Desserts Market Forecasts and Analysis
10.4.3 Middle East and Africa Frozen Desserts Market Forecasts and Analysis - By Product Type
10.4.4 Middle East and Africa Frozen Desserts Market Forecasts and Analysis - By Category
10.4.5 Middle East and Africa Frozen Desserts Market Forecasts and Analysis - By Distribution Channel
10.4.6 Middle East and Africa Frozen Desserts Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Frozen Desserts Market
10.4.6.1.1 South Africa Frozen Desserts Market by Product Type
10.4.6.1.2 South Africa Frozen Desserts Market by Category
10.4.6.1.3 South Africa Frozen Desserts Market by Distribution Channel
10.4.6.2 Saudi Arabia Frozen Desserts Market
10.4.6.2.1 Saudi Arabia Frozen Desserts Market by Product Type
10.4.6.2.2 Saudi Arabia Frozen Desserts Market by Category
10.4.6.2.3 Saudi Arabia Frozen Desserts Market by Distribution Channel
10.4.6.3 U.A.E Frozen Desserts Market
10.4.6.3.1 U.A.E Frozen Desserts Market by Product Type
10.4.6.3.2 U.A.E Frozen Desserts Market by Category
10.4.6.3.3 U.A.E Frozen Desserts Market by Distribution Channel
10.4.6.4 Rest of Middle East and Africa Frozen Desserts Market
10.4.6.4.1 Rest of Middle East and Africa Frozen Desserts Market by Product Type
10.4.6.4.2 Rest of Middle East and Africa Frozen Desserts Market by Category
10.4.6.4.3 Rest of Middle East and Africa Frozen Desserts Market by Distribution Channel
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Frozen Desserts Market Overview
10.5.2 South and Central America Frozen Desserts Market Forecasts and Analysis
10.5.3 South and Central America Frozen Desserts Market Forecasts and Analysis - By Product Type
10.5.4 South and Central America Frozen Desserts Market Forecasts and Analysis - By Category
10.5.5 South and Central America Frozen Desserts Market Forecasts and Analysis - By Distribution Channel
10.5.6 South and Central America Frozen Desserts Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Frozen Desserts Market
10.5.6.1.1 Brazil Frozen Desserts Market by Product Type
10.5.6.1.2 Brazil Frozen Desserts Market by Category
10.5.6.1.3 Brazil Frozen Desserts Market by Distribution Channel
10.5.6.2 Argentina Frozen Desserts Market
10.5.6.2.1 Argentina Frozen Desserts Market by Product Type
10.5.6.2.2 Argentina Frozen Desserts Market by Category
10.5.6.2.3 Argentina Frozen Desserts Market by Distribution Channel
10.5.6.3 Rest of South and Central America Frozen Desserts Market
10.5.6.3.1 Rest of South and Central America Frozen Desserts Market by Product Type
10.5.6.3.2 Rest of South and Central America Frozen Desserts Market by Category
10.5.6.3.3 Rest of South and Central America Frozen Desserts Market by Distribution Channel
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. FROZEN DESSERTS MARKET, KEY COMPANY PROFILES
12.1. BULLA DAIRY FOODS
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CONAGRA BRANDS, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. DAIRY FARMERS OF AMERICA
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. DD IP HOLDER LLC
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. DUNKIN’ BRANDS GROUP, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. FONTERRA CO-OPERATIVE GROUP LTD.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. GENERAL MILLS, INC.
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. MEIJI HOLDINGS CO., LTD.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. NESTLE SA
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. UNILEVER PLC
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
1. Bulla Dairy Foods
2. Conagra Brands, Inc.
3. Dairy Farmers of America
4. DD IP Holder LLC
5. Dunkin' Brands Group, Inc.
6. Fonterra Co-operative Group Ltd.
7. General Mills, Inc.
8. Meiji Holdings Co., Ltd.
9. Nestle SA
10. Unilever PLC
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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