Frozen Pizza Market Key Players Analysis 2031
The Frozen Pizza Market size is projected to reach US$ 31 billion by 2031 from US$ 19 billion in 2023. The market is expected to register a CAGR of 6.5% in 2023–2031. Proliferation e-commerce and increasing demand form developing economies of are likely to remain key frozen pizza market trends.
Frozen Pizza Market Analysis
Rising demand for convenience food products and strategic initiatives by key players in the market are major factors contributing to the growth of market. Further, increasing working women population and rising influence of western culture has contributed to the market growth.
Frozen Pizza Market Overview
Frozen pizza is a ready-to-eat pizza product that is pre-prepared, assembled, and then flash-frozen to preserve its freshness. It typically has a prebaked crust, sauce, cheese, and toppings. The demand for frozen pizza has surged during the forecast period owing to its convenience, longer shelf life, and changing consumer preferences. Increasing demand for convenience food products and surging prefoliation of online platforms attributed to the market growth. In addition, strategic initiatives made by key players, such as product launches, collaboration, and mergers, contribute to market growth.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Frozen Pizza Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Frozen Pizza Market: Strategic Insights
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Frozen Pizza Market Drivers and Opportunities
Growing Demand for Convenience Food products to Favor Market
The consumption of high-quality convenience food is increasing among the working population and teenagers. Convenience food, such as ready-to-eat products, saves consumers' time and efforts associated with ingredient shopping, meal preparation, and cooking. Further, the inclination toward convenience foods such as packaged products, including frozen pizza, has upsurged owing to busy lifestyles, increasing demand for on-the-go food products, and rapid urbanization. The increasing demand for protein-rich food and changes in food habits and meal patterns further boost the demand for convenience food. According to the US Department of Agriculture, consumer demand for convenience food has increased, becoming the American staple. Frozen pizza manufacturers are taking several strategic initiatives such as new product launches, production capacity scaleup, mergers and acquisitions, and collaborations to satisfy growing demands by customers and enhance their market position.
Growing Adoption of Gluten-Free Products
The demand for gluten-free claim among the frozen pizza market has upsurged significantly due to the increasing prevalence of gluten-related disorders and a broader health-conscious trend. According to Beyond Celiac, 1 in 133 Americans, or ~1% of the population, suffer from celiac disease in the US.
Frozen Pizza Market Report Segmentation Analysis
Key segments that contributed to the derivation of the frozen pizza market analysis are type, category and distribution channel.
- Based on type, the frozen pizza market is segmented into thin crust, pan crust, stuffed crust, and others.
- By category, the market is bifurcated into organic and conventional.
- In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment dominated the market in 2023.
Frozen Pizza Market Share Analysis by Geography
The geographic scope of the frozen pizza market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
North America has dominated the Frozen Pizza Market. In North America, consumer preferences and dietary habits have evolved. Health-conscious consumers demand a frozen pizza with better-for-you ingredients, and gluten-free or plant-based toppings. The shift in consumer preferences has prompted manufacturers to innovate and offer a broader range of healthier frozen pizza choices, contributing to increased demand. In February 2021, HumanCo launched organic, grain-free frozen pizza bites.
Frozen Pizza Market Report Scope
Frozen Pizza Market News and Recent Developments
The frozen pizza market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:
- In 2023, Goeld (part of Shri Bajraj Alliance Ltd, a listed company) announced the launch of new frozen food products available exclusively at reliance retail across India. The new product range includes Pizza Pockets, Panner Pakoda, and Idli. The launch was aimed to cater to the growing demand for frozen food in the country.
- In 2022, Midwestern franchise Imo's Pizza announced the launch of a frozen pizza line across the US. The launch was aimed to cater to the growing consumer demand for frozen pizza.
- In 2022, HyFun Foods announced the range of frozen pizzas, which included four variants - Classic Margherita, Veggie Paradise, Garden Fresh, and Tandoori Paneer in the Indian market to cater to the growing demand.
Frozen Pizza Market Report Coverage and Deliverables
The “Frozen Pizza Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Get Free Sample For