Processed Fruits and Vegetables Market Strategies, Top Players, Growth Opportunities, Analysis and Forecast by 2031

Coverage: Processed Fruits and Vegetables Market covers analysis By Product Type (Fruits and Vegetables), Processing Method (Fresh-cut, Frozen, Canned, Dried, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others), and Geography

  • Report Code : TIPRE00004699
  • Category : Food and Beverages
  • No. of Pages : 150
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Processed Fruits and Vegetables Market Growth Report [2021-2031]

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The Processed Fruits and Vegetables Market size is projected to reach US$ 52.88 billion by 2031 from US$ 32.62 billion in 2023. The market is expected to register a CAGR of 6.1% in 2023–2031. Growing demand from various end-use industries is likely to remain key processed fruits and vegetables market trends.

Processed Fruits and Vegetables Market Analysis

Consumers increasingly seek convenient and healthy food options, driving demand for processed fruits and vegetables, particularly those containing essential vitamins and minerals. Innovation in processing, market diversification, and the e-commerce boom are significant growth opportunities for the processed fruits and vegetables market. Processing can lead to nutrient loss, requiring careful techniques and fortification strategies to ensure products remain healthy. Price volatility, consumer preference, and competition are challenging factors that may hamper the processed fruits and vegetables market growth.

Processed Fruits and Vegetables Market Overview

Processed fruits & vegetables are known to be highly effective as they preserve the nutritional contents of fruits and vegetables. The processed fruits & vegetables market share is expected to rise because of increased demand for dried fruits and fruit snacks. Changing consumer preferences influenced by Western culture drive the demand in the processed fruits and vegetables market. Companies are creating products like cold-pressed options to meet the growing interest in plant-based foods, offering more extended shelf life and convenience than fresh alternatives. Busy lifestyles fuel the need for ready-to-eat or easy-to-prepare products, making processed fruits and vegetables attractive choices. The rising popularity of quick-service restaurants and food delivery services further increases the demand for rapidly available and prepared ingredients like processed fruits and vegetables. Rising disposable incomes and growing urbanization in developing countries fuel the demand for processed foods, including fruits and vegetables. Additionally, products labeled as organic and allergen-free are gaining traction for their natural and nutritional value, with manufacturers employing techniques like freeze drying and freezing to maintain nutritional profiles after processing.

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Processed Fruits and Vegetables Market: Strategic Insights

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Processed Fruits and Vegetables Market Drivers and Opportunities

Convenience and Shelf Life

Consumers with hectic schedules crave convenient food options. Processed fruits and vegetables offer longer shelf life and require minimal preparation time, making them ideal for busy individuals. Processing techniques like freezing, canning, and drying extend the shelf life of fruits and vegetables, minimizing food waste and promoting sustainability. The increasing demand for convenient food with long shelf life is driving the market growth.

Increased Focus on Health and Wellness

Consumers with hectic schedules crave convenient food options. Processed fruits and vegetables offer longer shelf life and require minimal preparation time, making them ideal for busy individuals. Processing techniques like freezing, canning, and drying extend the shelf life of fruits and vegetables, minimizing food waste and promoting sustainability.

Processed Fruits and Vegetables Market Report Segmentation Analysis

Key segment that contributed to the derivation of the processed fruits and vegetables Market analysis is product type.

  • Based on product type, the processed fruits and vegetables market is bifurcated into fruits and vegetables. The fruits sub-segment held a larger market share in 2023.
  • Based on processing method, the processed fruits and vegetables market is sub-segmented into fresh-cut, frozen, canned, dried, and others. The frozen sub-segment held a larger market share in 2023.
  • Based on distribution channel, the processed fruits and vegetables market is sub-segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets sub-segment held a larger market share in 2023.

Processed Fruits and Vegetables Market Share Analysis by Geography

The geographic scope of the Processed Fruits and Vegetables Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

Food & beverages is one of the major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. The shutdown of various plants and factories in regions such as North America, Europe, and Asia Pacific is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales. Moreover, the global travel bans are affecting the business collaborations and partnerships opportunities. The disruption of operations in the food & beverages industry further has been limiting the frozen fruits market growth in various countries.

Processed Fruits and Vegetables Market Report Scope

Processed Fruits and Vegetables Market News and Recent Developments

The Processed Fruits and Vegetables Market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for processed fruits and vegetables and strategies:

  • Golden West Food Group has announced the launch of Hershey’s Frozen Fruit in a licensing partnership with The Hershey Company. (Source: Golden West Food Group, Website, 2023)
  • Seal the Seasons, a supplier of “locally grown, locally frozen and locally sold” frozen fruits and vegetables, is partnering with Publix Supermarkets to support Florida growers. (Source: Seal the Seasons, News, 2023)

Processed Fruits and Vegetables Market Report Coverage and Deliverables

The “Processed Fruits and Vegetables Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

  • Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Market dynamics such as drivers, restraints, and key opportunities
  • Key future trends
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
  • Detailed company profiles
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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