Fruit Snacks Market Research Report 2021-2031
The fruit snacks market size is projected to reach US$ 11.69 billion by 2031 from US$ 7.04 billion in 2023. The market is expected to register a CAGR of 6.5% in 2023–2031. The fruit snacks market is experiencing substantial growth driven by the increasing demand for healthy food and snack options. The developments in the fruit snack market are attributed to the rise of the health and wellness trend, leading to a preference for low-calorie and nutrient-rich snacks. The market is witnessing a surge in the demand for clean-label and natural fruit snacks and innovative flavor offerings. The convenience of fruit snacks and their availability in various retail channels further contribute to the market's expansion, making it a key area of interest for both consumers and manufacturers.
Fruit Snacks Market Analysis
Fruit snacks are high in nutritional content, and offer several health benefits. The growing demand for guilt-free food and raising awareness for healthy eating habits. Evolving healthy food trends and the launch of fruit snacks as an ingredient are driving the demand for fruit snacks. According to the UK wholesaler Epicurium, the sales of healthy snacks grew by 39% in 2023, compared to 2022. The transition towards healthy eating has encouraged manufacturers are come up with high-quality and fine fruit snacks in the market. For e.g., Nutty Goodness, LLC offers Healthy Apple Chips made from organic fruit and nuts, free from preservatives, wheat, soy, or dairy, gluten, or any added sugars.
Fruit Snacks Market Overview
Fruit snacks are produced using real fruits and processed into several forms such as bars, gummies, rolls, peelers, coated fruits, and beverages, specifically to appeal target customer base. The snacks are manufactured using several fruits such as strawberry, raspberry, orange, pineapple, mango, and blends. Moreover, fruit-based snacks are also produced by adding fruits in beverages or dairy products such as yogurt, and smoothies. The addition of fruits helps in boosting the nutritional content of product, while enhancing its sensory profile. Minimally processed fruit snacks with high content of fruits have essential nutrients such as potassium, vitamins, magnesium, and fiber. The growing demand for on-the-go snacks and the global transition towards healthy eating is expected to fuel the market growth.
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Fruit Snacks Market: Strategic Insights
Market Size Value in US$ 5,057.87 Million in 2019 Market Size Value by US$ 9,174.86 Million by 2027 Growth rate CAGR of 7.8% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Fruit Snacks Market: Strategic Insights
| Market Size Value in | US$ 5,057.87 Million in 2019 |
| Market Size Value by | US$ 9,174.86 Million by 2027 |
| Growth rate | CAGR of 7.8% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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Fruit Snacks Market Drivers and Opportunities
Convenience of Fruit Snacks to Favor Market
The convenience of fruit snacks acts as a significant driver in the market due to their portable packaging, catering to busy lifestyles and on-the-go consumption. Additionally, the ready availability of a variety of processed food products, including fruit snacks, provides quick and easily transportable options, meeting the rising demand for ready-to-eat snacks and convenience food products. Overall, the convenience of pre-packaged fruit snacks aligns with the modern consumer's need for quick, portable, and nutritious snack options, driving the demand for fruit snacks in the market.
Increasing Demand for Clean-Label and Natural Products – An Opportunity
An opportunity in the fruit snacks market lies in the increasing demand for clean-label and natural products. Consumers perceive natural products with healthfulness. According to Glanbia Nutritionals report, 40% of consumers perceive snacks containing no additives/preservatives as healthy snacks, whereas 33% consumers perceive natural ingredients/clean label as top attributes that makes food a healthy product. Additionally, the expanding market for fruit bars in developing countries, driven by changing consumer preferences, signifies further potential for market growth.
Fruit Snacks Market Report Segmentation Analysis
Key segments that contributed to the derivation of the fruit snacks market analysis are type, fruit family, and distribution channel.
- Based on type, the fruit snacks market is divided into gummies and flakes, bars and rolls, beverages, and others. Gummies and flakes segment held a significant market share in 2023.
- In terms of fruit, the market is segmented into apple, mango, banana, pineapple, berry, and others. Berry segment held a significant share in 2023.
- Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Supermarkets and hypermarkets segment held a significant share in 2023.
Fruit Snacks Market Share Analysis by Geography
The geographic scope of the Fruit Snacks Market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.
Asia Pacific held a significant market share in the fruit snacks market. The growing demand for convenient, novel food options and shifting consumer preferences have led to the expansion of fruit snacks market in the Asia Pacific. One of the key factors fueling the growth of the fruit snacks market in the Asia Pacific is the increasing influence of healthy and guilt-free food trends. The rising penetration of e-commerce across Asian countries has encouraged the key market players to enhance their online presence by selling fruit snacks through Amazon, Walmart, and individual brand websites. Thus, the rise in health awareness is expected to further boost the global fruit snacks market expansion in the coming years.
Fruit Snacks Market Report Scope
Fruit Snacks Market News and Recent Developments
The fruit snacks market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market for speech and language disorders and strategies:
- Dried fruit snacks brand Rind Snacks launched limited edition Peach Chips. Peach Chips are made from California peaches and added sources of vitamins A and C. The product includes no added preservatives or sugars and is naturally vegan, gluten-free, Koshar certified, and non-GMO verified. (Source: Rind Snacks/Company Website/2022)
- LesserEvil, the better-for-you snack brand, collaborated with Rind Snacks and launched a limited edition Cherry-Lime Popcorn Flavor. The popcorns were made in Coconut oil, and cherry-lime fruit powders were sprinkled. (Source: LesserEvil/Company Website/2022)
Fruit Snacks Market Report Coverage and Deliverables
The “Fruit Snacks Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:
- Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
- Market dynamics such as drivers, restraints, and key opportunities
- Key future trends
- Detailed PEST/Porter’s Five Forces and SWOT analysis
- Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
- Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
- Detailed company profiles
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type ; Fruit Family ; and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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