Gaming Keyboard and Mouse Market Growth Report 2021-2031
The Gaming Keyboard and Mouse Market is expected to register a CAGR of 14.3% from 2023 to 2031, with a market size expanding from US$ XX million in 2023 to US$ XX Million by 2031.
The report is segmented by Product (Keyboard, Mouse), Type (Wired, Wireless), Distribution Channel (Online, Offline), Application (Computer/Laptop, TV, Game Machine, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the Report
The report Gaming Keyboard and Mouse Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
Gaming Keyboard and Mouse Market Segmentation
Product
- Keyboard
- Mouse
Type
- Wired
- Wireless
Distribution Channel
- Online
- Offline
Application
- Computer/Laptop
- TV
- Game Machine
- Others
Application
- Computer/Laptop
- TV
- Game Machine
- Others
Strategic Insights
Gaming Keyboard and Mouse Market Growth Drivers- Growing Popularity of E-Sports: The rapid growth of e-sports and competitive gaming has significantly boosted the demand for high-performance gaming peripherals like keyboards and mice. Professional gamers and enthusiasts seek advanced features such as precision, customization, and speed, which gaming-specific keyboards and mice provide. As e-sports events gain more global viewership, the market for gaming peripherals continues to expand.
- Technological Advancements in Peripherals: Advancements in technology, including mechanical switches, optical sensors, and customizable RGB lighting, are key drivers in the gaming keyboard and mouse market. These innovations improve gaming performance, enhance user experience, and allow for personalized setups. Gamers increasingly seek state-of-the-art features for enhanced accuracy, comfort, and immersive gameplay, contributing to the growth of this market.
- Wireless Gaming Peripherals: Wireless gaming peripherals, including keyboards and mice, are becoming more popular due to advancements in connectivity technology. With the rise of low-latency wireless options like Bluetooth and proprietary wireless technologies, gamers can enjoy high-performance devices without the constraints of cables. This trend is increasing as gamers seek flexibility, a clean setup, and mobility while maintaining high responsiveness.
- Customization and Personalization Features: Customization is a growing trend in the gaming keyboard and mouse market. Consumers increasingly demand peripherals that offer customizable keys, RGB lighting, programmable macros, and adjustable profiles. Gaming brands are responding by providing software that allows users to tailor their devices to specific game genres or personal preferences, enhancing overall user satisfaction.
- Expansion in Mobile Gaming: The rise of mobile gaming presents an opportunity for gaming keyboard and mouse manufacturers to expand their offerings. As smartphones and tablets become more powerful, gamers are looking for external peripherals to enhance their mobile gaming experience. Offering wireless and compact keyboard and mouse solutions tailored for mobile devices opens up a new market segment.
- Increasing Adoption of Gaming as a Hobby: As gaming continues to evolve from a niche activity to a mainstream hobby, there is a growing demand for high-quality gaming peripherals. Casual gamers, in addition to professional players, are increasingly investing in gaming keyboards and mice to improve their experience. This shift offers a significant growth opportunity for manufacturers to target a broader consumer base.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Gaming Keyboard and Mouse Market, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the Gaming Keyboard and Mouse Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Rising Popularity of Esports, Growing Gaming Community
Rise of Mechanical Keyboards
The Gaming Keyboard and Mouse Market is estimated to witness a CAGR of 14.3% from 2023 to 2031
TABLE OF CONTENTS
1.INTRODUCTION
1.1.SCOPE OF THE STUDY
1.2.THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.MARKET SEGMENTATION
1.3.1Gaming Keyboard And Mouse Market - By Product
1.3.2Gaming Keyboard And Mouse Market - By Type
1.3.3Gaming Keyboard And Mouse Market - By Distribution Channel
1.3.4Gaming Keyboard And Mouse Market - By Application
1.3.5Gaming Keyboard And Mouse Market - By Region
1.3.5.1By Country
2.KEY TAKEAWAYS
3.RESEARCH METHODOLOGY
4.GAMING KEYBOARD AND MOUSE MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PEST ANALYSIS
4.2.1North America - Pest Analysis
4.2.2Europe - Pest Analysis
4.2.3Asia-Pacific - Pest Analysis
4.2.4Middle East and Africa - Pest Analysis
4.2.5South and Central America - Pest Analysis
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.GAMING KEYBOARD AND MOUSE MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.GAMING KEYBOARD AND MOUSE MARKET - GLOBAL MARKET ANALYSIS
6.1.GAMING KEYBOARD AND MOUSE - GLOBAL MARKET OVERVIEW
6.2.GAMING KEYBOARD AND MOUSE - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.GAMING KEYBOARD AND MOUSE MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT
7.1.OVERVIEW
7.2.PRODUCT MARKET FORECASTS AND ANALYSIS
7.3.KEYBOARD
7.3.1.Overview
7.3.2.Keyboard Market Forecast and Analysis
7.4.MOUSE
7.4.1.Overview
7.4.2.Mouse Market Forecast and Analysis
8.GAMING KEYBOARD AND MOUSE MARKET - REVENUE AND FORECASTS TO 2028 - TYPE
8.1.OVERVIEW
8.2.TYPE MARKET FORECASTS AND ANALYSIS
8.3.WIRED
8.3.1.Overview
8.3.2.Wired Market Forecast and Analysis
8.4.WIRELESS
8.4.1.Overview
8.4.2.Wireless Market Forecast and Analysis
9.GAMING KEYBOARD AND MOUSE MARKET - REVENUE AND FORECASTS TO 2028 - DISTRIBUTION CHANNEL
9.1.OVERVIEW
9.2.DISTRIBUTION CHANNEL MARKET FORECASTS AND ANALYSIS
9.3.ONLINE
9.3.1.Overview
9.3.2.Online Market Forecast and Analysis
9.4.OFFLINE
9.4.1.Overview
9.4.2.Offline Market Forecast and Analysis
10.GAMING KEYBOARD AND MOUSE MARKET - REVENUE AND FORECASTS TO 2028 - APPLICATION
10.1.OVERVIEW
10.2.APPLICATION MARKET FORECASTS AND ANALYSIS
10.3.COMPUTER/LAPTOP
10.3.1.Overview
10.3.2.Computer/Laptop Market Forecast and Analysis
10.4.TV
10.4.1.Overview
10.4.2.TV Market Forecast and Analysis
10.5.GAME MACHINE
10.5.1.Overview
10.5.2.Game Machine Market Forecast and Analysis
10.6.OTHERS
10.6.1.Overview
10.6.2.Others Market Forecast and Analysis
11.GAMING KEYBOARD AND MOUSE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1.NORTH AMERICA
11.1.1North America Gaming Keyboard And Mouse Market Overview
11.1.2North America Gaming Keyboard And Mouse Market Forecasts and Analysis
11.1.3North America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Product
11.1.4North America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Type
11.1.5North America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Distribution Channel
11.1.6North America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Application
11.1.7North America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Countries
11.1.7.1United States Gaming Keyboard And Mouse Market
11.1.7.1.1United States Gaming Keyboard And Mouse Market by Product
11.1.7.1.2United States Gaming Keyboard And Mouse Market by Type
11.1.7.1.3United States Gaming Keyboard And Mouse Market by Distribution Channel
11.1.7.1.4United States Gaming Keyboard And Mouse Market by Application
11.1.7.2Canada Gaming Keyboard And Mouse Market
11.1.7.2.1Canada Gaming Keyboard And Mouse Market by Product
11.1.7.2.2Canada Gaming Keyboard And Mouse Market by Type
11.1.7.2.3Canada Gaming Keyboard And Mouse Market by Distribution Channel
11.1.7.2.4Canada Gaming Keyboard And Mouse Market by Application
11.1.7.3Mexico Gaming Keyboard And Mouse Market
11.1.7.3.1Mexico Gaming Keyboard And Mouse Market by Product
11.1.7.3.2Mexico Gaming Keyboard And Mouse Market by Type
11.1.7.3.3Mexico Gaming Keyboard And Mouse Market by Distribution Channel
11.1.7.3.4Mexico Gaming Keyboard And Mouse Market by Application
11.2.EUROPE
11.2.1Europe Gaming Keyboard And Mouse Market Overview
11.2.2Europe Gaming Keyboard And Mouse Market Forecasts and Analysis
11.2.3Europe Gaming Keyboard And Mouse Market Forecasts and Analysis - By Product
11.2.4Europe Gaming Keyboard And Mouse Market Forecasts and Analysis - By Type
11.2.5Europe Gaming Keyboard And Mouse Market Forecasts and Analysis - By Distribution Channel
11.2.6Europe Gaming Keyboard And Mouse Market Forecasts and Analysis - By Application
11.2.7Europe Gaming Keyboard And Mouse Market Forecasts and Analysis - By Countries
11.2.7.1Germany Gaming Keyboard And Mouse Market
11.2.7.1.1Germany Gaming Keyboard And Mouse Market by Product
11.2.7.1.2Germany Gaming Keyboard And Mouse Market by Type
11.2.7.1.3Germany Gaming Keyboard And Mouse Market by Distribution Channel
11.2.7.1.4Germany Gaming Keyboard And Mouse Market by Application
11.2.7.2France Gaming Keyboard And Mouse Market
11.2.7.2.1France Gaming Keyboard And Mouse Market by Product
11.2.7.2.2France Gaming Keyboard And Mouse Market by Type
11.2.7.2.3France Gaming Keyboard And Mouse Market by Distribution Channel
11.2.7.2.4France Gaming Keyboard And Mouse Market by Application
11.2.7.3Italy Gaming Keyboard And Mouse Market
11.2.7.3.1Italy Gaming Keyboard And Mouse Market by Product
11.2.7.3.2Italy Gaming Keyboard And Mouse Market by Type
11.2.7.3.3Italy Gaming Keyboard And Mouse Market by Distribution Channel
11.2.7.3.4Italy Gaming Keyboard And Mouse Market by Application
11.2.7.4United Kingdom Gaming Keyboard And Mouse Market
11.2.7.4.1United Kingdom Gaming Keyboard And Mouse Market by Product
11.2.7.4.2United Kingdom Gaming Keyboard And Mouse Market by Type
11.2.7.4.3United Kingdom Gaming Keyboard And Mouse Market by Distribution Channel
11.2.7.4.4United Kingdom Gaming Keyboard And Mouse Market by Application
11.2.7.5Russia Gaming Keyboard And Mouse Market
11.2.7.5.1Russia Gaming Keyboard And Mouse Market by Product
11.2.7.5.2Russia Gaming Keyboard And Mouse Market by Type
11.2.7.5.3Russia Gaming Keyboard And Mouse Market by Distribution Channel
11.2.7.5.4Russia Gaming Keyboard And Mouse Market by Application
11.2.7.6Rest of Europe Gaming Keyboard And Mouse Market
11.2.7.6.1Rest of Europe Gaming Keyboard And Mouse Market by Product
11.2.7.6.2Rest of Europe Gaming Keyboard And Mouse Market by Type
11.2.7.6.3Rest of Europe Gaming Keyboard And Mouse Market by Distribution Channel
11.2.7.6.4Rest of Europe Gaming Keyboard And Mouse Market by Application
11.3.ASIA-PACIFIC
11.3.1Asia-Pacific Gaming Keyboard And Mouse Market Overview
11.3.2Asia-Pacific Gaming Keyboard And Mouse Market Forecasts and Analysis
11.3.3Asia-Pacific Gaming Keyboard And Mouse Market Forecasts and Analysis - By Product
11.3.4Asia-Pacific Gaming Keyboard And Mouse Market Forecasts and Analysis - By Type
11.3.5Asia-Pacific Gaming Keyboard And Mouse Market Forecasts and Analysis - By Distribution Channel
11.3.6Asia-Pacific Gaming Keyboard And Mouse Market Forecasts and Analysis - By Application
11.3.7Asia-Pacific Gaming Keyboard And Mouse Market Forecasts and Analysis - By Countries
11.3.7.1Australia Gaming Keyboard And Mouse Market
11.3.7.1.1Australia Gaming Keyboard And Mouse Market by Product
11.3.7.1.2Australia Gaming Keyboard And Mouse Market by Type
11.3.7.1.3Australia Gaming Keyboard And Mouse Market by Distribution Channel
11.3.7.1.4Australia Gaming Keyboard And Mouse Market by Application
11.3.7.2China Gaming Keyboard And Mouse Market
11.3.7.2.1China Gaming Keyboard And Mouse Market by Product
11.3.7.2.2China Gaming Keyboard And Mouse Market by Type
11.3.7.2.3China Gaming Keyboard And Mouse Market by Distribution Channel
11.3.7.2.4China Gaming Keyboard And Mouse Market by Application
11.3.7.3India Gaming Keyboard And Mouse Market
11.3.7.3.1India Gaming Keyboard And Mouse Market by Product
11.3.7.3.2India Gaming Keyboard And Mouse Market by Type
11.3.7.3.3India Gaming Keyboard And Mouse Market by Distribution Channel
11.3.7.3.4India Gaming Keyboard And Mouse Market by Application
11.3.7.4Japan Gaming Keyboard And Mouse Market
11.3.7.4.1Japan Gaming Keyboard And Mouse Market by Product
11.3.7.4.2Japan Gaming Keyboard And Mouse Market by Type
11.3.7.4.3Japan Gaming Keyboard And Mouse Market by Distribution Channel
11.3.7.4.4Japan Gaming Keyboard And Mouse Market by Application
11.3.7.5South Korea Gaming Keyboard And Mouse Market
11.3.7.5.1South Korea Gaming Keyboard And Mouse Market by Product
11.3.7.5.2South Korea Gaming Keyboard And Mouse Market by Type
11.3.7.5.3South Korea Gaming Keyboard And Mouse Market by Distribution Channel
11.3.7.5.4South Korea Gaming Keyboard And Mouse Market by Application
11.3.7.6Rest of Asia-Pacific Gaming Keyboard And Mouse Market
11.3.7.6.1Rest of Asia-Pacific Gaming Keyboard And Mouse Market by Product
11.3.7.6.2Rest of Asia-Pacific Gaming Keyboard And Mouse Market by Type
11.3.7.6.3Rest of Asia-Pacific Gaming Keyboard And Mouse Market by Distribution Channel
11.3.7.6.4Rest of Asia-Pacific Gaming Keyboard And Mouse Market by Application
11.4.MIDDLE EAST AND AFRICA
11.4.1Middle East and Africa Gaming Keyboard And Mouse Market Overview
11.4.2Middle East and Africa Gaming Keyboard And Mouse Market Forecasts and Analysis
11.4.3Middle East and Africa Gaming Keyboard And Mouse Market Forecasts and Analysis - By Product
11.4.4Middle East and Africa Gaming Keyboard And Mouse Market Forecasts and Analysis - By Type
11.4.5Middle East and Africa Gaming Keyboard And Mouse Market Forecasts and Analysis - By Distribution Channel
11.4.6Middle East and Africa Gaming Keyboard And Mouse Market Forecasts and Analysis - By Application
11.4.7Middle East and Africa Gaming Keyboard And Mouse Market Forecasts and Analysis - By Countries
11.4.7.1South Africa Gaming Keyboard And Mouse Market
11.4.7.1.1South Africa Gaming Keyboard And Mouse Market by Product
11.4.7.1.2South Africa Gaming Keyboard And Mouse Market by Type
11.4.7.1.3South Africa Gaming Keyboard And Mouse Market by Distribution Channel
11.4.7.1.4South Africa Gaming Keyboard And Mouse Market by Application
11.4.7.2Saudi Arabia Gaming Keyboard And Mouse Market
11.4.7.2.1Saudi Arabia Gaming Keyboard And Mouse Market by Product
11.4.7.2.2Saudi Arabia Gaming Keyboard And Mouse Market by Type
11.4.7.2.3Saudi Arabia Gaming Keyboard And Mouse Market by Distribution Channel
11.4.7.2.4Saudi Arabia Gaming Keyboard And Mouse Market by Application
11.4.7.3U.A.E Gaming Keyboard And Mouse Market
11.4.7.3.1U.A.E Gaming Keyboard And Mouse Market by Product
11.4.7.3.2U.A.E Gaming Keyboard And Mouse Market by Type
11.4.7.3.3U.A.E Gaming Keyboard And Mouse Market by Distribution Channel
11.4.7.3.4U.A.E Gaming Keyboard And Mouse Market by Application
11.4.7.4Rest of Middle East and Africa Gaming Keyboard And Mouse Market
11.4.7.4.1Rest of Middle East and Africa Gaming Keyboard And Mouse Market by Product
11.4.7.4.2Rest of Middle East and Africa Gaming Keyboard And Mouse Market by Type
11.4.7.4.3Rest of Middle East and Africa Gaming Keyboard And Mouse Market by Distribution Channel
11.4.7.4.4Rest of Middle East and Africa Gaming Keyboard And Mouse Market by Application
11.5.SOUTH AND CENTRAL AMERICA
11.5.1South and Central America Gaming Keyboard And Mouse Market Overview
11.5.2South and Central America Gaming Keyboard And Mouse Market Forecasts and Analysis
11.5.3South and Central America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Product
11.5.4South and Central America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Type
11.5.5South and Central America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Distribution Channel
11.5.6South and Central America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Application
11.5.7South and Central America Gaming Keyboard And Mouse Market Forecasts and Analysis - By Countries
11.5.7.1Brazil Gaming Keyboard And Mouse Market
11.5.7.1.1Brazil Gaming Keyboard And Mouse Market by Product
11.5.7.1.2Brazil Gaming Keyboard And Mouse Market by Type
11.5.7.1.3Brazil Gaming Keyboard And Mouse Market by Distribution Channel
11.5.7.1.4Brazil Gaming Keyboard And Mouse Market by Application
11.5.7.2Argentina Gaming Keyboard And Mouse Market
11.5.7.2.1Argentina Gaming Keyboard And Mouse Market by Product
11.5.7.2.2Argentina Gaming Keyboard And Mouse Market by Type
11.5.7.2.3Argentina Gaming Keyboard And Mouse Market by Distribution Channel
11.5.7.2.4Argentina Gaming Keyboard And Mouse Market by Application
11.5.7.3Rest of South and Central America Gaming Keyboard And Mouse Market
11.5.7.3.1Rest of South and Central America Gaming Keyboard And Mouse Market by Product
11.5.7.3.2Rest of South and Central America Gaming Keyboard And Mouse Market by Type
11.5.7.3.3Rest of South and Central America Gaming Keyboard And Mouse Market by Distribution Channel
11.5.7.3.4Rest of South and Central America Gaming Keyboard And Mouse Market by Application
12.INDUSTRY LANDSCAPE
12.1.MERGERS AND ACQUISITIONS
12.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3.NEW PRODUCT LAUNCHES
12.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
13.GAMING KEYBOARD AND MOUSE MARKET, KEY COMPANY PROFILES
13.1.A4TECH
13.1.1.Key Facts
13.1.2.Business Description
13.1.3.Products and Services
13.1.4.Financial Overview
13.1.5.SWOT Analysis
13.1.6.Key Developments
13.2.ASUSTEK COMPUTER INC.
13.2.1.Key Facts
13.2.2.Business Description
13.2.3.Products and Services
13.2.4.Financial Overview
13.2.5.SWOT Analysis
13.2.6.Key Developments
13.3.CORSAIR
13.3.1.Key Facts
13.3.2.Business Description
13.3.3.Products and Services
13.3.4.Financial Overview
13.3.5.SWOT Analysis
13.3.6.Key Developments
13.4.DELL TECHNOLOGIES, INC.
13.4.1.Key Facts
13.4.2.Business Description
13.4.3.Products and Services
13.4.4.Financial Overview
13.4.5.SWOT Analysis
13.4.6.Key Developments
13.5.HP DEVELOPMENT COMPANY, L.P.
13.5.1.Key Facts
13.5.2.Business Description
13.5.3.Products and Services
13.5.4.Financial Overview
13.5.5.SWOT Analysis
13.5.6.Key Developments
13.6.LOGITECH, INC.
13.6.1.Key Facts
13.6.2.Business Description
13.6.3.Products and Services
13.6.4.Financial Overview
13.6.5.SWOT Analysis
13.6.6.Key Developments
13.7.RAPOO CORPORATION
13.7.1.Key Facts
13.7.2.Business Description
13.7.3.Products and Services
13.7.4.Financial Overview
13.7.5.SWOT Analysis
13.7.6.Key Developments
13.8.RAZER INC.
13.8.1.Key Facts
13.8.2.Business Description
13.8.3.Products and Services
13.8.4.Financial Overview
13.8.5.SWOT Analysis
13.8.6.Key Developments
13.9.ROCCAT GMBHÂ(TURTLE BEACH)
13.9.1.Key Facts
13.9.2.Business Description
13.9.3.Products and Services
13.9.4.Financial Overview
13.9.5.SWOT Analysis
13.9.6.Key Developments
13.10.STEELSERIES
13.10.1.Key Facts
13.10.2.Business Description
13.10.3.Products and Services
13.10.4.Financial Overview
13.10.5.SWOT Analysis
13.10.6.Key Developments
14.APPENDIX
14.1.ABOUT THE INSIGHT PARTNERS
14.2.GLOSSARY OF TERMS
The List of Companies
1. A4TECH
2. AsusTek Computer Inc.
3. CORSAIR
4. Dell Technologies, Inc.
5. HP Development Company, L.P.
6. Logitech, Inc.
7. Rapoo Corporation
8. Razer Inc.
9. Roccat GmbH (Turtle Beach)
10. SteelSeries
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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