Geo Market Scope and Size by 2031
Geo marketing is the analysis of demographic and economic data of territory to plan marketing strategies. The location knowledge is used to frame marketing efforts, using digital mapping to organize and display data for review and decision-making. The digital map is used by marketers to analyze data by geographic region.
MARKET DYNAMICS
The geo marketing market is heavily influenced by driving factors such as increasing demand for location-based Intelligence, growing use of location analytics and big data and wide acceptance of location-based applications.However legal concerns and privacy threats are the restraints of this market.
MARKET SCOPE
The "global geo marketing market analysis to 2031" is a specialized and in-depth study of the Technology, Media and Telecommunications industry with a special focus on the global geo marketing market trend analysis. The report aims to provide an overview of the Geo marketing market with detailed market segmentation by technology, component, location, deployment mode and by vertical. The global geo marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading geo marketing market players and offers key trends and opportunities in the geo marketing market.
MARKET SEGMENTATION
The global Geo marketing market is segmented on the basis of technology, component, location, deployment mode and by vertical.Based on technology, the market is segmented as bluetooth, global positioning system, radio-frequency identification, WI-fi, near-field communication, beacon. Based on component the market is segmented as software, geofencing and reporting and data visualization. On basis of location type the market is segmented as indoor and outdoor. Based on deployment mode the market is segmented as cloud based and on-premises. On basis of Vertical the market is segmented as retail and ecommerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, telecommunications and IT.
REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global geo marketing market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geo marketing market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting geo marketing market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the geo marketing market in these regions.
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global geo marketing market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geo marketing market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting geo marketing market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the geo marketing market in these regions.
MARKET PLAYERSThe reports cover key developments in the geo marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from geo marketing market are anticipated to lucrative growth opportunities in the future with the rising demand for geo marketing market in the global market. Below mentioned is the list of few companies engaged in the geo marketing market.
The report also includes the profiles of key geo marketing market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
- Bluedot Innovation
- Cisco Systems India Pvt. Ltd
- Ericsson
- Galigeo
- MobileBridge
- Qualcomm Technologies, Inc.
- Reveal Mobile, Inc
- SAKSOFT
- Software AG
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Geo Marketing Market - By Technology
1.3.2 Geo Marketing Market - By Component
1.3.3 Geo Marketing Market - By Location
1.3.4 Geo Marketing Market - By Deployment Model
1.3.5 Geo Marketing Market - By Vertical
1.3.6 Geo Marketing Market - By Region
1.3.6.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. GEO MARKETING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. GEO MARKETING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. GEO MARKETING MARKET - GLOBAL MARKET ANALYSIS
6.1. GEO - GLOBAL MARKET OVERVIEW
6.2. GEO - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. BLUETOOTH GLOBAL
7.3.1. Overview
7.3.2. Bluetooth Global Market Forecast and Analysis
7.4. POSITIONING SYSTEM
7.4.1. Overview
7.4.2. Positioning System Market Forecast and Analysis
7.5. RADIO-FREQUENCY IDENTIFICATION
7.5.1. Overview
7.5.2. Radio-Frequency Identification Market Forecast and Analysis
7.6. WI-FI
7.6.1. Overview
7.6.2. Wi-Fi Market Forecast and Analysis
7.7. NEAR-FIELD COMMUNICATION
7.7.1. Overview
7.7.2. Near-Field Communication Market Forecast and Analysis
7.8. IBEACON
7.8.1. Overview
7.8.2. Ibeacon Market Forecast and Analysis
8. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
8.1. OVERVIEW
8.2. COMPONENT MARKET FORECASTS AND ANALYSIS
8.3. SOFTWARE
8.3.1. Overview
8.3.2. Software Market Forecast and Analysis
8.4. GEOFENCING
8.4.1. Overview
8.4.2. Geofencing Market Forecast and Analysis
8.5. REPORTING AND DATA VISUALIZATION
8.5.1. Overview
8.5.2. Reporting and Data Visualization Market Forecast and Analysis
9. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - LOCATION
9.1. OVERVIEW
9.2. LOCATION MARKET FORECASTS AND ANALYSIS
9.3. INDOOR
9.3.1. Overview
9.3.2. Indoor Market Forecast and Analysis
9.4. OUTDOOR
9.4.1. Overview
9.4.2. Outdoor Market Forecast and Analysis
10. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODEL
10.1. OVERVIEW
10.2. DEPLOYMENT MODEL MARKET FORECASTS AND ANALYSIS
10.3. CLOUD-BASED
10.3.1. Overview
10.3.2. Cloud-Based Market Forecast and Analysis
10.4. ON-PREMISES
10.4.1. Overview
10.4.2. On-Premises Market Forecast and Analysis
11. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
11.1. OVERVIEW
11.2. VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. RETAIL AND ECOMMERCE
11.3.1. Overview
11.3.2. Retail and Ecommerce Market Forecast and Analysis
11.4. HEALTHCARE AND LIFE SCIENCES
11.4.1. Overview
11.4.2. Healthcare and Life Sciences Market Forecast and Analysis
11.5. TRAVEL AND HOSPITALITY
11.5.1. Overview
11.5.2. Travel and Hospitality Market Forecast and Analysis
11.6. BANKING FINANCIAL SERVICES AND INSURANCE
11.6.1. Overview
11.6.2. Banking Financial Services and Insurance Market Forecast and Analysis
11.7. MEDIA AND ENTERTAINMENT
11.7.1. Overview
11.7.2. Media and Entertainment Market Forecast and Analysis
11.8. TELECOMMUNICATIONS AND IT
11.8.1. Overview
11.8.2. Telecommunications and IT Market Forecast and Analysis
12. GEO MARKETING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Geo Marketing Market Overview
12.1.2 North America Geo Marketing Market Forecasts and Analysis
12.1.3 North America Geo Marketing Market Forecasts and Analysis - By Technology
12.1.4 North America Geo Marketing Market Forecasts and Analysis - By Component
12.1.5 North America Geo Marketing Market Forecasts and Analysis - By Location
12.1.6 North America Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.1.7 North America Geo Marketing Market Forecasts and Analysis - By Vertical
12.1.8 North America Geo Marketing Market Forecasts and Analysis - By Countries
12.1.8.1 United States Geo Marketing Market
12.1.8.1.1 United States Geo Marketing Market by Technology
12.1.8.1.2 United States Geo Marketing Market by Component
12.1.8.1.3 United States Geo Marketing Market by Location
12.1.8.1.4 United States Geo Marketing Market by Deployment Model
12.1.8.1.5 United States Geo Marketing Market by Vertical
12.1.8.2 Canada Geo Marketing Market
12.1.8.2.1 Canada Geo Marketing Market by Technology
12.1.8.2.2 Canada Geo Marketing Market by Component
12.1.8.2.3 Canada Geo Marketing Market by Location
12.1.8.2.4 Canada Geo Marketing Market by Deployment Model
12.1.8.2.5 Canada Geo Marketing Market by Vertical
12.1.8.3 Mexico Geo Marketing Market
12.1.8.3.1 Mexico Geo Marketing Market by Technology
12.1.8.3.2 Mexico Geo Marketing Market by Component
12.1.8.3.3 Mexico Geo Marketing Market by Location
12.1.8.3.4 Mexico Geo Marketing Market by Deployment Model
12.1.8.3.5 Mexico Geo Marketing Market by Vertical
12.2. EUROPE
12.2.1 Europe Geo Marketing Market Overview
12.2.2 Europe Geo Marketing Market Forecasts and Analysis
12.2.3 Europe Geo Marketing Market Forecasts and Analysis - By Technology
12.2.4 Europe Geo Marketing Market Forecasts and Analysis - By Component
12.2.5 Europe Geo Marketing Market Forecasts and Analysis - By Location
12.2.6 Europe Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.2.7 Europe Geo Marketing Market Forecasts and Analysis - By Vertical
12.2.8 Europe Geo Marketing Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Geo Marketing Market
12.2.8.1.1 Germany Geo Marketing Market by Technology
12.2.8.1.2 Germany Geo Marketing Market by Component
12.2.8.1.3 Germany Geo Marketing Market by Location
12.2.8.1.4 Germany Geo Marketing Market by Deployment Model
12.2.8.1.5 Germany Geo Marketing Market by Vertical
12.2.8.2 France Geo Marketing Market
12.2.8.2.1 France Geo Marketing Market by Technology
12.2.8.2.2 France Geo Marketing Market by Component
12.2.8.2.3 France Geo Marketing Market by Location
12.2.8.2.4 France Geo Marketing Market by Deployment Model
12.2.8.2.5 France Geo Marketing Market by Vertical
12.2.8.3 Italy Geo Marketing Market
12.2.8.3.1 Italy Geo Marketing Market by Technology
12.2.8.3.2 Italy Geo Marketing Market by Component
12.2.8.3.3 Italy Geo Marketing Market by Location
12.2.8.3.4 Italy Geo Marketing Market by Deployment Model
12.2.8.3.5 Italy Geo Marketing Market by Vertical
12.2.8.4 United Kingdom Geo Marketing Market
12.2.8.4.1 United Kingdom Geo Marketing Market by Technology
12.2.8.4.2 United Kingdom Geo Marketing Market by Component
12.2.8.4.3 United Kingdom Geo Marketing Market by Location
12.2.8.4.4 United Kingdom Geo Marketing Market by Deployment Model
12.2.8.4.5 United Kingdom Geo Marketing Market by Vertical
12.2.8.5 Russia Geo Marketing Market
12.2.8.5.1 Russia Geo Marketing Market by Technology
12.2.8.5.2 Russia Geo Marketing Market by Component
12.2.8.5.3 Russia Geo Marketing Market by Location
12.2.8.5.4 Russia Geo Marketing Market by Deployment Model
12.2.8.5.5 Russia Geo Marketing Market by Vertical
12.2.8.6 Rest of Europe Geo Marketing Market
12.2.8.6.1 Rest of Europe Geo Marketing Market by Technology
12.2.8.6.2 Rest of Europe Geo Marketing Market by Component
12.2.8.6.3 Rest of Europe Geo Marketing Market by Location
12.2.8.6.4 Rest of Europe Geo Marketing Market by Deployment Model
12.2.8.6.5 Rest of Europe Geo Marketing Market by Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Geo Marketing Market Overview
12.3.2 Asia-Pacific Geo Marketing Market Forecasts and Analysis
12.3.3 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Technology
12.3.4 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Component
12.3.5 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Location
12.3.6 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.3.7 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Vertical
12.3.8 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Geo Marketing Market
12.3.8.1.1 Australia Geo Marketing Market by Technology
12.3.8.1.2 Australia Geo Marketing Market by Component
12.3.8.1.3 Australia Geo Marketing Market by Location
12.3.8.1.4 Australia Geo Marketing Market by Deployment Model
12.3.8.1.5 Australia Geo Marketing Market by Vertical
12.3.8.2 China Geo Marketing Market
12.3.8.2.1 China Geo Marketing Market by Technology
12.3.8.2.2 China Geo Marketing Market by Component
12.3.8.2.3 China Geo Marketing Market by Location
12.3.8.2.4 China Geo Marketing Market by Deployment Model
12.3.8.2.5 China Geo Marketing Market by Vertical
12.3.8.3 India Geo Marketing Market
12.3.8.3.1 India Geo Marketing Market by Technology
12.3.8.3.2 India Geo Marketing Market by Component
12.3.8.3.3 India Geo Marketing Market by Location
12.3.8.3.4 India Geo Marketing Market by Deployment Model
12.3.8.3.5 India Geo Marketing Market by Vertical
12.3.8.4 Japan Geo Marketing Market
12.3.8.4.1 Japan Geo Marketing Market by Technology
12.3.8.4.2 Japan Geo Marketing Market by Component
12.3.8.4.3 Japan Geo Marketing Market by Location
12.3.8.4.4 Japan Geo Marketing Market by Deployment Model
12.3.8.4.5 Japan Geo Marketing Market by Vertical
12.3.8.5 South Korea Geo Marketing Market
12.3.8.5.1 South Korea Geo Marketing Market by Technology
12.3.8.5.2 South Korea Geo Marketing Market by Component
12.3.8.5.3 South Korea Geo Marketing Market by Location
12.3.8.5.4 South Korea Geo Marketing Market by Deployment Model
12.3.8.5.5 South Korea Geo Marketing Market by Vertical
12.3.8.6 Rest of Asia-Pacific Geo Marketing Market
12.3.8.6.1 Rest of Asia-Pacific Geo Marketing Market by Technology
12.3.8.6.2 Rest of Asia-Pacific Geo Marketing Market by Component
12.3.8.6.3 Rest of Asia-Pacific Geo Marketing Market by Location
12.3.8.6.4 Rest of Asia-Pacific Geo Marketing Market by Deployment Model
12.3.8.6.5 Rest of Asia-Pacific Geo Marketing Market by Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Geo Marketing Market Overview
12.4.2 Middle East and Africa Geo Marketing Market Forecasts and Analysis
12.4.3 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Technology
12.4.4 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Component
12.4.5 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Location
12.4.6 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.4.7 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Vertical
12.4.8 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Geo Marketing Market
12.4.8.1.1 South Africa Geo Marketing Market by Technology
12.4.8.1.2 South Africa Geo Marketing Market by Component
12.4.8.1.3 South Africa Geo Marketing Market by Location
12.4.8.1.4 South Africa Geo Marketing Market by Deployment Model
12.4.8.1.5 South Africa Geo Marketing Market by Vertical
12.4.8.2 Saudi Arabia Geo Marketing Market
12.4.8.2.1 Saudi Arabia Geo Marketing Market by Technology
12.4.8.2.2 Saudi Arabia Geo Marketing Market by Component
12.4.8.2.3 Saudi Arabia Geo Marketing Market by Location
12.4.8.2.4 Saudi Arabia Geo Marketing Market by Deployment Model
12.4.8.2.5 Saudi Arabia Geo Marketing Market by Vertical
12.4.8.3 U.A.E Geo Marketing Market
12.4.8.3.1 U.A.E Geo Marketing Market by Technology
12.4.8.3.2 U.A.E Geo Marketing Market by Component
12.4.8.3.3 U.A.E Geo Marketing Market by Location
12.4.8.3.4 U.A.E Geo Marketing Market by Deployment Model
12.4.8.3.5 U.A.E Geo Marketing Market by Vertical
12.4.8.4 Rest of Middle East and Africa Geo Marketing Market
12.4.8.4.1 Rest of Middle East and Africa Geo Marketing Market by Technology
12.4.8.4.2 Rest of Middle East and Africa Geo Marketing Market by Component
12.4.8.4.3 Rest of Middle East and Africa Geo Marketing Market by Location
12.4.8.4.4 Rest of Middle East and Africa Geo Marketing Market by Deployment Model
12.4.8.4.5 Rest of Middle East and Africa Geo Marketing Market by Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Geo Marketing Market Overview
12.5.2 South and Central America Geo Marketing Market Forecasts and Analysis
12.5.3 South and Central America Geo Marketing Market Forecasts and Analysis - By Technology
12.5.4 South and Central America Geo Marketing Market Forecasts and Analysis - By Component
12.5.5 South and Central America Geo Marketing Market Forecasts and Analysis - By Location
12.5.6 South and Central America Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.5.7 South and Central America Geo Marketing Market Forecasts and Analysis - By Vertical
12.5.8 South and Central America Geo Marketing Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Geo Marketing Market
12.5.8.1.1 Brazil Geo Marketing Market by Technology
12.5.8.1.2 Brazil Geo Marketing Market by Component
12.5.8.1.3 Brazil Geo Marketing Market by Location
12.5.8.1.4 Brazil Geo Marketing Market by Deployment Model
12.5.8.1.5 Brazil Geo Marketing Market by Vertical
12.5.8.2 Argentina Geo Marketing Market
12.5.8.2.1 Argentina Geo Marketing Market by Technology
12.5.8.2.2 Argentina Geo Marketing Market by Component
12.5.8.2.3 Argentina Geo Marketing Market by Location
12.5.8.2.4 Argentina Geo Marketing Market by Deployment Model
12.5.8.2.5 Argentina Geo Marketing Market by Vertical
12.5.8.3 Rest of South and Central America Geo Marketing Market
12.5.8.3.1 Rest of South and Central America Geo Marketing Market by Technology
12.5.8.3.2 Rest of South and Central America Geo Marketing Market by Component
12.5.8.3.3 Rest of South and Central America Geo Marketing Market by Location
12.5.8.3.4 Rest of South and Central America Geo Marketing Market by Deployment Model
12.5.8.3.5 Rest of South and Central America Geo Marketing Market by Vertical
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. GEO MARKETING MARKET, KEY COMPANY PROFILES
14.1. BLUEDOT INNOVATION
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. CISCO SYSTEMS INDIA PVT. LTD
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. ERICSSON
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. GALIGEO
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. GOOGLE
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. MOBILEBRIDGE
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. QUALCOMM TECHNOLOGIES, INC.
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. REVEAL MOBILE, INC
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. SAKSOFT
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. SOFTWARE AG
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
1. Bluedot Innovation
2. Cisco Systems India Pvt. Ltd
3. Ericsson
4. Galigeo
5. Google
6. MobileBridge
7. Qualcomm Technologies, Inc.
8. Reveal Mobile, Inc
9. SAKSOFT
10. Software AG
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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