Geomarketing Market 2021-2031: Share and Forecast
The GeoMarket is expected to register a CAGR of 25.3% from 2024 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.
The report is segmented by Component (Software, Service); Technology (Bluetooth, Beacons, GPS, NFC, Wi-Fi); Deployment Type (On-Premise, Cloud); Location (Indoor, Outdoor); Industry (BFSI, Healthcare, Travel and Hospitality, Retail, Others). The global analysis is further broken-down at regional level and major countries. The report offers the value in USD for the above analysis and segments
Purpose of the ReportThe report GeoMarket by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:
- Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
- Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
- Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.
GeoMarket Segmentation
Component- Software
- Service
- Bluetooth
- Beacons
- GPS
- NFC
- Wi-Fi
- On-Premise
- Cloud
- Indoor
- Outdoor
- BFSI
- Healthcare
- Travel and Hospitality
- Retail
- Others
Strategic Insights
GeoMarket Growth Drivers- Location-Based Intelligence Advancement: The rapid development of GPS technologies and location-based services enables businesses to capture precise spatial data. More sophisticated location tracking and positioning systems are empowering organizations to generate granular insights about consumer behavior and movement patterns.
- Big Data and Advanced Analytics Integration: Growing computational capabilities and machine learning algorithms allow businesses to process and analyze complex geospatial datasets. Companies can now transform raw location data into actionable marketing strategies, enabling more targeted and personalized consumer engagement approaches.
- Real-Time Personalization and Contextual Marketing: The convergence of mobile technologies, IoT devices, and advanced analytics is driving a shift towards hyper-localized, context-aware marketing experiences. Businesses can now deliver personalized recommendations and targeted promotions based on real-time consumer location, preferences, and immediate environmental contexts.
- Increased Use of Location-Based Services: The widespread adoption of smartphones and mobile applications has significantly increased the amount of location-based data available. Mobile devices provide real-time information about consumers' locations, which can be leveraged for targeted marketing campaigns and personalized experiences.
- Cross-Industry Geospatial Solution Development: Emerging opportunities exist for developing comprehensive geospatial solutions that integrate marketing intelligence across multiple sectors like retail, healthcare, transportation, and urban planning. Creating versatile platforms that offer actionable insights will be crucial for market expansion.
- Predictive Consumer Behavior Modeling: Advanced geomarketing technologies enable sophisticated predictive modeling of consumer movement, purchasing patterns, and spatial interactions. Developing AI-driven algorithms that can anticipate consumer behavior based on location data presents significant potential for strategic market interventions.
Market Report Scope
Key Selling Points
- Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the GeoMarket, providing a holistic landscape.
- Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
- Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
- Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.
The research report on the GeoMarket can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.
REGIONAL FRAMEWORK
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation# as our team would review the same and check the feasibility
The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request
Location-based intelligence advancement and big data and advanced analytics integration are the major factors driving the geomarketing market
Real-Time personalization and contextual marketing is anticipated to play a significant role in the global geomarketing market in the coming years
The Geomarketing Market is estimated to witness a CAGR of 25.3% from 2023 to 2031
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1Geomarketing Market - By Component
1.3.2Geomarketing Market - By Technology
1.3.3Geomarketing Market - By Deployment Type
1.3.4Geomarketing Market - By Location
1.3.5Geomarketing Market - By Industry
1.3.6Geomarketing Market - By Region
1.3.6.1By Country
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4.GEOMARKETING MARKET LANDSCAPE
4.1.OVERVIEW
4.2.PORTER™S FIVE FORCES ANALYSIS
4.2.1Bargaining Power of Buyers
4.2.1Bargaining Power of Suppliers
4.2.1Threat of Substitute
4.2.1Threat of New Entrants
4.2.1Competitive Rivalry
4.3.ECOSYSTEM ANALYSIS
4.4.EXPERT OPINIONS
5.GEOMARKETING MARKET - KEY MARKET DYNAMICS
5.1.KEY MARKET DRIVERS
5.2.KEY MARKET RESTRAINTS
5.3.KEY MARKET OPPORTUNITIES
5.4.FUTURE TRENDS
5.5.IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6.GEOMARKETING MARKET - GLOBAL MARKET ANALYSIS
6.1.GEO - GLOBAL MARKET OVERVIEW
6.2.GEO - GLOBAL MARKET AND FORECAST TO 2028
6.3.MARKET POSITIONING/MARKET SHARE
7.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- COMPONENT
7.1.OVERVIEW
7.2.COMPONENT MARKET FORECASTS AND ANALYSIS
7.3.SOFTWARE
7.3.1.Overview
7.3.2.Software Market Forecast and Analysis
7.4.SERVICE
7.4.1.Overview
7.4.2.Service Market Forecast and Analysis
8.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- TECHNOLOGY
8.1.OVERVIEW
8.2.TECHNOLOGY MARKET FORECASTS AND ANALYSIS
8.3.BLUETOOTH
8.3.1.Overview
8.3.2.Bluetooth Market Forecast and Analysis
8.4.BEACONS
8.4.1.Overview
8.4.2.Beacons Market Forecast and Analysis
8.5.GPS
8.5.1.Overview
8.5.2.GPS Market Forecast and Analysis
8.6.NFC
8.6.1.Overview
8.6.2.NFC Market Forecast and Analysis
8.7.WI-FI
8.7.1.Overview
8.7.2.Wi-Fi Market Forecast and Analysis
9.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- DEPLOYMENT TYPE
9.1.OVERVIEW
9.2.DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
9.3.ON-PREMISE
9.3.1.Overview
9.3.2.On-Premise Market Forecast and Analysis
9.4.CLOUD
9.4.1.Overview
9.4.2.Cloud Market Forecast and Analysis
10.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- LOCATION
10.1.OVERVIEW
10.2.LOCATION MARKET FORECASTS AND ANALYSIS
10.3.INDOOR
10.3.1.Overview
10.3.2.Indoor Market Forecast and Analysis
10.4.OUTDOOR
10.4.1.Overview
10.4.2.Outdoor Market Forecast and Analysis
11.GEOMARKETING MARKET - REVENUE AND FORECASTS TO 2028- INDUSTRY
11.1.OVERVIEW
11.2.INDUSTRY MARKET FORECASTS AND ANALYSIS
11.3.BFSI
11.3.1.Overview
11.3.2.BFSI Market Forecast and Analysis
11.4.HEALTHCARE
11.4.1.Overview
11.4.2.Healthcare Market Forecast and Analysis
11.5.TRAVEL AND HOSPITALITY
11.5.1.Overview
11.5.2.Travel and Hospitality Market Forecast and Analysis
11.6.RETAIL
11.6.1.Overview
11.6.2.Retail Market Forecast and Analysis
11.7.OTHERS
11.7.1.Overview
11.7.2.Others Market Forecast and Analysis
12.GEOMARKETING MARKET REVENUE AND FORECASTS TO 2028- GEOGRAPHICAL ANALYSIS
12.1.NORTH AMERICA
12.1.1North America Geomarketing Market Overview
12.1.2North America Geomarketing Market Forecasts and Analysis
12.1.3North America Geomarketing Market Forecasts and Analysis - By Component
12.1.4North America Geomarketing Market Forecasts and Analysis - By Technology
12.1.5North America Geomarketing Market Forecasts and Analysis - By Deployment Type
12.1.6North America Geomarketing Market Forecasts and Analysis - By Location
12.1.7North America Geomarketing Market Forecasts and Analysis - By Industry
12.1.8North America Geomarketing Market Forecasts and Analysis - By Countries
12.1.8.1United States Geomarketing Market
12.1.8.1.1United States Geomarketing Market by Component
12.1.8.1.2United States Geomarketing Market by Technology
12.1.8.1.3United States Geomarketing Market by Deployment Type
12.1.8.1.4United States Geomarketing Market by Location
12.1.8.1.5United States Geomarketing Market by Industry
12.1.8.2Canada Geomarketing Market
12.1.8.2.1Canada Geomarketing Market by Component
12.1.8.2.2Canada Geomarketing Market by Technology
12.1.8.2.3Canada Geomarketing Market by Deployment Type
12.1.8.2.4Canada Geomarketing Market by Location
12.1.8.2.5Canada Geomarketing Market by Industry
12.1.8.3Mexico Geomarketing Market
12.1.8.3.1Mexico Geomarketing Market by Component
12.1.8.3.2Mexico Geomarketing Market by Technology
12.1.8.3.3Mexico Geomarketing Market by Deployment Type
12.1.8.3.4Mexico Geomarketing Market by Location
12.1.8.3.5Mexico Geomarketing Market by Industry
12.2.EUROPE
12.2.1Europe Geomarketing Market Overview
12.2.2Europe Geomarketing Market Forecasts and Analysis
12.2.3Europe Geomarketing Market Forecasts and Analysis - By Component
12.2.4Europe Geomarketing Market Forecasts and Analysis - By Technology
12.2.5Europe Geomarketing Market Forecasts and Analysis - By Deployment Type
12.2.6Europe Geomarketing Market Forecasts and Analysis - By Location
12.2.7Europe Geomarketing Market Forecasts and Analysis - By Industry
12.2.8Europe Geomarketing Market Forecasts and Analysis - By Countries
12.2.8.1Germany Geomarketing Market
12.2.8.1.1Germany Geomarketing Market by Component
12.2.8.1.2Germany Geomarketing Market by Technology
12.2.8.1.3Germany Geomarketing Market by Deployment Type
12.2.8.1.4Germany Geomarketing Market by Location
12.2.8.1.5Germany Geomarketing Market by Industry
12.2.8.2France Geomarketing Market
12.2.8.2.1France Geomarketing Market by Component
12.2.8.2.2France Geomarketing Market by Technology
12.2.8.2.3France Geomarketing Market by Deployment Type
12.2.8.2.4France Geomarketing Market by Location
12.2.8.2.5France Geomarketing Market by Industry
12.2.8.3Italy Geomarketing Market
12.2.8.3.1Italy Geomarketing Market by Component
12.2.8.3.2Italy Geomarketing Market by Technology
12.2.8.3.3Italy Geomarketing Market by Deployment Type
12.2.8.3.4Italy Geomarketing Market by Location
12.2.8.3.5Italy Geomarketing Market by Industry
12.2.8.4United Kingdom Geomarketing Market
12.2.8.4.1United Kingdom Geomarketing Market by Component
12.2.8.4.2United Kingdom Geomarketing Market by Technology
12.2.8.4.3United Kingdom Geomarketing Market by Deployment Type
12.2.8.4.4United Kingdom Geomarketing Market by Location
12.2.8.4.5United Kingdom Geomarketing Market by Industry
12.2.8.5Russia Geomarketing Market
12.2.8.5.1Russia Geomarketing Market by Component
12.2.8.5.2Russia Geomarketing Market by Technology
12.2.8.5.3Russia Geomarketing Market by Deployment Type
12.2.8.5.4Russia Geomarketing Market by Location
12.2.8.5.5Russia Geomarketing Market by Industry
12.2.8.6Rest of Europe Geomarketing Market
12.2.8.6.1Rest of Europe Geomarketing Market by Component
12.2.8.6.2Rest of Europe Geomarketing Market by Technology
12.2.8.6.3Rest of Europe Geomarketing Market by Deployment Type
12.2.8.6.4Rest of Europe Geomarketing Market by Location
12.2.8.6.5Rest of Europe Geomarketing Market by Industry
12.3.ASIA-PACIFIC
12.3.1Asia-Pacific Geomarketing Market Overview
12.3.2Asia-Pacific Geomarketing Market Forecasts and Analysis
12.3.3Asia-Pacific Geomarketing Market Forecasts and Analysis - By Component
12.3.4Asia-Pacific Geomarketing Market Forecasts and Analysis - By Technology
12.3.5Asia-Pacific Geomarketing Market Forecasts and Analysis - By Deployment Type
12.3.6Asia-Pacific Geomarketing Market Forecasts and Analysis - By Location
12.3.7Asia-Pacific Geomarketing Market Forecasts and Analysis - By Industry
12.3.8Asia-Pacific Geomarketing Market Forecasts and Analysis - By Countries
12.3.8.1Australia Geomarketing Market
12.3.8.1.1Australia Geomarketing Market by Component
12.3.8.1.2Australia Geomarketing Market by Technology
12.3.8.1.3Australia Geomarketing Market by Deployment Type
12.3.8.1.4Australia Geomarketing Market by Location
12.3.8.1.5Australia Geomarketing Market by Industry
12.3.8.2China Geomarketing Market
12.3.8.2.1China Geomarketing Market by Component
12.3.8.2.2China Geomarketing Market by Technology
12.3.8.2.3China Geomarketing Market by Deployment Type
12.3.8.2.4China Geomarketing Market by Location
12.3.8.2.5China Geomarketing Market by Industry
12.3.8.3India Geomarketing Market
12.3.8.3.1India Geomarketing Market by Component
12.3.8.3.2India Geomarketing Market by Technology
12.3.8.3.3India Geomarketing Market by Deployment Type
12.3.8.3.4India Geomarketing Market by Location
12.3.8.3.5India Geomarketing Market by Industry
12.3.8.4Japan Geomarketing Market
12.3.8.4.1Japan Geomarketing Market by Component
12.3.8.4.2Japan Geomarketing Market by Technology
12.3.8.4.3Japan Geomarketing Market by Deployment Type
12.3.8.4.4Japan Geomarketing Market by Location
12.3.8.4.5Japan Geomarketing Market by Industry
12.3.8.5South Korea Geomarketing Market
12.3.8.5.1South Korea Geomarketing Market by Component
12.3.8.5.2South Korea Geomarketing Market by Technology
12.3.8.5.3South Korea Geomarketing Market by Deployment Type
12.3.8.5.4South Korea Geomarketing Market by Location
12.3.8.5.5South Korea Geomarketing Market by Industry
12.3.8.6Rest of Asia-Pacific Geomarketing Market
12.3.8.6.1Rest of Asia-Pacific Geomarketing Market by Component
12.3.8.6.2Rest of Asia-Pacific Geomarketing Market by Technology
12.3.8.6.3Rest of Asia-Pacific Geomarketing Market by Deployment Type
12.3.8.6.4Rest of Asia-Pacific Geomarketing Market by Location
12.3.8.6.5Rest of Asia-Pacific Geomarketing Market by Industry
12.4.MIDDLE EAST AND AFRICA
12.4.1Middle East and Africa Geomarketing Market Overview
12.4.2Middle East and Africa Geomarketing Market Forecasts and Analysis
12.4.3Middle East and Africa Geomarketing Market Forecasts and Analysis - By Component
12.4.4Middle East and Africa Geomarketing Market Forecasts and Analysis - By Technology
12.4.5Middle East and Africa Geomarketing Market Forecasts and Analysis - By Deployment Type
12.4.6Middle East and Africa Geomarketing Market Forecasts and Analysis - By Location
12.4.7Middle East and Africa Geomarketing Market Forecasts and Analysis - By Industry
12.4.8Middle East and Africa Geomarketing Market Forecasts and Analysis - By Countries
12.4.8.1South Africa Geomarketing Market
12.4.8.1.1South Africa Geomarketing Market by Component
12.4.8.1.2South Africa Geomarketing Market by Technology
12.4.8.1.3South Africa Geomarketing Market by Deployment Type
12.4.8.1.4South Africa Geomarketing Market by Location
12.4.8.1.5South Africa Geomarketing Market by Industry
12.4.8.2Saudi Arabia Geomarketing Market
12.4.8.2.1Saudi Arabia Geomarketing Market by Component
12.4.8.2.2Saudi Arabia Geomarketing Market by Technology
12.4.8.2.3Saudi Arabia Geomarketing Market by Deployment Type
12.4.8.2.4Saudi Arabia Geomarketing Market by Location
12.4.8.2.5Saudi Arabia Geomarketing Market by Industry
12.4.8.3U.A.E Geomarketing Market
12.4.8.3.1U.A.E Geomarketing Market by Component
12.4.8.3.2U.A.E Geomarketing Market by Technology
12.4.8.3.3U.A.E Geomarketing Market by Deployment Type
12.4.8.3.4U.A.E Geomarketing Market by Location
12.4.8.3.5U.A.E Geomarketing Market by Industry
12.4.8.4Rest of Middle East and Africa Geomarketing Market
12.4.8.4.1Rest of Middle East and Africa Geomarketing Market by Component
12.4.8.4.2Rest of Middle East and Africa Geomarketing Market by Technology
12.4.8.4.3Rest of Middle East and Africa Geomarketing Market by Deployment Type
12.4.8.4.4Rest of Middle East and Africa Geomarketing Market by Location
12.4.8.4.5Rest of Middle East and Africa Geomarketing Market by Industry
12.5.SOUTH AND CENTRAL AMERICA
12.5.1South and Central America Geomarketing Market Overview
12.5.2South and Central America Geomarketing Market Forecasts and Analysis
12.5.3South and Central America Geomarketing Market Forecasts and Analysis - By Component
12.5.4South and Central America Geomarketing Market Forecasts and Analysis - By Technology
12.5.5South and Central America Geomarketing Market Forecasts and Analysis - By Deployment Type
12.5.6South and Central America Geomarketing Market Forecasts and Analysis - By Location
12.5.7South and Central America Geomarketing Market Forecasts and Analysis - By Industry
12.5.8South and Central America Geomarketing Market Forecasts and Analysis - By Countries
12.5.8.1Brazil Geomarketing Market
12.5.8.1.1Brazil Geomarketing Market by Component
12.5.8.1.2Brazil Geomarketing Market by Technology
12.5.8.1.3Brazil Geomarketing Market by Deployment Type
12.5.8.1.4Brazil Geomarketing Market by Location
12.5.8.1.5Brazil Geomarketing Market by Industry
12.5.8.2Argentina Geomarketing Market
12.5.8.2.1Argentina Geomarketing Market by Component
12.5.8.2.2Argentina Geomarketing Market by Technology
12.5.8.2.3Argentina Geomarketing Market by Deployment Type
12.5.8.2.4Argentina Geomarketing Market by Location
12.5.8.2.5Argentina Geomarketing Market by Industry
12.5.8.3Rest of South and Central America Geomarketing Market
12.5.8.3.1Rest of South and Central America Geomarketing Market by Component
12.5.8.3.2Rest of South and Central America Geomarketing Market by Technology
12.5.8.3.3Rest of South and Central America Geomarketing Market by Deployment Type
12.5.8.3.4Rest of South and Central America Geomarketing Market by Location
12.5.8.3.5Rest of South and Central America Geomarketing Market by Industry
13.INDUSTRY LANDSCAPE
13.1.MERGERS AND ACQUISITIONS
13.2.AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3.NEW PRODUCT LAUNCHES
13.4.EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14.GEOMARKETING MARKET, KEY COMPANY PROFILES
14.1.CISCO SYSTEMS, INC.
14.1.1.Key Facts
14.1.2.Business Description
14.1.3.Products and Services
14.1.4.Financial Overview
14.1.5.SWOT Analysis
14.1.6.Key Developments
14.2.DELOITTE
14.2.1.Key Facts
14.2.2.Business Description
14.2.3.Products and Services
14.2.4.Financial Overview
14.2.5.SWOT Analysis
14.2.6.Key Developments
14.3.ESRI
14.3.1.Key Facts
14.3.2.Business Description
14.3.3.Products and Services
14.3.4.Financial Overview
14.3.5.SWOT Analysis
14.3.6.Key Developments
14.4.GFK
14.4.1.Key Facts
14.4.2.Business Description
14.4.3.Products and Services
14.4.4.Financial Overview
14.4.5.SWOT Analysis
14.4.6.Key Developments
14.5.GALIGEO
14.5.1.Key Facts
14.5.2.Business Description
14.5.3.Products and Services
14.5.4.Financial Overview
14.5.5.SWOT Analysis
14.5.6.Key Developments
14.6.IBM CORPORATION
14.6.1.Key Facts
14.6.2.Business Description
14.6.3.Products and Services
14.6.4.Financial Overview
14.6.5.SWOT Analysis
14.6.6.Key Developments
14.7.MICROSOFT CORPORATION
14.7.1.Key Facts
14.7.2.Business Description
14.7.3.Products and Services
14.7.4.Financial Overview
14.7.5.SWOT Analysis
14.7.6.Key Developments
14.8.PLACEIQ
14.8.1.Key Facts
14.8.2.Business Description
14.8.3.Products and Services
14.8.4.Financial Overview
14.8.5.SWOT Analysis
14.8.6.Key Developments
14.9.REVEAL MOBILE, INC.
14.9.1.Key Facts
14.9.2.Business Description
14.9.3.Products and Services
14.9.4.Financial Overview
14.9.5.SWOT Analysis
14.9.6.Key Developments
14.10.SALESFORCE
14.10.1.Key Facts
14.10.2.Business Description
14.10.3.Products and Services
14.10.4.Financial Overview
14.10.5.SWOT Analysis
14.10.6.Key Developments
15.APPENDIX
15.1.ABOUT THE INSIGHT PARTNERS
15.2.GLOSSARY OF TERMS
1. Cisco Systems, Inc.
2. Deloitte
3. ESRI
4. GfK
5. Galigeo
6. IBM Corporation
7. Microsoft Corporation
8. PlaceIQ
9. Reveal Mobile, Inc.
10. Salesforce
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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